Olpran

What Olpran does

Olpran spol. s r.o. is a private Czech family-owned bicycle company, founded in the mid-1990s and headquartered in Olomouc, with a 30-year operational history and reported cumulative sales exceeding 2 million bicycles. The company designs, assembles, and sells its own Olpran-branded bicycle line spanning more than 90 SKUs across children's, women's, men's, gravel, and electric-bike categories, and additionally distributes the WATT e-bike brand plus reselling third-party marques including Canull, Youin, and Apache. E-bike models are built around mid-drive motors from Bafang and Motinova, with battery capacities from 360Wh to 720Wh and price points ranging from CZK 16,990 to CZK 49,990; Olpran also operates as an authorized service center for Bosch, Yamaha, and Bafang drive systems.

The business operates a dual-channel, direct-to-consumer model: a Shoptet-powered e-commerce storefront at olpran.cz serving the Czech Republic and broader Europe (with CZK/EUR/PLN pricing), complemented by a single corporate retail showroom at Libušina tř. 101 in Olomouc offering test rides, in-store assembly (CZK 499), and authorized e-bike servicing, plus a warehouse in Hořice enabling next-business-day dispatch. Revenue derives primarily from one-time unit sales of bicycles and cycling accessories, with secondary revenue from paid assembly and professional service; the company offers free delivery on selected e-bikes, a 5-year frame warranty on e-shop purchases, a 14-day return policy, and frequent promotional discounts. Customers span three primary segments — recreational/urban cyclists, families purchasing children's bikes, and electric-bike buyers — with no disclosed enterprise or B2B channel, no subsidiaries, no parent company, and no external funding to date.

Name

Olpran

Legal name

OLPRAN, spol. s r.o.

Website

https://olpran.cz

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Olpran spol. s r.o. is a Czech family-owned bicycle retailer founded in the 1990s, selling its own Olpran brand and the WATT e-bike line via an Olomouc showroom and the olpran.cz e-commerce site to Czech and broader European consumers.

Ownership category

akta.pro rank

Product category

Bicycles and Cycling Equipment

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Bicycle Retail (New Bikes) (CRAMAHAA)

akta.pro secondary industries

E-Bike Retail (CRAMAHAE), Bike Online Retail & Omnichannel Specialists (CRAMAHAL), Kids’ & Family Bike Retail (Youth, Trailers, Seats) (CRAMAHAG), Bike Service, Repair & Maintenance Shops (CRAMAHAH)

Keywords

• Bicycle retail
• Electric bicycles
• Children's bicycles
• Cycling accessories
• Bicycle servicing

Headquarters

HQ city

Olomouc

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bicycle Retail Sales: Olpran generates revenue primarily through direct retail sales of bicycles and cycling accessories. Their product portfolio spans electric bikes, children's bikes, women's bikes, men's bikes, and gravel bikes, with price points ranging from approximately CZK 3,490 to CZK 49,990.
2. Bicycle Assembly and Servicing: Olpran provides in-house bicycle assembly and professional servicing, including authorized maintenance for Bosch, Yamaha, and Bafang electric bike motor systems. They charge CZK 499 for assembly services at their physical store in Olomouc.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Olpran spol. s r.o. designs, manufactures, and sells bicycles under its own Olpran brand and resells other brands including WATT, Canull, Youin, and Apache. The product range spans electric bikes, children's bikes, women's bikes, men's bikes, and gravel bikes. The company operates a Shoptet-powered e-commerce storefront at olpran.cz and a physical retail store in Olomouc, Czech Republic, offering in-house bicycle assembly and authorized after-sales servicing for Bosch, Yamaha, and Bafang e-bike motor systems.

Product overview

Olpran is a Czech family-owned bicycle retailer with over 30 years of history and 2 million bikes sold, operating both a physical store in Olomouc and an e-commerce platform. The company offers its own Olpran brand bicycles alongside the WATT electric bike brand, covering categories including electric bikes (with motors from Bafang, Motinova, and others), children's bikes (from balance bikes to 24" models), women's bikes, men's bikes, and gravel bikes. Product lineup includes models like the Olpran Tilia electric city bike (720Wh battery, Bafang motor, 180km range), Olpran Ardea and Viola electric bikes, the WATT electric city bike series, various children's models like the Olpran Gryllus mountain bike and Bufotes balance bike, and mountain bikes like the Olpran Canis and Mellisa. Olpran provides a 5-year frame warranty on purchases from their e-shop and operates as an authorized service center for Bosch, Yamaha, and Bafang electric bike systems.

