E92PLUS
E92plus is a specialist cybersecurity Value Added Distributor serving 1,000+ VAR, MSP, and CSP partners across the UK, Ireland, and Benelux, aggregating 30+ vendor brands through its Partner Portal, MSP Marketplace, and e92cloud AWS Marketplace platform.
- Company typePrivate
- Founded1989
- HeadquartersSurbiton, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What E92PLUS does
E92plus Limited is a specialist cybersecurity Value Added Distributor (VAD) headquartered in London with additional offices in Dublin and Rotterdam, serving over 1,000 channel partners — Value Added Resellers (VARs), Managed Service Providers (MSPs), and Cloud Service Providers (CSPs) — across the United Kingdom, Ireland, and the Benelux region. Founded in 1989 with 35+ years of channel heritage, the company aggregates 30+ third-party cybersecurity vendor brands (including Bitdefender, Cloudflare, Okta, Proofpoint, Forcepoint, Trend Micro, ESET, Deep Instinct, and others) into a single distribution platform, neither developing nor owning the underlying security technologies it resells. The proprietary toolset is limited to partner-facing infrastructure: the Cybersecurity Wheel and Cybersecurity Maturity Framework (maturity models mapped across Applications, Endpoint, Network, and Cloud domains), the e92cloud AWS Marketplace transaction management layer, the Partner Portal, and the MSP Marketplace with consumption-based billing.
The business model is a hybrid of cybersecurity product resale (distribution margins on 30+ vendor solutions), MSP billing and licence management services (consumption-based / demand-based billing under monthly and multi-year contracts), technical and marketing professional services (pre-sales, installation, training, healthchecks, campaign creation), and transaction fees via e92cloud's AWS Marketplace CPPO. Revenue is quote-based and managed through the Partner Portal, with no publicly disclosed pricing. Go-to-market is exclusively channel-first: E92plus does not sell directly to end customers, instead positioning partners as the customer. Sub-brands include e92cloud (cloud procurement), UnifySecure (consolidation/compliance bundles), e92spark (disruptive vendor showcase), and Return of the Hack (podcast/ content series). The company has been shortlisted for CRN Awards every year since 2010 and has won 5 awards, reflecting sustained channel recognition.
Financially, E92plus is a privately held company with no external funding, M&A, or leadership changes disclosed in the available data. No revenue, headcount, or valuation figures are public. The company operates three regional offices and supports partner enablement through 101/201 sales training, an Authorised Training Centre for Forcepoint, and dedicated MSP partner managers. The distribution portfolio spans endpoint, network, cloud, application, identity, and data security, with active expansion into disruptive vendors (e92spark), cloud marketplace procurement (e92cloud), and managed services enablement.
E92PLUS firmographics
Firmographics- Name
- E92PLUS
- Legal name
- e92plus Limited
- Website
- https://e92plus.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- E92plus is a specialist cybersecurity Value Added Distributor serving 1,000+ VAR, MSP, and CSP partners across the UK, Ireland, and Benelux, aggregating 30+ vendor brands through its Partner Portal, MSP Marketplace, and e92cloud AWS Marketplace platform.
- Ownership category
- akta.pro rank
Where E92PLUS is headquartered
LocationHeadquarters
- HQ city
- Surbiton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
E92PLUS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Cybersecurity Distribution (Product Resale): E92plus acts as a Value Added Distributor (VAD), reselling cybersecurity products from 30+ vendor brands to channel partners (VARs, MSPs, CSPs). Revenue is earned through distributor margins on vendor products, with partners accessing solutions via the Partner Portal, MSP Marketplace, and AWS Marketplace (via e92cloud CPPO). The model supports consumption-based billing and multi-year agreements for MSPs.
- MSP Services and Billing Management: E92plus provides MSP partners with billing platforms and licence management tools, enabling managed services billing to end customers. The company supports demand-based consumption billing and renewal management, creating recurring revenue opportunities for both partners and the distributor.
