Microtel by Wyndham

What Microtel by Wyndham does

Microtel by Wyndham is an economy hotel brand founded in 1989 and operated as a wholly-owned subsidiary brand of Wyndham Hotels & Resorts, Inc. (NYSE: WH), the publicly traded parent spun off from Wyndham Worldwide in 2018 and headquartered at 22 Sylvan Way, Parsippany, New Jersey. The brand targets budget-conscious travelers, road trippers, families, small and mid-size business travelers, and government/military personnel on per diem, offering standardized, interior-corridor economy accommodations positioned within Wyndham's economy tier alongside Days Inn, Super 8, Howard Johnson, and Travelodge. Properties are predominantly independently owned and operated under franchise agreements, while a subset are managed or owned by Wyndham Hotel Management, Inc.

The product surface includes the Microtel by Wyndham hotel brand itself, the Wyndham Hotels & Resorts mobile application (with a Road Trip Planner, mobile check-in/checkout, and direct booking), the Wyndham Rewards loyalty program (multi-tier Blue/Gold/Platinum/Diamond, points earn/redeem, and travel partner currency exchange), the Wyndham Business corporate travel platform, and Wyndham Travel Bundles combining hotel rooms with flights, cruises, car rentals, and activities. Co-branded Wyndham Rewards Earner credit cards with Barclays Bank Delaware and a Caesars Rewards loyalty partnership extend the loyalty ecosystem beyond hotel stays.

Microtel's revenue model is asset-light and franchise-driven: franchise, license, and management fees from independently owned properties form the core, supplemented by room revenue from owned/managed hotels, affiliate commission from co-branded credit cards, and transaction fees from packaged travel bookings. Distribution is primarily direct-to-consumer through wyndhamhotels.com, the mobile app, and phone reservations, with a separate Wyndham Business channel for managed corporate programs. Brand-level revenue and unit count are not separately disclosed by the parent.

Name

Microtel by Wyndham

Legal name

Wyndham Hotels & Resorts, Inc.

Website

https://wyndhamhotels.com

Company type

Public

Founded year

2018

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Microtel by Wyndham is an economy hotel brand under Wyndham Hotels & Resorts (NYSE: WH), operating on a franchise model of independently owned properties. It serves budget leisure travelers, road trippers, small/mid-size businesses, and government/military guests with standardized, affordable accommodations.

Ownership category

akta.pro rank

Product category

Economy Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Economy Limited-Service Hotels (THAGABAA)

akta.pro secondary industry

Franchised/Chain Motels (THAGAFAM)

Keywords

• Economy hotel brand
• Hotel franchise
• Budget accommodations
• Loyalty program hospitality
• Hotel booking platform

Headquarters

HQ city

Parsippany

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Franchise Fees: Revenue from independently owned hotels operating under Microtel by Wyndham brand through franchise, license, or management agreements. Hotels are either franchised by the company or managed by Wyndham Hotel Management, Inc.
2. Room Revenue (Owned/Managed Properties): Revenue from hotels managed or owned by Wyndham Hotel Management Inc. or its subsidiaries. Room bookings generate room revenue through nightly rates.
3. Wyndham Rewards Financial Incentive Programs: Revenue from Wyndham Rewards Earner credit card partnerships, including Wyndham Rewards Earner Plus Card and Wyndham Rewards Earner Card co-branded with Barclays Bank Delaware
4. Travel Packages and Bundles: Bundled travel offerings including hotel + flight packages, all-inclusive vacations, cruises, car rentals, tours and activities, generating commission revenue

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Microtel by Wyndham is an economy hotel brand offering affordable interior-corridor accommodations for budget-conscious travelers. The brand operates through a franchise model with independently owned and operated hotels, providing clean, comfortable rooms, free high-speed Wi-Fi at most locations, and standard amenities. It is part of Wyndham Hotels & Resorts' 25-brand portfolio with access to the Wyndham Rewards loyalty program and corporate booking through Wyndham Business.

Product overview

Microtel by Wyndham is an economy hotel brand operating under Wyndham Hotels & Resorts, the world's largest hotel company with 25 brands across 95 countries and over 9,100 hotels. The brand operates within the broader Wyndham ecosystem which includes the Wyndham Rewards loyalty program for point earning and redemption, the Wyndham Hotels & Resorts mobile app for booking and in-stay features, and Wyndham Business for corporate travel management. Microtel positions itself as an affordable accommodation option within Wyndham's economy brand tier alongside Days Inn, Super 8, Howard Johnson, and Travelodge.

