BASLER Fashion GmbH

What BASLER Fashion GmbH does

BASLER Fashion GmbH is a German women's fashion brand founded in 1936 and headquartered in Goldbach, Germany. The company designs, manufactures, and sells premium women's apparel across eleven core product categories: blazers, blouses, pants, jackets and coats, jeans, dresses, pullovers/sweaters, skirts, shirts, knit cardigans, and vests. Garments are constructed from premium materials including cashmere, virgin wool, cotton, viscose, silk, linen, lyocell, and elastane, and are offered in a size range of 36-52 (with 18-24 petite/short sizing also surfaced at retail), supporting an inclusive fit approach for mature female consumers. The brand positions itself between sporty casual and elegant formal wear, with seasonal capsule narratives (e.g., "I love cashmere", "Summer Breeze", "Cozy Knit") and certified-product badging used to anchor premium positioning.

Products are sold at price points ranging from approximately €40 to €260, with category-level pricing of blouses at €45-€120, pants at €50-€130, dresses at €70-€240, jackets at €100-€260, knitwear at €40-€180, and jeans at €50-€100. BASLER employs promotional mechanics such as 25% EXTRA seasonal campaigns and marks certain items as "CERTIFIED." The primary customer segment is fashion-conscious mature women seeking versatile wardrobe solutions that transition across professional, casual, and occasion wear.

BASLER's go-to-market relies on multi-brand retail partners, with PETER HAHN identified as a primary channel partner operating both online and physical stores across German-speaking markets. The company also operates direct-to-consumer sales through its own brand presence on e-commerce platforms. With 1,001-5,000 employees, BASLER operates at a mid-cap scale consistent with integrated apparel design and production. No first-party revenue, ownership, or financial performance data is disclosed in the available source material.

Name

BASLER Fashion GmbH

Legal name

BASLER Fashion GmbH

Website

https://basler-fashion.com

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

BASLER Fashion GmbH is a German women's fashion brand founded in 1936 that designs and manufactures premium apparel across eleven categories, selling through multi-brand retailers such as Peter Hahn and direct online channels to fashion-conscious mature women in sizes 36-52.

Ownership category

akta.pro rank

Product category

Women's Apparel

NAICS

Apparel Manufacturing (315), Cut and Sew Apparel Contractors (315210), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Women's, Misses', And Juniors Outerwear (2330), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

akta.pro secondary industry

Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses) (IMAOAEAE)

Keywords

• Women's apparel
• Fashion manufacturing
• Premium clothing
• Knitwear collections
• Outerwear fashion

Headquarters

HQ city

Goldbach

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Women's Fashion Retail: BASLER generates revenue through the sale of women's apparel including blazers, blouses, pants, jackets, coats, jeans, dresses, knitwear, skirts, shirts, cardigans, and vests through retail partners and direct channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

BASLER Fashion GmbH designs, manufactures, and sells women's fashion apparel spanning outerwear, tops, bottoms, and dresses. The collection includes blazers, blouses, pants, jackets, coats, jeans, dresses, knitwear, skirts, shirts, cardigans, and vests, crafted from premium materials such as cashmere, virgin wool, cotton, viscose, silk, alpaca, linen, and lyocell. Sizes range from 36 to 52, with products offered at full retail and seasonal promotional pricing.

Product overview

BASLER Fashion GmbH is a women's fashion brand offering a comprehensive clothing collection spanning outerwear, tops, bottoms, and dresses. The product portfolio includes core categories: Blazer, Blusen (blouses), Hosen (pants/trousers), Jacken & Mäntel (jackets & coats), Jeans, Kleider (dresses), Pullover (sweaters), Röcke (skirts), Shirts, Strickjacken (knit cardigans), and Westen (vests). The collection ranges from sporty chic to feminine elegance, featuring charming details and colorful designs. BASLER offers women's fashion in sizes 36 to 52, utilizing high-quality materials including cotton, viscose, virgin wool, cashmere, silk, linen, lyocell, and elastane. The brand emphasizes timeless designs with sophisticated craftsmanship that allow women to feel perfectly dressed for any occasion.

