What windsor. does

windsor. is a German premium fashion retailer (legally windsor. GmbH) operating a direct-to-consumer model through its owned e-commerce platform windsor.de and six physical retail stores located in Düsseldorf, Frankfurt, Hamburg, and München (Germany), and Salzburg and Wien (Austria). Founded in 1889 and headquartered in Kreuzlingen, Switzerland, the company sells ready-to-wear apparel and accessories for men and women, with its assortment centered on tailored clothing — suits, blazers, jackets, shirts, trousers, knitwear, leather goods, and accessories — supplemented by curated seasonal collections (Summer Relaxed Tailoring, Business / Classic Tailoring, Travel, Festive Looks) and premium fiber lines (100% Cashmere, 100% Merino). The brand is a subsidiary of Holy Fashion Group, from which it draws shared corporate, sourcing, and back-office infrastructure, and operates additional services including Private Shopping, Click & Collect with in-store consultation, and a Gold Club loyalty program. windsor. employs between 1,001 and 5,000 people and has been active since at least the late 19th century.

The company monetizes through one-time unit sales at mid-to-premium price points (€299-€699 for suits and tailored jackets; €90-€250 for shirts and tops; €150-€299 for trousers), with regular seasonal sales supported by percentage-off coupon codes (e.g., EXTRA15, EXTRA20). Free shipping applies above €200, returns are free for 30 days, and CO₂-neutral shipping with recycled packaging is offered alongside the EARTH sustainability initiative. Its go-to-market combines content-led SEO and styling guides, email marketing through Gold Club, paid search around sales events, and seasonal campaign work (including a 2026 Cap Ferret Summer Elegance campaign). Geographic reach spans Germany, Austria, and France via e-commerce, with a DACH-concentrated physical footprint and a noted windsor x CocoVero collaboration under its Specials assortment. The underlying technology surface is a standard e-commerce storefront with no disclosed AI capabilities, APIs, or proprietary platform features beyond the modular Baukasten suit system allowing jacket and trouser size mix-and-match.

Name

windsor.

Legal name

windsor. GmbH

Website

https://windsor.de

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

windsor. is a German premium DTC fashion retailer (founded 1889, subsidiary of Holy Fashion Group) selling tailored apparel, knitwear, leather goods, and accessories for men and women via windsor.de and six DACH retail stores, targeting professional and occasion-driven consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Kreuzlingen

HQ country

Switzerland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Retail fashion sales: One-time product sales of apparel and accessories for men and women through owned e-commerce platform and physical retail stores. No subscription or recurring revenue model observed.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

windsor. designs and sells premium ready-to-wear fashion for men and women, including tailored suits, blazers, jackets, shirts, knitwear, trousers, dresses, leather goods, and accessories. The company distributes these products through its own e-commerce platform windsor.de and a network of owned retail stores across the DACH region, supported by services such as Private Shopping, Click & Collect, and the Gold Club loyalty program.

Product overview

windsor. is a German fashion retailer offering a comprehensive ready-to-wear collection for both women and men. The product portfolio centers on tailored clothing (suits, blazers, jackets) and casual menswear, supplemented by knitwear, shirts, trousers, and accessories. The company operates a multi-channel model combining e-commerce (windsor.de) with physical retail stores across Germany, Austria, and Switzerland. Key product lines include the core tailored clothing assortment, premium fiber collections (100% Cashmere, 100% Merino), seasonal collections (Summer Relaxed Tailoring, Travel, Business), combination sets (pre-coordinated outfits), and a Gold Club loyalty program. Services include Private Shopping, Click & Collect, and a sustainability initiative (EARTH). The brand positions itself as a premium fashion house with emphasis on quality tailoring, natural fibers, and seasonal collections for men and women.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Fashion (Damenmode) Complete women's ready-to-wear collection including blazers, trousers, suits, blouses, knitwear, jackets, coats, dresses, skirts, leather goods, and accessories such as bags, shoes, belts, and scarves. Targeted at women seeking premium professional and elegant fashion.
• Men's Fashion (Herrenmode) Complete men's ready-to-wear collection including suits, modular suits, tailored jackets, traditional costumes, leather jackets, shirt jackets, knitwear, shirts, t-shirts, polos, trousers, jeans, and accessories including bags, shoes, socks, belts, and ties. Targeted at men seeking premium business and casual attire.
• Gold Club Loyalty Program Free customer loyalty membership offering personalized vouchers (€20 welcome voucher), exclusive promotions, event invitations, and special offers to registered members.
• Private Shopping Service Personalized shopping assistance available in physical retail stores, with options for virtual store tours and dedicated one-on-one consultation for customers.
• Click & Collect Online ordering with free delivery and in-store consultation at a windsor. retail store of the customer's choice.
• EARTH Sustainability Program Environmental and social responsibility initiative covering supply chain transparency, carbon footprint reduction (CO₂-neutral shipping), sustainable materials usage, and recycled packaging.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Holy Fashion GroupcoreOthersParent company of windsor. Group operates multiple fashion brands. windsor. career page redirects to Holy Fashion Group recruitment portal.
• CocoVerominorGTM or Marketing Partnerwindsor x CocoVero collaboration - a special collection or partnership featuring CocoVero designs within windsor product lines. Listed under Specials section for men.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hugo Boss: Hugo Boss is the leading German premium fashion house for tailored business wear and casual premium apparel. It directly competes with windsor. in suits, blazers, and smart-casual menswear and womenswear across the same DACH-centric retail and wholesale channels.
• s.Oliver: s.Oliver is a major German mid-premium fashion brand with broad menswear and womenswear collections distributed via own retail and e-commerce in DACH. Its price band and product mix closely overlap windsor.'s everyday tailored and casual offering.
• Comma: Comma is a German premium womenswear label focused on tailored business and elegant casual looks. It is a direct womenswear peer of windsor. in price band, assortment (blazers, trousers, dresses), and DACH retail distribution.
• Joop!: Joop! is a German premium fashion label with strong tailored menswear and contemporary womenswear. Its positioning in luxury-adjacent business attire mirrors windsor.'s premium tailoring-led assortment and DACH retail footprint.
• Marc O'Polo: Marc O'Polo is a premium contemporary European fashion brand operating in DACH with comparable price positioning and a similar smart-casual menswear and womenswear assortment. It overlaps with windsor. on premium knitwear, jackets, and business-casual dressing.

Emerging players

• Drykorn: Drykorn is a German contemporary premium fashion brand with a comparable tailored-casual menswear and womenswear assortment. As a smaller, design-led player, it competes for the same style-conscious DACH customer as windsor.
• Closed: Closed is a Hamburg-based premium fashion brand with denim-led contemporary menswear and womenswear. It overlaps with windsor. on premium casual trousers, knitwear, and the mid-premium DACH consumer.

Broad incumbents

• Lacoste: Lacoste is a European heritage premium fashion brand with smart-casual menswear and womenswear assortments. It competes with windsor. on premium knitwear, polo/casualwear, and heritage brand storytelling in the DACH market.
• Ralph Lauren: Ralph Lauren is a globally scaled luxury-premium fashion house with tailored menswear, womenswear, and heritage positioning. It overlaps with windsor. on premium blazers, knitwear, and the aspirational business-casual customer.
• Tommy Hilfiger: Tommy Hilfiger is a global premium-accessible fashion brand offering menswear, womenswear, and tailored pieces at a comparable price band. As a broader incumbent with global reach, it competes for the same premium-casual customer across DACH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/windsor
• Facebookfacebook.com/windsor
• LinkedInlinkedin.com/company/windsorstrellsonag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about windsor.