Throckmorton Theater
- Company typePrivate
- Founded1912
- HeadquartersMill Valley, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Throckmorton Theater firmographics
Firmographics- Name
- Throckmorton Theater
- Legal name
- 142 Throckmorton Theatre
- Website
- https://throckmortontheatre.org
- Company type
- Private
- Founded year
- 1912
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Throckmorton Theater industry classification
Industry- Product category
- Performing Arts & Community Theater
- NAICS
- Performing Arts Companies (7111), Theater Companies and Dinner Theaters (711110), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)
- akta.pro secondary industries
- Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB), Musical Theatre (Non-Broadway/Fringe) (MPAGABAG), Comedy Clubs (Nightlife Venues) (MPAGAIAH), Theater, Musicals & Performing Arts (THAJAFAB)
Keywords
Where Throckmorton Theater is headquartered
LocationHeadquarters
- HQ city
- Mill Valley
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Throckmorton Theater business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Ticket Sales: Revenue from ticket sales for theatre productions, comedy shows, concerts, and special events processed through OvationTix ticketing platform.
- Donations & Fundraising: 142 Throckmorton Theatre raises more than half of its annual operating budget through donations, grants, memberships, and corporate sponsorships. Fundraising channels include Annual Campaign, Creative Inspiration Fund, Arts Access Initiative, and Raise Our Voices events. Federal Tax ID: 94-2677165.
- Summer Programs & After-School Programs: Revenue from paid summer theatre camps and after-school programs. Summer camps range from $950 (Aristocats) to $1,225 (Legally Blonde). After-school program includes a $60 financial aid deposit option.
- Donation-Encouraged Events: Certain events such as Noon Concerts and Cabaret Showcases are donation-encouraged rather than ticket-priced, with contributions welcomed to support the programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Aristocats Summer Camp for ages 7-12 |
| One time/ perpetual license | Pay-as-you-go | Throckmorton Cabaret Showcase Summer Camp for ages 11-15 |
| One time/ perpetual license | Pay-as-you-go | Legally Blonde The Musical Summer Camp for ages 14-18 |
| Other | Multi-year contract | Patron Producer sponsorship |
| Other | Multi-year contract | Season Sponsor |
| Other | Multi-year contract | Production Sponsor |
| Other | Multi-year contract | Scholarship Sponsor |
| Other | Multi-year contract | After School Program Sponsor |
| Other | Pay-as-you-go | Donation-based event pricing |
| Subscription | Annual | Annual Campaign donor tiers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Throckmorton Theater product offering
Product offeringCore offering
Throckmorton Theater (legally 142 Throckmorton Theatre) is a 501(c)(3) nonprofit community arts center in Mill Valley, California that operates a 142-seat theatre, an art gallery, and a portfolio of performing arts programs. Its core offerings include live theatre productions, a long-running weekly comedy series (Tuesday Night Comedy), free midday concerts, rotating visual art exhibitions, an after-school theatre education program, summer theatre camps, a community chorus, and an annual gypsy jazz festival (DjangoFest Mill Valley). The venue sells tickets through OvationTix and relies heavily on donations, grants, memberships, and corporate sponsorships for more than half of its annual operating budget.
Product overview
Throckmorton Theatre operates as a community arts center offering a diverse portfolio of programs centered around live performance, music, and visual arts. The core offerings include theatre productions featuring youth and community performers, the long-running Tuesday Night Comedy weekly series, free Noon Concerts, rotating art exhibitions, and comprehensive youth education programs including after-school and summer camps. The theatre also hosts the annual DjangoFest Mill Valley music festival and maintains an active choral ensemble. All programs are designed to serve the broader Mill Valley community with financial aid, scholarships, and an Arts Access Initiative for underserved populations.
Differentiator
Problem solved
Functional benefit
Products and services
- Theatre Productions Full-scale theatrical productions featuring youth performers and community casts, including musicals and plays presented seasonally throughout the year at the 142-seat theatre.
- Tuesday Night Comedy Weekly comedy showcase running for over 19 consecutive years, featuring 5-7 comedians per event with both rising talent and veteran performers from around the world.
- Noon Concerts Free donation-encouraged midday concert series featuring diverse musicians from around the world, curated by Beni Shinohara, offered to the public free of charge.
- Art Exhibitions Rotating gallery exhibitions displayed in the Throckmorton Theatre Gallery, featuring local and regional artists with opening receptions during Mill Valley First Tuesday ArtWalk.
- After-School Programs Skills and performance-based afterschool theatre program for 2nd-10th graders presented in a 5-week intensive format culminating in weekend performances.
- Summer Programs Summer theatre camps for ages 7-18 offering instruction in dance, singing, acting, and crafts, including Aristocats Summer Camp ($950), Cabaret Showcase ($1,050), and Legally Blonde The Musical camp ($1,225).
- Throckmorton Chorus Community choral ensemble of approximately 30 singers directed by Tim Silva, performing a wide variety of styles with seasonal public concerts.
- DjangoFest Mill Valley Annual three-day gypsy jazz music festival featuring internationally renowned musicians performing and celebrating the music of Django Reinhardt, with concerts, workshops, and jam sessions.
