Gin 1689
Gin 1689 is a premium Dutch gin brand founded in 2016 in Amsterdam around an archived 1689 British Library recipe, producing Dutch Dry, Dutch Pink, and Dutch Orange gins distilled at Schiedam's Herman Jansen and distributed across 30+ countries via retail, travel, hospitality, and DTC channels.
- Company typePrivate
- Founded2016
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Gin 1689 does
Gin 1689 is a premium Dutch gin brand founded in 2016 by Alexander Janssens and Patrick van der Peet in Amsterdam, built around a recipe dated 1689 sourced from the British Library archives. The brand positions its products on historical provenance tied to the William of Orange era and Dutch distilling heritage, distilled under contract at Herman Jansen, one of the oldest distilleries in Schiedam. The portfolio comprises three SKUs: Dutch Dry Gin (launched 2018), Dutch Pink Gin (2019), and Dutch Orange Gin (March 2026), priced between €5.95 and €37.50 per bottle.
The company operates a multi-channel distribution model spanning direct-to-consumer commerce via Shopify, B2B wholesale through Faire.com, exclusive regional distributors, travel retail at Amsterdam Schiphol and Eurotunnel Calais, hotel chain programs with Motel One, Hilton, and Marriott, and supermarket placements at REWE (3,300 stores in Germany/Austria) and Alko (368 stores in Finland). Products are available in 30+ countries across four continents, with active expansion into Southeast Asia (Singapore, Thailand) and the Caribbean (Curaçao).
Revenue mechanics combine retail margin capture through wholesale partnerships, margin capture at on-trade hospitality accounts, and direct margin via DTC. The brand has raised €250,000 via equity crowdfunding on EyeVestor in December 2023 to fund international expansion, and continues to be owned and operated by the founding team. Awards from the Gin Masters (Gold 2018), IWSC (Silver 2020), and World Gin Awards (Silver 2021, 2023) provide third-party validation of product quality. The company operates with 11-50 employees and outsources production to a third-party contract distiller, making the business model asset-light relative to integrated spirits producers.
Gin 1689 firmographics
Firmographics- Name
- Gin 1689
- Legal name
- Amsterdam Craft Gin Company B.V.
- Website
- https://gin1689.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gin 1689 is a premium Dutch gin brand founded in 2016 in Amsterdam around an archived 1689 British Library recipe, producing Dutch Dry, Dutch Pink, and Dutch Orange gins distilled at Schiedam's Herman Jansen and distributed across 30+ countries via retail, travel, hospitality, and DTC channels.
- Ownership category
- akta.pro rank
Gin 1689 industry classification
Industry- Product category
- Premium Craft Gin
- NAICS
- Distilleries (312140), Beer, Wine, and Liquor Retailers (4453)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industries
- Fine Wine & Luxury Spirits Retail (CRANABAE), Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)
Keywords
Where Gin 1689 is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Gin 1689 business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Direct Product Sales (DTC): Direct-to-consumer sales of gin products through their Shopify e-commerce platform. Products include 1689 Dutch Dry Gin, 1689 Dutch Pink Gin, and 1689 Dutch Orange Gin, available in multiple bottle sizes (50ml, 500ml, 700ml).
- Wholesale/B2B Sales: Wholesale distribution through exclusive regional partners and B2B marketplace Faire.com, targeting independent retailers in North America and Europe.
- Hospitality/Travel Retail: Sales through hotels, restaurants, bars, and travel retail locations including duty-free airports, hotel gin bars, and cocktail establishments globally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 1689 Dutch Dry Gin - Multiple sizes available |
| Unit Pricing | Pay-as-you-go | 1689 Dutch Orange Gin - Single size |
| Unit Pricing | Pay-as-you-go | 1689 Dutch Pink Gin - Multiple sizes available |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels8 records
Gin 1689 product offering
Product offeringCore offering
Gin 1689 produces and sells premium Dutch gin crafted from an authentic 17th-century recipe discovered in the British Library archives. The portfolio includes three gin variants — Dutch Dry Gin, Dutch Pink Gin (Queen Mary Edition), and Dutch Orange Gin — distilled at one of the Netherlands' oldest distilleries in Schiedam in partnership with master distiller Herman Jansen. Products are sold globally in 30+ countries through direct-to-consumer e-commerce, exclusive regional distributors, B2B marketplaces, hotel/restaurant/bar accounts, supermarket chains, and airport duty-free.
