Third Space Studios
Third Space Studios is a Melbourne-based video strategy and production studio that helps purpose-driven organisations, non-profits, and purpose-led brands develop video strategy and produce emotionally resonant brand films, documentaries, and campaign content.
- Company typePrivate
- Founded2020
- HeadquartersCollingwood, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Third Space Studios does
Third Space Studios Pty Ltd is a Melbourne-based, privately-held video strategy and production studio serving purpose-driven organisations, non-profits, advocacy groups, government entities, and purpose-led commercial brands. The company is led by co-founders Vinnie Petrilli (Storytelling Lead) and Tyrone Jones (Strategy & Creative Lead), who together bring 20 years of Film & TV experience, and operates from a single headquarters in Brunswick, Victoria under ABN 93 666 036 022. Its core differentiator is a strategy-first delivery model: clients typically begin with the Video Strategy Roadmap, a $1,250 + GST structured engagement that delivers audience personas, a video audit, competitor analysis, content pillars, channel strategy, customer journey mapping, and a production plan, with the fee credited in full toward subsequent production work.
The studio's product offering is organized around three pillars: the Video Strategy Roadmap entry product, end-to-end video production (brand stories, documentaries, campaigns, social content, recruitment films, advocacy videos, and corporate video, plus photography and content strategy services), and long-term content partnerships. Revenue is project-based with a 50% non-refundable deposit to secure booking and balance due within 14 days of delivery; retainer structures are available for ongoing partnerships. Ancillary charges include rush fees (50%), postponement fees (25% within 30 days of commencement), travel ($2/km outside 30km of Melbourne CBD), and drone call-out fees ($300). The studio also produces the In Depth & In Focus podcast (Apple Podcasts, Spotify, YouTube) as a thought-leadership channel.
The go-to-market is relationship-driven direct sales with a deliberate capacity cap ("limited number of new clients each year"), supplemented by organic content marketing across Vimeo, Instagram, and LinkedIn, a free Video Strategy Checklist lead magnet, podcast content, and client testimonials. Notable clients include Victorian Government, PwC Australia, Polestar, Asahi Beverages, AusNet Services, McCormack Property Services, Lotus Energy, and numerous NFPs (Reach Foundation, Motherless Daughters Australia, Lighthouse Foundation, Tandem Carers, Breathcode). The company has received industry recognition including Lift-Off Global Network Melbourne 2024 Winner and Australia Independent Film Festival selections in 2022 and 2024.
Third Space Studios firmographics
Firmographics- Name
- Third Space Studios
- Legal name
- Third Space Studios Pty Ltd
- Website
- https://thirdspacestudios.com.au
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Third Space Studios is a Melbourne-based video strategy and production studio that helps purpose-driven organisations, non-profits, and purpose-led brands develop video strategy and produce emotionally resonant brand films, documentaries, and campaign content.
- Ownership category
- akta.pro rank
Third Space Studios industry classification
Industry- Product category
- Video Production Services
- NAICS
- Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
- akta.pro secondary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
Keywords
Where Third Space Studios is headquartered
LocationHeadquarters
- HQ city
- Collingwood
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Third Space Studios business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Video Strategy Roadmap: One-time strategic engagement delivering a complete tailored video strategy document. Fee is credited in full toward production projects if clients proceed with the studio for implementation.
- Project-Based Video Production: End-to-end video production engagements including brand stories, documentaries, campaigns, social content, and corporate videos. Requires 50% non-refundable deposit to secure booking, with remaining 50% due within 14 days of delivery. Retainer structures available for ongoing content partnerships.
- Photography Services: Photography services delivered as edited digital files in high-resolution JPEG format. Number of photographs specified in project agreement.
- Content Strategy Services: Content strategy or social media strategy services including session notes, action items, and specified outputs. Delivered through structured sessions as outlined in project agreements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Video Strategy Roadmap - $1,250 + GST |
| Other | Pay-as-you-go | Project-based production - custom quotation |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Third Space Studios product offering
Product offeringCore offering
Third Space Studios is a Melbourne-based video strategy and production studio that helps purpose-driven organisations find the emotional truth at the heart of their story and deliver it through cinematic video content. Core offerings include the Video Strategy Roadmap (a structured pre-production strategic engagement priced at $1,250 + GST, fully credited toward production), End-to-End Video Production (brand stories, documentaries, campaigns, social content, corporate, and advocacy videos), and Long-Term Content Partnerships built on deep client understanding. The studio also delivers photography services and content strategy services, with retainer and project-based pricing structures.
Product overview
Third Space Studios is a Melbourne-based video strategy and production studio offering a three-pronged service model: the Video Strategy Roadmap (a strategic planning engagement before production), End-to-End Video Production (full-service creation of brand stories, documentaries, campaigns, social content, recruitment films, and advocacy videos), and Long-Term Content Partnerships (ongoing collaborative relationships). The studio also produces a podcast called In Depth & In Focus. The offering is structured as a service-based model where strategy precedes and frames all production work, rather than a software platform with discrete modules.
Differentiator
Problem solved
Functional benefit
Products and services
- Video Strategy Roadmap A structured strategic planning engagement delivered before any production begins. Purpose-driven organisations receive audience persona development, video audit, competitor analysis, content pillars, channel strategy, customer journey mapping, and a production plan as a complete tailored video strategy document. Designed for marketing leaders and brand decision-makers who need clarity on what to make, who to make it for, and how to make video work strategically before committing production budget.
