Boshuis

What Boshuis does

Boshuis (legal entity: Boshuis/Blokland Water Company BV, KVK 52904865) is a privately held Dutch water treatment specialist founded in 2003 and headquartered at Azewijnseweg 2, 4214 KC Vuren. The company designs, manufactures, sells, installs, and maintains its own line of electronic water softeners (Boshuis 150, 250, and 400 Duo A) using ion exchange technology with resin beads that replace calcium and magnesium ions with sodium ions, supported by automated regeneration cycles using purified sea salt crystals. Proprietary features include a ceramic disc valve system, intelligent electronic controls with adjustable residual hardness, vacation-mode regeneration enforcement, dual float brine tank protection, and a modular 23.5 cm stackable form factor engineered for Dutch installation constraints such as meter cupboards and crawl spaces.

Boshuis operates a vertically integrated go-to-market combining direct-to-consumer e-commerce via shop.boshuis.nl, in-home consultative field sales, a Dutch dealer network, and an online price calculator tool (keuzehulp) that qualifies prospects by household size and water usage. Revenue is generated across five streams: one-time hardware sales averaging €1,900–€2,300 per installed softener, a €109.50/year service subscription bundling annual maintenance with a 20-year all-in warranty, pay-as-you-go maintenance visits, recurring regeneration salt sales (15 kg bags, EN 973 Type A compliant), and resale of complementary products including Quooker hot water taps, Borg & Overström and exclusively distributed Soprano water coolers, reverse osmosis systems, Aquaporin A2O and UNO filters, DAB pressure boosters, and UNGER professional window cleaning equipment.

The customer base is predominantly Dutch private households served nationwide (excluding the Wadden Islands), with a secondary B2B segment covering offices, agricultural operations (e.g., rabbit farms using borehole water), food/beverage processors, and multi-story residential complexes. Boshuis reports a verified customer satisfaction score of 8.9/10 via Feedback Company, has operated continuously for over 20 years, and runs multiple trading names (Boshuis Thuis in Water, Boshuis Watertreatment, B&B water, AWD) under a single corporate entity.

Name

Boshuis

Legal name

Boshuis/Blokland Water Company BV

Website

https://boshuis.nl

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Water Treatment Equipment

NAICS

Small Electrical Appliance Manufacturing (335210)

SIC

Electric Housewares & Fans (3634)

akta.pro primary industry

Water Softener, Filtration & Treatment System Installation (HSAOAAAH)

akta.pro secondary industries

Water Heating & Treatment Appliance Retail (Water Heaters, Water Softeners, Filtration Systems) (CRACACAF), Reverse Osmosis (RO) Systems (Residential) (CRAJAJAK)

Keywords

• Water softener systems
• Water treatment solutions
• Residential water filtration
• Water cooler distribution
• Home water treatment

Headquarters

HQ city

Vuren

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Water Softener Sales (Hardware): Boshuis designs, manufactures, and sells its own line of electronic water softeners (Boshuis 150, 250, 400 Duo A) as the primary revenue driver. Products are available via the Boshuis webshop, through dealer channels, and as part of bundled packages that include professional installation. The company also sells complementary water treatment products including water filters, reverse osmosis systems, pressure boosters, and Quooker taps. The average selling price of a water softener including installation is reported at €1,900–2,300. One-time product revenue is supplemented by installation fees and accessory sales (mounting kits, insulation covers, smart sensors).
2. Service Subscription (Jaarlijks Onderhoudsabonnement): An annual service subscription (€109.50 per year) that includes a yearly maintenance visit covering cleaning, disinfection, resin optimization, valve and float inspection, regeneration setting checks, residual hardness measurement, salt replenishment, and general system inspection. The subscription also includes free-of-charge call-out visits for troubleshooting and repairs, up to 20-year all-in warranty coverage (parts, labor, travel costs), and free shipping on regeneration salt delivered during the maintenance visit (up to 6 bags). The subscription is annually cancellable and serves as a key customer retention and recurring revenue mechanism.
3. One-Time Maintenance Services: For customers without a service subscription, one-time maintenance visits are available at €155 per visit (within warranty) or €155 per visit (plus €105 travel costs and €96/hour labor from 2026 onwards). These services cover the same scope as the subscription visit but without the all-in warranty or bundled benefits, and are only available to devices still within the base warranty period. This serves as an on-demand revenue stream from customers who declined the subscription at purchase.
4. Regeneration Salt (Consumables): Regeneration salt (purified sea salt crystals, EN 973 Type A compliant) is sold in 15 kg bags, with bulk pallets of 66 × 15 kg bags available. Consumables generate recurring transactional revenue and can be auto-replenished via subscription (delivered with maintenance visits) or purchased online. Smart sensor connectivity encourages proactive reordering.
5. Water Coolers and Complementary Products: Boshuis resells water coolers (Borg & Overström and Soprano brands, as the exclusive Dutch distributor for Soprano), reverse osmosis installations, water filters, pressure boosters, and Quooker products, generating additional hardware revenue from the same customer base. Installation and filter replacement services are also offered as paid add-ons.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Boshuis designs, manufactures, and sells its own line of electronic water softeners (Boshuis 150, 250, and 400 Duo A) for Dutch households, using ion exchange technology with intelligent electronic control and modular compact housing. The company also distributes complementary water treatment products including water filters, reverse osmosis systems, pressure boosters, Quooker taps, water coolers, and regeneration salt, bundled with professional installation and an optional annual service subscription that includes 20-year all-in warranty coverage.