Product overview
Gin 1689 is a premium Dutch gin brand from Amsterdam Craft Gin Company B.V., offering three distinct gin products based on authentic 17th-century recipes. The portfolio includes 1689 Dutch Dry Gin (the original flagship), 1689 Dutch Orange Gin (the newest citrus variant), and 1689 Dutch Pink Gin (Queen Mary Edition - the first Dutch Pink Gin). All products are crafted using original ingredients from recipes discovered in the British Library archives, distilled at one of the Netherlands' oldest distilleries in Schiedam.
Differentiator
Problem solved
Functional benefit
Products and services
- 1689 Dutch Dry Gin A juniper-forward, classically-styled London Dry gin crafted from the authentic 17th-century recipe with contemporary botanicals including red quince and pippin (apple). Distilled in Schiedam under master distiller Herman Jansen. Available in multiple bottle sizes (50ml, 500ml, 700ml) priced from €5.95, with the 700ml bottle at €37.50. Suitable for G&T, Negroni, Gimlet, Tom Collins and Aviation cocktails, or sipping neat.
- 1689 Dutch Pink Gin (Queen Mary Edition) The world's first Dutch Pink Gin, a 100% sugar-free pink gin distilled with strawberries and raspberries added during distillation for natural fruit flavour and pink hue. Multiple sizes available from €5.95. Awarded Silver at World Gin Awards 2023, Silver at USA Spirits Ratings 2023, Silver at DB&SB Spring Tasting 2022, Silver at USA Bartender Spirits Awards 2024, Silver at Asia World Spirits Competition 2025 and Bronze at International Spirits Challenge 2025.
- 1689 Dutch Orange Gin An orange-coloured gin made with carefully selected oranges added during distillation, delivering a smooth, fruity and perfectly balanced profile without overpowering sweetness. Priced at €34.95 per bottle (limited stock). Awarded Silver at the Global Gin Masters 2026 and Silver at the London Spirits Competition 2026.
Quantifiable outcome
- 91 points and Silver medal at IWSC 2020
- +4 more outcomes
Companies that use Gin 1689
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
Gin 1689 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Gin 1689 partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and minor.
- B&ScoreTravel retail partner instrumental in expanding Gin 1689's footprint across key international hubs including Rotterdam-The Hague Airport. B&S has been key to the brand's travel retail expansion in the Netherlands.
- Schiphol Airport RetailcorePartnership for duty-free retail at Amsterdam Schiphol Airport, one of Europe's largest airports with 60+ million annual passengers. Gin 1689 debuted in travel retail in 2024.
- Motel Onecore1689 Dutch Pink Gin featured on gin bar menus across 85+ Motel One hotels in Germany and Austria. Following successful collaboration in Netherlands, expanded partnership to Central Europe.
- Heineken SlovakiacoreExclusive distribution partnership for Slovakia with Heineken, one of the largest consumer goods companies globally. Partner serves 2,000+ HoReCa customers via HEINEKEN by Eazle platform.
- Exquisite Elixir PtecoreExclusive distribution partner for Singapore and Thailand. Leading distributor of premium spirits in Southeast Asia with sophisticated cocktail culture focus.
- PNP DistributioncoreExclusive partnership for Malaysia, a leading Southeast Asian distributor known for curated portfolio of high-end spirits across domestic and travel retail markets.
- FS CaribbeancoreExclusive distributor for Curaçao and Caribbean region. Leverages extensive HoReCa network to introduce and grow Gin 1689 across the island. One of Curaçao's leading distributors.