- Technical and Marketing Services: In-house technical services (pre-sales, installation, training, healthchecks, cybersecurity assessments) and marketing services (campaign creation, enablement materials) provide additional service-based revenue streams.
- Cloud Marketplace Transaction Management: Through e92cloud, the company manages AWS Marketplace transactions on behalf of partners, enabling project closure while the partner retains margin. Partners can negotiate best pricing through the CPPO, with options for multi-year or upfront payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | MSP Billing — Consumption/Demand-Based |
| Subscription | Monthly | Partner Portal — Multi-Vendor Access |
| Transaction based/ take rate | Multi-year contract | e92cloud / AWS Marketplace — Transaction Management |
| Usage-based | Pay-as-you-go | Cloud Procurement via AWS Marketplace |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
E92PLUS product offering
Product offeringCore offering
E92PLUS is a specialist cybersecurity Value Added Distributor (VAD) that aggregates and resells 30+ third-party vendor products through a Partner Portal, MSP Marketplace, and e92cloud (AWS Marketplace). The company bundles distribution with in-house technical services (pre-sales, installation, training, healthchecks, assessments), marketing services, and finance options to enable VARs, MSPs, and CSPs across the UK, Ireland, and Benelux to sell and deliver cybersecurity solutions.
Product overview
E92PLUS is a specialist cybersecurity Value Added Distributor (VAD) offering a portfolio-based distribution platform for VARs, MSPs, and resellers. The company provides its own proprietary tools including the interactive Cybersecurity Wheel for portfolio analysis across Applications, Endpoint, Network, and Cloud domains with three maturity tiers (Cyber Fundamentals, Best Practice, Next Gen), a Cloudflare-specific Wheel, e92cloud for AWS Marketplace channel-first procurement, and a Partner Portal for deal registrations, ordering, and MSP marketplace. The portfolio encompasses over 30 vendor technologies including Bitdefender GravityZone, Atera, Cloudflare, Cofense Protect MSP, ConnectProtect Managed XDR & SOC, ConnectWise, Contrast Security, CyberSmart, Deep Instinct, ESET, Everfox, Forcepoint, Guardey, Hunters, Keyfactor, LastPass, NetAlly, Netwrix, Okta, OpenText, Picus, Proofpoint, Radware, Trend Micro, and others. E92PLUS supplements its distribution with in-house Technical Services (healthchecks, training, assessments), Marketing Services, MSP-specific enablement, and the Return of the Hack podcast series. The company also runs e92spark for disruptive emerging technology vendors including Concentric AI and Scalefusion.
Differentiator
Problem solved
Functional benefit
Brands
- e92cloud: Channel-first solution for AWS Marketplace procurement supporting smaller VARs and CSPs.
- UnifySecure
- e92spark
- Return of the Hack
Quantifiable outcome
- Over 1,000 VAR, MSP and CSP partners served
- +4 more outcomes
Companies that use E92PLUS
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
E92PLUS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability13 records
Feature6 records
E92PLUS partnerships and signals
Strategic signalPartnerships
40 partnerships are on record, tiered minor and core.
- LinkShadowminorLinkShadow expanded its regional footprint with e92plus distribution partnership in the United Kingdom, announced July 2, 2026. LinkShadow is a disruptive cybersecurity technology vendor.
- EfficientIPcoreE92plus launched EfficientIP partnership to address Network Automation and DNS Security challenges for channel partners, announced February 16, 2026. EfficientIP provides DDI (DNS, DHCP, IPAM) solutions.
- AWS Marketplace / e92cloudcoree92plus operates e92cloud as a CPPO (Cloud Platform Partner Organisation) and AWS Marketplace partner, enabling VARs and CSPs to source cybersecurity products via AWS Marketplace while maintaining partner involvement and margins. The company negotiates pricing through the CPPO and manages transactions on behalf of partners.
