Self Storage Group ASA
Self Storage Group ASA is a Norwegian publicly listed self-storage operator running Green Storage, the country's largest self-storage network, serving private individuals and businesses with app-accessed monthly rentals across hundreds of nationwide locations.
- Company typePrivate
- Founded2013
- HeadquartersOslo, Norway
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Self Storage Group ASA does
Self Storage Group ASA is a Norwegian publicly listed self-storage operator (OSE: SSG) headquartered in Oslo and operating through the Green Storage brand, which it adopted after rebranding from City Self-Storage. The company claims to operate the largest self-storage network in Norway, with physical facilities spread across all major population centers — Oslo, Kristiansand, Stavanger, Bergen, Trondheim, Tromsø, Bodø, Drammen, Fredrikstad, Moss, Ålesund, and many secondary cities — totaling hundreds of nationwide locations and densest in the capital region.
The platform provides self-storage units in nine size categories ranging from X-Small (0.5 m² at 79 kr/month) to King Size (31+ m² at 5,909 kr/month), plus drive-in storage containers (3.4-13.8 m² from 189 kr/month). Core technology consists of app-controlled digital locks, a "Mine Sider" self-serve customer portal, and a nationwide location-routing website. The product suite is split between Privatlager (private storage, moving storage, other personal use) and Bedriftslager (business storage, archive storage, seasonal storage). The company targets both private individuals and businesses, with individuals as the primary segment.
The business model is straightforward recurring subscription rental on a no-commitment, month-to-month basis — customers can cancel anytime. Go-to-market is direct-to-consumer with a digital-first booking and access flow supported by extensive local SEO via hundreds of branch-specific landing pages, blog content, and FAQ resources. Founded in 2013, the company employs 51-100 people and is incorporated in Norway under organization number 984801408.
Self Storage Group ASA firmographics
Firmographics- Name
- Self Storage Group ASA
- Legal name
- Green Storage AS
- Website
- https://selfstoragegroup.no
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Self Storage Group ASA is a Norwegian publicly listed self-storage operator running Green Storage, the country's largest self-storage network, serving private individuals and businesses with app-accessed monthly rentals across hundreds of nationwide locations.
- Ownership category
- akta.pro rank
Self Storage Group ASA industry classification
Industry- Product category
- Self-Storage Services
- NAICS
- Lessors of Miniwarehouses and Self-Storage Units (53113)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Standard/Non-Climate Self-Storage (HSAKAGAB)
- akta.pro secondary industry
- Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD)
Keywords
Where Self Storage Group ASA is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices34 records
Markets served
Self Storage Group ASA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Storage unit rental: Monthly rental of self-storage units to private individuals and businesses. Customers pay recurring monthly fees based on unit size. No long-term commitment required - customers can cancel anytime.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | X-Small: 0.5 m2 starting at 79 kr/month |
| Subscription | Monthly | Small: 1-2.5 m2 starting at 79 kr/month |
| Subscription | Monthly | Medium: 3-5 m2 starting at 149 kr/month |
| Subscription | Monthly | Large: 6-8 m2 starting at 939 kr/month |
| Subscription | Monthly | X-Large: 9-12 m2 starting at 1,339 kr/month |
| Subscription | Monthly | XX-Large: 13.5-18 m2 starting at 1,459 kr/month |
| Subscription | Monthly | XXX-Large: 21-30 m2 starting at 2,529 kr/month |
| Subscription | Monthly | Container: 3.4-13.8 m2 starting at 189 kr/month |
| Subscription | Monthly | King Size: 31+ m2 starting at 5,909 kr/month |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Self Storage Group ASA product offering
Product offeringCore offering
Self Storage Group ASA, operating under the brand Green Storage (formerly City Self-Storage), rents self-storage units and drive-in storage containers to private individuals and businesses across Norway. Units range from 0.5 m² to 31+ m², are accessed via app-controlled digital locks, and are managed through the "Mine Sider" customer portal with month-to-month, no-commitment rentals.
