US Real Estate
Us Real Estate is a boutique Frankston-based real estate agency offering residential sales, property management, rental leasing, and commercial and land sales across south-east Melbourne and Drouin, serving buyers, sellers, landlords, and tenants via a four-person team and the Eagle Software platform.
- Company typePrivate
- Founded2021
- HeadquartersFrankston, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What US Real Estate does
Us Real Estate is a boutique real estate agency headquartered in Frankston, Victoria, Australia, operating since approximately 2021 under legal name Us Real Estate. The company provides an integrated set of services across residential property sales, property management, rental leasing, commercial sales and leasing, and vacant land/rural sales, serving buyers, sellers, landlords, tenants, and investors in Frankston and surrounding south-east Melbourne suburbs including Carrum Downs, Langwarrin, Seaford, Aspendale, Cranbourne South, and Drouin. Customer engagement is handled by a four-person team led by Director and Sales Consultant John Lewis, with Karen Day handling sales, Tamika Thurgood managing the property management portfolio, and Monique Robins providing administrative and assistant property management support.
The agency's operational backbone is the Eagle Software property management and listing platform, which powers the usrealestate.net.au portal for property search, market appraisals, and rental listings across residential, commercial, rental, vacant land, and rural categories. Distribution is built around a direct, field-led go-to-market model: agents run open homes and private inspections, conduct comparative market appraisals, manage end-to-end sales processes through to settlement, and provide recurring property management including tenant placement, rent collection, maintenance coordination, routine inspections, and compliance administration. The company supports its direct sales motion with content marketing via blog/news, buyer calculators and due diligence checklists, and an organic social presence on Facebook and Instagram.
Revenue is generated through three streams: commission-based earnings on property sales (quote-based, not publicly disclosed), recurring property management fees typically set at 5–15% of weekly rent billed monthly, and weekly rental income on managed properties (for example, a studio apartment listed at $330 per week). The pricing model is hybrid — subscription-style recurring fees on the management book and transaction-based fees on the sales book — with no publicly disclosed pricing, no external funding, and an independently owned, privately held structure with no parent company or institutional investors identified.
US Real Estate firmographics
Firmographics- Name
- US Real Estate
- Legal name
- Us Real Estate
- Website
- https://usrealestate.net.au
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Us Real Estate is a boutique Frankston-based real estate agency offering residential sales, property management, rental leasing, and commercial and land sales across south-east Melbourne and Drouin, serving buyers, sellers, landlords, and tenants via a four-person team and the Eagle Software platform.
- Ownership category
- akta.pro rank
US Real Estate industry classification
Industry- Product category
- Residential Real Estate Agency Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Office Brokerage (BPAJABAA), Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Seller Representation & Listing Services (BPAJAAAK)
Keywords
Where US Real Estate is headquartered
LocationHeadquarters
- HQ city
- Frankston
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
US Real Estate business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others
Revenue model
- Property Management Fees: Ongoing management fees charged as percentage of weekly rent collected. In Victoria, management fees generally range from 5% to 15% depending on property and service inclusions. On a property rented at $550 per week, annual rent equates to $28,680. At a 7% fee, this represents approximately $2,007.60 annually.
- Sales Commission: Commission-based revenue from property sales transactions. Agents handle the full sales process from initial consultation through to settlement, including marketing, negotiations, and coordination of legal and financial steps.
- Rental Income: Weekly rental charges for managed properties. Example: Studio apartment listed at $330 per week with all-inclusive amenities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Property Management Services - Percentage of Rent |
| Unit Pricing | Weekly | Rental Property - Weekly Rent |
| Other | Multi-year contract | Residential Property Sales - Commission-Based |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
US Real Estate product offering
Product offeringCore offering
US Real Estate is a boutique real estate agency in Frankston, Victoria that delivers residential and commercial property sales, property management, rental leasing, and vacant land sales to buyers, sellers, landlords, and tenants across south-east Melbourne. Services cover the full transaction lifecycle from free market appraisal, listing, photography and marketing, open-for-inspections, negotiation, and settlement, alongside ongoing rental management including tenant sourcing, rent collection, routine inspections, and maintenance coordination.
Product overview
US Real Estate is a boutique real estate agency based in Frankston, Victoria, operating the usrealestate.net.au digital platform. The company offers a unified set of real estate services centered around residential and commercial property sales, property management, and rental leasing. Their core product portfolio includes the website platform (for property listings), residential sales services, property management for landlords, commercial property services, rental leasing, and vacant land sales. The integrated offering connects property buyers, sellers, landlords, and tenants through a single agency with local market expertise in the Frankston and Mornington Peninsula region.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Property Sales End-to-end sales service for houses, apartments, townhouses, and units across Frankston and surrounding south-east Melbourne suburbs, from appraisal and listing through marketing, open homes, negotiation, and settlement.
- Property Management Services Ongoing rental management for landlords including tenant sourcing, tenant vetting, rent collection, routine inspections, maintenance coordination, lease administration, and compliance management.
