PEO
PEO is a privately held Dutch technical distributor serving BeNeLux and EU customers with radiation detection, X-ray screening, photonics, and medical imaging products from 40+ manufacturers, complemented by calibration, training, NDT, and X-ray rental services.
- Company typePrivate
- Founded2002
- HeadquartersWijchen, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What PEO does
PEO B.V. is a privately held Dutch technical distributor headquartered in Wijchen, Netherlands, with a Belgian branch office in Diegem (Machelen). Founded in 2002 and operating across BeNeLux and the EU, the company represents over 40 international manufacturers as an exclusive or preferred channel partner, providing local know-how, logistics, consultative sales, and after-sales service. PEO does not manufacture products; rather, it distributes, integrates, and supports third-party hardware, software, and consumables.
The company is organised into three dedicated business lines operating through distinct sub-brands and websites: Photonics (optical and electro-optical technology for semiconductors, aerospace, and high-precision manufacturing), Detection (radiation detection, X-ray screening, metal detection for security, CBRNE, nuclear, and industrial applications), and Medical (radiotherapy, nuclear medicine, and diagnostic imaging QA/QC solutions). Beyond product distribution, PEO offers an integrated service portfolio including training, software upgrades, calibration, preventive maintenance, non-destructive testing (NDT), and rental of X-ray equipment, which together create a recurring-revenue layer on top of one-time hardware sales.
PEO's revenue model combines hardware distribution with bundled services and rental, priced via request-for-quotation rather than published price lists. Its end customers are professional B2B buyers across five primary verticals — Medical & Healthcare, Security & Defence, Industrial & Manufacturing, Nuclear & Energy, and Photonics & Research. The company holds ISO 9001 quality certification and maintains an exclusive distribution arrangement with Ashland for GafChromic Film dosimetry consumables in the Benelux. No revenue, headcount trajectory, or external capital backing is disclosed.
PEO firmographics
Firmographics- Name
- PEO
- Legal name
- PEO B.V.
- Website
- https://gotopeo.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PEO is a privately held Dutch technical distributor serving BeNeLux and EU customers with radiation detection, X-ray screening, photonics, and medical imaging products from 40+ manufacturers, complemented by calibration, training, NDT, and X-ray rental services.
- Ownership category
- akta.pro rank
PEO industry classification
Industry- Product category
- Industrial Equipment Distribution
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Testing Laboratories and Services (54138)
- SIC
- X-Ray Apparatus & Tubes & Related Irradiation Apparatus (3844), Laboratory Analytical Instruments (3826), Electromedical & Electrotherapeutic Apparatus (3845), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)
- akta.pro primary industry
- Cameras, Imaging & Drones Distribution (CRAOACAH)
- akta.pro secondary industry
- Quality Assurance, GxP Compliance & Auditing FSP (HLAGAOAE)
Keywords
Where PEO is headquartered
LocationHeadquarters
- HQ city
- Wijchen
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
PEO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Distribution: PEO generates revenue by distributing products, software, and consumables from leading manufacturers to professional customers in BeNeLux and EU. Revenue is derived from product sales, service contracts (calibration, repair, preventive maintenance), and rental of X-ray equipment.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
PEO product offering
Product offeringCore offering
PEO is a distributor of high-tech solutions, not a manufacturer. The company exclusively represents leading global producers of radiation detection systems, X-ray scanning equipment, photonics/electro-optical products, and medical imaging/radiotherapy solutions, distributing them to professional customers in the BeNeLux and EU. In addition to products, software, and consumables, PEO provides a bundle of value-added services including training, software upgrades, calibration, non-destructive testing (NDT), and X-ray equipment rental, organized across three vertical business lines: Photonics, Detection, and Medical.
Product overview
PEO is a distributor organization operating in the BeNeLux and EU, organized into three business lines: Photonics (optical/electro-optical technology), Detection (radiation detection, X-ray screening, metal detection), and Medical (radiotherapy, nuclear medicine, diagnostic imaging). The company offers products, software, and consumables from leading worldwide manufacturers, complemented by services including training, software upgrades, calibration, non-destructive testing (NDT), and X-ray equipment rental. PEO serves diverse markets including radiotherapy, medical imaging, nuclear medicine, first responders, waste & recycling, aerospace & aviation, high-precision manufacturing, CBRNE, customs, ports, cruise terminals, research centers, laboratories, nuclear power plants, military, embassies, and semiconductors.
