Yellow Cube

What Yellow Cube does

Yellow Cube Kft. is a privately held, founder-led cybersecurity value-added distributor founded in 2005 and headquartered in Ajka, Hungary, with regional operations in Poland, Romania, Slovakia, Ukraine, and Australia. The company operates a strict two-tier distribution model, selling exclusively through a network of 700+ managed resellers and MSSP partners across Central & Eastern Europe and Australia, and explicitly does not compete with partners for end-customer accounts. It curates a portfolio of specialist cybersecurity vendors using a one-vendor-per-domain strategy (Stormshield for network security, Cynet and Stellar Cyber for XDR, IronScales for email, WithSecure for endpoint and cloud, Group-IB for threat intelligence, OPSWAT for OT, Whalebone for DNS, A10 Networks for DDoS, Imprivata for healthcare IAM, CYBER RANGES for training, Cymulate, Teramind, iVerify, MailStore, and Varonis), and bundles free technical enablement, certified training, and access to a 24x7 managed SOC built on Stellar Cyber's OpenXDR platform.

The company's business model blends distribution economics with proprietary recurring services. Distribution revenue flows from vendor commissions, volume discounts, and partner program margins across an installed base of more than 10,000 end customers, 2 million+ protected endpoints, and 4,000+ deployed firewalls (predominantly Stormshield). Recurring services revenue comes from a 24x7 managed SOC offered in two subscription tiers (Elite at €200/month base + €7/device, All-in-One at €350/month base + €9/device), MSSP enablement with whitelabeling, the ZeroGap license buyout migration program, HackLab events, the three-stage Universal Cyber Defense planning framework, and end-to-end vendor brand management for vendors entering CEE markets.

Yellow Cube serves regulated and security-mature verticals including banking and finance, critical infrastructure, defense and national security, government, healthcare, and SMB/MSSP segments, with named reference customers such as WizzAir, mBank, ERSTE Group, Denso, Foxconn, the Hungarian Ministry of Defence and Armed Forces, the EU GNSS Agency, and the EUMM Georgia peacekeeping mission. Sovereign-grade credentials (NATO and EU RESTRICTED, Common Criteria EAL4+) carried via Stormshield underpin access to defense and government procurements, while HackLab and CYBER RANGES provide hands-on training that doubles as a regional ecosystem-building and lead-generation channel.

Name

Yellow Cube

Legal name

Yellow Cube Kft.

Website

https://yellowcube.eu

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Yellow Cube is a privately held, founder-led cybersecurity value-added distributor founded in 2005 in Hungary, operating across Central & Eastern Europe and Australia through 700+ resellers and MSSPs, distributing a curated one-vendor-per-domain vendor portfolio and operating its own 24x7 managed SOC, MSSP enablement, and HackLab training programs for regulated enterprise, government, defense, and SMB customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Cybersecurity Distribution: Yellow Cube acts as a value-added distributor, importing and distributing cybersecurity products from 16+ vendor partners through a network of 700+ authorized resellers. Revenue comes from vendor commissions, volume discounts, and partner program margins. The one-vendor-per-domain model avoids internal competition while ensuring clear focus for partners.
2. Managed SOC Services: 24x7 managed cybersecurity services delivered through the company's unified SOC platform. Two packages: Elite (€200/month base + €7/device) and All-in-One (€350/month base + €9/device). Minimum one-year contract with deployment fees waived for three-year agreements. Revenue is recurring based on device count and package tier.
3. Technical Enablement and Training: Included with every sale at no extra cost — encompasses certified training, workshops, demo labs, and cyber range access. Revenue indirectly supports vendor relationships and partner retention rather than being a direct revenue line.
4. Vendor Brand Management: Full product and brand lifecycle management for cybersecurity vendors entering Central & Eastern Europe markets. Includes market development funds (MDF), co-funded campaigns, and lead distribution services. Commercial terms structured to support long-term regional business viability.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Yellow Cube is a value-added cybersecurity distributor operating across Central & Eastern Europe and Australia. It curates and distributes a one-vendor-per-domain portfolio of best-in-class cybersecurity technologies through a network of 700+ authorized resellers and MSSP partners, and delivers its own 24x7 Managed Security Operations Center (SOC) services in two subscription tiers. The company provides full technical enablement, joint pre-sales, training, and the ZeroGap license buy-out program, serving banking, defense, government, critical infrastructure, healthcare, and SMB customers.

