Energy Action
Energy Action (ASX: EAX) is an Australian energy procurement and contract management firm that uses reverse auctions, progressive purchasing, and its Utilibox SaaS platform to help over 7,000 commercial businesses lower energy costs and manage emissions.
- Company typePublic
- Founded2000
- HeadquartersParramatta, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Energy Action does
Energy Action (ASX: EAX) is an Australian energy procurement and contract management company founded in 2000 and listed on the ASX since 2011, headquartered in Sydney with offices across Australia. The company serves over 7,000 Australian commercial businesses and reports that it handles more than 10% of Australia's commercial business energy spend, helping clients procure more than A$100 million of energy annually. Its core offerings include a live reverse auction platform (with documented ~20% savings between first and last bids), Progressive Purchasing for large energy consumers above 20GWh/year, Request for Proposals, Solar Auctions, and Green Auctions, supplemented by the Utilibox SaaS platform for multi-site energy, emissions, and spend reporting with ERP integrations (SAP, Oracle, NetSuite), Net Zero advisory, and Energy Insights market intelligence.
The business operates a hybrid revenue model combining transaction-based brokerage commissions, monthly retainer subscriptions for Progressive Purchasing and Utilibox, and professional services fees for RFPs and advisory work. The proprietary technology stack is ReactJS front-end on a Microsoft-stack, API-first back-end, closely partnered with Microsoft through cloud and AI programs, and an embedded AI chat widget. Energy Action holds an Australian Financial Services License (AFSL No. 362843) authorizing electricity derivative advice to wholesale clients, is Climate Active certified Net Zero (March 2022), and partners via the Energy Experts Alliance to provide coverage across Europe, North America, South America, and Australasia.
Go-to-market is sales-led enterprise and inside sales targeting commercial customers spending over A$10K/month on energy with contracts expiring within 12 months, supported by a content and webinar funnel (Energy Insights blog, monthly newsletter to 15,000+ recipients, LinkedIn, YouTube, and SEO). The 51-100 person organization is led by CEO Derek Myers, CFO Gregory Tamvakellis, CTO Clint Irving, and Chair Caroline Wykamp. Financial trajectory shows a recovery year: FY22 revenue of A$10.38M and net loss of A$2.84M improved to FY24 revenue of A$10.78M with A$0.58M net income, with company-disclosed FY25 revenue of A$12.79M.
Energy Action firmographics
Firmographics- Name
- Energy Action
- Legal name
- Energy Action
- Website
- https://energyaction.com.au
- Company type
- Public
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Energy Action (ASX: EAX) is an Australian energy procurement and contract management firm that uses reverse auctions, progressive purchasing, and its Utilibox SaaS platform to help over 7,000 commercial businesses lower energy costs and manage emissions.
- Ownership category
- akta.pro rank
Energy Action industry classification
Industry- Product category
- Energy Procurement and Management Services
- NAICS
- Business Support Services (5614), Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric & Other Services Combined (4931), Electric Services (4911)
- akta.pro primary industry
- Supplier Tendering / RFP Management & Contract Negotiation Services (EUAGAEAE)
- akta.pro secondary industries
- Scope 1–3 GHG Inventory Strategy, Data Governance & Controls (advisory) (EUABAKAD), Offsets & Carbon Removal Procurement Strategy (portfolio design, quality screening) (EUABAKAL), Bill Auditing, Tariff Analysis & Utility Cost Optimization (EUAGAEAF)
Keywords
Where Energy Action is headquartered
LocationHeadquarters
- HQ city
- Parramatta
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Energy Action business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Energy Brokerage Commission: Most energy brokers are paid on a commission basis - a percentage of the value of the energy contract. This fee structure gives brokers incentive to negotiate good contracts for clients.
- Energy Consulting Fees: Energy consultants are paid a flat fee up front instead of commission. Consultants work with businesses to assess energy needs, identify areas for improvement, and develop strategies.
- Progressive Purchasing Retainer: Monthly retainer fee structure for Progressive Purchasing service to avoid any conflict of interest. No commissions or transactional fees.
- Utilibox Platform Services: Energy reporting and management platform subscription. Automated billing account keeping, bill validation, and contract/usage matching.
- Energy Procurement Services: Reverse auctions, RFPs, progressive purchasing, solar auctions, and green auctions generate revenue through service fees for procurement execution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Energy Brokerage - Commission-based |
| Subscription | Pay-as-you-go | Energy Consulting - Flat Fee |
| Subscription | Monthly | Progressive Purchasing - Monthly Retainer |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Energy Action product offering
Product offeringCore offering
Energy Action delivers energy and emissions procurement and contract management services to Australian commercial and enterprise customers. Core offerings include reverse auctions, progressive purchasing, RFPs, solar and green energy auctions, plus the Utilibox cloud-based energy management platform for monitoring usage, validating bills, and tracking emissions across multi-site operations.
Product overview
Energy Action operates as an energy procurement and management company offering a portfolio of competitive procurement tools alongside a unified SaaS platform called Utilibox. The core procurement offerings include Reverse Auction (live bidding platform generating ~20% savings), Progressive Purchasing (strategic forward contracting for large energy consumers), Request for Proposals (multi-round tender process for complex requirements), Solar Auctions (commercial solar procurement), and Green Auctions (100% renewable energy procurement). These procurement services are complemented by the Utilibox cloud platform, which consolidates energy data across all sites, provides bill validation, tariff reviews, consumption monitoring, and integrates with enterprise ERP systems (SAP, Oracle, NetSuite). Additional services include Net Zero advisory (emissions planning and strategy), Energy Reporting (metrics and analytics), and Energy Insights (market intelligence and expert analysis). The company serves over 7,000 Australian businesses and combines 20+ years of industry experience with technology-enabled procurement and data analytics.