Differentiator
Problem solved
Functional benefit
Brands
- Photonics: Photonics business line operated through peophotonics.com, serving optical technology and electro-optics markets.
- Detection
- Medical
Products and services
- Photonics Distribution Line Distribution of optical and electro-optical products, components, and instruments from leading photonics manufacturers for research centers, laboratories, semiconductor manufacturers, and high-tech industries. Customers can request quotations via the business line website.
- Detection Distribution Line Distribution of radiation detection equipment, X-ray scanning systems, metal detectors, and CBRNE/nuclear instrumentation from partner manufacturers to customs, ports, military, first responders, nuclear operators, and industrial inspection buyers.
- Medical Distribution Line Distribution of radiotherapy, nuclear medicine, and diagnostic imaging QA/QC solutions and consumables, including dosimetry films and radiotherapy positioning equipment, to hospitals, radiotherapy centers, nuclear medicine departments, and diagnostic imaging facilities.
- X-Ray Equipment Rental Rental service for X-ray equipment enabling flexible access to radiography technology without large upfront investment, suitable for temporary projects, mobile clinics, and events.
- Non-Destructive Testing (NDT) Services Non-destructive testing services that evaluate materials, components, or systems without causing damage, enabling industrial buyers to inspect parts while keeping them operational, used by aerospace, manufacturing, and engineering customers.
- Training Services Training services covering operation of distributed equipment, including portable X-ray training sessions conducted in partnership with Logos Imaging, delivered to professional buyers.
- Calibration Services Calibration services for radiation detection and measurement equipment to ensure accuracy, regulatory compliance, and reliable performance for professional users.
Companies that use PEO
Customer profileSegments5 records
Ideal customer profiles5 records
PEO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PEO partnerships and signals
Strategic signalPartnerships
35 partnerships are on record, tiered minor and core.
- Astrophysics Inc.minorDetection partner providing X-ray scanning systems for security applications.
- Bertin InstrumentsminorDetection partner specializing in nuclear instrumentation and radiation detection.
- CEIAminorDetection partner providing metal detectors and X-ray systems.
- Logos ImagingminorDetection partner; PEO also conducts portable X-ray training sessions with Logos Imaging.
- Centronic NuclearminorDetection partner specializing in nuclear radiation detection instruments.
- GEORADIS s.r.o.minorDetection partner.
- Ludlum Measurements Inc.minorDetection partner providing radiation measurement instruments.
- Radiation Solutions Inc.minorDetection partner.
- TracercominorDetection partner providing specialized radiation detection solutions.
- Vehant TechnologiesminorDetection partner providing security screening solutions.
- Argon ElectronicsminorDetection partner.
- Spectrum TechniquesminorDetection partner.
- PHDSminorDetection partner.
- Else NuclearminorDetection partner.
- SerstechminorDetection partner.
- BSIminorDetection partner.
- Łukasiewicz – PIAPminorDetection partner (Polish research institute).
- JAKUSZminorDetection partner.
- RADsafeminorDetection partner.
- Helgeson Scientific Services (HSS)minorDetection partner.
- PolimasterminorDetection partner providing radiation detection equipment.
- SE InternationalminorDetection partner.
- 3D PlusminorDetection partner.
- SDEC FranceminorMedical partner.
- AshlandcorePEO is the exclusive Ashland distributor for GafChromic Film in the Benelux, a key medical imaging consumable for radiotherapy dosimetry.
- Ludlum Medical Physics (LMP)minorMedical partner providing medical physics solutions.
- QuartminorMedical partner.
- Sun Nuclear CorporationminorMedical partner providing radiotherapy quality assurance solutions.
- MeicenminorMedical partner (radiotherapy positioning solutions).
- Bertin TechnologiesminorMedical partner.
