What Taymusic does

Taymusic is a privately held music production, composition, and sync licensing business operated by solo composer/producer Kirk Casey from San Rafael, California. The company maintains a catalog of over 902 ASCAP-registered musical works spanning genres including Ambient, Electronica, Jazz, Rock, Hip-Hop, World Music, and Orchestral, with a subset of 570+ tracks actively offered for sync licensing through TheSupervisor.com platform to TV, film, and advertising production companies. Notable placement credits include NCIS: New Orleans, Brooklyn 99, CSI Miami, Hallmark Channel, Toyota, GMC Trucks, NBA broadcasts, and legacy credits on 19+ SIMS/SIMCITY video game titles from Kirk Casey's 1996-2006 tenure at Electronic Arts and Maxis.

The business generates revenue across four streams: sync licensing royalties (primary), streaming royalties on Spotify (over 1,000,000 cumulative streams), digital music sales via iTunes, CD Baby, and Bandcamp (including Hi-Res audio downloads launched March 2024), and live performance fees from Bay Area bookings of two acts — Kirk Casey & The Groove Messengers (5-8 piece groove/jazz/funk band) and Deep Blue Jam (Americana/Roots band co-founded with Lorin Rowan). The company is also expanding into AI-assisted video production for commercial and documentary clients. The operation is structured as a sole proprietorship-style business with no institutional investors, no parent company, and no disclosed external ownership.

The go-to-market approach combines B2B sync licensing through TheSupervisor.com with multi-channel consumer distribution across Spotify, SoundCloud, Apple Music, Bandcamp, iTunes, CD Baby, and YouTube. The customer base is fragmented across transactional, project-based engagements with TV networks, film studios, advertising agencies, and sports broadcasters, with no disclosed recurring enterprise contracts.

Name

Taymusic

Legal name

Taymusic.net

Website

https://taymusic.net

Company type

Private

Founded year

1996

Operating status

Operating

Short description

Taymusic is a San Rafael-based music production and sync licensing business owned by composer Kirk Casey, licensing over 570 tracks to TV, film, and advertising clients through TheSupervisor.com and distributing via Spotify, Bandcamp, and other platforms.

Ownership category

akta.pro rank

Product category

Sync Music Licensing

NAICS

Music Publishers (512230), Music Publishers (51223), Record Production and Distribution (51225), Sound Recording Studios (51224)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Sync Marketplaces & Licensing Platforms (MPAIALAG)

akta.pro secondary industries

Production Music Libraries (Library Music, Trailer Music, Stock Cues) (MPAIABAH), Trailer Music & Promo Music Providers (MPAIALAH), Download Stores & Digital Music Retail (Transactional) (MPAIACAM)

Keywords

• Music sync licensing
• Film score composition
• Music catalog licensing
• Soundtrack production
• Music publishing

Headquarters

HQ city

San Rafael

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Music Sync Licensing: Licensing Kirk Casey's music catalog (570+ tracks) to TV and Film productions through TheSupervisor.com platform for sync licensing fees.
2. Digital Music Sales: Sales through iTunes and CD Baby of albums including Parallel View/Rocktronica and Ten Soundscapes. Hi-Res audio downloads available through Bandcamp.
3. Live Performance Revenue: Revenue from live performances with Kirk Casey & The Groove Messengers (5-8 piece band) and Deep Blue Jam at venues and events.
4. Streaming Royalties: Over 1,000,000 streams on Spotify generating streaming revenue. Additional streams on SoundCloud and Apple Music.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Taymusic licenses Kirk Casey's catalog of 570+ sync-ready music tracks to TV, film, and commercial production companies via TheSupervisor.com platform. The catalog spans 19+ genres (Ambient, Electronica, Jazz, Rock, World Music, Orchestral, Hip-Hop, and more) with 902+ ASCAP-registered works. The business also distributes original albums and Hi-Res audio downloads directly to consumers through Spotify, Bandcamp, iTunes, and CD Baby, and provides live performance services through Kirk Casey & The Groove Messengers and Deep Blue Jam acts.

