University of Oregon School of Journalism and Communication

What University of Oregon School of Journalism and Communication does

The University of Oregon School of Journalism and Communication (SOJC) is a professional school within the University of Oregon, founded in 1916 and headquartered at Allen Hall in Eugene, Oregon, with a second campus in the Innovation Building in Portland. SOJC offers undergraduate majors in Advertising, Journalism, Media Studies, and Public Relations, plus graduate programs spanning Communication and Media Studies (MA and PhD), Advertising and Brand Responsibility, Journalism, Multimedia Storytelling, Strategic Communication, and Immersive Media Communication (delivered online). Its core technology assets include the Experience Hub (an in-house facility featuring an immersive media lab, podcast studio, social media analytics lab, broadcast/photography studio, editing bays, equipment checkout, and Writing Central), the Oregon Reality (OR) Lab in Portland for VR/AR/XR research, the Center for Science Communication Research, and the Esports and Games Research Lab.

SOJC operates under the governance of the University of Oregon, a public state university, and is led by an Edwin L. Artzt Dean (currently Juan-Carlos Molleda). Its business model is academic rather than commercial: revenue derives from University of Oregon tuition and fees, philanthropic gifts (including named chairs such as the Carolyn S. Chambers Professor in Journalism), and an endowment that funds $725K+ in annual student scholarships. The go-to-market motion is community-led, leveraging the school's 21,000+ alumni network, 16 Pulitzer Prizes won by faculty and alumni, and direct industry partnerships (such as the flagship World Athletics Productions collaboration covering WCH Oregon22 with 75+ students) to recruit students and build credibility. Distribution spans the Eugene campus, the Portland campus, and a globally available online Master's program in Immersive Media Communication.

Name

University of Oregon School of Journalism and Communication

Legal name

University of Oregon School of Journalism and Communication

Website

https://journalism.uoregon.edu

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

101–250 employees

Short description

The University of Oregon School of Journalism and Communication is a public-university school offering undergraduate and graduate degrees in journalism, advertising, media studies, and public relations, serving students through Eugene and Portland campuses plus an online immersive media master's program.

Ownership category

akta.pro rank

Headquarters

HQ city

Eugene

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tuition and Fees: Revenue from undergraduate and graduate tuition through the University of Oregon's standard tuition structure for the journalism and communication programs.
2. Scholarships and Grants: $725K+ in student scholarships awarded annually to support experiential learning and reduce financial barriers for students.
3. Private Donations and Endowments: Philanthropic contributions from alumni and supporters, including named chairs like the Carolyn S. Chambers Professor in Journalism, to fund programs, facilities, and student support.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The University of Oregon School of Journalism and Communication (SOJC) is an academic school that delivers undergraduate and graduate degree programs in Journalism, Advertising, Media Studies, and Public Relations. It complements classroom instruction with hands-on learning facilities including the Experience Hub (production studios, podcast studio, social media analytics lab), the Oregon Reality Lab for VR/AR/XR research, and the Center for Science Communication Research, while operating student-driven media programs such as the SOJC Track Bureau for sports journalism.

Product overview

The University of Oregon School of Journalism and Communication (SOJC) offers an integrated portfolio of academic programs and hands-on learning facilities rather than a commercial software product. Its core educational offerings include undergraduate degrees in Advertising, Journalism, Media Studies, and Public Relations, plus graduate programs including Communication and Media Studies (PhD and Master's), Advertising and Brand Responsibility (Master's), Multimedia Storytelling (Master's), Strategic Communication (Master's), and Immersive Media Communication (Master's). The SOJC's product-like offerings center on its Experience Hub facility (production studio with immersive media lab, podcast studio, social media analytics lab, editing bays), the Oregon Reality (OR) Lab for VR/AR/XR research, the Center for Science Communication Research, Writing Central peer-writing program, and the Journalistic Learning Initiative nonprofit. These facilities and programs enable students to gain professional practice in content creation, immersive media production, and science communication.

