Bijlmer Parktheater

What Bijlmer Parktheater does

Bijlmer Parktheater, legally Stichting Bijlmer Parktheater, is a Dutch non-profit foundation founded in 2011 that operates as the professional city theater of Amsterdam Zuidoost. The organization is one of four recognized Amsterdamse Cultuurhuizen (Amsterdam Cultural Houses), holds ANBI public-benefit status, and won the Noord-Holland Cultuurprijs. It specializes in intercultural programming, cultural education, community art, and talent development, positioning itself as the theater of the new Netherlands with an explicit focus on culturally diverse makers and audiences underserved by mainstream Dutch venues.

The core product portfolio spans externally presented performing arts (dance, music theater, comedy, spoken word, opera, circus) via the Ticketmatic ticketing platform, in-house BPT producties and the BPT Studio development program, talent development tracks (Talentlab, Wereldmakers, Hoge Ogen), youth programming including the Jongerenpanel and House of B (queer youth empowerment), education programs for primary, secondary, and MBO schools, venue hire (Verhuur), a classical music series (Bijlmer Klassiek), and an e-commerce webshop (BPTheaterwinkel) selling merchandise and gift cards. The 15-year anniversary in 2025 was marked by a co-branded jubilee T-shirt with Black-owned clothing brand l'Origine. The 2026-2027 season 'Van identiteit naar bestaan' launches five original premieres alongside the touring Suriname Trilogy reprise.

The business model is a hybrid of ticket sales (€11–€24 standard, multiple discount tiers including Stadspas at €2, CJP, 65+, VriendenLoterij VIP 50% off, group rates), venue rental to external producers, gift card and merchandise sales, and — most importantly — public subsidies from Gemeente Amsterdam, supplemented by foundation grants (VSBfonds, Wiggers van Kerchem, Fonds voor Cultuurparticipatie). Distribution is primarily direct-to-consumer via the website, on-location box office (Anton de Komplein 240), phone/email reservations, and co-presentation partnerships with ITA, Theater Rotterdam, and Het Nationale Theater. The College van Burgemeester en Wethouders committed in 2026 to building a new multi-hall facility at Anton de Komplein, signaling institutional backing for capacity expansion. Governance is provided by a Raad van Toezicht chaired by Raoul White (effective March 2026), with operational leadership split between Algemeen directeur Jolanda Spoel and Zakelijk directeur Jorien Waanders.

Name

Bijlmer Parktheater

Legal name

Stichting Bijlmer Parktheater

Website

https://bijlmerparktheater.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Stichting Bijlmer Parktheater is a Dutch non-profit professional city theater founded in 2011 in Amsterdam Zuidoost, one of four Amsterdam Cultural Houses, specializing in intercultural performing arts, cultural education, community art, and talent development for diverse makers and audiences.

Ownership category

akta.pro rank

Product category

Performing Arts Theater

NAICS

Theater Companies and Dinner Theaters (71111), Theater Companies and Dinner Theaters (711110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Theater, Musicals & Performing Arts (THAJAFAB), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Community & Amateur Theatre (MPAGABAD)

Keywords

• Performing arts theater
• Cultural programming
• Talent development
• Community theater
• Intercultural theater

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket sales: Primary revenue stream from ticket sales for theater performances, concerts, and events. Tickets sold online via website, at box office, and through phone/email reservations. Includes transaction fees of €1.50 per online payment.
2. Venue rental: Rental of theater facilities to external parties for performances, events, and activities. The theater also hosts partner organizations in its building.
3. Merchandise and gift cards: Sale of BPT merchandise including jubilee T-shirts (€24), books (€10), and BPT gift cards (valued €10-€250, valid 2 years) through the online BPTheaterwinkel and at the theater box office.
4. Discount programs: Participation in discount programs including Stadspas (€2 per show), Podiumpas, VriendenLoterij VIP Card (50% discount), CJP pass, and 65+ discounts to drive accessibility and attendance.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Bijlmer Parktheater is a professional city theater in Amsterdam Zuidoost that presents and produces performing arts including theater, dance, music theater, comedy, opera, spoken word, and circus. The theater runs in-house BPT productions, hosts visiting national and international companies, offers cultural education programs for schools, develops emerging talent through structured programs, rents its venue to external parties, and operates an online shop for merchandise and gift cards.

Product overview

Bijlmer Parktheater is a municipal theater in Amsterdam Zuidoost offering a broad performing arts portfolio centered on intercultureel programmeren, cultuureducatie, community art, and talentontwikkeling. Its core offerings span externally produced theater, dance, and music performances (presented via Ticketmatic), in-house BPT productions, the BPTheaterwinkel e-commerce store (merchandise and gift cards), and educational and talent development programs. The theater also operates venue hire services. The BPT Studio program develops new makers, while talent programs target youth at every stage from primary school through professional emergence.

Differentiator

Problem solved

Functional benefit

Brands

• Talentlab: Talent development program for emerging theater makers at Bijlmer Parktheater
• Bijlmer Klassiek
• Hoge Ogen
• FATU
• BPT Studio
• House of B

Products and services

• Theater Programming
• BPT Producties
• Inleidingen en Nagesprekken
• SHEBANG Amsterdam
• House of B Zuidoost
• Julidans Festival
• Kwaku Festival x BPT
• Kunsteducatie (Arts Education)
• Talentlab
• Wereldmakers
• Hoge Ogen
• Bijlmer Klassiek
• Verhuur (Venue Hire)
• BPTheaterwinkel
• BPT Cadeaukaart (Gift Card)

Quantifiable outcome

• Suriname Trilogy received 4-5 star reviews from NRC and Trouw
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

15 partnerships are on record, tiered core, major and minor.