- Eurotunnel Duty Free (Le Marché Duty-Free)minorDuty-free availability at Eurotunnel Calais terminal, one of Europe's busiest travel retail hubs with 10 million annual passengers. Operated by Mumbai Travel Retail Private Limited (MTRPL).
- Exquisite ElixircoreExclusive distribution partner for Thailand. Leading spirits distributor in Southeast Asia, specializing in premium and super-premium craft spirits.
- Big Dream LTDcoreExclusive distribution partner for South Korea. Leading distributor of premium spirits with portfolio of high-quality alcoholic beverages and world brands.
- SSG BalkanscoreExclusive distribution partnership covering Serbia, Montenegro, Croatia, Macedonia, and Bosnia. Leading distributor of premium spirits in the fast-growing Balkan gin market.
- Alko InccoreFinnish government monopoly on distribution of wine, beer and spirits. Gin 1689 available through 368 Alko stores across Finland. Ginland handles HoReCa distribution.
- RR SelectionminorDistribution partner for Slovenia. One of the largest distributors of business gifts and alcoholic beverages, representing quality world spirits brands.
- Premium DrinkscoreExclusive distribution partner for Hungary. Spirits distributor specializing in premium, super-premium and handcrafted gin in Hungary.
- Vienna Distribution GmbHcoreDistribution partner for Austria with strong market presence. Portfolio includes Crystal Head Vodka, Moutai, Edradour, Chichibu, Loch Lomond, Bimber, Scapegrace, Whitley Neill.
- ID CreatorsminorDistribution partner for Spain covering Balearic Islands including Ibiza and Mallorca. Focus on on-trade, off-trade and yacht catering.
- Gin DomcoreExclusive distribution partner for Poland. Spirits distributor and trading company specializing in premium, super-premium and handcrafted gin.
- TripluscoreDistribution partner for Sweden. Wine and spirits importer/distributor integrated with culinary scene, delivering to restaurants across Sweden.
- GinBuilderscoreBrand representation company for Gin 1689 in Latin America and Caribbean. Part of SpiritsBuilders group, dedicated to managing gin, genever and tonic brands in the Americas.
- Faire.comminorWorld's largest B2B marketplace with over 2 million independent retailers in North America and Europe. Special wholesale offers for joining retailers.
- REWE GroupcoreGerman supermarket chain listing. With approximately 3,300 stores, REWE is the second largest food retailer in Germany. Started with regional listing in Berlin area.
- Radisson Blu Carlton Hotel BratislavaminorHost venue for gin and Jenever tasting events at The Mirror Bar. Ranked in Top 50 Best Bars of the World.
- Frederick van Emstede (MasterChef 2018 Winner)minorChef collaborated with Gin 1689 to create Sea Bass Ceviche recipe paired with 1689 Dutch Pink Gin. Winner of MasterChef Netherlands 2018.
- Bandoeng'22minorPartnered with Gin 1689 for The Schiedam Statement cocktail at Rooftop restaurant 16th in Schiedam. Oriental-inspired jenever brand.
- Rooftop restaurant 16th (Van der Valk Hotel Schiedam)minorLead bartender Thijn Koning created signature cocktail 'The Schiedam Statement' using Gin 1689 and Bandoeng'22. Venue for cocktail development and showcase.
Scale indicators7 records
Recent moves10 records
Expansion highlights5 records
Gin 1689 competitors and assessment
Company assessmentBroad incumbents
- Bols (Lucas Bols): Historic Amsterdam-based spirits company with a broad portfolio including gin. Comparable to Gin 1689 in Dutch heritage and Amsterdam origin, but operates at much larger scale across many spirits categories with corporate ownership.
- Hendrick's Gin: Global super-premium gin owned by William Grant & Sons, with strong on-trade and travel retail presence. Comparable to Gin 1689's premium positioning and travel retail/distribution ambitions, but at much larger scale and with corporate backing.
