Schouwburg Venray

What Schouwburg Venray does

Schouwburg Venray is a regional performing arts venue operating in Venray, Netherlands, founded in 1966 and operated by Stichting Cultureel Centrum Venray, a non-profit foundation with ANBI (public benefit) status. The venue serves the North Limburg region through two performance halls — the OTTOzaal with 631 seats and the multifunctional Summazaal with 205 seats expandable to approximately 500 via a retractable tribune — and hosts over 400 cultural and commercial events per year, including 115+ professional performances spanning cabaret, theatercollege, music, dance, family shows, and regional productions. Onsite restaurant De Artiest provides integrated pre-show, interval, and post-show dining, and the company is preparing programming for its 60th anniversary season in 2026-2027 under the motto "Verbinden, verrassen & verrijken."

The core technology stack centers on the Ticketmatic ticketing platform for online and mobile ticket sales, integrated with iDEAL payments and supported by modern audiovisual infrastructure that enables flexible event configurations in the Summazaal. The business model combines four primary revenue streams: (1) transactional ticket sales priced between €9.50 and €39.50 depending on performance type, (2) food and beverage revenue through De Artiest packages such as the €34.50 theatermenu and €7 borrelarrangement, (3) venue rental for corporate events, weddings, funerals, and conferences across both halls and the foyer and meeting rooms, and (4) recurring subscription revenue via the tiered Vrienden membership program priced at €20 (Zilver), €40 (Kristal), and €60 (Diamant). Gift card sales and tax-deductible donations under the Dutch Geefwet provide supplementary income streams. Direct-to-consumer distribution is the dominant go-to-market motion, executed through the schouwburgvenray.nl website, on-site box office, telephone reservations, and authorized resellers NTK and Eventim, with audience reach augmented by the TheaterDichtbij cross-theater platform that aggregates programming from five North and Central Limburg theaters.

Customer segments are deliberately diversified across individual theater-goers, families with children, schools and educational institutions (Educatie program), business clients via the Theater Sociëteit business club, young adults through the Collectief C program, and private event organizers. Marketing reach is multi-channel — email newsletter, Instagram, printed seasonal brochures distributed in two parts, local media coverage, and community partnerships including Stichting Craviet Theatermakers, Cultura Venray, Kunstbende Limburg, and the Synthese caregiver-access initiative.

Name

Schouwburg Venray

Legal name

Stichting Cultureel Centrum Venray

Website

https://schouwburgvenray.nl

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

101–250 employees

Short description

Schouwburg Venray is a North Limburg performing arts venue operating two theater halls, an integrated restaurant, and venue rental services, serving regional audiences, businesses, and schools through ticket sales, F&B, memberships, and events.

Ownership category

akta.pro rank

Product category

Performing Arts Theater Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Theater Companies and Dinner Theaters (71111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Venue Food, Beverage & Hospitality Operations (Concessions, Catering, Premium Seating) (MPAGALAN), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)

Keywords

• Theater performances
• Venue rental services
• Cultural event hosting
• Performing arts programming
• Hospitality and dining

Headquarters

HQ city

Venray

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Revenue from selling tickets to theatrical performances, events, and shows across OTTOzaal (631 seats) and Summazaal (205-500 seats). Ticket prices range from €9.50 to €39.50 depending on performance type.
2. Food & Beverage (De Artiest): Theater café De Artiest generates revenue through dining packages including theatermenu (€34.50), borrelarrangement (€7), and à la carte offerings. Pre-show and interval drinks are included with select tickets.
3. Venue Rental: Spaces available for rental including OTTOzaal, Summazaal, Foyer areas, Vergaderruimte, and De Artiest for business events, weddings, conferences, and private functions.
4. Vrienden Membership: Annual membership tiers (Zilver €20, Kristal €40, Diamant €60) with benefits including priority booking, discounts, and exclusive access to performances.
5. Gift Cards & Donation: Sale of cadeaukaarten (gift cards) in denominations of €10, €25, €50 and donation opportunities. Donations are tax-deductible under Dutch Geefwet due to ANBI status.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Schouwburg Venray is a regional performing arts theater and cultural center that hosts 115+ professional performances annually across cabaret, music, dance, family shows, and regional productions in two halls—OTTOzaal (631 seats) and Summazaal (205-500 seats). The venue operates theater café De Artiest for dining packages, a tiered Vrienden membership program, gift cards, and venue rental services for corporate and private events, supported by the Ticketmatic online ticketing platform.

Product overview

Schouwburg Venray is a performing arts theater and cultural venue operating two main venues: the OTTOzaal (631 seats) and Summazaal (205 seats). The core product is its diverse theater programming featuring over 115 professional performances annually across genres including cabaret, theatercollege, music, dance, and family shows. The offering integrates venue rental services for corporate and private events, the De Artiest restaurant and bar as a hospitality add-on, and various membership and gift card programs. Additional services include cultural education programs, the Theater Sociëteit business club, and the '3 voor €33' subscription series for audience development.

