Mohr
Mohr is an American-Egyptian cloud HR management SaaS platform serving labor-intensive enterprises in the Middle East and Africa, offering 20+ integrated HR modules with AI-powered shift management and localized government compliance for Egypt and Saudi Arabia on a per-employee subscription model.
- Company typePrivate
- Founded2003
- HeadquartersWilmington, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Mohr does
Mohr (مهر), legally MOVE-IT for Information Technology, is an American-Egyptian cloud-based HR management SaaS company targeting labor-intensive enterprises in the Middle East and Africa. Founded in 2003 in Delaware, USA, with operational headquarters in Cairo, Egypt, the company launched its first cloud HR product in 2012 and achieved commercial breakthrough in Egypt and Saudi Arabia in 2017. The platform is built on a multi-tenant cloud architecture hosted on Microsoft Azure and spans more than 20 functional HR areas, including organizational design, personnel management, attendance and shift scheduling, leave management, payroll, performance management (OKR-based), financial and administrative workflows, and government compliance modules for both Saudi Arabia (Moeen, Wage Protection System) and Egypt (social insurance, new tax system). Mobile attendance and employee self-service applications extend the platform to frontline workers on Android and iOS.
The company's technology stack combines its multi-tenant SaaS core with a 2024-launched Mohr Intelligence AI Suite comprising three proprietary models: a shift management AI for labor-intensive enterprises, an LLM-based HR support assistant trained on internal technical knowledge, and an executive decision-support AI that monitors HR KPIs. An Automation Agent feature enables user-configured autonomous agents that execute scheduled tasks. The system processes 100+ million data records from 40,000+ regular users and is validated through a Microsoft AppSource partnership and customer case study.
Mohr monetizes via a per-employee monthly or annual subscription (with one-time implementation fees), supplemented by a permanent free tier for companies with up to 10 employees that serves as a land-and-expand acquisition motion. Go-to-market is hybrid: direct enterprise sales for mid-market clients (300–6,000 employees in retail, manufacturing, facilities management, education, and security services), self-serve registration for SMBs, and distribution through Microsoft AppSource. The company is privately held by its founders, with no institutional investors identified.
Mohr firmographics
Firmographics- Name
- Mohr
- Legal name
- MOVE-IT for Information Technology
- Website
- https://mo-hr.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mohr is an American-Egyptian cloud HR management SaaS platform serving labor-intensive enterprises in the Middle East and Africa, offering 20+ integrated HR modules with AI-powered shift management and localized government compliance for Egypt and Saudi Arabia on a per-employee subscription model.
- Ownership category
- akta.pro rank
Mohr industry classification
Industry- Product category
- Cloud HR Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- HRIS/HCM Managed Services & Support (BPAEAGAF)
Keywords
Where Mohr is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Mohr business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription (Per Employee): Monthly or annual subscription model billed per employee. Companies pay based on the number of employees using the system. Implementation fees are charged as a one-time cost. Free tier available for companies up to 10 employees with unlimited time usage.
- Free Tier for Micro Businesses: All Mohr applications are available completely free without time limits for companies with up to 10 employees. This serves as a land-and-expand freemium strategy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for companies with up to 10 employees |
| Subscription | Monthly | Per employee subscription for all company sizes |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels10 records
Mohr product offering
Product offeringCore offering
Mohr (مهر) is a cloud-based, multi-tenant SaaS HR management platform built on Microsoft Azure that delivers more than 20 functional modules covering the full HR lifecycle — organizational design, personnel records, attendance and shift management, leave management, payroll, performance management, OKRs, financial and administrative workflows, HR help desk, and government compliance for Saudi Arabia and Egypt. The offering is sold primarily as a per-employee monthly or annual subscription with one-time implementation fees, with a free tier available for companies of up to 10 employees, and is augmented by the Mohr Intelligence AI suite for shift management, HR support, and executive decision support.
Product overview
Mohr (مهر) is an American-Egyptian cloud-based HR management software company operating as a multi-tenant SaaS platform. The core Mohr HR Cloud Platform covers more than 20 functional areas and is complemented by the Mohr Intelligence AI Suite — three proprietary AI models for shift management, HR support, and executive decision support. The product portfolio includes core HR modules (personnel management, organizational design, attendance and shift management, leave management, payroll, performance management, OKRs, financial/administrative workflows, government compliance for Saudi Arabia and Egypt), self-service portals (employee and manager), an Automation Agent feature, and mobile applications for both Android and iOS. The system is built on multi-tenant cloud architecture and hosted on Microsoft Azure data centers.
Differentiator
Problem solved
Functional benefit
Products and services
- Mohr HR Cloud Platform (منظومة مهر الكاملة) A comprehensive cloud-based, multi-tenant SaaS HR management system covering more than 20 functional areas including employee affairs, organizational design, attendance and shift management, leave management, payroll, performance management, OKRs, financial and administrative workflows, HR help desk, and government compliance for Saudi Arabia and Egypt. Sold via per-employee monthly or annual subscription with one-time implementation fees, with a free tier available for companies of up to 10 employees.
