The Recovery Shop
The Recovery Shop is a US-based e-commerce retailer selling surgeon-recommended post-surgical and injury recovery products — cold therapy, bracing, orthotics, compression, supplements, and rentals — directly to patients and through healthcare provider partners. Founded 2021, Glastonbury, CT.
- Company typePrivate
- Founded2021
- HeadquartersGlastonbury, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What The Recovery Shop does
The Recovery Shop is a privately held, US-based e-commerce retailer founded in 2021 and headquartered at 81 Commerce Street, Glastonbury, CT. The company operates a B2B2C storefront at shop-recovery.net that sells surgeon- and provider-recommended post-surgical and injury recovery products directly to consumers while also serving healthcare partners and their patients through a referral channel. Its catalog spans cold therapy units and pads, bathroom safety equipment, slings and bracing, insoles and orthotics, compression sleeves and shoes, nutrition and supplements, and rehab/therapy products, supplemented by a rental program for higher-value equipment and how-to video content for product education.
The business model is primarily transactional e-commerce (one-time product sales) with a usage-based rental layer. Pricing is not publicly disclosed and is quote-based via phone and contact form, with standard and expedited domestic shipping plus international shipping to select countries. The company has filed for patent protection on certain products or services ("Patent Pending" disclosed in the website footer), supports CCPA-compliant data handling, and operates with 1-10 employees out of a single location. Strategic positioning centers on convenience and curation — aggregating vetted recovery supplies that patients would otherwise struggle to source — and on channel reach through medical provider partners, but no funding rounds, leadership team beyond founder Michael Sabet, revenue figures, or named customer logos are publicly disclosed.
The Recovery Shop firmographics
Firmographics- Name
- The Recovery Shop
- Legal name
- The Recovery Shop
- Website
- https://shop-recovery.net
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Recovery Shop is a US-based e-commerce retailer selling surgeon-recommended post-surgical and injury recovery products — cold therapy, bracing, orthotics, compression, supplements, and rentals — directly to patients and through healthcare provider partners. Founded 2021, Glastonbury, CT.
- Ownership category
- akta.pro rank
The Recovery Shop industry classification
Industry- Product category
- Post-Surgical Recovery Products
- NAICS
- Pharmacies and Drug Retailers (456110), Food (Health) Supplement Retailers (456191)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping) (CRAMADAF)
- akta.pro secondary industry
- Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)
Keywords
Where The Recovery Shop is headquartered
LocationHeadquarters
- HQ city
- Glastonbury
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Recovery Shop business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Direct e-commerce sales of recovery products including cold therapy units, bathroom safety products, slings, bracing, orthotics, compression wear, and rehabilitation supplies to consumers and healthcare partners.
- Product Rentals: Rental program for recovery equipment including cold therapy units. Rental items are subject to specific return policies and may include time credits for defective units.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Standard product pricing |
| Usage-based | Pay-as-you-go | Rental program |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
The Recovery Shop product offering
Product offeringCore offering
The Recovery Shop is an online retailer selling surgeon-recommended post-operative and injury recovery products to individual patients, with a B2B2C model that also supplies healthcare providers (hospitals, orthopedic practices) who recommend products to their patients. The catalog spans cold therapy units and pads, bathroom safety products, slings and bracing, insoles and orthotics, compression sleeves and shoes, nutrition/supplements, and rehab/therapy products, with a usage-based rental option for cold therapy equipment. Orders are processed in 3–7 business days and supported via phone and email, with international shipping to select countries.
Product overview
The Recovery Shop is a multi-product recovery retail platform offering a portfolio of recovery and rehabilitation products. The product lineup includes cold therapy units and pads, bathroom safety products, slings and bracing, insoles and orthotics, compression sleeves and shoes, nutrition and supplements, rehab/therapy products, and rental equipment options. The company also provides educational support through how-to videos. Products are primarily targeted toward patients recovering from injuries or surgeries, with a B2B focus serving healthcare partners and their patients.
Differentiator
Problem solved
Functional benefit
Products and services
- Cold Therapy Units and Pads Cold therapy equipment for pain management and post-surgical/injury recovery; available for purchase and through the rental program, and not eligible for return once used.
