Thrivity
Thrivity is a British Columbia-based HR consulting and coaching firm founded in 2020 by Cayley Dow, serving both enterprises and individuals with HR strategy, talent optimization, DISC assessments, and career transition coaching.
- Company typePrivate
- Founded2020
- HeadquartersVancouver, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Thrivity does
Thrivity is a private, founder-led HR consulting and coaching firm headquartered in British Columbia, Canada, founded in 2020 by Cayley Dow, a CPHR-certified HR executive with 20+ years of experience, a Cornell Strategic Leadership certification, and three HR Excellence Awards. The firm operates with a small team of 1-10 employees and is structured around a single principal's expertise rather than scaled delivery.
The firm offers three interconnected service lines. The first is Consulting, covering remote-work strategy, return-to-work, culture transformation, change management, and HR strategy for business clients. The second is Talent Optimization, which encompasses leadership acceleration, learning and development, DISC behavioral assessment facilitation, and recruitment/onboarding support. The third is Coaching & Transition Services, delivered to both individuals and organizations, including productized individual career coaching packages (Basic, Enhanced, and Ultimate tiers). Named enterprise clients include Marriott Canada and Endura Energy.
Thrivity runs a hybrid B2B and B2C revenue model. Enterprise work is sold on a quote-based, custom-engagement basis through a discovery-call funnel, while individual coaching is sold through standardized tiered packages. The firm also operates a content channel via the "Thrivity Insights" newsletter. No external funding has been disclosed, and the firm appears to be bootstrapped. There is no evidence of proprietary technology, AI/ML capabilities, or software products; all service delivery is human-led and facilitated.
Thrivity firmographics
Firmographics- Name
- Thrivity
- Legal name
- Thrivity Inc.
- Website
- https://thrivityhr.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Thrivity is a British Columbia-based HR consulting and coaching firm founded in 2020 by Cayley Dow, serving both enterprises and individuals with HR strategy, talent optimization, DISC assessments, and career transition coaching.
- Ownership category
- akta.pro rank
Where Thrivity is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Thrivity business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- HR Consulting Services: Consulting engagements covering remote work strategy, return-to-work planning, culture transformation, change management, and HR strategy support. These are typically project-based or retainer engagements with businesses.
- Career Coaching Services: Individual coaching services offered through tiered packages (Basic, Enhanced, Ultimate) providing resume review, LinkedIn profile review, 1:1 career coaching, interview preparation, DISC assessment, and career management action plans.
- Leadership Development & Training: Virtual and in-person training programs covering foundational leadership, soft skills, personal effectiveness, project management, and innovation. Includes leadership performance acceleration and learning & development services.
- Recruitment & Onboarding: Talent acquisition services including employer branding, sourcing, screening, selection and onboarding support for critical vacancies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time/ perpetual license | Basic Package: Resume Review, LinkedIn Profile Review, 1:1 Career Coaching (1hr) |
| Other | One time/ perpetual license | Enhanced Package: Resume Review, 1:1 Career Coaching (2 x 1hr), Interview Preparation Session, Career Management Action Plan |
| Other | One time/ perpetual license | Ultimate Package: 1:1 Career Coaching (3 x 1hr), Interview Prep or Image Consult, DISC Behavioural Assessment, 1:1 DISC Profile Debrief |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Thrivity product offering
Product offeringCore offering
Thrivity is a Vancouver-based HR consulting and coaching firm offering services for both businesses and individuals. For organizations, it delivers HR strategy, remote work strategy, return-to-work planning, culture transformation, change management, talent optimization (leadership acceleration, learning and development, DISC assessment, recruitment and onboarding), and coaching/transition support. For individuals, it offers career coaching through tiered packages.
Product overview
Thrivity is an HR consulting and coaching firm offering a portfolio of professional services organized into three main areas: Consulting Services (Remote Work Strategy, Return-to-Work Planning, Culture Transformation, Change Management, HR Strategy & Project Support), Talent Optimization (Leadership Performance Acceleration, Learning & Development, DISC Assessment, Recruitment & Onboarding), and Coaching & Transition Services. For individual clients, Thrivity offers three packaged service tiers—Basic, Enhanced, and Ultimate—providing career coaching, resume review, interview preparation, and behavioral assessments. The firm does not offer a software product; its offerings are entirely service-based consulting and coaching engagements.
Differentiator
Problem solved
Functional benefit
Products and services
- Consulting Services Strategic HR consulting for organizations covering remote work strategy, return-to-work planning, culture transformation, change management, and overall HR strategy. Built for start-ups, small businesses, and large corporations seeking to strengthen their people operations.