Differentiator

Problem solved

Functional benefit

Products and services

• Microtel by Wyndham Hotel Brand An economy hotel brand offering affordable interior-corridor accommodations with standard amenities for budget-conscious travelers, positioned in the economy tier of Wyndham's 25-brand portfolio and accessible via the Wyndham Rewards loyalty program.
• Wyndham Rewards Loyalty Program Award-winning points-based loyalty program sponsored by Wyndham Rewards, Inc. allowing members to earn and redeem points for free nights, discounted stays (Points + Cash), and travel partner currency (airline miles, rail points) at participating Wyndham properties worldwide, with tiered membership levels (Blue, Gold, Platinum, Diamond).
• Wyndham Hotels & Resorts Mobile App Award-winning mobile application for booking stays at thousands of hotels worldwide, featuring Road Trip Planner, mobile check-in/checkout, exclusive Wyndham Rewards member deals, and streamlined reservations across the Wyndham portfolio.
• Wyndham Business Business travel management platform providing tools for managed corporate travel programs, small and mid-size business bookings, group travel, and meeting/event planning with up to 15% corporate discount, dedicated support, and reporting.
• Wyndham Travel Bundles Bundled travel packages combining hotel rooms with flights, all-inclusive vacations, cruises, car rentals, tours and activities, and transfers for seamless end-to-end booking experiences.
• Wyndham Hotels & Resorts Booking Platform The parent company's hotel booking and reservation management platform providing centralized reservations, multilingual support, special-rate programs, and access to 25 brands in 95+ countries with over 9,100 hotels.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Caesars Entertainment CorporationcoreStrategic or Co-development PartnerWyndham Rewards has partnered with Caesars Rewards loyalty program, allowing members to earn and redeem points at 30+ Caesars Rewards casino destinations including Caesars Palace Las Vegas, Harrah's properties, Horseshoe casinos, and Nobu Hotel Caesars Palace. Microtel guests can access casino hotel properties through this partnership.
• Travel Partner ProgramsminorGTM or Marketing PartnerWyndham Rewards allows members to earn Travel Partner Currency (airline miles, rail points, etc.) in lieu of Wyndham Rewards points for Qualified Stays at Participating Hotels

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Baymont by Wyndham: Sister Wyndham economy/midscale brand with franchised properties; targets similar value-conscious travelers and operates within the same Wyndham distribution and loyalty ecosystem.
• Quality Inn (Choice Hotels): Choice Hotels' midscale/economy brand with franchised properties; comparable limited-service roadside positioning and customer mix to Microtel.
• Days Inn by Wyndham: Sister Wyndham economy/limited-service brand with similar franchised properties, targeted at budget travelers on highways. Most directly comparable brand within the same parent portfolio.
• Howard Johnson by Wyndham: Sister Wyndham economy/midscale brand with franchised properties along highways; comparable in customer segment and franchise distribution model.
• Super 8 by Wyndham: Sister Wyndham economy brand operating franchised roadside motels; overlapping customer base of budget-conscious road trippers and families.
• Motel 6: Leading independent U.S. economy motel chain offering no-frills, budget-friendly roadside lodging under franchised and corporate-owned properties; direct competitor to Microtel in the same price tier.
• Red Roof Inn: U.S. economy hotel chain operating franchised and company-owned properties along highways; targets similar budget-conscious travelers with a comparable franchise model.
• Travelodge by Wyndham: Sister Wyndham value/economy brand operating franchised properties in the U.S., Canada, and Mexico; serves identical budget traveler segment.
• Comfort Inn & Suites (Choice Hotels): Choice Hotels' economy-to-midscale limited-service brand; competes in the same roadside and suburban budget lodging segment with a franchised footprint.
• Holiday Inn Express (IHG): IHG's limited-service express brand offering franchised roadside economy/midscale lodging with global distribution; comparable in segment and franchise model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/microtelinnrive
• Facebookfacebook.com/Microtel
• LinkedInlinkedin.com/company/wyndhamhotels
• Instagraminstagram.com/wyndhamhotels
• TikToktiktok.com/@wyndhamhotels

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Microtel by Wyndham