What Web Analytics does

Web Analytics Limited is a privately held, London-based digital agency operating as a subsidiary of the Pretty Perfect Group Limited, established around 2010. It functions as a full-service provider across four tightly integrated practices: Web Analytics (Google Analytics implementation and optimisation, where the entire analytics team holds the Google IQ qualification), Website Creation, Optimisation & Hosting (template-based and bespoke design plus Microsoft Office Live Small Business hosting), eCommerce Partnerships (full outsourced online retail operations including site admin, marketing, order processing, fulfilment, and customer service), and Internet Marketing Services (SEO, PPC, conversion optimisation, and social media marketing). The firm's core technical stack is anchored on Google Analytics as the primary measurement platform and Microsoft-partner technologies for hosting and tooling, with no proprietary products, public APIs, or SaaS offerings disclosed.

The company monetises via project-based professional services engagements, supplemented by managed-service eCommerce arrangements and outcome-based shared-risk contracts. Revenue is generated primarily from small and medium-sized enterprises across Europe, with secondary exposure to charities and selectively to larger 'blue-chip' clients; pricing is tailored through itemised proposals rather than publicly listed rates. Customer engagement follows a consultative, sales-led motion: enquiries lead to personalised scoping, scope fine-tuning against budget, and multi-year partnership-style contracts, with the shared-risk model used to lower the barrier to entry for budget-constrained buyers.

The firm is intentionally positioned as "Right-Sized" for SMEs, combining enterprise-grade credentials (Google IQ, Microsoft accreditation) with the flexibility of a small consultancy. Named case studies (Philip Stein UK, Fruitz Watches UK, Eden Communications, Build Africa, Informed Births, Photofuse) demonstrate measurable outcomes across luxury goods, telecoms, charity, healthcare/education, and retail, but no revenue, headcount, or funding data is disclosed, and there are no signals of recent scaling, acquisitions, or geographic expansion beyond the UK headquarters.

Name

Web Analytics

Legal name

Web Analytics Limited

Website

https://perfectinsight.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Web Analytics Limited is a London-based, full-service digital agency operating under the Pretty Perfect Group, delivering Google Analytics implementation, eCommerce partnerships, internet marketing, and website design and hosting to small and medium-sized enterprises across Europe, with a distinctive shared-risk pricing model.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Web Search Portals and All Other Information Services (519290)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data Analytics & Business Intelligence Services (BPAHALAC)

akta.pro secondary industries

SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI), Advanced Analytics & Data Science Services (BPAEAHAE), Data, Analytics & AI Consulting (BPAHAEAF)

Keywords

• Web analytics consulting
• Digital marketing services
• ECommerce management
• Search engine optimisation
• Website design hosting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Professional Services (Web Analytics, Web Design, SEO): Consulting and project-based professional services covering web analytics implementation, website design and build, search engine optimisation, and internet marketing. Delivered as tailored, full-spectrum service engagements. Clients receive itemised proposals and can fine-tune scope to match budget.
2. eCommerce Partnerships: Managed eCommerce operation services for clients — creating, administering, and operating eCommerce websites including online marketing, order processing, fulfilment, and customer service. Revenue derived from partnership fees, which may include traditional fixed-cost contracts or full cost and profit sharing arrangements.
3. Shared-Risk / Outcome-Based Model: Novel shared-risk payment model where both parties share in possible risks and rewards of the partnership. For suitable assignments, clients can engage with little upfront outlay, with remuneration tied to outcomes. This model is applied across web analytics and internet marketing assignments (e.g., Philip Stein UK case).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Web Analytics Limited is a UK-based full-service digital agency that helps small and medium-sized enterprises achieve commercial success on the Internet through four integrated service areas: Web Analytics (Google Analytics implementation and optimisation), eCommerce Partnerships (outsourced online sales operations), Internet Marketing Services (SEO, PPC, conversion optimisation, social media marketing), and Website Creation, Optimisation & Hosting. The firm specialises in converting raw web data into actionable insight to drive fact-based commercial decision-making, and offers a unique shared-risk remuneration model for suitable client engagements.

Product overview

Web Analytics Limited offers a unified professional services portfolio comprising four core service areas: Web Analytics (Google Analytics implementation and optimisation), eCommerce Partnerships (full outsourced eCommerce operation management), Internet Marketing Services (SEO, PPC, conversion optimisation, and social media marketing), and Website Creation, Optimisation & Hosting (design, build, and maintenance of websites and eCommerce stores). Services are tailored to each client's unique needs and budget, with flexible funding models including shared-risk and profit-sharing arrangements. The company targets small and medium-sized enterprises and operates as part of the Pretty Perfect Group, with formal partnerships with Microsoft and specialisations in Google Analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Analytics Service

Quantifiable outcome

• 90% reduction in Google AdWords running costs (Eden Communications)
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationWeb Analytics is an accredited partner of Microsoft. The partnership is prominently displayed on the company website and provides access to Microsoft expertise and resources for client engagements. Microsoft technologies used include Microsoft Office Live Small Business for hosting (as used for Informed Births' website). The partnership enables the company to offer SME clients access to enterprise-grade tools and support.
• Google (Google Analytics)coreTechnology or IntegrationThe company specialises in the practical application of Google Analytics — the world's most widely deployed web analytics platform. All team members hold the Google IQ (Analytics Qualified Individual) qualification. The company uses Google Analytics as the primary analytics tool for client engagements, providing implementation from scratch or optimisation of existing implementations.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Koozai: UK digital marketing agency providing SEO, PPC, analytics, and web design services — directly comparable boutique digital agency profile and SME focus.
• Clicteq: London-based performance marketing agency specialising in paid media, SEO, and analytics for growth-stage and SME clients — directly overlapping service lines and customer segments.
• Impression Digital: UK digital marketing agency offering SEO, paid media, content, and data-driven strategies to enterprise and SME clients — closely comparable service mix and analytics-led approach.
• Hallam Internet: UK-based full-service digital marketing agency with strong focus on SMEs, offering SEO, PPC, analytics, and web design — directly overlapping Web Analytics' service portfolio and target market.
• Croud: UK-headquartered digital marketing agency offering paid media, SEO, content, and analytics via a global network model — overlapping service portfolio and SME-to-enterprise client base.
• Ladder: Digital marketing agency focused on performance, SEO, and analytics-driven growth for SMEs and growth-stage brands — comparable agency model and analytics-led value proposition.

Others

• Smart Insights: Digital marketing training, templates, and advisory resource targeting SMEs and marketing professionals — an adjacent ecosystem participant serving the same SME audience Web Analytics targets.
• BuiltWith: Web technology profiling and analytics tooling provider that maps the digital ecosystem — adjacent/complementary to Web Analytics' measurement-focused offering and used by similar digital marketing professionals.

Broad incumbents

• Adobe Analytics: Adobe's enterprise web analytics and customer intelligence platform — a broader analytics incumbent whose platform competes for the same client budgets that Web Analytics' Google Analytics practice addresses.
• Google Marketing Platform: Google's umbrella product (including Google Analytics, Google Ads, and Tag Manager) — the underlying technology that Web Analytics specialises in configuring and advising on, and a broader incumbent in digital analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Web Analytics