Differentiator

Problem solved

Functional benefit

Brands

• Experience Hub: State-of-the-art media production facility featuring immersive media lab, social media analytics lab, production studio, podcast studio, and equipment checkout
• Oregon Reality Lab
• Track Bureau
• Combined Culture
• Science & Memory
• Wormhole
• Eric Allen Outstanding Young Alumni Award

Products and services

• Advertising Bachelor's Degree Program Undergraduate major providing a liberal arts foundation and professional training in advertising, brand responsibility, and strategic creative work, designed for students preparing for careers as advertising strategists and brand professionals.
• Journalism Bachelor's Degree Program Undergraduate major offering comprehensive training in reporting, writing, multimedia, sports, science, and documentary journalism for students pursuing careers as reporters, editors, and multimedia journalists.
• Media Studies Bachelor's Degree Program Undergraduate major providing a liberal arts foundation in media analysis, game studies, esports, and media production for students preparing for careers in media research, analysis, and production.
• Public Relations Bachelor's Degree Program Undergraduate major offering training in public relations strategy, communication, and messaging for students preparing for careers in PR, fundraising, and corporate communication.
• Advertising and Brand Responsibility Master's Program Graduate degree providing advanced specialization in advertising with a brand responsibility focus, co-created by the SOJC faculty. Designed for working professionals and recent graduates seeking expertise in ethical, strategic brand management.
• Communication and Media Studies Master's Program Graduate degree offering advanced study in communication theory, media research, and scholarly methods for students aiming at research and academic careers.
• Communication and Media Studies PhD Program Doctoral program in communication and media studies preparing students for academic and research careers in communication scholarship.
• Journalism Master's Program Graduate degree offering advanced journalism training and specialization for students seeking senior roles in news, multimedia journalism, and editorial leadership.
• Multimedia Storytelling Master's Program Graduate degree based at SOJC Portland offering advanced training in multimedia, video, and digital storytelling for careers in modern journalism and content production.
• Strategic Communication Master's Program Graduate degree based at SOJC Portland providing advanced training in strategic communication, public relations, and organizational messaging.
• Immersive Media Communication Master's Program Fully online graduate degree combining asynchronous coursework with virtual reality, augmented reality, and immersive media project work, accessible globally.
• Experience Hub State-of-the-art production facility within Allen Hall on the Eugene campus featuring an immersive media lab, podcast studio, social media analytics lab, broadcast/photography studio, editing bays, equipment checkout (J-Cage), and Writing Central collaborative space, providing hands-on learning resources for SOJC students.
• Oregon Reality (OR) Lab State-of-the-art immersive experience space at SOJC Portland dedicated to pioneering media-making and research in VR, AR, XR, and 360-degree video technologies and the ethics of emerging media.
• SOJC Track Bureau Student-run sports journalism program providing deadline coverage of track and field events for national and international publications, including the World Athletics Championships Oregon22.
• Center for Science Communication Research (SCR) On-campus research center dedicated to enhancing public understanding of science and technology advancements through communication research, supporting faculty research and science communication training.
• Journalistic Learning Initiative (JLI) An Oregon-based 501(c)3 nonprofit led by SOJC faculty that empowers K-12 students to discover their voice, improve academic outcomes, and engage in self-directed learning through project-based storytelling.

Quantifiable outcome

• $725K+ in student scholarships awarded annually
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered flagship, minor and core.