- Rental Listings and Leasing Residential rental listings with tenant application handling, lease preparation, tenant screening, and ongoing tenancy support for renters in Frankston and surrounding suburbs.
- Commercial Property Services Sales and leasing of commercial properties including retail, offices, industrial/warehouses, showrooms, medical/consulting rooms, and other commercial categories.
- Vacant Land Sales Sales services for vacant land and development properties in the Frankston and Mornington Peninsula region, including rural and acreage/semi-rural listings.
- Free Market Appraisal Comparative market analysis and pricing guidance service provided at no cost to sellers evaluating the listing price for their residential or commercial property.
- Rental Appraisal Assessment of achievable weekly rent for landlord clients considering leasing their property, supporting pricing of new tenancies.
Quantifiable outcome
- Properties leased within one week of listing
- +1 more outcomes
Companies that use US Real Estate
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
US Real Estate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
US Real Estate partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
US Real Estate competitors and assessment
Company assessmentBroad incumbents
- LJ Hooker: LJ Hooker is one of Australia's most recognized real estate franchise networks with broad Melbourne coverage. Overlaps US Real Estate on residential sales and property management but operates as a national brand with substantially more marketing reach.
- Ray White: Ray White is the largest real estate franchise group in Australia/New Zealand with extensive coverage in Frankston and south-east Melbourne. Compares directly to US Real Estate on residential sales, property management, and rentals but operates at vastly greater scale and brand recognition.
- Harcourts: Harcourts is a major Australia/New Zealand real estate franchise with multiple offices in greater Melbourne. Compares on service mix (sales, PM, rentals) but operates at national/international scale, dwarfing US Real Estate's boutique footprint.
- McGrath Estate Agents: McGrath is a premium Australian real estate agency with significant Melbourne presence including south-eastern suburbs. Comparable on residential sales and luxury property coverage but positioned at a higher price point with larger agent teams.
- Stockdale & Leggo: Stockdale & Leggo is an Australian real estate franchise network with Melbourne offices. Overlaps US Real Estate on residential sales, rentals, and property management but with broader geographic coverage and established franchise support.
Direct peers
- Belle Property: Belle Property is a premium boutique Australian real estate brand with multiple Melbourne offices. Compares to US Real Estate on boutique positioning, local market specialization, and personalized service model, though operating at greater scale and brand prestige.
- Buxton Real Estate: Buxton is a Melbourne-based real estate agency with multiple offices across the city's eastern and south-eastern suburbs. Directly comparable to US Real Estate on residential sales, rentals, and property management services in overlapping suburban catchments.
- Noel Jones: Noel Jones is a long-established Melbourne real estate agency operating across inner and south-eastern suburbs. Comparable to US Real Estate as a multi-office Melbourne brokerage offering residential sales, property management, and rentals in similar suburban markets.
- Barry Plant: Barry Plant is a Melbourne-focused real estate agency group with strong presence in the south-eastern suburbs. Most direct comparable to US Real Estate in geographic focus, boutique local service model, and dual sales/property management offering.
- OBrien Real Estate: OBrien Real Estate is a Melbourne-based real estate group with strong south-eastern suburb coverage. Compares directly to US Real Estate on suburban residential sales, property management, and rental services with a similar mid-market positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
US Real Estate social profiles
Digital presenceUS Real Estate financial estimates
Financial estimateRevenue estimate
Valuation estimate
US Real Estate leadership team
Management profileNumber of profiles
Profiles4 records
US Real Estate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
US Real Estate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about US Real Estate
What does US Real Estate do?
US Real Estate is a boutique real estate agency in Frankston, Victoria that delivers residential and commercial property sales, property management, rental leasing, and vacant land sales to buyers, sellers, landlords, and tenants across south-east Melbourne. Services cover the full transaction lifecycle from free market appraisal, listing, photography and marketing, open-for-inspections, negotiation, and settlement, alongside ongoing rental management including tenant sourcing, rent collection, routine inspections, and maintenance coordination.
Is US Real Estate a public or private company?
US Real Estate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was US Real Estate founded?
US Real Estate was founded in 2021. It employs 1 to 10 people.
Where is US Real Estate based?
US Real Estate is headquartered in Frankston, Australia, in the Oceania region.
How does US Real Estate make money?
Three revenue lines are on record. Property Management Fees are the primary driver. The others are sales Commission and rental Income.
Who are US Real Estate's main competitors?
Broad incumbents on record are LJ Hooker, Ray White, Harcourts, McGrath Estate Agents and Stockdale & Leggo. Direct peers are Belle Property, Buxton Real Estate, Noel Jones, Barry Plant and OBrien Real Estate.
Does US Real Estate have an API?
No public API is recorded for US Real Estate.
What industry is US Real Estate in?
US Real Estate's product category is Residential Real Estate Agency Services. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJABAA, Office Brokerage. Its NAICS code is 53121 and its SIC code is 6531.