Gin Mare
Gin Mare is a premium Mediterranean gin brand, founded in 2010 and produced near Barcelona in a single 250-liter copper still. It serves premium gin consumers and high-end hospitality venues across Europe and the US via experiential marketing and distribution partners including Brown-Forman.
- Company typePrivate
- Founded2010
- HeadquartersSpanish, Canada
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Gin Mare does
Gin Mare is a premium Mediterranean-positioned gin brand founded in 2010 by Global Premium Brands, S.A., a Spanish private limited company ultimately owned by Vantguard. The brand's core product is distilled in a converted 18th-century chapel near Barcelona using a single 250-liter copper alembic still, with each of its eight botanicals — including Arbequina olives, rosemary, basil, thyme, orange, lemon, coriander, juniper, and green cardamom — macerated and independently distilled to express their individual characteristics. The 2020 launch of the Gin Mare Capri limited edition extended the line with Sorrento lemon and bergamot.
Gin Mare serves two primary customer bases: premium gin consumers drawn to Mediterranean lifestyle associations and a business-to-business hospitality segment comprising high-end cocktail bars, Michelin-starred restaurants, and luxury hotels. The brand monetizes through unit sales of premium-priced gin (e.g., Capri 1L at €43.25), generating revenue via a hybrid channel structure that combines direct-to-consumer e-commerce (shop.ginmare.com, tienda.ginmare.com), exclusive retail partnerships (El Corte Inglés Club del Gourmet for Capri), and third-party distribution — notably Brown-Forman Corporation, which imports and distributes Gin Mare in the US market.
The go-to-market model is experiential rather than mass-media: signature activations include Med Transfers (vintage-van tasting routes across European cities), Hotel Tapa Tour sponsorships in Madrid and Barcelona, and a charitable partnership with World's 50 Best Restaurants under the 50 Best for Recovery program. The brand is actively marketed in at least five European countries (Spain, Italy, Germany, UK, Portugal) plus the US, with multi-language digital presence and content marketing built around cocktail recipes and Mediterranean lifestyle storytelling.
Gin Mare firmographics
Firmographics- Name
- Gin Mare
- Legal name
- Global Premium Brands, S.A.
- Website
- https://ginmare.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Short description
- Gin Mare is a premium Mediterranean gin brand, founded in 2010 and produced near Barcelona in a single 250-liter copper still. It serves premium gin consumers and high-end hospitality venues across Europe and the US via experiential marketing and distribution partners including Brown-Forman.
- Ownership category
- akta.pro rank
Where Gin Mare is headquartered
LocationHeadquarters
- HQ city
- Spanish
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Gin Mare business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Premium Gin Sales: Sale of Gin Mare premium gin products including the core Mediterranean gin and limited edition Capri. Revenue generated through direct e-commerce, retail partnerships, and exclusive distribution channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Gin Mare Capri Limited Edition 1L at €43.25 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Gin Mare product offering
Product offeringCore offering
Gin Mare is a premium Mediterranean gin brand that produces and sells a flagship gin (42.7% alc. by vol.) and a limited edition variant (Gin Mare Capri). The gin is crafted from Mediterranean botanicals including Arbequina olives, rosemary, basil, thyme, and citrus, distilled in a single 250-liter copper alembic still located in an 18th-century chapel near Barcelona. Products are sold through direct e-commerce, premium retail partnerships, and on-premise hospitality channels.
Product overview
Gin Mare is a Mediterranean gin brand that offers two main products: the core Gin Mare gin (42.7% alc. by vol.) made with eight Mediterranean botanicals including Arbequina olives, rosemary, basil, thyme, orange, lemon, coriander, juniper berries, and green cardamom; and the limited edition Gin Mare Capri launched in 2020 for the brand's 10th anniversary, which adds lemon and bergamot from the Sorrento peninsula. The products are distributed by Brown-Forman and sold through retailers including El Corte Inglés and the brand's own online shops.
Differentiator
Problem solved
Functional benefit
Brands
- Gin Mare Capri: Limited edition variant launched in 2020 to celebrate the 10th anniversary, featuring additional botanicals of lemon and bergamot characteristic of the Sorrento peninsula and Capri island.
Products and services
- Gin Mare (flagship Mediterranean gin) Premium Mediterranean gin (42.7% alc. by vol.) distilled in an 18th-century chapel near Barcelona using a custom-made 250-liter copper alembic still. Made with traditional Mediterranean techniques including delicate maceration and independent distillation of each botanical: Arbequina olives, rosemary, basil, thyme, orange, lemon, coriander, juniper berries, and green cardamom. Targeted at premium spirit consumers and on-premise hospitality programs.
- Gin Mare Capri (limited edition) Limited edition Mediterranean gin (1L bottle at €43.25) featuring the classic Gin Mare botanical blend enhanced with lemon and bergamot from the Sorrento peninsula. Sold exclusively through El Corte Inglés Club del Gourmet stores and website. Targeted at limited edition collectors, premium gifters, and Capri/Italian lifestyle enthusiasts.