- BitdefendercoreBitdefender is a flagship vendor in e92plus's portfolio — a leading endpoint and cybersecurity platform with cloud-native architecture, EDR/XDR, MDR services, and a strong MSP go-to-market motion. E92plus runs campaigns such as 'Dial M for MDR' to promote Bitdefender solutions to channel partners.
- CloudflarecoreCloudflare is a key vendor in the e92plus portfolio covering cloud and connectivity security. E92plus has developed a dedicated Cloudflare Wheel tool to map Cloudflare's full product portfolio and help partners position Cloudflare solutions.
- ForcepointcoreForcepoint is a strategic vendor for data and cloud security in the e92plus portfolio. E92plus runs the Forcepoint Data Risk Assessment (DRA) campaign and hosts an Authorised Training Centre for Forcepoint products. The partnership includes co-developed marketing campaigns and technical enablement.
- Trend MicrocoreTrend Micro is a flagship vendor in the e92plus portfolio covering enterprise AI security. E92plus runs the Windows Server 2012 End of Support campaign promoting Trend Micro Deep Security with Virtual Patching as an alternative to Microsoft Extended Support.
- ESETcoreESET is positioned as the largest EU-based endpoint security provider in the e92plus portfolio. The partnership targets partners selling to European organisations requiring EU-hosted solutions and compliance with GDPR, NIS2, and ISO 27001.
- AteracoreAtera is an AI-powered IT management platform (MSP RMM and PSA) distributed by e92plus. The platform is targeted at MSPs seeking all-in-one endpoint management, patch management, and security functionality.
- ConnectWisecoreConnectWise is an MSP IT management platform (Business Management, Unified Management, Security Management) in the e92plus portfolio. E92plus promotes ConnectWise as a tool for MSPs to build cybersecurity practices with risk assessments, threat detection, and SOC-as-a-Service.
- OktacoreE92plus serves as the central point of contact for Okta in the Benelux region, with a strong focus on partner enablement and positioning identity as a core component of modern security and cloud strategies. The partnership covers Workforce Identity Cloud, Customer Identity Cloud, and Security/Zero Trust solutions.
- ZeroFoxcoreZeroFox (now called DOMA) provides unified external cybersecurity. E92plus has expanded its partnership with ZeroFox to bring External Threat Protection to MSSP partners across UK, Ireland, and Benelux. Announced: April 2026.
- ConnectProtectcoreConnectProtect provides Managed XDR and SOC services. The 100% channel-first partnership enables MSPs to offer 24/7 SOC monitoring, MXDR, and rapid incident response to their end customers. Partners retain client relationships and earn recurring revenue.
- Deep InstinctcoreDeep Instinct is a prevention-first cybersecurity platform using deep learning. E92plus distributes Deep Instinct as a flagship vendor, emphasising AI-driven prevention against ransomware and zero-day threats, with sub-20ms threat prevention.
- Contrast SecuritycoreContrast Security provides application security testing (AST), application detection and response (ADR), and vulnerability monitoring. E92plus distributes Contrast to address DevSecOps and AppSec needs for channel partners.
- CyberSmartcoreCyberSmart provides an all-in-one cybersecurity platform for SMEs including monitoring, optimisation, training, and insurance. E92plus promotes CyberSmart as a tool for MSPs to deliver Cyber Essentials certification within 24 hours and access bundled cyber insurance up to £100,000.
- BluecatcoreBluecat provides Adaptive DNS for hybrid cloud environments — DDI (DNS, DHCP, IPAM) solutions that support enterprise network resilience and security. Distributed by e92plus for IP and DNS infrastructure security.
- CofensecoreCofense provides phishing protection solutions for MSPs. The cloud-native Cofense Protect MSP delivers phishing protection and simulations for Microsoft O365 and Google Workspace with 40-second activation and unlimited internal use.