• World Athletics ProductionsflagshipStrategic or Co-development Partner · 1 July 2022World Athletics Productions partnered with SOJC for WCH Oregon22, providing students opportunities to produce opening title sequences, cover events, conduct athlete interviews, and work as production assistants. Students gained real-world experience producing content for international broadcast while the school gained visibility and industry connections.
• DyeStatminorOthersTrack Bureau interns produced stories that were published on DyeStat, a track and field news platform, as part of their coverage of WCH Oregon22.
• FloTrackminorOthersTrack Bureau interns produced stories published on FloTrack, a running and track & field media platform, during WCH Oregon22 coverage.
• Athletics AfricaminorOthersInternational media partner that published student-produced content from SOJC Track Bureau interns covering WCH Oregon22.
• FanHubminorOthersSports media platform that published student-produced stories from SOJC interns covering WCH Oregon22.
• NBC Left FieldminorOthersAlumnus Sutton Raphael '16 worked with NBC Left Field, a division of NBC News, producing documentary content on environmental and social issues before the division ended in 2020.
• Prevention Science InstitutecoreStrategic or Co-development PartnerResearch partnership with UO's Prevention Science Institute, collaborating on projects like Kidsports research as part of content production for WCH Oregon22.
• Bowerman Sports Science CentercoreStrategic or Co-development PartnerPartnership with UO's Bowerman Sports Science Center at Hayward Field for producing documentary content about Eugene's track community connections.
• Wormhole TVminorOthersEnvironmental video series co-created by SOJC alumni Sutton Raphael '16 and Eric Straubhar '14, producing engaging climate and environmental content with scientific storytelling.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• University of Florida College of Journalism and Communications: A large public-R1 journalism and communications college with comparable program mix (journalism, advertising, PR, telecom) and faculty such as Donna Davis who earned her doctorate there — directly comparable to UO SOJC in public-university scale, advertising/PR programs, and graduate offerings.
• Northwestern University Medill School of Journalism: One of the most prestigious U.S. journalism schools offering undergraduate and graduate programs with a strong emphasis on hands-on, real-world reporting experience through Medill News Service and local news bureaus — directly comparable to UO SOJC's experiential-learning model and Pulitzer-credentialed reputation.
• University of Texas at Austin Moody College of Communication: A large public-university communication college offering advertising, journalism, RTF, and communication studies — directly comparable to UO SOJC's advertising program (where Deb Morrison previously served) and similar public-university positioning.
• Syracuse University Newhouse School of Public Communications: A top-ranked communications school offering undergraduate and graduate programs in journalism, advertising, PR, and broadcast — directly comparable to UO SOJC in scope, specializations (including immersive media), and emphasis on professional practice.
• University of Wisconsin-Madison School of Journalism and Mass Communication: A public-R1 journalism and mass communication school with comparable program mix in journalism, strategic communication, and media studies — comparable to UO SOJC's scale, public-university context, and specializations.
• Columbia University Graduate School of Journalism: The preeminent U.S. journalism graduate school (which administers the Pulitzer Prizes), offering Master's programs across multiple specializations — directly comparable to UO SOJC in mission, graduate-program breadth, and journalism credentialing.
• Arizona State University Walter Cronkite School of Journalism and Mass Communication: A top-ranked public-university journalism school widely regarded as a peer of UO SOJC — comparable in offering professional graduate programs, broadcast facilities, and recognition as one of the leading J-schools at a large state university.
• University of North Carolina at Chapel Hill Hussman School of Journalism and Media: A leading public-university journalism school offering undergraduate and graduate programs with strong media-research credentials — directly comparable to UO SOJC's blend of journalism practice and media-studies research at a public R1 university.
• University of Southern California Annenberg School for Communication and Journalism: A leading private university communication and journalism school with comparable program breadth across journalism, advertising, PR, and communication research — directly comparable to UO SOJC's multi-disciplinary structure and graduate specialization.
• University of Missouri School of Journalism: The world's oldest journalism school, founded 1908, operating the only accredited commercial TV station (KBIA-TV/Radio) and daily newspaper owned by a J-school — directly comparable to UO SOJC's combination of journalism, advertising, and strategic communication programs with hands-on media operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/uosojc
• Facebookfacebook.com/UOSOJC
• LinkedInlinkedin.com/company/university-of-oregon
• Instagraminstagram.com/uusojc
• TikToktiktok.com/@uosojc
• Xx.com/uosojc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University of Oregon School of Journalism and Communication