Quantifiable outcome
- Over 50% of annual operating budget raised through public support, enabling broad accessibility
- +2 more outcomes
Companies that use Throckmorton Theater
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Throckmorton Theater technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Throckmorton Theater partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- OvationTixcoreThird-party ticketing platform (ci.ovationtix.com) used for all online ticket sales across performances and events.
- Mill Valley First Tuesday ArtWalkcoreMonthly community art walk event in Mill Valley that partners with Throckmorton's gallery to showcase art exhibitions and artist receptions.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Throckmorton Theater competitors and assessment
Company assessmentDirect peers
- Marin Theatre Company: A professional regional theatre company also located in Mill Valley, Marin County. Directly comparable as a Bay Area non-profit performing arts organization presenting theatrical productions and serving overlapping community audiences.
- Magic Theatre: A non-profit theatre company in San Francisco producing new plays and experimental work. Comparable as a smaller-scale Bay Area non-profit performing arts venue focused on producing live theatrical programming for community audiences.
- Cobb's Comedy Club: A long-running San Francisco comedy club featuring touring and emerging comedians. Directly comparable to Throckmorton's Tuesday Night Comedy programming model of weekly shows with rising and veteran talent.
- Lark Theater: A historic single-screen community cinema and live-event venue in Larkspur, CA — just across Marin County from Throckmorton. Comparable as a Mill Valley/Marin-area non-profit arts venue running diverse programming on a small footprint.
- Freight & Salvage Coffeehouse: A non-profit Berkeley music venue presenting folk, roots, and world music in an intimate setting. Comparable as a Bay Area non-profit presenting intimate live music programming alongside Throckmorton's Noon Concerts and DjangoFest.
- Yoshi's: A Bay Area jazz and live music venue and restaurant in Oakland and San Francisco. Comparable as an intimate Bay Area live music and comedy venue operating on a similar small-capacity, event-driven model.
Regional players
- SFJAZZ: A San Francisco-based non-profit jazz presenter operating dedicated performance venues. Comparable as a Bay Area non-profit music presenter running intimate concerts and festivals, though at larger scale and focused exclusively on jazz.
Broad incumbents
- American Conservatory Theater (A.C.T.): A major San Francisco-based non-profit theatre company and conservatory. Comparable as a Bay Area non-profit performing arts organization but operates at substantially larger scale with broader programming and education mandate.
- TheatreWorks Silicon Valley: A leading Silicon Valley-based non-profit theatre company producing new works and musicals. Comparable as a Bay Area non-profit performing arts organization but with larger production scale and reach than Throckmorton.
- Berkeley Repertory Theatre: A larger Tony Award-winning regional theatre in the Bay Area producing theatrical productions. Comparable as a Bay Area non-profit theatre operator but at significantly larger scale and broader programming scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Throckmorton Theater social profiles
Digital presenceThrockmorton Theater financial estimates
Financial estimateRevenue estimate
Valuation estimate
Throckmorton Theater leadership team
Management profileNumber of profiles
Profiles2 records
Throckmorton Theater funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Throckmorton Theater M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Throckmorton Theater
What does Throckmorton Theater do?
Throckmorton Theater (legally 142 Throckmorton Theatre) is a 501(c)(3) nonprofit community arts center in Mill Valley, California that operates a 142-seat theatre, an art gallery, and a portfolio of performing arts programs. Its core offerings include live theatre productions, a long-running weekly comedy series (Tuesday Night Comedy), free midday concerts, rotating visual art exhibitions, an after-school theatre education program, summer theatre camps, a community chorus, and an annual gypsy jazz festival (DjangoFest Mill Valley). The venue sells tickets through OvationTix and relies heavily on donations, grants, memberships, and corporate sponsorships for more than half of its annual operating budget.
Is Throckmorton Theater a public or private company?
Throckmorton Theater is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Throckmorton Theater founded?
Throckmorton Theater was founded in 1912. It employs 1 to 10 people.
Where is Throckmorton Theater based?
Throckmorton Theater is headquartered in Mill Valley, United States, in the North America region.
How does Throckmorton Theater make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are donations & Fundraising, summer Programs & After-School Programs and donation-Encouraged Events.
Who are Throckmorton Theater's main competitors?
Direct peers on record are Marin Theatre Company, Magic Theatre, Cobb's Comedy Club, Lark Theater, Freight & Salvage Coffeehouse and Yoshi's. SFJAZZ is listed as a regional player. Broad incumbents are American Conservatory Theater (A.C.T.), TheatreWorks Silicon Valley and Berkeley Repertory Theatre.
Does Throckmorton Theater have an API?
No public API is recorded for Throckmorton Theater.
What industry is Throckmorton Theater in?
Throckmorton Theater's product category is Performing Arts & Community Theater. Its primary akta.pro industry code is MPAGALAB, Theater & Performing Arts Venue Operations (Playhouses, Opera Houses), with a secondary code of BPAGAHAB, Performing Arts Organizations (Theater, Dance, Opera, Music). Its NAICS code is 7111 and its SIC code is 7900.