Zimmer Marketing

What Zimmer Marketing does

Zimmer Marketing is a family-owned, full-service marketing agency operating under the legal entity Zimmer Radio, Inc., headquartered in Joplin, Missouri, and serving the Four States region (Southwest Missouri, Southeast Kansas, Northeast Oklahoma, Northwest Arkansas). The company sells an integrated portfolio of marketing services to local small and medium-sized businesses, including web development, search engine optimization, programmatic and digital advertising, branding and logo design, creative audio production, and professional photography and video production. Its core differentiator is vertical integration with six owned and operated radio stations (KZRG NewsTalk, KIX 102.5, Classic Hits 93.9, Big Dog 97.9, The Talker AM 1230, and Kissin 92.5) that together reach over 400,000 monthly listeners, plus streaming station apps with more than 70,000 downloads. The Agency also operates a consumer-facing e-commerce line selling the annual $20 Zimmer Coffee Card and Show Me State Beer Card across 19 and 23 participating establishments respectively, and co-markets the BrandsFormation four-step branding methodology developed in partnership with Chuck Mefford.

The business operates on a professional services revenue model with quote-based, quote-driven pricing for agency work; radio advertising is sold through station sales teams; and consumer card products are sold via a Shopify storefront at fixed $20 pricing. The go-to-market motion is sales-led and consultative, with direct engagement between marketing consultants and local business owners, supplemented by content marketing (580 blog posts), active social media presence across Facebook, Instagram, LinkedIn, YouTube, and TikTok, and community events such as BrandKamp workshops and St. Jude fundraisers. The underlying technology stack is not proprietary; the company uses standard web platforms, off-the-shelf programmatic advertising tools, and standard media production equipment. No external institutional funding, private equity involvement, or M&A activity is disclosed.

Name

Zimmer Marketing

Legal name

Zimmer Radio, Inc.

Website

https://zimmermarketing.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Zimmer Marketing is a family-owned, full-service marketing agency and radio broadcaster headquartered in Joplin, Missouri, serving small and medium-sized businesses in the Four States region (Missouri, Kansas, Oklahoma, Arkansas) with integrated web, digital, branding, and radio advertising services through six owned radio stations.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFAAAJ

Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty)

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

SECONDARYBPAFAMAC

Sales Promotion Campaign Design & Management

Business & Public Services/Marketing, Advertising & PR Services/Promotional Products & Sales Promotion Services

Keywords

• Integrated marketing services
• Radio advertising
• Digital advertising
• Web development services
• Brand strategy

Headquarters

HQ city

Joplin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing and Advertising Services: Full-service marketing agency providing integrated marketing services including web development, digital advertising, radio advertising, branding, logo design, creative audio production, programmatic advertising, and media production. Revenue is generated through service fees for these marketing solutions offered to local businesses.
2. Radio Broadcasting: Owns and operates six radio stations serving the Four States region, generating revenue through radio advertising sales. Stations include KZRG (NewsTalk), KIX 102.5 (Country), Classic Hits 93.9, Big Dog 97.9, The Talker AM 1230, and Kissin 92.5. Radio advertising delivers average sales increase of $6 for every $1 spent.
3. Retail Card Products: Sells prepaid promotional cards (Coffee Card, Beer Card) priced at $20 each, generating revenue from local consumers. These cards provide discounts at participating local establishments and serve as promotional tools while generating direct revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Zimmer Marketing is a full-service marketing agency that plans and executes integrated marketing campaigns for local businesses, combining web development, digital advertising, radio advertising across six owned stations, branding, creative audio, programmatic advertising, and media production. The company sells multi-channel marketing plans, individual service engagements, and consumer promotional products (Coffee Card, Beer Card) to clients in the Four States region.

Product overview

Zimmer Marketing is a full-service marketing agency offering an integrated portfolio of services: core offerings include Web Development (websites, SEO, ecommerce, custom software), Radio Advertising (six stations reaching 400,000+ monthly listeners), Digital Advertising (banner/video/social media/Google Ads), Logos and Branding, Creative Audio (radio ads, jingles, podcasts), Programmatic Advertising (OTT, pre-roll, audio commercials), and Marketing Media Production (photography, video). The company also operates BrandsFormation (a four-step branding system with Chuck Mefford) and a Marketing Strategy practice. Consumer products include the annual Beer Card and Coffee Card. The portfolio works as an integrated marketing department, combining traditional radio with digital advertising, web development, and branding services for local business clients in the Four States region.

