Pelican Self Storage
Pelican Self Storage is a Nordic self-storage operator with 40 facilities across Sweden, Denmark, and Finland, offering climate-controlled units (0.5-100 m²), premium corporate warehouses, and ancillary services to private households and business customers under a monthly subscription model.
- Company typePrivate
- Founded2009
- HeadquartersKöpenhamn, Sweden
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Pelican Self Storage does
Pelican Self Storage is a Nordic self-storage operator founded in 2009, organized under a Luxembourg parent (Pelican Self Storage Group) with wholly-owned subsidiaries in Sweden (Swedish Pelican Self Storage AB), Denmark, and Finland. The company operates 40 facilities across the Nordic region, with 11 of those located in Sweden and 10 concentrated in the Greater Stockholm area covering Botkyrka, Bromma, Järfälla, Kungsholmen, Lidingö, Sollentuna, Sundbyberg, Täby, and Upplands Väsby. Active construction projects are underway across all three Nordic markets, indicating ongoing multi-market expansion. The company is privately held with 51-100 employees and no disclosed external institutional capital.
Pelican's product surface centers on heated and ventilated self-storage units ranging from 0.5 m² to 100 m², complemented by garage units, compact lockers (~0.75 m²), premium corporate warehouses in Sundbyberg, temperature-controlled wine storage, motorhome parking (Täby), conference rooms, and physical moving supplies retail. Underlying technology is conventional: climate control (heating and ventilation), 24/7 video surveillance tied to security providers, personal access codes, and a web-based booking platform with 24-hour staff follow-up (MyPelican portal). No APIs, SDKs, or AI/ML capabilities are disclosed. The company is GDPR-compliant under EU data protection regulation.
The revenue model is recurring monthly subscription rental paid in advance, with rent fixed for the first six months, no commitment periods, and short notice requirements (before the 15th of each month). A 50% discount applies for the first two months for both private and business customers. Ancillary revenue streams include moving supplies retail, optional storage insurance underwritten through Amica for AXA Versicherung AG (up to SEK 1,000,000 per customer, no deductible), and free trailer lending via the Freetrailer app partnership. Go-to-market combines a self-serve online booking flow with staffed retail facilities 6 days per week and a dedicated B2B motion for corporate customers offering delivery reception, waste disposal, and flexible cancellation. Customer segments are horizontal: private households (moving, renovation, travel, seasonal) and businesses (warehousing, light industry, office storage). No named enterprise logos are cited.
Pelican Self Storage firmographics
Firmographics- Name
- Pelican Self Storage
- Legal name
- Swedish Pelican Self Storage AB
- Website
- https://pelican.se
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pelican Self Storage is a Nordic self-storage operator with 40 facilities across Sweden, Denmark, and Finland, offering climate-controlled units (0.5-100 m²), premium corporate warehouses, and ancillary services to private households and business customers under a monthly subscription model.
- Ownership category
- akta.pro rank
Pelican Self Storage industry classification
Industry- Product category
- Self-Storage Services
- NAICS
- Lessors of Miniwarehouses and Self-Storage Units (531130), Lessors of Miniwarehouses and Self-Storage Units (53113), General Warehousing and Storage (493110)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Climate-Controlled Self-Storage (HSAKAGAA)
- akta.pro secondary industries
- Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD), Vehicle & RV/Boat Self-Storage (HSAKAGAC)
Keywords
Where Pelican Self Storage is headquartered
LocationHeadquarters
- HQ city
- Köpenhamn
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Pelican Self Storage business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Supply Chain, Marketing or Sales
Revenue model
- Storage Unit Rental: Monthly rental of storage units ranging from 0.5m² to 100m². Rent is paid in advance on the first day of each month. Monthly extensions automatically renew unless terminated before the 15th.
- Moving Supplies Sales: Sale of moving boxes, bubble wrap, packing materials, tape, and other moving accessories at all Pelican store locations.
- Trailer Rental: Free trailer lending through Freetrailer app partnership, with optional pre-booking for small fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Storage Units |
| Subscription | Monthly | Premium Storage in Sundbyberg |
| Subscription | Monthly | Garage Storage Units |
| Subscription | Monthly | Motorhome Parking |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Pelican Self Storage product offering
Product offeringCore offering
Pelican Self Storage rents heated and ventilated storage units ranging from 0.5 m² to 100 m² across facilities in Sweden, Denmark, and Finland. The company serves both private customers needing storage during moves, renovations, or seasonal needs, and business customers requiring warehouse space, light industrial units, delivery reception, and waste disposal services. Complementary offerings include wine storage, conference rooms, motorhome parking, moving supplies, storage insurance, and free trailer rental via a Freetrailer app partnership.
Product overview
Pelican Self Storage is a Nordic self-storage provider offering a comprehensive suite of storage solutions across Sweden, Denmark, and Finland. The core product portfolio centers on heated and ventilated storage units (0.5–100 m²), garage units, storage lockers (0.75 m²), and premium ground-floor warehouses with workspace capabilities in Sundbyberg. Specialized offerings include temperature-controlled wine storage and motorhome parking. The company complements its physical storage with value-added services including free trailer rental (via Freetrailer app integration), moving supplies sales, comprehensive storage insurance (through Amica/AXA), and conference room hire. A digital customer portal (MyPelican) supports account management. Business customers receive dedicated solutions including delivery reception, waste disposal, and flexible terms. Storage units are accessible 05:30–22:00 daily with 24/7 security surveillance.
Differentiator
Problem solved
Functional benefit
Products and services
- Standard Storage Units (Förråd)
Quantifiable outcome
- Access hours: 05:30-22:00 every day of the year
- +2 more outcomes
Companies that use Pelican Self Storage
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Pelican Self Storage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Pelican Self Storage partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- FreetrailerminorPartnership with Freetrailer app enabling customers to borrow trailers for free (4 hours) or pre-book for a small fee. Customers download the app to reserve and pick up trailers at Pelican locations. Tow bar required from customer.