Quantifiable outcome
- Raised £46,000 for hospitality industry recovery through 50 Best for Recovery partnership
Companies that use Gin Mare
Customer profileSegments3 records
Ideal customer profiles3 records
Gin Mare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Gin Mare partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- 50 Best RestaurantscoreGin Mare partnered with World's 50 Best Restaurants for the 50 Best for Recovery charity program, raising £46,000 through auction experiences to support global hospitality recovery. The partnership also positions Gin Mare as representatives of 'The Art of Hospitality' award.
- Michelin-starred RestaurantscoreMed Transfers program partners with acclaimed restaurants including Ramón Freixa Madrid (2 stars), Coque by Mario Sandoval (2 stars), Enoteca Paco Pérez (2 stars), and La Barra de Carles Abellán (1 star) to create exclusive tasting experiences pairing Gin Mare with Michelin-level cuisine.
- El Corte Inglés Club del GourmetcoreExclusive retail distribution partner for Gin Mare Capri limited edition. Capri 1L bottle sold exclusively through all El Corte Inglés Club del Gourmet stores and website at €43.25.
- Hotel Tapa TourminorGin Mare sponsors cocktail programming at the annual Hotel Tapa Tour gastronomy festival in Madrid and Barcelona, featuring premium hotels and Michelin-starred chefs.
- InterContinental MadridminorMed Transfers partnership with InterContinental Madrid featuring rooftop garden terrace experiences with chef Miguel de la Fuente and Museo Chicote bartender Nacho Zamora.
- Brown-Forman CorporationcoreBrown-Forman handles US import and distribution of Gin Mare. The company also manages email marketing communications and data processing for Gin Mare under its privacy policy.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Gin Mare competitors and assessment
Company assessmentDirect peers
- Monkey 47 Schwarzwald Dry Gin: Monkey 47 is a craft distillery gin with strong regional provenance (Black Forest), artisanal production, and a premium price point. Comparable to Gin Mare on terroir storytelling, small-batch production, and on-trade focus.
- Hendrick's Gin: Hendrick's is a super-premium craft gin with strong lifestyle branding and a botanical-led USP, positioned in the same on-trade and gifting occasions as Gin Mare. It is the clearest direct peer in the premium/lifestyle gin niche Gin Mare targets.
- The Botanist Islay Dry Gin: The Botanist is a craft gin with a strong terroir narrative (Islay) and a long botanical list. Comparable on small-batch premium positioning, regional provenance, and gifting/limited-edition dynamics.
- Sipsmith London Dry Gin: Sipsmith was a pioneer of small-batch copper-still London gin with strong craft credentials. Directly comparable to Gin Mare on small-batch production narrative, copper-pot heritage, and premium on-trade positioning.
- Martin Miller's Gin: Martin Miller's is a super-premium gin distributed in key on-trade and duty-free. Directly comparable to Gin Mare on premium price tier, botanical-led positioning, and reliance on selective distribution to upscale accounts.
Emerging players
- Rutte Distillers: Rutte is a Dutch craft gin producer with heritage, terroir, and on-trade focus. Comparable to Gin Mare on small-batch craft positioning and heritage storytelling, though smaller and more regionally focused.
- Portobello Road Gin: Portobello Road is a craft London dry gin with a strong on-trade and independent retail presence. Comparable to Gin Mare on craft positioning and selective distribution to upscale hospitality accounts.
Broad incumbents
- Bombay Sapphire: Bombay Sapphire is a mass-premium gin with a botanical-led identity and global distribution through a major spirits group. It competes with Gin Mare on the same shelf in bars and retailers but operates at substantially larger scale.
- Tanqueray: Tanqueray is one of the global benchmark premium gin brands with very broad distribution. It overlaps with Gin Mare in the on-trade but operates as a broad incumbent across multiple price tiers rather than a lifestyle specialist.
- Beefeater London Dry Gin: Beefeater is a globally distributed premium gin with deep on-trade penetration. It is comparable to Gin Mare as a competing UK/Spanish-anchored gin in the same premium on-trade channels, though at broader scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Gin Mare social profiles
Digital presenceGin Mare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gin Mare leadership team
Management profileNumber of profiles
Profiles1 record
Gin Mare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gin Mare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gin Mare
What does Gin Mare do?
Gin Mare is a premium Mediterranean gin brand that produces and sells a flagship gin (42.7% alc. by vol.) and a limited edition variant (Gin Mare Capri). The gin is crafted from Mediterranean botanicals including Arbequina olives, rosemary, basil, thyme, and citrus, distilled in a single 250-liter copper alembic still located in an 18th-century chapel near Barcelona. Products are sold through direct e-commerce, premium retail partnerships, and on-premise hospitality channels.
Is Gin Mare a public or private company?
Gin Mare is a private company. It is classified as corporate owned and is currently operating.
When was Gin Mare founded?
Gin Mare was founded in 2010.
Where is Gin Mare based?
Gin Mare is headquartered in Spanish, Canada, in the North America region.
How does Gin Mare make money?
One revenue line is on record: premium Gin Sales.
Who are Gin Mare's main competitors?
Direct peers on record are Monkey 47 Schwarzwald Dry Gin, Hendrick's Gin, The Botanist Islay Dry Gin, Sipsmith London Dry Gin and Martin Miller's Gin. Emerging players are Rutte Distillers and Portobello Road Gin. Broad incumbents are Bombay Sapphire, Tanqueray and Beefeater London Dry Gin.
Does Gin Mare have an API?
No public API is recorded for Gin Mare.