• OrkatercoreStrategic or Co-development Partner · 1 January 2026Music theater company and co-producer of the acclaimed Suriname Trilogy (Woiski vs. Woiski, De Gliphoeve, Stepping Stones) - three productions about Surinamese-Dutch history developed together from 2018-2024, returning for final performances in 2026.
• ITA (Internationaal Theater Amsterdam)coreStrategic or Co-development Partner · 1 January 2026Major Amsterdam theater serving as co-presenter of the Suriname Trilogy performances in Amsterdam alongside Bijlmer Parktheater.
• Theater RotterdammajorStrategic or Co-development Partner · 1 January 2026Rotterdam theater co-presenting Suriname Trilogy performances from December 2026.
• Het Nationale Theater (Den Haag)majorStrategic or Co-development Partner · 1 January 2026The Hague theater co-presenting Suriname Trilogy performances in December 2026.
• Kwaku FestivalmajorStrategic or Co-development Partner · 1 January 2026Annual summer festival partnership where Bijlmer Parktheater presents programming during the Kwaku Festival celebrating Afro-Caribbean culture in Amsterdam Zuidoost.
• Up Next (Danstheater AYA, De Toneelmakerij, Theater De Krakeling, Meervaart)majorStrategic or Co-development Partner · 1 January 2026Platform co-initiated with five Amsterdam partners to present new youth theater makers and their work, offering new themes and perspectives in the field.
• Jeugdtheaterschool Zuidoost (JTSZO)coreStrategic or Co-development PartnerResident youth theater school providing creative platform for young residents of Amsterdam Zuidoost, using neighborhood talents, traditions, and values as foundation.
• Untold EmpowermentcoreStrategic or Co-development PartnerResident organization raising awareness among youth (especially Afro Dutch) about collective identity, history, and future perspective through theater productions, international exchange, talent development, and festivals.
• We Are On The Move (WAOTM)coreStrategic or Co-development PartnerResident dance organization specializing in hiphop, afro dance, traditional African dance, Surinamese Awassa dance, theater, and modern dance with dance education and talent coaching.
• Shebang AmsterdammajorStrategic or Co-development PartnerPartner organization under the SHEBANG programming label, contributing to the theater's diverse cultural programming.
• De Participatie FederatieminorStrategic or Co-development PartnerFederation organization collaborating on participation and cultural engagement initiatives.
• Cultureel ZuidoostmajorStrategic or Co-development PartnerCultural platform formed with CBK Zuidoost and Imagine IC to jointly present cultural programming in Amsterdam Zuidoost.
• l'OrigineminorStrategic or Co-development PartnerBlack-owned clothing brand collaborating on jubilee T-shirt merchandise for the theater's 15th anniversary celebration.
• VriendenLoterijmajorGTM or Marketing PartnerDutch charity lottery offering VIP Card holders 50% discount on tickets to Bijlmer Parktheater performances through an online verification system.
• VSCD (Vereniging van Schouwburg- en Concertgebouwdirecties)minorOthersIndustry association for Dutch theater and concert hall directors; Bijlmer Parktheater adheres to VSCD general visitor conditions.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Orkater: Amsterdam-based music-theater company and co-creator of the Suriname Trilogy with BPT. Comparable as a producing performing-arts company developing intercultureel work, though it lacks a permanent venue.

Direct peers

• Meervaart: Amsterdam Zuidoost / West cultural venue and partner in the Up Next youth-theater platform alongside BPT. Comparable multi-program venue offering theater, dance, and educational programming in the same city.
• Het Nationale Theater: Den Haag-based subsidized producing theater and co-presenter of the Suriname Trilogy. Closely matches BPT in operating a city theater with in-house productions, talent development, and educational programs.
• Theater Rotterdam: Major Rotterdam producing/presenting theater and co-presenter of the Suriname Trilogy. Same model: municipal subsidy-backed venue presenting mixed repertory of theater, dance, and music with co-production economics.
• De Krakeling: Amsterdam's dedicated youth theater and partner in BPT's Up Next platform. Directly comparable on talent development and youth/education programming focus.
• Danstheater AYA: Amsterdam dance-theater company for young audiences and Up Next partner. Directly comparable in offering structured dance programming and youth talent development to Amsterdam audiences.
• Internationaal Theater Amsterdam (ITA): Amsterdam's flagship subsidized theater and co-presenter of BPT's Suriname Trilogy. Directly comparable as a producing and presenting theater venue in the same city, with overlapping programming in drama and dance.
• Theater De Toneelmakerij: Amsterdam youth-theater company and Up Next partner. Comparable producing/presenting model focused on young audiences and emerging makers, overlapping BPT's Hoge Ogen and Talentlab programs.
• Frascati Amsterdam: Amsterdam theater focused on contemporary performance and new makers. Comparable venue programming model with emphasis on emerging talent and experimental work, similar to BPT's Talentlab and BPT Studio focus.

Broad incumbents

• Stadsschouwburg Amsterdam: Large historic Amsterdam presenting theater with broader mainstream programming. Comparable as a subsidized municipal theater in the same city, but operates at substantially larger scale and with a more generalist programming slate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bijlmerparktheater
• Instagraminstagram.com/bijlmerparktheater
• Xx.com/bijlmerparkth
• LinkedInlinkedin.com/company/bijlmer-parktheater

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bijlmer Parktheater