Differentiator
Problem solved
Functional benefit
Products and services
- Reverse Auction
Quantifiable outcome
- 20% average savings between first and last bids in reverse auctions
- +4 more outcomes
Companies that use Energy Action
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles4 records
Energy Action technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Energy Action partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Energy Experts AlliancecoreGlobal energy expert alliance combining local expertise with international reach across four continents including Europe, North America, South America, and Australasia. Created to offer global solution for energy management and data reporting needs of industrial and commercial clients with facilities around the world.
- Total Utilities Management Group (TUMG)corePartnership in New Zealand covering procurement, monitoring, and management of Energy, Waste and ICT. TUMG has Certified Measurement & Verification Professional (CMVP) supported by Energy Action. Energy Action is on EECA approved business partners list for energy efficiency.
- ComerciaminorAlliance partner representing Australasia region in Energy Experts Alliance global network.
- Edison EnergyminorAlliance partner representing South America region in Energy Experts Alliance global network.
- Alfa EnergyminorAlliance partner representing North America region in Energy Experts Alliance global network.
- Renewable Energy RetailersminorWorks with Australia's leading energy retailers offering 100% renewable energy through Green Auction service. Includes Simply Energy, Alinta Energy, Stanwell, Tango Energy, Next Business Energy, Shell Energy, and Origin Energy.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Energy Action competitors and assessment
Company assessmentDirect peers
- Energetics: Australia-based energy and carbon management consultancy providing energy procurement, carbon accounting, and Net Zero strategy services. Comparable to Energy Action in serving commercial energy consumers with sustainability-focused advisory offerings.
- Activate Energy: Australian energy procurement and management consultancy serving commercial and industrial customers. Directly competes with Energy Action in the Australian business energy brokerage market with similar reverse auction and contract negotiation services.
- Edison Energy: US-based energy and sustainability advisory firm offering energy procurement, sustainability strategy, and Net Zero advisory services to commercial and industrial clients. Alliance partner in Energy Experts Alliance representing South America with comparable service portfolio.
- Alfa Energy: Energy consultancy and broker serving commercial and industrial customers across North America and Europe. Alliance partner with Energy Action through the Energy Experts Alliance for international energy procurement, providing direct peer comparison in adjacent geographies.
- SmartestEnergy: UK business energy supplier and broker supporting commercial and industrial customers with energy procurement and renewable contracts. Comparable business model serving mid-market and enterprise commercial energy buyers with contract negotiation and management services.
Emerging players
- Utility Marketplace: Australian energy comparison and procurement platform for commercial businesses. Emerging digital competitor to Energy Action's traditional brokerage model, offering self-service energy comparison and tendering tools to commercial customers.
- Carbon Trust: Global climate consultancy helping businesses reduce carbon emissions and procure renewable energy. Comparable to Energy Action's Net Zero services and green auction offerings, with growing overlap in corporate sustainability and renewable energy procurement advisory.
Broad incumbents
- Origin Energy: Major Australian integrated energy retailer and generator offering commercial energy supply, solar, and energy management services. Competes with Energy Action in commercial energy procurement and increasingly offers direct renewable energy and emissions advisory services to enterprise customers.
- EnergyAustralia: One of Australia's largest energy retailers serving residential, commercial, and industrial customers. Competes with Energy Action as a major energy supplier whose retail energy contracts are priced through the reverse auction platform, and offers direct procurement services to large commercial customers.
- Schneider Electric: Global energy management and automation giant offering enterprise-level energy procurement, monitoring, and sustainability software. Competes with Energy Action's Utilibox platform through its Resource Advisor and EcoStruxure solutions, serving larger enterprise customers globally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Energy Action social profiles
Digital presenceEnergy Action compliance and trust
Trust signalCompliance3 records
Energy Action financial estimates
Financial estimateRevenue estimate
Valuation estimate
Energy Action leadership team
Management profileNumber of profiles
Profiles9 records
Energy Action funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Energy Action M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Energy Action
What does Energy Action do?
Energy Action delivers energy and emissions procurement and contract management services to Australian commercial and enterprise customers. Core offerings include reverse auctions, progressive purchasing, RFPs, solar and green energy auctions, plus the Utilibox cloud-based energy management platform for monitoring usage, validating bills, and tracking emissions across multi-site operations.
Is Energy Action a public or private company?
Energy Action is a public company. It is classified as public and is currently operating.
When was Energy Action founded?
Energy Action was founded in 2000. It employs 51 to 100 people.
Where is Energy Action based?
Energy Action is headquartered in Parramatta, Australia, in the Oceania region.
How does Energy Action make money?
Five revenue lines are on record. Energy Brokerage Commission is the primary driver. The others are energy Consulting Fees, progressive Purchasing Retainer, utilibox Platform Services and energy Procurement Services.
Who are Energy Action's main competitors?
Direct peers on record are Energetics, Activate Energy, Edison Energy, Alfa Energy and SmartestEnergy. Emerging players are Utility Marketplace and Carbon Trust. Broad incumbents are Origin Energy, EnergyAustralia and Schneider Electric.
Does Energy Action have an API?
No public API is recorded for Energy Action.
What industry is Energy Action in?
Energy Action's product category is Energy Procurement and Management Services. Its primary akta.pro industry code is EUAGAEAE, Supplier Tendering / RFP Management & Contract Negotiation Services, with a secondary code of EUABAKAD, Scope 1–3 GHG Inventory Strategy, Data Governance & Controls (advisory). Its NAICS code is 5614 and its SIC code is 4931.