- FimecorpminorMedical partner.
- Gamma Medical TechnologyminorMedical partner.
- Logos SystemsminorMedical partner.
- HeroSupportminorMedical partner (personalised radiotherapy positioning solutions).
- Imaging SolutionsminorMedical partner.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
PEO competitors and assessment
Company assessmentDirect peers
- Tracerco (Johnson Matthey): A specialist provider of radiation detection and measurement products with both direct sales and distribution; comparable because it operates in PEO's core Detection vertical serving industrial, nuclear, and security end-markets, even though PEO also represents Tracerco in BeNeLux.
- STEMMER IMAGING: European industrial machine vision and imaging components distributor with a similar value-added channel model across multiple regional markets. Comparable to PEO's Photonics and X-ray/imaging distribution activities in serving European B2B customers with technical equipment.
Regional players
- NUVIA Group: European radiation protection, dosimetry, and decommissioning solutions provider. Comparable as a regional European specialist in nuclear and radiation measurement services, partially overlapping with PEO's Detection and Nuclear end-market exposure.
- EBV Elektronik: Avnet-owned specialist semiconductor and high-tech electronic components distributor in EMEA. Comparable as a European value-added high-tech distributor with a multi-vendor franchise model, but serving semiconductor-driven rather than radiation/medical markets.
Broad incumbents
- ScanSource: Large publicly listed B2B high-tech distributor with a broad portfolio across specialties and geographies. Comparable as a model for high-tech multi-vendor distribution with value-added services, though at much larger scale and a different end-market mix.
- Mirion Technologies: Global radiation detection and nuclear measurement incumbent that owns former PEO partner Sun Nuclear. Comparable because it spans similar product categories in Detection and Medical dosimetry, even though it manufactures while PEO distributes.
- RS Components (RS Group): Global broad-line electronic and industrial components distributor serving engineering customers. Comparable as a benchmark for B2B distribution economics and channel reach, but much broader and less specialized than PEO's regulated-vertical focus.
Emerging players
- IBA (Ion Beam Applications): Belgian-headquartered radiopharmacy and proton therapy specialist with adjacent dosimetry/QA exposure. Comparable because of geographic and medical-radiation overlap with PEO's Medical business line, even though IBA is primarily a manufacturer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
PEO social profiles
Digital presencePEO compliance and trust
Trust signalCompliance1 record
PEO financial estimates
Financial estimateRevenue estimate
Valuation estimate
PEO leadership team
Management profileNumber of profiles
PEO subsidiaries and ownership
Company hierarchySubsidiaries1 record
PEO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PEO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PEO
What does PEO do?
PEO is a distributor of high-tech solutions, not a manufacturer. The company exclusively represents leading global producers of radiation detection systems, X-ray scanning equipment, photonics/electro-optical products, and medical imaging/radiotherapy solutions, distributing them to professional customers in the BeNeLux and EU. In addition to products, software, and consumables, PEO provides a bundle of value-added services including training, software upgrades, calibration, non-destructive testing (NDT), and X-ray equipment rental, organized across three vertical business lines: Photonics, Detection, and Medical.
Is PEO a public or private company?
PEO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PEO founded?
PEO was founded in 2002. It employs 11 to 50 people.
Where is PEO based?
PEO is headquartered in Wijchen, Netherlands, in the Europe region.
How does PEO make money?
One revenue line is on record: product Distribution.
Who are PEO's main competitors?
Direct peers on record are Tracerco (Johnson Matthey) and STEMMER IMAGING. Regional players are NUVIA Group and EBV Elektronik. Broad incumbents are ScanSource, Mirion Technologies and RS Components (RS Group). IBA (Ion Beam Applications) is listed as an emerging player.
Does PEO have an API?
No public API is recorded for PEO.
What industry is PEO in?
PEO's product category is Industrial Equipment Distribution. Its primary akta.pro industry code is CRAOACAH, Cameras, Imaging & Drones Distribution, with a secondary code of HLAGAOAE, Quality Assurance, GxP Compliance & Auditing FSP. Its NAICS code is 3345 and its SIC code is 3844.