- End-to-End Video Production
Quantifiable outcome
- Over 2 million impressions achieved for Victorian Government Fair Access campaign
- +3 more outcomes
Companies that use Third Space Studios
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles5 records
Third Space Studios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Third Space Studios partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and core.
- Melbourne Football ClubflagshipThird Space Studios partnered with Melbourne Football Club to produce the Round for Reach 2024 campaign, marking the 30th anniversary of Jim Stynes' legacy and The Reach Foundation's biggest milestone. The campaign delivered multi-platform content including MCG broadcast, digital, and out-of-home advertising across Melbourne.
- Ambulance VictoriacorePartnership in the development of David's Legacy E-Module. Ambulance Victoria collaborated on the three-part video series and educational resource designed for schools and community groups to prevent coward punch assaults and educate on first response.
- The Alfred HospitalcoreThe video series and E-Module from David's Legacy are utilized in The Alfred Hospital's P.A.R.T.Y. Program (Prevent Alcohol and Risk-Related Trauma in Youth) to educate young people about trauma prevention.
- The Man CavecoreNon-profit organisation The Man Cave integrated David's Legacy E-Module into their programs supporting healthy masculinity in boys and young men.
- Office for Women in Sport & Recreation (OWSR)coreThe Victorian Government's Office for Women in Sport & Recreation engaged Third Space Studios to create the Fair Access campaign film highlighting barriers for women in community sport and driving awareness for the Change Our Game Initiative.
- The Reach FoundationflagshipOngoing partnership with The Reach Foundation producing annual Round for Reach campaigns in partnership with Melbourne Football Club. Work includes brand stories, MCG broadcast content, and multi-platform campaigns addressing youth mental health.
- Tandem CarerscoreProduced The Carer's Journey advocacy film for Tandem Carers' 30th anniversary, with the film subsequently adopted by universities in Melbourne and Dublin for clinician training.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Third Space Studios competitors and assessment
Company assessmentDirect peers
- Greenstone TV: Melbourne-based documentary and branded content studio. Comparable in producing emotionally driven brand stories and campaign films for social impact and corporate clients.
- Supafrico: Melbourne video production studio producing brand films, campaign content, and documentaries. Similar boutique model and creative-led storytelling positioning.
- The Pulse Films: Australian production house specialising in branded content, documentaries, and social impact storytelling. Directly comparable in service offering and purpose-driven client focus.
- Iconic Productions: Melbourne-based production company producing brand films, commercials, and campaign content. Overlapping service offering with Third Space Studios across corporate and purpose-led work.
- Loud Mouth Films: Australian video production agency producing brand stories, corporate content, and social campaigns. Comparable boutique scale and similar client mix.
- Storybox Films: Australian video production company producing brand stories, corporate videos, and campaign content for purpose-led organisations. Similar boutique model and emotional storytelling approach to Third Space Studios.
- Bungalow 9: Melbourne-based boutique creative agency producing brand films, documentaries, and campaign content. Closely comparable to Third Space Studios in boutique scale, Australian geography, and storytelling-led brand content focus.
- Sedona Productions: Australian production studio specialising in corporate, brand, and campaign video content. Comparable boutique model with similar target client segments.
Broad incumbents
- Cutting Edge Productions: Established Australian production house offering a broader portfolio of broadcast, commercial, and corporate video services. Larger-scale incumbent operating in the same Melbourne production market.
Emerging players
- Film Pond: Australian creative studio producing video content for brands and NFPs. Smaller-scale emerging player with overlapping purpose-driven and brand storytelling focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Third Space Studios social profiles
Digital presenceThird Space Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Third Space Studios leadership team
Management profileNumber of profiles
Profiles2 records
Third Space Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Third Space Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Third Space Studios
What does Third Space Studios do?
Third Space Studios is a Melbourne-based video strategy and production studio that helps purpose-driven organisations find the emotional truth at the heart of their story and deliver it through cinematic video content. Core offerings include the Video Strategy Roadmap (a structured pre-production strategic engagement priced at $1,250 + GST, fully credited toward production), End-to-End Video Production (brand stories, documentaries, campaigns, social content, corporate, and advocacy videos), and Long-Term Content Partnerships built on deep client understanding. The studio also delivers photography services and content strategy services, with retainer and project-based pricing structures.
Is Third Space Studios a public or private company?
Third Space Studios is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Third Space Studios founded?
Third Space Studios was founded in 2020. It employs 1 to 10 people.
Where is Third Space Studios based?
Third Space Studios is headquartered in Collingwood, Australia, in the Oceania region.
How does Third Space Studios make money?
Four revenue lines are on record. Video Strategy Roadmap is the primary driver. The others are project-Based Video Production, photography Services and content Strategy Services.
Who are Third Space Studios's main competitors?
Direct peers on record are Greenstone TV, Supafrico, The Pulse Films, Iconic Productions, Loud Mouth Films, Storybox Films, Bungalow 9 and Sedona Productions. Cutting Edge Productions is listed as a broad incumbent. Film Pond is listed as an emerging player.
Does Third Space Studios have an API?
No public API is recorded for Third Space Studios.
What industry is Third Space Studios in?
Third Space Studios's product category is Video Production Services. Its primary akta.pro industry code is BPAFAAAF, Content Production (Video, Design, Copy, Studio), with a secondary code of BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams). Its NAICS code is 51211 and its SIC code is 7812.