Differentiator

Problem solved

Functional benefit

Products and services

• BASLER Blazer Structured women's outerwear jackets offered as part of the BASLER collection, spanning sporty chic to feminine elegance.
• BASLER Blusen (Blouses) Women's blouses in 3/4-arm, 1/1-arm, round neck, and V-neck cuts featuring charming details and colorful designs.
• BASLER Hosen (Pants/Trousers) Women's trousers in wide fit, slim fit, regular fit, and 7/8 styles, available in various colors and materials.
• BASLER Jacken & Mäntel (Jackets & Coats) Women's jackets and coats including long jackets with blouson collars, indoor jackets, summer parkas, and quilted jackets.
• BASLER Jeans Women's jeans in straight leg, 7/8, and Norma fits, available in ecru denim, bleached denim, dark blue denim, grey denim, and black denim.
• BASLER Kleider (Dresses) Women's dresses including slip dresses, tiered dresses (Stufenkleid), and 3/4-arm dresses ranging from casual to elegant styles.
• BASLER Pullover (Sweaters) Women's sweaters and pullovers including round neck, boat neck, and raglan sleeve styles, many featuring cashmere blends and multicolor designs.
• BASLER Röcke (Skirts) Women's skirts including midi skirts and various lengths featuring colorful patterns and feminine designs.
• BASLER Shirts Women's t-shirts and shirts including round neck, V-neck, and half-sleeve styles in various color combinations.
• BASLER Strickjacken (Knit Cardigans) Women's knit cardigans including V-neck knit cardigans and other knitted outerwear pieces crafted from high-quality materials.
• BASLER Westen (Vests) Women's vests including quilted vests with standing collars and other lightweight layering options.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• PETER HAHNcoreChannel Partner/ Reseller/ DistributorPETER HAHN serves as a primary retail partner for BASLER, offering an online shop where BASLER fashion items are sold alongside other premium brands. The partnership enables BASLER to reach customers through a established German fashion e-commerce platform with multiple brand offerings.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Fadenmeister Berlin: Berlin-based German women's fashion brand with comparable premium positioning and assortment of blouses, knitwear, and dresses. Sold alongside BASLER at Peter Hahn, indicating direct competition for the same shopper.
• Marc Cain: German premium women's fashion brand offering similar blazers, knitwear, dresses, and trousers in the mid-premium price band. Directly comparable on positioning, distribution through multi-brand retailers like Peter Hahn, and target customer (fashion-conscious women 35+).
• Riani: German premium women's fashion house with comparable price points and assortment of blazers, dresses, jackets, and knitwear. Sells alongside BASLER at Peter Hahn and addresses the same mature-professional female customer.
• Windsor: German premium fashion brand for women (and men) offering elegant occasion and everyday wear. Shares BASLER's mid-premium price band, multi-brand retail distribution, and focus on timeless, refined design.
• Gerry Weber: German mid-premium women's fashion brand specializing in modern-classic apparel for the 40+ female customer. Closely comparable to BASLER on target demographic, price band, and assortment of blouses, jackets, knitwear, and trousers.
• Laura Biagiotti ROMA: Italian heritage women's fashion house offering premium apparel at comparable mid-premium price points. Competes with BASLER for the same fashion-conscious mature customer through multi-brand retailers.
• Olsen (Gina Laura): German family-owned women's fashion brand offering mid-premium blouses, trousers, jackets, and knitwear at similar price points to BASLER. Targets the same European mature female shopper with comparable sizing and timeless design philosophy.

Broad incumbents

• Bogner: Established German premium apparel brand with broader portfolio spanning women's, men's, and activewear. Overlaps with BASLER in women's outerwear and lifestyle positioning but at a larger scale and wider category footprint.
• Hugo Boss (BOSS): Global German premium fashion house operating at much larger scale across women's, men's, and accessories. Competes with BASLER in women's premium apparel but with significantly broader distribution and brand reach.
• Escada: Heritage German luxury women's fashion brand positioned above BASLER's mid-premium band. Competes for the same fashion-conscious mature female customer but at a higher price point and broader global distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/baslerfashion
• Facebookfacebook.com/BaslerFashion
• LinkedInlinkedin.com/company/basler-fashion-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BASLER Fashion GmbH