- Moving Companies in StockholmminorPelican collaborates with most major moving companies in Stockholm to recommend to customers who need professional moving assistance. This referral relationship benefits both Pelican customers and partner moving companies.
- Reason Global InsurancecorePelican has partnered with Reason Global Insurance, which specializes in self-storage insurance, to offer comprehensive coverage for stored belongings. Insurance covers full value with no deductible, including damage from fire, water, pests, and theft.
- Amica / AXA Versicherung AGcoreInsurance coverage is mediated through Amica for AXA Versicherung AG and Others. Coverage includes physical loss or damage from fire, lightning, explosion, earthquake, aircraft, storm, flood, burst pipes, water, pests, theft, vandalism, and traffic accidents. Maximum coverage of 1,000,000 SEK per customer.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Pelican Self Storage competitors and assessment
Company assessmentOthers
- CubeSmart: US-listed self-storage REIT with ~1,400 facilities. Comparable unit-mix model with climate-controlled storage, business storage offerings, and ancillary moving supplies/trailer services, though US-focused and not a direct competitor.
Broad incumbents
- Public Storage: US-listed self-storage REIT and the world's largest operator with ~3,000 facilities. While primarily US-focused, it shares the core storage-as-a-service subscription model, climate-controlled unit offerings, and online booking infrastructure that Pelican deploys.
- Extra Space Storage: US-listed self-storage REIT with ~4,000 facilities including recent expansion into Europe via Life Storage acquisition. Comparable subscription-based storage rental model, climate-controlled unit mix, and third-party insurance offering parallel to Pelican's Amica/AXA partnership.
- Big Yellow Group plc: UK-listed self-storage operator focused on prime urban locations in London and major UK cities. Similar customer-centric model with flexible lease terms and branded facilities, though primarily UK-focused and not directly competing in Nordic markets.
- Safestore Group plc: UK-listed self-storage leader with operations in the UK, Paris, and Barcelona. Comparable business model of leasing self-storage units to consumer and business customers, with similar monthly subscription pricing and ancillary services (insurance, packing supplies). Smaller direct competitive overlap given limited Nordic presence.
- Shurgard Self Storage: Europe's largest publicly listed self-storage operator with 250+ facilities across 7 countries including the Netherlands, Belgium, France, Germany, and the UK. Shares scale economics, multi-country expansion strategy, and B2C/B2B customer model with Pelican, but operates at materially larger scale and broader geographic footprint.
Emerging players
- GreenBox Storage: Smaller-scale self-storage operator with units in select Nordic and Northern European markets. Direct competitor in the climate-controlled storage niche, though with smaller geographic footprint than Pelican's 40-facility Nordic platform.
Direct peers
- Self Storage Group ASA: Norwegian-listed self-storage operator operating City Self-Storage and Minilageret brands across Norway and Sweden. Direct Nordic peer to Pelican with overlapping Swedish presence and similar B2C/B2B business model in the same climate-controlled unit category.
- 24Storage: Swedish self-storage operator with facilities across multiple Swedish cities. Directly competes with Pelican in the Swedish self-storage market with similar unit sizes, climate-controlled offerings, and B2C/B2B dual-segment focus.
Regional players
- Ok Ministorage: Sweden-based self-storage competitor operating in Swedish regional markets. Direct peer in the Swedish self-storage market with similar storage unit rental offerings, though smaller scale and limited geographic overlap with Pelican's Stockholm-centric footprint.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Pelican Self Storage compliance and trust
Trust signalCompliance1 record
Pelican Self Storage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pelican Self Storage leadership team
Management profileNumber of profiles
Profiles1 record
Pelican Self Storage subsidiaries and ownership
Company hierarchySubsidiaries2 records
Pelican Self Storage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pelican Self Storage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pelican Self Storage
What does Pelican Self Storage do?
Pelican Self Storage rents heated and ventilated storage units ranging from 0.5 m² to 100 m² across facilities in Sweden, Denmark, and Finland. The company serves both private customers needing storage during moves, renovations, or seasonal needs, and business customers requiring warehouse space, light industrial units, delivery reception, and waste disposal services. Complementary offerings include wine storage, conference rooms, motorhome parking, moving supplies, storage insurance, and free trailer rental via a Freetrailer app partnership.
Is Pelican Self Storage a public or private company?
Pelican Self Storage is a private company. It is classified as corporate owned and is currently operating.
When was Pelican Self Storage founded?
Pelican Self Storage was founded in 2009. It employs 51 to 100 people.
Where is Pelican Self Storage based?
Pelican Self Storage is headquartered in Köpenhamn, Sweden, in the Europe region.
How does Pelican Self Storage make money?
Three revenue lines are on record. Storage Unit Rental is the primary driver. The others are moving Supplies Sales and trailer Rental.
Who are Pelican Self Storage's main competitors?
CubeSmart is listed as an others. Broad incumbents are Public Storage, Extra Space Storage, Big Yellow Group plc, Safestore Group plc and Shurgard Self Storage. GreenBox Storage is listed as an emerging player. Direct peers are Self Storage Group ASA and 24Storage. Ok Ministorage is listed as a regional player.
Does Pelican Self Storage have an API?
No public API is recorded for Pelican Self Storage.
What industry is Pelican Self Storage in?
Pelican Self Storage's product category is Self-Storage Services. Its primary akta.pro industry code is HSAKAGAA, Climate-Controlled Self-Storage, with a secondary code of HSAKAGAD, Business & Commercial Self-Storage (Inventory/Records). Its NAICS code is 531130 and its SIC code is 4220.