TheFunSocial

What TheFunSocial does

TheFunSocial is a Singapore-based digital media and lifestyle portal that publishes curated 'best of' list articles and videos covering local businesses, hotels, restaurants, cafes, activities, venues, and experiences. Content is organized across six topic categories (Lifestyle, Food, Home & Living, Travel, Finance, and Education) and distributed across four Southeast Asian markets: Singapore, Malaysia, the Philippines, and Thailand, via country-specific subdomains such as /my/ for Malaysia. The platform is built on a standard content management system that delivers article-based content optimized for organic search, supported by an email newsletter that reaches 100,000+ subscribers. TheFunSocial is described as reaching 'millions of people monthly' across its footprint. The company is private, headquartered in Singapore, with 11-50 employees and no disclosed funding rounds, ownership changes, or executive team.

Name

TheFunSocial

Legal name

TheFunSocial

Website

https://thefunsocial.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

TheFunSocial is a Singapore-headquartered digital media and lifestyle portal publishing curated 'best of' articles and videos across Lifestyle, Food, Travel, Home & Living, Education, and Finance for consumers in Singapore, Malaysia, the Philippines, and Thailand.

Ownership category

akta.pro rank

Product category

Digital Media & Lifestyle Content

NAICS

Web Search Portals and All Other Information Services (51929), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

akta.pro primary industry

News & Content Aggregation Portals (BPAMAAAI)

akta.pro secondary industry

Tours/Activities/Attractions Content Aggregators & APIs (THALAJAH)

Keywords

• Lifestyle content publishing
• Travel recommendations platform
• Food and dining guides
• Local business reviews
• Digital media platform

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Advertising: The platform monetizes through advertising placements on their website and sponsored content featuring businesses in their articles. They have an 'Advertise' page indicating B2B advertising sales.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

TheFunSocial is a media and lifestyle portal that creates and publishes curated list-style articles and videos covering best places, services, and experiences across food, travel, lifestyle, home & living, finance, and education categories. The platform distributes free content to consumers in Singapore, Malaysia, Philippines, and Thailand through its website and email newsletter, and monetizes through advertising and sponsored content placements featuring local businesses.

Product overview

TheFunSocial is a media and lifestyle portal operating as a single unified content platform. The company creates curated list-style articles and videos about the best places, services, and experiences across categories including Food (restaurants, cafes, food delivery), Travel (hotels, attractions, destinations), Lifestyle (events, activities, entertainment), Home & Living, Education, and Finance. The platform distributes content through its website and newsletter to over 100,000 subscribers. Content is organized by geographic regions (Singapore, Malaysia, Philippines, Thailand) and topic categories, featuring articles such as 'Best Landscaping Singapore Services', 'Best Training Rooms Singapore', 'Best Johor Bahru Hotels', and restaurant/food guides.

Differentiator

Problem solved

Functional benefit

Products and services

• TheFunSocial Media Portal A media and lifestyle portal that creates and publishes curated list-style articles and videos covering the best places, services, and experiences across food, travel, lifestyle, home & living, finance, and education categories. The platform targets consumers in Singapore, Malaysia, Philippines, and Thailand with free editorial content organized by geographic region and topic category.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Burpple: Singapore-based food and restaurant discovery platform with user reviews and curated lists. Comparable in food vertical focus, Singapore audience, and SMB restaurant advertiser base.
• Honeycombers: Singapore-based lifestyle publication covering restaurants, cafes, travel, and things to do across the city. Directly comparable in editorial niche, audience, and SEA/Singapore focus.
• HungryGoWhere: Singapore-focused food discovery and restaurant recommendation platform. Direct comparable in the food vertical TheFunSocial covers, with overlapping target advertisers and audience.
• The Smart Local: Singapore-headquartered digital media platform publishing curated lifestyle, food, and travel content across Southeast Asia. Highly comparable to TheFunSocial in editorial format, geographic focus, and ad-supported revenue model.
• City Nomads: Singapore-based lifestyle and travel publication covering local businesses, dining, and attractions. Directly comparable as a Singapore-focused curated local-discovery media outlet.
• SGAG: Singapore viral content and social media platform with strong local audience engagement and advertiser relationships. Comparable in Singapore audience, content-driven traffic, and ad-supported monetization.

Broad incumbents

• Yelp: Local business discovery and review platform with advertising products targeting SMBs. Comparable in local business discovery category and advertiser base, though built on UGC reviews rather than curated editorial.
• Tripadvisor: Global travel and attractions discovery platform with user reviews, "best of" lists, and advertising monetization. Overlaps with TheFunSocial's travel and attractions content but operates at much larger scale with a different primary business model (affiliate/bookings).
• Time Out: Global media brand covering best-of food, travel, and cultural content with strong city-level editorial operations including Singapore. Comparable as a larger, established incumbent in the same curated local-discovery content category.
• The Infatuation: Restaurant and food discovery platform with curated editorial reviews and city guides. Comparable in the editorial "best of" content format and food vertical focus, though primarily US-focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/thefunsocial
• Facebookfacebook.com/thefunsocial
• LinkedInlinkedin.com/company/thefunsocial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TheFunSocial