- Talent Optimization Talent optimization services for organizations covering leadership acceleration, learning and development, DISC-based assessment, recruitment, and onboarding. Designed for companies looking to attract, develop, and retain talent.
- Coaching & Transition Services Coaching and transition support for individuals navigating career change and for organizations managing outplacement. Includes one-on-one transition coaching and related career support.
- Career Coaching Packages Structured career coaching packages for individuals delivered in Basic, Enhanced, and Ultimate tiers, providing one-on-one career guidance and job-search support. Aimed at professionals navigating career change or advancement.
Quantifiable outcome
- 8 consecutive years of top national employee engagement results
- +1 more outcomes
Companies that use Thrivity
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Thrivity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Thrivity partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Thrivity competitors and assessment
Company assessmentEmerging players
- BetterUp: BetterUp is a digital coaching platform focused on leadership and professional coaching. It directly overlaps with Thrivity's individual coaching packages but competes via a technology-led, scalable delivery model rather than 1:1 consultant-led engagements.
- CoachHub: CoachHub operates a digital coaching platform for leadership and team development across enterprises. Comparable to Thrivity's individual coaching and leadership performance acceleration services but with a tech-enabled, multi-cohort delivery model.
Broad incumbents
- Right Management: Right Management, part of ManpowerGroup, provides talent development, career transition, and outplacement services. Like Thrivity, it delivers outplacement and individual career coaching, but at enterprise scale across many regions.
- Korn Ferry: Korn Ferry is a global organizational consulting firm spanning executive search, leadership development, and talent management. Its Leadership & Succession Consulting overlaps with Thrivity's culture transformation and leadership performance acceleration offerings.
- LHH (Lee Hecht Harrison): LHH is a global career transition, talent development, and leadership consulting firm. It directly overlaps with Thrivity's Coaching & Transition Services (group outplacement, career coaching) and leadership development offerings, but operates at significantly larger scale and broader geographic footprint.
- Randstad RiseSmart: Randstad RiseSmart provides career transition, outplacement, and talent mobility solutions. Comparable to Thrivity's Group Outplacement Services and Career Coaching packages but delivered via an enterprise SaaS-plus-coaching hybrid model.
Direct peers
- Center for Creative Leadership (CCL): CCL is a leadership development and executive education provider offering assessments, programs, and coaching. It directly parallels Thrivity's leadership performance acceleration and learning & development offerings.
- Development Dimensions International (DDI): DDI is a leadership development and talent management consultancy specializing in assessment-led leadership programs. It parallels Thrivity's DISC-based behavioral assessment and leadership development focus but serves global enterprise clients.
- TalentQuest: TalentQuest provides leadership development, coaching, and assessment solutions to mid-market and enterprise clients. It is comparable to Thrivity in offering assessment-driven talent optimization and leadership development programs.
Regional players
- BirdHR Consulting: Boutique HR consulting firms like BirdHR provide culture transformation, change management, and HR strategy services to Canadian SMEs. Comparable regional positioning to Thrivity's British Columbia-based consulting practice, focused on local mid-market clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Thrivity social profiles
Digital presenceThrivity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thrivity leadership team
Management profileNumber of profiles
Profiles1 record
Thrivity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thrivity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thrivity
What does Thrivity do?
Thrivity is a Vancouver-based HR consulting and coaching firm offering services for both businesses and individuals. For organizations, it delivers HR strategy, remote work strategy, return-to-work planning, culture transformation, change management, talent optimization (leadership acceleration, learning and development, DISC assessment, recruitment and onboarding), and coaching/transition support. For individuals, it offers career coaching through tiered packages.
Is Thrivity a public or private company?
Thrivity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Thrivity founded?
Thrivity was founded in 2020. It employs 1 to 10 people.
Where is Thrivity based?
Thrivity is headquartered in Vancouver, Canada, in the North America region.
How does Thrivity make money?
Four revenue lines are on record. HR Consulting Services are the primary driver. The others are career Coaching Services, leadership Development & Training and recruitment & Onboarding.
Who are Thrivity's main competitors?
Emerging players on record are BetterUp and CoachHub. Broad incumbents are Right Management, Korn Ferry, LHH (Lee Hecht Harrison) and Randstad RiseSmart. Direct peers are Center for Creative Leadership (CCL), Development Dimensions International (DDI) and TalentQuest. BirdHR Consulting is listed as a regional player.
Does Thrivity have an API?
No public API is recorded for Thrivity.