Product overview

Yellow Cube is a value-added cybersecurity distributor operating across Central & Eastern Europe and Australia, representing a curated portfolio of best-in-class cybersecurity vendors with a strict one-vendor-per-domain strategy. The company does not develop its own products; instead it distributes and enables the following named vendor products: Cynet AutoXDR (all-in-one automated XDR with 24×7 CyOps SOC), Stellar Cyber OpenXDR (AI-driven XDR and SOC platform that unifies existing telemetry), IronScales (AI-powered email detection and response), WithSecure Elements (modular endpoint, identity, cloud, email security), Group-IB (threat intelligence, fraud protection, XDR, ASM), Stormshield (NATO/EU-certified network firewalls, industrial OT segmentation), Cymulate (breach and attack simulation), Teramind (insider threat management), iVerify (mobile threat defense), OPSWAT MetaDefender (IT-OT secure gateways, CDR), Whalebone (protective DNS), A10 Networks (DDoS and API protection), Imprivata (healthcare identity/PAM), CYBER RANGES (cyber range training platform), MailStore (email archival), and Varonis (datacentric detection and response). Beyond distribution, Yellow Cube delivers its own managed services: a 24×7 SOC in two tiers (Elite at €200/month for up to 25 devices, All-in-One at €350/month), MSSP enablement with whitelabeling options, the ZeroGap license buyout program (free migration to all-in-one platforms), HackLab live technical events, a three-stage Universal Cyber Defense Concept planning framework, and comprehensive vendor brand management services.

Differentiator

Problem solved

Functional benefit

Brands

• ZeroGap: A product campaign offering free license buy-outs for expiring competitor security products (AV, EDR, NDR, XDR, SIEM, firewalls), bridging customers to Yellow Cube's all-in-one platform at zero cost until their current license expires.
• HackLab
• CyOps

Products and services

• Yellow Cube 24x7 Managed SOC (Elite Package) 24x7 managed Security Operations Center subscription running on a single unified platform. Includes Endpoint Protection, EDR, NDR, UEBA, deception technology, automated response playbooks, and centralized log management with 7-day retention. Priced at €200/month base covering up to 25 devices with €7 per additional device.
• Yellow Cube 24x7 Managed SOC (All-in-One Package) Extended 24x7 managed SOC subscription with added CSPM/ESPM/SSPM, mobile threat defense, domain and web filtering, M365 and Google email security, and 30-day log retention. Priced at €350/month base covering up to 25 devices with €9 per additional device, recommended for cloud-heavy environments.
• Yellow Cube MSSP Enablement Full-stack MSSP enablement offering monthly consolidated invoicing, pay-as-you-go pricing with no minimum commitments, whitelabeling options (Stellar Cyber, Group-IB, Stormshield-as-rental), 24x7 human support from vendor SOCs, and joint engineering support for first customer deployments.
• ZeroGap License Buy-Out Program License buyout program covering the cost of expiring competitor security licenses (AV, EDR, NDR, XDR, SIEM, firewall) and providing free Yellow Cube all-in-one platform coverage until the existing license expires. Includes free entry audit and 90-day email scanback for ZeroGap customers. Minimum 10 devices required. Delivered exclusively through Yellow Cube partners.
• Universal Cyber Defense Concept Three-stage cybersecurity maturity model framework: (1) Core Functions — managed SOC with minimal human resource requirements; (2) Active SecOps — adds NDR sensors, cloud/identity security, AI log correlation, and in-house incident management; (3) External Security — adds threat intelligence, attack surface management, and proactive resilience development.
• Yellow Cube Events and Training Premier cybersecurity events portfolio including the annual Yellow Cube Summit (partner conference), HackLab live hacking demonstrations (free for security practitioners), CISO roundtables, demo labs, and the Stormshield Certified Training Center (800+ engineers trained). Includes certified training, lab access, and engaging events with expert-led real-world demonstrations.
• Yellow Cube Vendor Brand Management End-to-end brand and lifecycle management for cybersecurity vendors entering Central & Eastern Europe. Includes full technical enablement with every sale, deep market insight, complete brand and lifecycle management, expert-led events and campaigns, market development funds (MDF), co-funded campaigns, and channel performance visibility through 700+ managed resellers. Operates a one specialist vendor per product domain to avoid channel conflict.

Quantifiable outcome

• 2 million+ protected endpoints and 4,000+ firewalls deployed across the region
• +3 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Partnerships

16 partnerships are on record, tiered core, supporting and flagship.