Product overview

Taymusic is Kirk Casey's music business operating as a sync licensing service for TV, film, and commercials, offering over 570 licensable tracks across diverse genres including Ambient, Electronica, Jazz, Rock, and more. The core product is music licensing through thesupervisor.com platform, supplemented by a digital music catalog distributed via Spotify, SoundCloud, YouTube, Apple Music, Bandcamp, iTunes, and CD Baby. The portfolio includes SIMS Music (compositions from 19+ SIMS/SIMCITY games with EA/Maxis), albums like 'Parallel View/Rocktronica' and 'Ten Soundscapes', ISIKOJAM Music (1995-96 fusion project), Deep Blue Jam (Americana/Roots jam band with Lorin Rowan), and live performance acts Kirk Casey & Friends and Kirk Casey & The Groove Messengers (5-8 piece groove/jazz/funk band). Hi Res Audio Downloads and Audio Previews via Soundcloud provide digital sales channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Music Licensing for TV and Film Sync licensing service allowing TV, film, and commercial productions to license Kirk Casey's music catalog of over 570 tracks for visual media use via TheSupervisor.com platform.
• Kirk Casey & The Groove Messengers Live Performance 5 to 8 piece live band performing Dance Groove Jazz, Funk, Rock, Afrobeat, and music from SIM CITY and SIMS franchises; available for booking venues, festivals, and corporate events.
• Deep Blue Jam Live Performance Mandolin-based Americana/Rock/Roots jam band co-founded with Lorin Rowan featuring lead vocals, mandolin, guitar, lead guitar, keyboards, and backing vocals.
• Parallel View / Rocktronica Album Album by Kirk Casey available at iTunes and CD Baby featuring electronic rock music.
• Ten Soundscapes Album Album by Kirk Casey designed for Film Underscore and World Music; available at iTunes and CD Baby.
• Hi Res Audio Downloads High-resolution audio file downloads available for purchase via Bandcamp, with MP3 previews available before purchase.

Quantifiable outcome

• 902 registered musical works with ASCAP
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Electronic Arts / MaxiscoreStrategic or Co-development PartnerWorked as Producer, Composer & Performer for the SIMS and SIM CITY Franchise for 10 years (1996-2006). Contributed music to over 19 SIMS game titles. This partnership involved original music composition and production for one of the world's most popular video game franchises.
• Jerry MartinminorStrategic or Co-development PartnerCollaborated with Jerry Martin (lead composer for The SIMS games) during Electronic Arts tenure.
• Members of Santana, Sammy Hagar, Journey, Yellow Jackets, Robin Ford, Steve Miller, The WHO, AirtominorStrategic or Co-development PartnerProfessional collaborations with members of major recording artists including Santana, Sammy Hagar, Journey, Yellow Jackets, Steve Miller, The WHO, and Airto. Collaborations included studio recording sessions and musical collaborations.
• Lorin RowancoreStrategic or Co-development PartnerCo-founder and bandmate of Deep Blue Jam (mandolin-based Americana/Rock/Roots Jam Band). Lorin Rowan provides lead vocals, mandolin, and guitar. Long-term creative partnership spanning multiple albums and performances.
• The Groove Messengers Band MemberscoreStrategic or Co-development PartnerRegular band members including Steven Stanley (Trumpet), Armen Boyd Jr. (Sax), Mike Williams (Guitar), Glenn Macomber (Bass), Rand Stadtman (Drums), Paul Cicco (Percussion). All are professional session musicians with extensive credits.
• TheSupervisor.comcoreChannel Partner/ Reseller/ DistributorLicensing partner for Kirk Casey's music catalog. Platform handles sync licensing for TV and Film needs, providing over 570 tracks for production companies.
• ScoreKeepers MusicminorChannel Partner/ Reseller/ DistributorMusic library partnership for scoring and cue licensing services.
• Gary Yost (Filmmaker)minorChannel Partner/ Reseller/ DistributorMarin-based filmmaker for whom Kirk Casey composed music for various video projects including environmental documentaries.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Others

• ScoreKeepers Music: Music library and cue licensing partner of Taymusic; comparable as a parallel music library operator in the production music space.
• TheSupervisor.com: Sync licensing platform and channel partner hosting Taymusic's catalog; comparable as the distribution intermediary through which Taymusic reaches TV/film buyers.

Direct peers

• Artlist: Subscription-based music licensing platform offering broad catalog access for video creators and production companies; comparable as a sync licensing competitor serving the same TV/film/ads buyer segment.
• APM Music: Major production music library (owned by Sony Music) supplying pre-cleared music for TV, film, and advertising; comparable as a sync catalog competing for the same music supervisor relationships.
• Position Music: Independent music publisher and sync licensing company representing composers for placement in film, TV, advertising, and games; directly comparable as a sync-focused independent publisher.
• Epidemic Sound: Large-scale subscription music licensing service with an extensive production music catalog aimed at content creators and production houses; comparable in the production music library space.
• Audio Network: Independent production music library licensing high-quality tracks for film, TV, advertising, and gaming; directly comparable as a curated sync catalog serving the same production clients.
• Pond5: Royalty-free stock media marketplace including a sizable production music catalog for video productions; comparable as an alternative sourcing channel for music supervisors.
• Musicbed: Sync licensing platform connecting independent composers with film, TV, and advertising clients; comparable as a curated catalog model competing for the same music supervisor budget as Taymusic's catalog.

Broad incumbents

• Warner Chappell Production Music: Major-label production music division offering one of the world's largest sync catalogs; a broader incumbent competing in the same space with greater scale and label relationships.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/results?search_query=Kirk+Casey

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taymusic