- ProofpointcoreProofpoint is a leading email and data security platform in the e92plus portfolio, covering threat protection, data loss prevention, and compliance. E92plus positions Proofpoint for human-centric security across the partner channel.
- LastPasscoreLastPass is an award-winning password and identity management solution distributed by e92plus to MSP partners. Covers MFA, SSO, SaaS monitoring, and passkeys for business customers.
- KeyfactorcoreKeyfactor provides PKI and machine identity management, covering authentication, encryption, signing, and digital trust for devices, workloads, and users. E92plus distributes Keyfactor to address machine identity and PKI needs.
- RadwarecoreRadware is a global leader in application delivery and cybersecurity solutions, including DDoS protection, WAF, Bot Manager, and API protection. Distributed by e92plus for cloud security use cases.
- TaniumcoreTanium provides autonomous endpoint management distributed by e92plus. The platform enables real-time endpoint visibility and control for enterprise and MSP customers.
- HunterscoreHunters is a next-generation SIEM platform in the e92plus portfolio, offering automated threat detection, investigation, and response (TDIR) with unlimited data ingest priced by endpoints.
- ThreatlockercoreThreatlocker provides Zero Trust endpoint protection, distributed by e92plus to MSP and enterprise partners seeking advanced endpoint security beyond traditional AV.
- GuardeycoreGuardey provides gamified cybersecurity awareness training via micro-learning challenges. Distributed by e92plus to MSPs and VARs seeking to address the human element of cybersecurity for end customers.
- Red SiftcoreRed Sift provides cyber resilience and intelligence solutions, including email security and DORA compliance tools. Distributed by e92plus for partners serving financial services and regulated industries.
- EverfoxcoreEverfox specialises in cross-domain solutions, insider risk, and content disarm & reconstruction for government and critical infrastructure organisations. Distributed by e92plus for high-assurance cybersecurity needs.
- NetAllycoreNetAlly provides handheld network testers and wireless network tools for network professionals. Distributed by e92plus for network testing and validation within cybersecurity deployments.
- NetwrixcoreNetwrix provides identity and data security, including DSPM, ITDR, IGA, PAM, and AD security. Distributed by e92plus with a focus on AI governance and hybrid infrastructure security.
- OpentextcoreOpenText Cybersecurity provides a secure modern workplace platform covering productivity, security, and compliance for MSPs. Distributed by e92plus as a multi-function vendor for partners seeking consolidation.
- PicuscorePicus is the pioneer of breach and attack simulation (BAS), providing the Complete Security Control Validation Platform. Distributed by e92plus to enable partners to validate and enhance security effectiveness for end customers.
- Dope SecuritycoreDope Security is a Fly-Direct Secure Web Gateway — endpoint-based SWG with no data centre backhauling. Distributed by e92plus as a disruptive startup technology targeting modern enterprise and MSP security needs.
- EfficientIPcoreEfficientIP enables network automation and DNS security with DDI technology (SOLIDserver platform). Distributed by e92plus to address hybrid multicloud network management and DNS security challenges.
- TrustLayerminorTrustLayer provides cybersecurity solutions targeting direct-to-market delivery. Listed as a vendor in the e92plus portfolio.
- TufinminorTufin provides firewall and security management, distributed by e92plus for policy automation and security management use cases.
- VicariusminorVicarius provides vulnerability remediation solutions, listed in the e92plus portfolio for partners seeking proactive vulnerability management.
- Swivel SecureminorSwivel Secure provides multi-factor authentication solutions, listed in the e92plus portfolio for identity and access management use cases.
- Smarttech247minorSmarttech247 provides managed detection and response services, distributed by e92plus for MSPs seeking MDR capabilities.
- TitanHQminorTitanHQ provides a cloud security platform, listed in the e92plus portfolio for email and web security solutions.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
E92PLUS competitors and assessment
Company assessmentDirect peers
- CMS Distribution: UK and Ireland IT distribution specialist with a substantial cybersecurity practice serving resellers and MSPs. Comparable in geographic footprint and channel partner model to E92plus, though broader across IT categories.