Differentiator

Problem solved

Functional benefit

Brands

• BrandsFormation: A four-step branding system developed in partnership with Chuck Mefford, designed to help local businesses become household names through strategy, message, consistency, and dominant frequency.
• KZRG NewsTalk
• KIX 102.5
• Classic Hits 93.9
• Big Dog 97.9
• Kissin 92.5
• The Talker (AM 1230)

Products and services

• Web Development Website development and hosting services for local businesses, including SEO, listings management, custom software development, and ecommerce website development. The service also includes the Match Back Radio Grant program that matches website investment with radio advertising.
• Radio Advertising Traditional and digital radio advertising across six locally owned stations (KZRG NewsTalk, KIX 102.5, Classic Hits 93.9, Big Dog 97.9, The Talker AM 1230, Kissin 92.5) reaching over 400,000 monthly listeners in the Four States region, with demographic targeting by station format.
• Digital Advertising Digital advertising services including banner and display ads, video ads, social media advertising, Google Ads management (Search, Local Service, Video, Performance Max, and Display), SEO optimization, and geofencing for local targeting.
• Logos and Branding Brand strategy, logo design, social media management, and photography/video production services for local businesses seeking to build or refresh their brand identity.
• Creative Audio Audio production services including radio advertising, brand jingles, podcast production, and programmatic audio advertising placements.
• Programmatic Advertising Automated digital advertising including display/banner ads, OTT/streaming video advertising, pre-roll video, and audio commercials on platforms like Spotify and podcasts, with audience targeting for in-market consumers.
• Marketing Media Production Professional photography and video production services including product photos, corporate images, event coverage, and promotional videos for client marketing campaigns.
• BrandsFormation Four-step branding system (Strategy, Message, Consistency, Dominant Frequency) developed in partnership with Chuck Mefford to help local businesses establish brand dominance, delivered through BrandKamp workshops and ongoing branding programs.
• Marketing Strategy Marketing strategy consulting including competitor research, SWOT analysis, and discovery of unique business differentiators using the 'Bricks and Mortar' branding methodology.
• 2026 Zimmer Coffee Card Annual prepaid promotional card priced at $20 redeemable for one specialty coffee per visit at 19 participating local coffee shops in the Four States region. Valid 01/01/2026 through 12/31/2026 with a limit of 5 per order.
• 2026 Show Me State Beer Card Annual prepaid promotional card priced at $20 offering two $1 craft beers at 23 participating local establishments across Southwest Missouri. Valid 01/01/2026 through 12/31/2026; must be 21+ years old.

Quantifiable outcome

• Radio advertising delivers average $6 sales increase per $1 spent
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Partnerships

One partnership is on record.

• Chuck Mefford / BrandsFormationcoreStrategic or Co-development PartnerZimmer Marketing partnered with nationally recognized branding expert Chuck Mefford to bring the BrandsFormation system to the Four States. This four-step branding methodology (Strategy, Message, Consistency, Dominant Frequency) has helped hundreds of local businesses transform into household names. The partnership delivers BrankKamp workshops and ongoing branding programs.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• WebFX: Mid-sized full-service digital marketing agency offering SEO, PPC, web development, and content marketing to SMB and mid-market clients. Comparable in service mix on the agency side, though without owned media inventory like Zimmer's radio stations.
• Beasley Media Group: Regional radio broadcaster operating clusters of stations across multiple US markets with digital and event marketing extensions. Closely comparable to Zimmer's combination of regional station ownership and adjacent advertising services.
• Townsquare Media: Regional US radio broadcaster with local digital marketing and live events. Closest peer in business mix: owns multiple radio stations in mid-sized markets while offering digital advertising solutions to local SMBs, mirroring Zimmer's integrated agency-plus-station model.
• Emmis Communications: Regional radio broadcaster and publisher with holdings in mid-sized markets. Comparable in radio station ownership and local-market advertising positioning, though Zimmer layers a broader full-service creative and digital agency on top.
• Hubbard Broadcasting: Family-owned regional broadcasting group operating radio and TV stations. Comparable in family-controlled ownership structure and regional broadcast station portfolio targeting local advertisers.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering web design, SEO, social media, and PPC to SMB clients. Comparable on the integrated agency-services offering that forms the non-radio half of Zimmer's business.
• Bonneville International: Family-owned regional radio broadcaster operating stations in select US markets. Comparable as a family-owned multi-station operator with regional focus and local advertiser relationships.
• Saga Communications: Operates radio stations in mid-sized US markets with a focus on local sales and digital services. Comparable regional station footprint plus local advertiser focus aligns with Zimmer's Four States model.

Broad incumbents

• iHeartMedia: Largest US radio broadcaster with national scale, podcasts, and digital ad platforms. Comparable in radio-as-distribution-channel economics and SMB advertiser focus, but at vastly larger scale and with proprietary tech that Zimmer lacks.
• Cumulus Media: One of the largest US radio broadcasters operating hundreds of stations nationwide. Comparable in the owned-radio-station component of Zimmer's business, though at far greater scale and without the integrated full-service SMB marketing agency layer.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@zimmermarketing8675
• Facebookfacebook.com/ZimmerMarketingUS
• LinkedInlinkedin.com/company/zimmer-marketing
• Instagraminstagram.com/zimmermarketing
• TikToktiktok.com/@zimmermarketing
• Xx.com/ZimmerMarketing

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zimmer Marketing