Product overview

Boshuis is a Dutch water treatment specialist offering a comprehensive portfolio of water softening and filtration products. The core offering consists of three Boshuis water softener models (150, 250, and 400 Duo A) using ion exchange technology, supplemented by a full range of complementary products including Quooker hot water taps, reverse osmosis systems (residential and industrial), water coolers from Borg & Overström and Soprano brands, water filters (Aquaporin A2O and UNO), pressure boosters (DAB E.SYBOX series), iron removal installations, groundwater pumps, and professional window cleaning equipment (UNGER brand). The company also offers installation services, annual maintenance subscriptions with 20-year warranty, and consumables including regeneration salt. The product ecosystem addresses residential and commercial water treatment needs from softening and filtration to purification and temperature-controlled dispensing.

Differentiator

Problem solved

Functional benefit

Brands

• BBWC (Boshuis/Blokland Water Company): Parent corporate entity and full legal name of the Boshuis operating company.

Products and services

• Boshuis 150 Water Softener

Quantifiable outcome

• Up to ~15% energy savings on water heating costs
• +7 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Borg & OverströmcoreChannel Partner/ Reseller/ DistributorBoshuis is a Dutch distributor/reseller of water coolers manufactured by UK brand Borg & Overström. Boshuis offers the Borg & Overström E4, E6, and T-series water cooler models in its Dutch webshop and handles distribution, installation, and after-sales service for these products in the Netherlands.
• SopranocoreChannel Partner/ Reseller/ DistributorBoshuis is the exclusive Dutch distributor (exclusieve leverancier) for Soprano, an Italian water cooler brand. Soprano water coolers (Compact, Flat, and undersink models) are exclusively available in the Netherlands through Boshuis. Boshuis handles the full commercial relationship including sales, installation, and maintenance for Soprano products in the Dutch market.
• QuookerminorStrategic or Co-development PartnerBoshuis offers and installs Quooker hot water taps alongside its water softeners. The combination prevents limescale buildup inside Quooker reservoirs, extending appliance life. Boshuis provides joint installation services for customers purchasing both products, and mentions Quooker compatibility as a key use case for its water softeners.
• UngerminorChannel Partner/ Reseller/ DistributorBoshuis resells professional window cleaning equipment from Unger (Hydropower Ultra filter, nLITE carbon composite pole systems, ErgoTec kits) via its webshop. These products are designed for use with deionized or softened water produced by water softeners, creating a complementary product relationship. The products serve both professional window cleaners and private consumers.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Waterontharderspecialist.nl: Dutch online specialist in water softeners with direct-to-consumer sales and installation. Direct competitor in the same niche product category with similar pricing, consultative sales model and Dutch-only market focus.
• Aquacell: Dutch water softener brand competing directly in the residential ion-exchange segment with similar product tiers, dealer network and install-plus-service offering.
• North Star Water Treatment: Long-standing Dutch specialist in residential and commercial water softening and filtration. Closest direct peer to Boshuis with comparable product range, direct sales model and Dutch market focus.
• Permasoft: Dutch water softener specialist offering ion-exchange units and maintenance plans for households. Comparable product technology, distribution model and target customer to Boshuis.

Broad incumbents

• Pentair: Global water treatment company with residential softening, filtration and RO offerings. Touches Boshuis through the same household use cases (limescale control, drinking water filtration) but as part of a much wider portfolio.
• Kingspan Water & Energy: International provider of water and energy solutions including residential water treatment. Adjacent to Boshuis through water softening products but with much broader scope across heating, storage and renewables.
• EcoWater Systems: Long-established North American water softener and filtration brand with dealer-based sales/service. Highly comparable residential ion-exchange product set, with a larger installed base and broader geographic footprint.
• BWT (Best Water Technology): European water treatment incumbent with broad residential and commercial portfolio including softening, filtration and dosing. Overlaps Boshuis in residential softeners and filtration but operates at much larger scale across multiple countries.
• Culligan: Global water treatment brand with a strong residential water softener line and dealer/service network. Comparable core product (ion-exchange softeners) but broader geographic and product scope than Boshuis.

Others

• Quooker: Dutch manufacturer of boiling-water taps frequently co-sold with water softeners to prevent limescale. Boshuis is a Quooker reseller and bundle partner, making it an adjacent ecosystem participant rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BoshuisThuisInWater
• LinkedInlinkedin.com/company/boshuis-thuis-in-water
• Instagraminstagram.com/boshuisthuisinwater
• Xx.com/boshuiswater

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boshuis