Differentiator

Problem solved

Functional benefit

Brands

• De Artiest: Theater café and restaurant operated by Schouwburg Venray offering dining experiences and arrangements.
• OTTOzaal
• Summazaal

Products and services

• Theater Performances (Theatervoorstellingen) Professional theater performances including cabaret, theatercollege, music, family shows, dance, and regional productions across two venues: OTTOzaal (631 seats) and Summazaal (205-500 seats). Ticket prices range from €9.50 to €39.50 depending on performance type. Targeted at general public theater-goers and families in the North Limburg region.
• De Artiest Restaurant & Bar Theater café and restaurant operated by Schouwburg Venray serving food and beverages for pre-show, intermission, and post-show dining. Also available for private rental including catering services and special arrangements.
• Vriendenlidmaatschap (Friends Membership)

Quantifiable outcome

• 400+ cultural and commercial events organized annually
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• SyntheseminorGTM or Marketing Partner · 25 October 2024Partnership to provide free theater tickets for registered caregivers in Venray. Approximately 360+ tickets made available for 34 different performances.
• Summa AdviesgroepcoreStrategic or Co-development Partner · 28 March 2024Summa Adviesgroep is the naming sponsor of the small hall (Summazaal). The partnership aims to contribute to the cultural and societal value of the theater for the Venray region. Both organizations share values of accessibility ('De deur altijd voor iedereen open staat') and community service.
• Kunstbende LimburgminorStrategic or Co-development Partner · 16 October 2023Collaboration to organize 'Theater Meet-up: De Vloer Op' for youth aged 13-19, providing free workshop and theater experience.
• Cultura VenrayminorStrategic or Co-development Partner · 16 October 2023Partner in Theater Meet-up event for youth aged 13-19, expanding cultural education reach.
• Raayland College AgoraminorStrategic or Co-development Partner · 16 October 2023Educational partner in Theater Meet-up event for youth, connecting students with theater experiences.
• Kobra TheaterproductiesminorStrategic or Co-development Partner · 16 October 2023Theater production company partner for Theater Meet-up event featuring 'De Vloer Op' production.
• TheaterDichtbijcoreStrategic or Co-development PartnerTheaterDichtbij is a collaboration of five North and Central Limburg theaters: De Maaspoort Theater & Events (Venlo), Schouwburg Venray, TheaterHotel De Oranjerie (Roermond), DOK6 Theater (Panningen), and Munttheater (Weert). Functions as an online platform where users can view performances from all five theaters in one overview.
• Stichting Craviet TheatermakerscoreStrategic or Co-development PartnerTalent development program partnership. Craviet makes societal themes accessible through theater, featuring mix of young/old, amateur/professional from Venray region. Schouwburg Venray provides rehearsal spaces and performance venue.
• Efkes d'r uutminorStrategic or Co-development PartnerSocial initiative by Peter den Hartog and Ineke Hermus providing accessible theater experiences for single residents of Venray municipality. Three fully organized theater visits per year at €17.50 per person.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Parktheater Eindhoven: Established theater in Eindhoven presenting a wide professional performance program alongside F&B and event services. Comparable regional theater operator with a similar hospitality-driven value proposition, though in a larger and more urban catchment than Venray.
• Het Nationale Theater: The Hague-based producing theater company and venue operator running multiple halls. Comparable business model combining ticketed performances, F&B, and venue rental, though with broader national programming and production scale.
• Chassé Theater (Breda): Major regional theater in Breda with multiple halls, restaurant facilities, and broad programming. Comparable combination of professional performances, venue rental, and hospitality services for a Dutch regional audience.
• Flint theater (Amersfoort): Mid-sized Dutch theater venue in Amersfoort offering a comparable programming mix of cabaret, music, and family shows with attached F&B services. Operates as a multi-purpose cultural venue similar to Schouwburg Venray but in a different region.
• Stadsschouwburg Amsterdam: Major Dutch theater venue and producer in Amsterdam with a far larger programming slate and metropolitan audience. Comparable as a theater venue operator with F&B and venue-rental add-ons, but operates at a much larger scale and broader geographic scope.

Direct peers

• DOK6 Theater (Panningen): Smaller regional theater in Panningen participating in the TheaterDichtbij network. Operates a comparable programming and ticketing model focused on North Limburg communities with mixed professional and amateur productions.
• TheaterHotel De Oranjerie (Roermond): Combined theater and hotel venue in Roermond, also part of TheaterDichtbij. Comparable multi-revenue model combining ticketed performances, F&B, hospitality, and venue rental for a similar regional Dutch audience.
• De Maaspoort Theater & Events (Venlo): Regional theater and events venue in Venlo operating as a direct peer through the TheaterDichtbij partnership. Both venues present comparable professional performances, host corporate events, and serve overlapping North Limburg audiences with similar hospitality-driven positioning.
• Munttheater (Weert): Regional theater in Weert and the fifth member of TheaterDichtbij. Presents a similar mix of cabaret, music, and family programming with comparable ticketing, sponsorship, and audience-development strategies.

Regional players

• Theater aan de Parade ('s-Hertogenbosch): Regional theater in 's-Hertogenbosch presenting professional performances and event services. Comparable in scale and programming model to Schouwburg Venray but serving a different regional catchment in North Brabant rather than Limburg.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TheaterVenray
• Instagraminstagram.com/schouwburgvenray

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schouwburg Venray