Differentiator

Problem solved

Functional benefit

Brands

• WATT: Electric bike brand sold by Olpran. Models include Watt Dublin and Watt Valencia.
• Canull

Products and services

• Olpran Brand Bicycles Olpran's own bicycle brand with a portfolio of 91+ products spanning electric bikes, children's bikes, women's bikes, men's bikes, and gravel bikes for adults and children.
• WATT Electric Bicycles Exclusive electric city bike brand sold by Olpran featuring modern vintage designs with near-invisible removable batteries and Motinova motors.
• Olpran Tilia Electric Bike Urban electric bike with 720Wh battery, up to 180km range, Bafang M410 central motor (80Nm torque), low-step frame, and SR SUNTOUR suspension fork.
• Olpran Ardea Electric Bike Premium electric bike with maximum stability, comfort, and extreme range, available in 27.5" and 29" wheel sizes with low-step frame options.
• Olpran Pluma Children's E-MTB Lightweight children's e-MTB in 26" size with aluminum frame, designed for young riders exploring terrain.
• Olpran Gryllus Children's Mountain Bike Children's mountain bike with 20" wheels, 18-speed Shimano gearing, suspension fork, and hydraulic disc brakes for riders from 135cm height.
• Olpran Canis Mountain Bike Adult mountain bike available in 27.5" and 29" sizes, with aluminum frame, 18-21 speeds, suspension fork, and hydraulic disc brakes.
• Olpran Mellisa Women's Mountain Bike Women's mountain bike in 27.5" size with aluminum frame, 18-speed Shimano gearing, suspension fork, and disc brakes.
• Olpran Bufotes Balance Bike Balance bike for children from 2 years old with pneumatic wheels that absorb uneven surfaces and lightweight metal frame (2.8kg).
• Watt Valencia Electric City Bike Robust urban city bike with near-invisible removable battery, Motinova motor (36V, 250W, 35Nm), 360Wh battery, hydraulic disc brakes, and integrated lighting.
• Watt Dublin Electric City Bike Modern vintage electric city bike with near-invisible removable battery, designed for daily commuting and weekend rides.
• Bicycle Assembly and Authorized Servicing In-house professional bicycle assembly service (CZK 499) and authorized maintenance/repair service for Bosch, Yamaha, and Bafang electric bike motor systems at the Olomouc store.

Quantifiable outcome

• Over 2 million bicycles sold over 30 years of operation
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• BoschcoreTechnology or IntegrationOlpran operates as an authorized Bosch e-bike service center, providing professional maintenance and repair services for Bosch electric bicycle motor systems at their physical store in Olomouc.
• YamahacoreTechnology or IntegrationOlpran operates as an authorized Yamaha e-bike service center, providing professional maintenance and repair services for Yamaha electric bicycle motor systems at their physical store in Olomouc.
• BafangcoreTechnology or IntegrationOlpran operates as an authorized Bafang e-bike service center, providing professional maintenance and repair services for Bafang electric bicycle motor systems at their physical store in Olomouc. Bafang mid-drive motors are featured in several Olpran branded electric bicycles including the Olpran Tilia.
• ShoptetcoreTechnology or IntegrationOlpran's e-commerce website is built on the Shoptet platform (a leading Czech e-commerce platform provider). Shoptet provides the underlying e-commerce infrastructure, hosting, payment processing, and template design for the olpran.cz online store.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Superior Bikes: Czech bicycle brand producing mountain, road, and e-bikes sold across Europe. Closely comparable to Olpran as another Czech-owned brand competing in the same mid-market categories with a similar product breadth.
• Author: Czech bicycle brand (also founded in the Czech Republic) with a broad own-brand catalog of city, mountain, trekking, children's, and e-bikes sold across CEE. Directly comparable to Olpran as a domestic Czech manufacturer-retailer competing for the same regional customer base.
• Bike Fun International: Czech-based bicycle distributor and brand owner (parent of Galaxy and other Czech mass-market bike brands). Comparable to Olpran in offering own-brand and distributed bicycles for the CEE value and mid-market.

Emerging players

• Haibike: German e-bike specialist focused on e-mountain, e-trekking, and urban e-bikes. Comparable to Olpran's growing e-bike segment as a specialized e-bike competitor within the broader European cycling market.

Broad incumbents

• Canyon: German direct-to-consumer premium bicycle and e-bike brand. Comparable to Olpran's online-first model but operating at a much larger scale and competing for the same digitally-engaged European bike buyer.
• Specialized: Global premium bicycle and e-bike brand with strong European presence and direct-to-consumer channels. Comparable to Olpran in the e-bike and performance cycling categories, though positioned further upmarket.
• Trek: Global bicycle manufacturer with a large e-bike portfolio and established European retail/service network. Comparable to Olpran in the e-bike and city/trekking categories where both serve everyday commuters and families.
• Decathlon: Global sporting goods retailer with a substantial own-brand bicycle and e-bike range sold through stores and online across Europe. Comparable to Olpran as a multi-channel bike retailer serving recreational and family cyclists, but with vastly greater scale.
• Cube Bikes: Major German bicycle manufacturer with a broad own-brand range including a strong e-bike lineup. Comparable to Olpran in offering full-category bike ranges but at significantly larger scale and broader European reach.

Regional players

• Halfords: UK-based bicycle and cycling accessories retailer with both online and physical-store channels. Comparable to Olpran as a multi-channel bike retailer offering own-brand and third-party bikes, though operating primarily in a different geography (UK).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/olpran
• Facebookfacebook.com/olprancz
• LinkedInlinkedin.com/company/olpran-spol-s-r-o-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olpran