Product overview
Green Storage (formerly City Self-Storage) is a self-storage platform offering a unified suite of storage solutions across Norway. The core offering includes Privatlager for individual consumers and Bedriftslager for business customers, with specialized add-on modules including Flyttelager, Annen lagring, Arkivlager, and Sesonglagring. Storage is available in nine size categories (X-Small to King Size) plus Container options, all featuring digital locks via app, no binding periods, and customer portal access through Mine Sider. The company operates the largest network of storage locations across Norway with hundreds of facilities nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Privatlager (Private Storage)
- Bedriftslager (Business Storage)
- Lagercontainer (Drive-In Storage Containers)
Companies that use Self Storage Group ASA
Customer profileSegments2 records
Ideal customer profiles2 records
Self Storage Group ASA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Self Storage Group ASA partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Self Storage Group ASA competitors and assessment
Company assessmentBroad incumbents
- CubeSmart: US self-storage REIT (NYSE: CUBE) with national footprint. Broad incumbent providing reference point for digital-first customer engagement strategy that Self Storage Group ASA has implemented at smaller Norwegian scale.
- Public Storage, Inc. Largest global self-storage REIT (NYSE: PSA) with thousands of facilities primarily in the US. Acts as broad incumbent benchmark for industry economics, unit economics, and digital customer experience trends that Self Storage Group ASA must compete against in terms of best-practice operations.
- Extra Space Storage Inc. Major US self-storage REIT (NYSE: EXR) with thousands of facilities. Broad incumbent benchmark — relevant for understanding scaled unit economics, technology investment, and pricing strategies that Self Storage Group ASA's Norwegian operations should emulate or differentiate from.
Direct peers
- Pluss Lager: Norwegian self-storage chain with multiple facilities. Domestic competitor comparable in unit size tiering and Norwegian consumer pricing; useful as a domestic share-of-market benchmark for Self Storage Group ASA.
- 24Storage: Swedish self-storage operator with Nordic footprint. Direct regional comparable to Self Storage Group ASA, both serving Scandinavian markets with similar self-storage offerings and digital booking flows.
- Shurgard Self Storage: European self-storage operator listed in Brussels with ~270 facilities across Western Europe. Comparable in self-storage focus, multi-country scale, and digital access emphasis; relevant competitive benchmark for Self Storage Group ASA's pan-Scandinavian ambitions.
- Safestore Holdings plc: UK-listed self-storage operator (also present in Paris). Closely comparable in business model — recurring rental revenue, similar unit tiering, and a focus on flexibility with no long-term commitment contracts.
- Big Yellow Group plc: UK-listed self-storage REIT operating ~110 facilities in the UK. Most directly comparable to Self Storage Group ASA in business model (self-storage network), public listing status, and recurring monthly rental revenue, though operating at materially larger scale in a larger market.
- Pelican Self Storage: UK-based self-storage operator with multiple sites serving both consumer and business segments. Comparable to Self Storage Group ASA in tiered unit offerings and segment diversification (private and business customers).
- Spaceworld Lager: Norwegian self-storage operator directly competing in the same Norwegian market. Most directly comparable competitor — same geography, same customer segments, and same regulatory environment as Self Storage Group ASA.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Self Storage Group ASA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Self Storage Group ASA leadership team
Management profileNumber of profiles
Self Storage Group ASA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Self Storage Group ASA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Self Storage Group ASA
What does Self Storage Group ASA do?
Self Storage Group ASA, operating under the brand Green Storage (formerly City Self-Storage), rents self-storage units and drive-in storage containers to private individuals and businesses across Norway. Units range from 0.5 m² to 31+ m², are accessed via app-controlled digital locks, and are managed through the "Mine Sider" customer portal with month-to-month, no-commitment rentals.
Is Self Storage Group ASA a public or private company?
Self Storage Group ASA is a private company. It is classified as public and is currently operating.
When was Self Storage Group ASA founded?
Self Storage Group ASA was founded in 2013. It employs 51 to 100 people.
Where is Self Storage Group ASA based?
Self Storage Group ASA is headquartered in Oslo, Norway, in the Europe region.
How does Self Storage Group ASA make money?
One revenue line is on record: storage unit rental.
Who are Self Storage Group ASA's main competitors?
Broad incumbents on record are CubeSmart, Public Storage, Inc. and Extra Space Storage Inc.. Direct peers are Pluss Lager, 24Storage, Shurgard Self Storage, Safestore Holdings plc, Big Yellow Group plc, Pelican Self Storage and Spaceworld Lager.
Does Self Storage Group ASA have an API?
No public API is recorded for Self Storage Group ASA.
What industry is Self Storage Group ASA in?
Self Storage Group ASA's product category is Self-Storage Services. Its primary akta.pro industry code is HSAKAGAB, Standard/Non-Climate Self-Storage, with a secondary code of HSAKAGAD, Business & Commercial Self-Storage (Inventory/Records). Its NAICS code is 53113 and its SIC code is 4220.