Direct peers
- Bobby's Gin: Dutch premium craft gin with strong Southeast Asian distribution, heritage-led recipe, and founder-brand identity. Highly comparable to Gin 1689 in origin (Netherlands), price point, and Southeast Asian hospitality/on-trade focus.
- Whitley Neill Gin: UK-based premium craft gin brand with multiple flavour variants (Pink, Orange, etc.) and broad international distribution. Direct competitor in the heritage-recipe craft gin segment with similar SKU-extension strategy.
- Damrak Gin: Amsterdam-based premium Dutch gin targeting international markets and cocktail bars. Direct competitor in the Dutch premium craft gin category with overlapping global distribution and on-trade presence.
- Copperhead Gin: Belgian craft gin focused on premium on-trade and cocktail bars, including Michelin-starred venues. Comparable in targeting the craft cocktail scene and European on-trade channel that Gin 1689 also pursues via Atlas Bar, BKK Social Club, and Mirror Bar listings.
- Monkey 47 Schwarzwald Dry Gin: German craft gin built around a regional/heritage recipe (Black Forest botanicals) with global premium distribution, similar pricing tier, and a story-led brand narrative. Closest comparable to Gin 1689's craft-heritage positioning and award-led go-to-market.
- Scapegrace Gin: New Zealand-origin craft gin now distributed globally through partnerships; strong travel retail and HoReCa play, similar lineage to Gin 1689's recent international travel-retail expansion strategy.
- Sipsmith London Dry Gin: London craft gin pioneer with heritage recipe story, premium pricing, and strong on-trade and retail distribution globally. Comparable brand-narrative approach and craft-heritage positioning to Gin 1689.
- Rutte Celery Gin / Rutte Distillery: Historic Dutch distillery based in Dordrecht with craft gin portfolio drawing on old Dutch recipes. Comparable to Gin 1689's Schiedam production heritage, Dutch origin story, and recipe-driven brand positioning in the super-premium segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks1 record
Key highlights7 records
Customer concentration
Gin 1689 social profiles
Digital presenceGin 1689 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gin 1689 leadership team
Management profileNumber of profiles
Profiles2 records
Gin 1689 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gin 1689 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gin 1689
What does Gin 1689 do?
Gin 1689 produces and sells premium Dutch gin crafted from an authentic 17th-century recipe discovered in the British Library archives. The portfolio includes three gin variants — Dutch Dry Gin, Dutch Pink Gin (Queen Mary Edition), and Dutch Orange Gin — distilled at one of the Netherlands' oldest distilleries in Schiedam in partnership with master distiller Herman Jansen. Products are sold globally in 30+ countries through direct-to-consumer e-commerce, exclusive regional distributors, B2B marketplaces, hotel/restaurant/bar accounts, supermarket chains, and airport duty-free.
Is Gin 1689 a public or private company?
Gin 1689 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gin 1689 founded?
Gin 1689 was founded in 2016. It employs 11 to 50 people.
Where is Gin 1689 based?
Gin 1689 is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Gin 1689 make money?
Three revenue lines are on record. Direct Product Sales (DTC) is the primary driver. The others are wholesale/B2B Sales and hospitality/Travel Retail.
Who are Gin 1689's main competitors?
Broad incumbents on record are Bols (Lucas Bols) and Hendrick's Gin. Direct peers are Bobby's Gin, Whitley Neill Gin, Damrak Gin, Copperhead Gin, Monkey 47 Schwarzwald Dry Gin, Scapegrace Gin, Sipsmith London Dry Gin and Rutte Celery Gin / Rutte Distillery.
Does Gin 1689 have an API?
No public API is recorded for Gin 1689.
What industry is Gin 1689 in?
Gin 1689's product category is Premium Craft Gin. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of CRANABAE, Fine Wine & Luxury Spirits Retail. Its NAICS code is 312140 and its SIC code is 2080.