• A10 NetworkscoreTechnology or IntegrationDDoS protection and API security solutions. Part of Yellow Cube's cybersecurity vendor portfolio for network-layer defense.
• CYBER RANGEScoreTechnology or IntegrationUltimate cyber training grounds platform enabling hands-on simulations from beginner to military-grade scenarios. Powers Yellow Cube's HackLab and academic training programs.
• CymulatecoreTechnology or IntegrationContinuous breach and attack simulation (BAS) platform for security validation and gap identification. Enables quarterly security testing and detection-engineering workflows.
• CynetcoreTechnology or IntegrationAutoXDR platform unifying EDR, NGAV, EPP, network and user analytics with built-in 24x7 CyOps SOC. Top performer in MITRE ATT&CK evaluations. Powers the ZeroGap All-in-One migration path.
• Group-IBcoreTechnology or IntegrationManaged XDR, threat intelligence (tracking 3,000+ criminal gangs and APT groups), Attack Surface Management, and fraud protection. Supports cyber-fraud fusion architecture for banking customers.
• iVerifysupportingTechnology or IntegrationMobile threat defense for iOS and Android detecting device compromise, OS exploits, and malicious apps. Closes the mobile blind spot in EDR deployments.
• ImprivatasupportingTechnology or IntegrationHealthcare-specific identity and access management including passwordless MFA for clinical workflows, tap-to-login for shared workstations, and secure e-prescriptions.
• IronScalescoreTechnology or IntegrationAI-driven email detection and response stopping phishing, BEC, and account takeover. Includes free 90-day scanback for ZeroGap migrations. Protects the most common attack vector.
• MailStoresupportingTechnology or IntegrationEmail archival solutions for compliance and data retention requirements.
• OPSWATcoreTechnology or IntegrationIndustrial security with MetaDefender secure IT-OT gateways and file scanning kiosks. Enables air-gap preservation while allowing controlled data flow for critical infrastructure protection.
• Stellar CybercoreTechnology or IntegrationAI-driven OpenXDR and NDR platform unifying existing security telemetry into one SOC-grade detection and response platform. Powers Yellow Cube's managed SOC services across all customers.
• StormshieldflagshipTechnology or IntegrationAirbus Cybersecurity's network security arm providing government-certified firewalls with NATO and EU Restricted classifications, Common Criteria EAL4+. Largest deployed footprint with 4,000+ firewalls and 800+ engineers trained.
• TeramindsupportingTechnology or IntegrationUser activity monitoring and insider threat detection recording, analyzing, and alerting on risky behavior before damage occurs. Closes internal threat blind spots.
• VaronissupportingTechnology or IntegrationDatacentric detection and response for identifying and protecting sensitive data. Supports GDPR compliance and data access monitoring.
• WhalebonecoreTechnology or IntegrationDNS security providing network-layer protection passively managing devices without endpoint agents. Ideal for SMB and education segments with BYOD requirements.
• WithSecurecoreTechnology or IntegrationEndpoint and cloud security with modular Elements platform allowing addition of specific security modules. Supports 24x7 SOC elevation for managed service providers.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Distology: UK-based boutique cybersecurity VAD focused on disruptive, emerging vendors including several in Yellow Cube's stack (Cynet, Stellar Cyber). Comparable in pure-play cybersecurity focus and curated vendor portfolio.
• e92plus: UK-based specialist cybersecurity VAD with a focus on emerging vendors and MSSP enablement. Smaller footprint than Yellow Cube but a comparable specialist cybersecurity distribution model with strong channel-first values.
• Brigantia Partners: UK-based cybersecurity VAD distributing solutions to resellers and MSSPs, with a curated portfolio of specialist vendors. Operates a similar channel-first model with white-label SOC enablement.

Direct peers

• Infinigate Group: European cybersecurity value-added distributor with operations across 11+ countries, including CEE. Operates a comparable channel-partner model distributing firewall, endpoint, and SOC platforms to mid-market and enterprise customers.
• Nuvias (now part of Infinigate): European cybersecurity VAD focused on next-generation security, networking, and UC, with strong MSSP enablement programs. Highly comparable business model around premium cybersecurity vendor distribution and partner enablement.
• Exclusive Networks: France-headquartered value-added distributor specializing in cybersecurity across EMEA, with a similar one-vendor-per-domain portfolio model and channel-first GTM. Comparable in focus on cybersecurity exclusivity, MSSP enablement, and sovereign-grade vendor relationships.

Broad incumbents

• Arrow Electronics (ECS): Global IT value-added distributor with a substantial enterprise computing solutions business that includes cybersecurity. Direct competitor for vendor partnerships and large enterprise contracts, though broader than Yellow Cube's specialist focus.
• Westcon-Comstor: Global technology distributor specializing in security, collaboration, and networking. Competes with Yellow Cube on enterprise security distribution in EMEA, including channel enablement and vendor portfolio management.
• ALSO Group: Large European IT distribution group that has expanded aggressively into cybersecurity, cloud, and IoT. Operates broader than pure cybersecurity but competes for the same partner-driven enterprise accounts across CEE.
• TD SYNNEX: Global IT distribution giant formed from the merger of Tech Data and SYNNEX. Competes for the same vendor-partner relationships and high-volume distribution, though broader than Yellow Cube's cybersecurity specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/YellowCubeCyber
• Facebookfacebook.com/YellowCubeCyber
• LinkedInlinkedin.com/company/yellowcube

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yellow Cube