- Bathroom Safety Products
- Slings and Bracing
- Insoles and Orthotics
- Compression Sleeves and Shoes
- Nutrition and Supplements
- Rehab/Therapy Products
- Recovery Equipment Rental Program
Companies that use The Recovery Shop
Customer profileSegments2 records
Ideal customer profiles2 records
The Recovery Shop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Recovery Shop partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
The Recovery Shop competitors and assessment
Company assessmentDirect peers
- Breg: Manufacturer and retailer of orthopedic bracing, cold therapy (Polar Care), and post-surgical recovery products sold through clinicians and direct channels. Directly competes in The Recovery Shop's core cold therapy and bracing categories.
- Allegro Medical: Online retailer of DME, recovery, and home health supplies including cold therapy, bathroom safety, braces, and rehab products. Closely comparable DTC e-commerce model and product breadth.
- BraceAbility: Online specialty retailer of orthopedic braces, supports, and post-injury recovery products sold direct to consumers and recommended by clinicians. Directly comparable catalog (slings, bracing, compression, cold therapy) and D2C + clinical-referral model.
- Vive Health: Direct-to-consumer retailer of DME and home recovery products including braces, bathroom safety, mobility aids, and cold therapy. Overlaps strongly with The Recovery Shop's product mix and B2B2C distribution through healthcare providers.
- BetterBraces: Online specialty store for orthopedic braces, supports, and recovery apparel targeting athletes and post-injury patients. Direct overlap in bracing and compression categories with The Recovery Shop.
Broad incumbents
- Ossur: Global orthopedic device company offering braces, supports, and compression products sold via clinical channels. Broader portfolio than The Recovery Shop, but directly comparable in bracing and orthotics categories.
- McKesson Medical-Surgical: Major medical-surgical distributor supplying physician offices, surgery centers, and home health with recovery and DME products. Operates at vastly larger scale across overlapping categories.
- Medline: Large-scale medical supply manufacturer and distributor serving hospitals, orthopedic practices, and post-acute care. Adjacent competitor in the same SKUs via different (institutional) go-to-market.
- Amazon (Health & Personal Care / Medical Supplies): Mass-market e-commerce platform selling comparable cold therapy units, braces, compression wear, and supplements with transparent pricing and fast shipping. Primary scale-driven competitive threat to specialty recovery retailers.
- DonJoy (DJO Global / Enovis): Established orthopedic bracing, cold therapy, and recovery brand within a large medical device portfolio. Sells through clinicians and DME channels with overlapping SKUs in slings, braces, and cold therapy units.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
The Recovery Shop social profiles
Digital presenceThe Recovery Shop compliance and trust
Trust signalCompliance1 record
The Recovery Shop financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Recovery Shop leadership team
Management profileNumber of profiles
Profiles1 record
The Recovery Shop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Recovery Shop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Recovery Shop
What does The Recovery Shop do?
The Recovery Shop is an online retailer selling surgeon-recommended post-operative and injury recovery products to individual patients, with a B2B2C model that also supplies healthcare providers (hospitals, orthopedic practices) who recommend products to their patients. The catalog spans cold therapy units and pads, bathroom safety products, slings and bracing, insoles and orthotics, compression sleeves and shoes, nutrition/supplements, and rehab/therapy products, with a usage-based rental option for cold therapy equipment. Orders are processed in 3–7 business days and supported via phone and email, with international shipping to select countries.
Is The Recovery Shop a public or private company?
The Recovery Shop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Recovery Shop founded?
The Recovery Shop was founded in 2021. It employs 1 to 10 people.
Where is The Recovery Shop based?
The Recovery Shop is headquartered in Glastonbury, United States, in the North America region.
How does The Recovery Shop make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are product Rentals.
Who are The Recovery Shop's main competitors?
Direct peers on record are Breg, Allegro Medical, BraceAbility, Vive Health and BetterBraces. Broad incumbents are Ossur, McKesson Medical-Surgical, Medline, Amazon (Health & Personal Care / Medical Supplies) and DonJoy (DJO Global / Enovis).
Does The Recovery Shop have an API?
No public API is recorded for The Recovery Shop.
What industry is The Recovery Shop in?
The Recovery Shop's product category is Post-Surgical Recovery Products. Its primary akta.pro industry code is CRAMADAF, Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping), with a secondary code of HSABAKAA, Durable Medical Equipment (DME) Sales & Rentals. Its NAICS code is 456110 and its SIC code is 3842.