- Distology: UK specialist cybersecurity VAD serving channel partners with a comparable portfolio of cybersecurity vendors. Acquired by Exclusive Networks in 2022, validating the specialist cybersecurity distribution model that E92plus operates.
- Exclusive Networks: Pan-European specialist cybersecurity Value Added Distributor serving VARs, MSPs, and MSSPs with a comparable portfolio of cybersecurity vendors. Closest pure-play comparable to E92plus in geography (UK, Ireland, Benelux overlap) and channel-first cybersecurity distribution model.
- Brigantia: UK-based specialist cybersecurity distributor focused on MSPs and resellers, similar in size and geographic focus to E92plus. Competes for the same MSP/VAR partner community in the UK and offers a comparable cybersecurity-only vendor portfolio.
Broad incumbents
- ALSO Group: Pan-European broad-line IT distributor with a significant cybersecurity practice and channel partner ecosystem. Competes with E92plus in UK, Ireland, and Benelux but offers a much broader portfolio across all IT categories including security.
- Ingram Micro: Global IT distributor with a significant cybersecurity portfolio and channel partner programs spanning UK, Ireland, and Benelux. Overlaps with E92plus in cybersecurity distribution but operates at vastly larger scale and broader portfolio scope.
- TD SYNNEX: Global IT distributor formed from the merger of Tech Data and SYNNEX, with a sizable European cybersecurity practice. Competes with E92plus across multiple geographies and vendor lines but with broader IT portfolio.
- Westcoast: UK-based broad-line IT distributor with a growing cybersecurity vendor portfolio and large reseller partner community. Overlaps with E92plus in UK geography and reseller channel but spans all IT categories.
- Arrow ECS: Enterprise computing and cybersecurity division of Arrow Electronics, distributing cybersecurity software and hardware to resellers across Europe. Comparable channel-partner distribution model but with broader enterprise computing portfolio.
Others
- CloudBlue: Cloud marketplace and distribution platform enabling software vendors and channel partners to transact via cloud marketplaces (including AWS). Adjacent to E92plus's e92cloud initiative, providing enabling infrastructure rather than direct competition.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
E92PLUS social profiles
Digital presenceE92PLUS compliance and trust
Trust signalCompliance13 records
E92PLUS financial estimates
Financial estimateRevenue estimate
Valuation estimate
E92PLUS leadership team
Management profileNumber of profiles
E92PLUS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
E92PLUS M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about E92PLUS
What does E92PLUS do?
E92PLUS is a specialist cybersecurity Value Added Distributor (VAD) that aggregates and resells 30+ third-party vendor products through a Partner Portal, MSP Marketplace, and e92cloud (AWS Marketplace). The company bundles distribution with in-house technical services (pre-sales, installation, training, healthchecks, assessments), marketing services, and finance options to enable VARs, MSPs, and CSPs across the UK, Ireland, and Benelux to sell and deliver cybersecurity solutions.
Is E92PLUS a public or private company?
E92PLUS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was E92PLUS founded?
E92PLUS was founded in 1989. It employs 51 to 100 people.
Where is E92PLUS based?
E92PLUS is headquartered in Surbiton, United Kingdom, in the Europe region.
How does E92PLUS make money?
Four revenue lines are on record. Cybersecurity Distribution (Product Resale) is the primary driver. The others are MSP Services and Billing Management, technical and Marketing Services and cloud Marketplace Transaction Management.
Who are E92PLUS's main competitors?
Direct peers on record are CMS Distribution, Distology, Exclusive Networks and Brigantia. Broad incumbents are ALSO Group, Ingram Micro, TD SYNNEX, Westcoast and Arrow ECS. CloudBlue is listed as an others.
Does E92PLUS have an API?
No public API is recorded for E92PLUS.