Vision Development Center

What Vision Development Center does

Vision Development Center is a single-location developmental optometry practice based in Jasper, Indiana, founded in 2009 by Dr. Joan Bauernfiend, OD, FOVDR, following her Pediatrics and Binocular Vision residency at Nova Southeastern University. The practice specializes in developmental optometry services that go beyond routine eye exams, including comprehensive binocular vision evaluations and optometric vision therapy programs. Core offerings are delivered as in-office clinical services rather than products or software: a comprehensive assessment battery tests eye teaming, focusing, and visual information processing, and a vision therapy program of customized developmental activities runs 45-50 minutes per session, 1-2 times weekly, over 6-12 months. The practice also markets to athletes (sports vision training) and adults recovering from concussions or traumatic brain injuries.

The underlying technology consists of specialized optometric vision therapy equipment and binocular vision testing instruments — physical clinical tools, not a software platform. There is no app, no API, no AI/ML capability, and no digital product surface. Patient acquisition runs through the eyesontherapy.com website (which hosts symptom checklists, blog content, and educational resources), physician referrals, and school system partnerships including the Minds in Motion program. The practice operates as an out-of-network provider, so patients pay out-of-pocket and self-submit claims for potential reimbursement; many basic insurance plans do not cover developmental vision therapy, creating a cash-pay dynamic.

The business model is professional services revenue: per-session fees for vision therapy visits and diagnostic assessment fees. Customer segments are individual consumers — primarily children with learning or reading difficulties, secondarily adults with visual dysfunction, athletes, and post-concussion patients. The practice serves the Jasper and Evansville, Indiana metropolitan area from a single office at 255 W. 36th St #150, Jasper, IN 47546. It is privately held by Dr. Bauernfiend with no disclosed outside investors, funding, or parent company.

Name

Vision Development Center

Legal name

Vision Development Center

Website

https://eyesontherapy.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Vision Development Center is a solo-developmental optometry practice in Jasper, Indiana, founded in 2009 by Dr. Joan Bauernfiend, OD, FOVDR. It provides comprehensive binocular vision evaluations and in-office vision therapy programs for children with learning difficulties, post-concussion adults, and athletes.

Ownership category

akta.pro rank

Product category

Vision Therapy Services

NAICS

Offices of Optometrists (62132), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Pediatric Ophthalmology & Strabismus (HLAKAKAD)

akta.pro secondary industries

Developmental Screening & Assessment (0–5) (EDACAFAA), Special Needs Early Intervention & Preschool Programs (EDAKAAAE)

Keywords

• Developmental optometry
• Vision therapy
• Binocular vision evaluation
• Pediatric optometry
• Sports vision training

Headquarters

HQ city

Jasper

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vision Therapy Services: The practice generates revenue through in-office vision therapy sessions. Treatment programs typically run 6-12 months with 45-50 minute sessions once to twice weekly. The practice is an out-of-network provider for insurance.
2. Comprehensive Eye/Vision Assessments: Diagnostic evaluations including comprehensive assessments, binocular vision evaluations, and specialized testing for convergence insufficiency and other visual disorders.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Vision Development Center is a developmental optometry practice in Jasper, Indiana that provides comprehensive binocular vision evaluations and an in-office optometric vision therapy program, described as physical therapy for the visual system. Treatment programs typically run 6-12 months with 45-50 minute sessions delivered 1-2 times weekly, and the practice is an out-of-network insurance provider. Services target children with learning/reading difficulties, adults with visual dysfunction or post-concussion symptoms, and athletes seeking sports vision enhancement.

Product overview

Vision Development Center operates as a single-location developmental optometry and vision therapy practice. The practice offers a unified service model centered on developmental optometry services, which include comprehensive vision assessments and compensatory lens prescriptions, alongside a core vision therapy program described as 'physical therapy for the visual system.' These services are delivered through in-office therapy sessions (typically 45-50 minute sessions, 1-2 times weekly over 6-12 months) led by Dr. Joan Bauernfiend. There are no separate product modules, software platforms, or distinct branded offerings beyond these clinical service lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Optometric Vision Therapy A drug-free, surgery-free therapeutic program using customized development-based activities to retrain and refocus the eyes while strengthening the connection between the eyes and brain, often described as physical therapy for the visual system. Offered to patients of all ages, including children with learning/reading difficulties, adults with visual dysfunction or post-concussion symptoms, and athletes seeking performance enhancement.
• Comprehensive Assessment / Binocular Vision Evaluation A comprehensive evaluation assessing how the eyes work as a team and with the brain, testing all visual skills including eye teaming, eye focusing, and visual information processing beyond what is done in a routine eye exam. Used to diagnose condition

Quantifiable outcome

• Treatment benefits last a lifetime - accurate focusing and efficient use of both eyes together becomes a reflex which, when conditioned, should operate effortlessly.
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Wow Vision Therapy: Grand Rapids, MI–based developmental optometry and vision therapy practice offering in-office vision therapy, binocular vision evaluations, and treatment for convergence insufficiency and amblyopia. Directly comparable specialty service model to Vision Development Center.
• The Vision Therapy Center: Wisconsin-based optometry practice specializing exclusively in vision therapy and developmental optometry for children and adults. Operates the same in-office, multi-month therapy program model and is a direct specialty competitor.
• Developmental Vision Center: Houston, TX developmental optometry practice delivering comprehensive binocular vision evaluations and in-office vision therapy for learning-related and binocular vision disorders. Direct specialty peer with the same patient population.
• Pittsburgh Vision Development Center: Specialty developmental optometry practice in Pittsburgh providing vision therapy, binocular vision evaluations, and treatment for strabismus and amblyopia. Mirrors Vision Development Center's service scope and patient segments.
• New Jersey Vision Development Center: New Jersey-based developmental optometry and vision therapy practice serving children and adults with binocular vision and learning-related vision problems. Operates the same single-specialty, multi-month therapy model.
• San Diego Center for Vision Therapy: Specialty optometry practice in San Diego focused on vision therapy, binocular vision disorders, and neuro-optometric rehabilitation including post-concussion care. Highly comparable service mix spanning pediatric, adult, and brain-injury segments.

Broad incumbents

• EyeCare Specialties: Multi-location optometry group in Illinois offering pediatric optometry, vision therapy, and broader eye care services. Comparable in providing developmental vision care but operates at greater scale and as a broader eye-care incumbent rather than a pure specialty.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/VisionDevCtr
• Facebookfacebook.com/VDCjasper
• LinkedInlinkedin.com/company/vision-development-center-pc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vision Development Center