- Mohr Intelligence (ذكاء مهر) An AI-powered intelligence suite comprising three proprietary AI models — Shift Management AI (workforce shift optimization for retail, manufacturing, and facilities management), HR Support AI (24/7 LLM-based technical support Q&A on the Mohr system), and Executive Support AI (KPI monitoring, anomaly alerting, and management Q&A on company data) — combining proprietary internal models with advanced language model (LLM) technologies.
- Mohr Attend Anywhere — Mobile Attendance App (Android)
Quantifiable outcome
- Digital transformation projects delivered in under 1 month compared to competitor estimates of 6+ months
- +2 more outcomes
Companies that use Mohr
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Mohr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature5 records
Mohr partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- MicrosoftcoreMicrosoft serves as Mohr's cloud infrastructure provider, with all customer data stored securely in Microsoft data centers in the United States. Mohr is listed on Microsoft AppSource marketplace and has received validation through Microsoft's customer review program. Microsoft featured Mohr in a customer case study interview with one of Mohr's Egyptian clients, conducted as part of Mohr's AppSource certification process.
- Microsoft AppSourcecoreMicrosoft AppSource serves as a distribution and discovery platform for Mohr's HR software, providing marketplace visibility and validation for enterprise customers in the Microsoft ecosystem.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Mohr competitors and assessment
Company assessmentBroad incumbents
- Darwinbox: Global cloud HRIS expanding into MENA and APAC with mobile-first HR, payroll, and AI capabilities. Comparable as a SaaS-native HR suite targeting large enterprises in emerging markets, competing for the same digital transformation deals.
- Workday: Global enterprise HRIS leader with expanding localization partnerships in MENA. Comparable as a comprehensive cloud HR suite at the enterprise tier; represents competitive pressure as it moves down-market regionally.
- Keka HR: India-origin cloud HR and payroll platform expanding into MENA with attendance, payroll, and performance modules. Comparable as a packaged SaaS HRIS targeting similar mid-market customers in emerging markets.
- Personio: European SMB-focused HRIS with AI-augmented features and rapid international expansion. Comparable as a packaged SaaS HR suite targeting mid-market customers with self-serve plus sales-led motion similar to Mohr's hybrid GTM.
- BambooHR: Established global SMB-focused HRIS with strong brand and broad feature set. Comparable as a packaged SaaS HR platform serving similar mid-market customers, though it lacks Mohr's MENA regulatory localization depth.
- SAP SuccessFactors: Global enterprise HR suite widely deployed in large MENA organizations. Comparable as the incumbent cloud HR option competing against Mohr in enterprise digital transformation deals, often with systems integrator partners.
Direct peers
- PeopleHum: Cloud HR platform serving emerging markets including MENA with HR, payroll, and performance modules. Comparable as a SaaS-first HRIS competing for the same mid-market digital transformation opportunity in the region.
- ZenHR: MENA-focused cloud HR software serving Jordan, Saudi Arabia, UAE, and other Arab markets. Closely comparable to Mohr in product scope (HR, payroll, attendance, leave) and regional go-to-market focus on labor-intensive enterprises.
- Bayzat: UAE-based SaaS platform offering HR, payroll, and employee benefits to MENA businesses. Directly competes with Mohr in the same region, similar target customer (MENA SMEs/mid-market), and overlapping HR functionality including government compliance.
Regional players
- Bayanat (Egypt): Egyptian payroll and HR software provider with deep ties to Egyptian government reporting requirements. Comparable for its regional focus on Egyptian social insurance and tax compliance, though typically serves a more legacy on-premise customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Mohr social profiles
Digital presenceMohr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mohr leadership team
Management profileNumber of profiles
Profiles1 record
Mohr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mohr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mohr
What does Mohr do?
Mohr (مهر) is a cloud-based, multi-tenant SaaS HR management platform built on Microsoft Azure that delivers more than 20 functional modules covering the full HR lifecycle — organizational design, personnel records, attendance and shift management, leave management, payroll, performance management, OKRs, financial and administrative workflows, HR help desk, and government compliance for Saudi Arabia and Egypt. The offering is sold primarily as a per-employee monthly or annual subscription with one-time implementation fees, with a free tier available for companies of up to 10 employees, and is augmented by the Mohr Intelligence AI suite for shift management, HR support, and executive decision support.
Is Mohr a public or private company?
Mohr is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mohr founded?
Mohr was founded in 2003. It employs 11 to 50 people.
Where is Mohr based?
Mohr is headquartered in Wilmington, United States, in the North America region.
How does Mohr make money?
Two revenue lines are on record. SaaS Subscription (Per Employee) is the primary driver. The others are free Tier for Micro Businesses.
Who are Mohr's main competitors?
Broad incumbents on record are Darwinbox, Workday, Keka HR, Personio, BambooHR and SAP SuccessFactors. Direct peers are PeopleHum, ZenHR and Bayzat. Bayanat (Egypt) is listed as a regional player.
Does Mohr have an API?
No public API is recorded for Mohr.
What industry is Mohr in?
Mohr's product category is Cloud HR Management Software. Its primary akta.pro industry code is BPAEAGAF, HRIS/HCM Managed Services & Support. Its NAICS code is 518 and its SIC code is 7372.