Property Franchise Group

What Property Franchise Group does

The Property Franchise Group PLC (LON:TPFG) is the UK's largest multi-brand residential property franchisor, operating 1,946+ outlets across 18 brands including Belvoir, CJ Hole, Hunters, Martin & Co, Northwood, Fine & Country, Whitegates, and The Guild. Founded in 1986 and headquartered in Bournemouth, the company generates revenue primarily through recurring franchise and license fees from independent operators who run estate and lettings agencies under its brands, supplemented by managed-service revenue tied to approximately 149,000 properties across the network. Distribution is exclusively franchise- and licensee-based, with multiple entry formats (full franchise, license, hybrid/flexible, personal agent) designed to attract entrepreneurs and career-changers at different capital-commitment levels.

The underlying platform combines centralized technology, training, marketing, and brand management delivered to franchisees. TPFG has been actively extending beyond pure franchise fees into adjacent parts of the UK mortgage value chain: an 85% stake in Smart Advice Financial Solutions (financial advice), a 25% stake in Meridian HoldCo/Legal & General Surveying Services (valuation, panel management, assisted AVM), and a bespoke Barclays lending facility offering franchisees up to 70% LTV and £1.25m for acquisitions and refinancing. FY2025 reported £84.3m revenue (+25% YoY), £31.0m adjusted pre-tax profit (+39% YoY), and £22.1m operating cash flow (+51% YoY), with net debt of just £2.3m and a 22% dividend increase, reflecting both organic growth and the integration impact of the transformational 2024 Belvoir merger.

Name

Property Franchise Group

Legal name

The Property Franchise Group PLC

Website

https://propertyfranchise.co.uk

Company type

Public

Founded year

1986

Operating status

Operating

Headcount range

251–500 employees

Short description

The Property Franchise Group PLC is the UK's largest multi-brand residential property franchisor, operating 1,946+ outlets across 18 brands and serving landlords, tenants, home buyers, and sellers via franchisees, with growing exposure to financial advice, surveying, and franchisee lending services.

Ownership category

akta.pro rank

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)

akta.pro secondary industries

Franchise Resale & Franchise Brokerage (Transfers/Resales) (FSAEAIAG), Real Estate Buyer Representation (FSAEAJAG)

Keywords

• Property franchising services
• Estate agency brands
• Lettings franchise network
• Residential property sales
• Property management services

Headquarters

HQ city

Bourton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Franchise and License Fees: Revenue from franchisees and licensees operating estate and lettings agencies under the group's 18 brands. Fees are likely structured as recurring franchise fees combined with transaction-based income tied to property sales and lettings volumes managed by franchisees.
2. Property Management Services: Revenue from managed properties across the franchise network, including lettings management for landlords. The group manages approximately 149,000 properties across its brand portfolio.
3. Financial Services and Lending Referrals: Through the acquisition of an 85% stake in Smart Advice Financial Solutions and the bespoke Barclays lending facility for franchisees, the group generates referral and financial services income within the mortgage value chain.
4. Surveying and Valuation Services: Through a 25% equity stake in Meridian HoldCo (parent of Legal & General Surveying Services), the group participates in the mortgage value chain via valuation, panel management, survey, and assisted AVM services to lender clients.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Property Franchise Group franchises and licenses 18 UK estate and lettings agency brands (including Belvoir, Hunters, Martin & Co, Northwood, Fine & Country, Whitegates) to over 1,946 outlet owners, providing brand licensing, training, technology, and operational support. The group also generates revenue from managed property services (~149,000 properties), financial services referrals through Smart Advice Financial Solutions, and surveying/valuation services via a 25% stake in Meridian HoldCo (Legal & General Surveying Services).

Product overview

The Property Franchise Group operates as the UK's largest multi-brand property franchising group, offering a diversified portfolio of 18 estate and lettings agency brands including Belvoir, CJ Hole, Country Properties, Ellis & Co, EweMove, Fine & Country, Hunters, Martin & Co, Northwood, The Guild, Whitegates, and others. The company provides franchise, licensee, and personal agent business models, enabling entrepreneurs to operate under established brands with training, support, and technology infrastructure. The portfolio spans from premium property services (Fine & Country, The Guild) to mainstream residential agency (Hunters, Martin & Co, Belvoir) and specialized lettings operations (Northwood), covering over 1,900 office locations nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• Belvoir: Property lettings and estate agency franchise brand
• CJ Hole
• Clarke and Partners
• Country Properties
• Ellis & Co
• EweMove
• Fine & Country
• Hunters
• Hunters Personal
• Lovelle
• Martin & Co
• Mullucks
• Newton Fallowell
• Nicholas Humphreys
• Northwood
• Parkers
• The Guild
• Whitegates

Quantifiable outcome

• Revenue grew 25% to £84.3m in 2025, with adjusted pre-tax profit up 39% to £31.0m.
• +3 more outcomes

Named customers4 records

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Legal & General Surveying Services (LGSS)coreStrategic or Co-development Partner · 30 April 2026TPFG acquired a 25% equity stake in Meridian HoldCo, parent company of Legal & General Surveying Services, for £2.5 million in cash. LGSS was carved out of Legal & General Group plc in November 2025 and provides valuation, panel management, survey, and assisted AVM services to lender clients. The investment strengthens TPFG's participation in the mortgage value chain and is consistent with its acquisition strategy.
• Smart Advice Financial SolutionsminorStrategic or Co-development Partner · 1 January 2026TPFG completed the acquisition of an 85% stake in Smart Advice Financial Solutions post-period (post-December 2025), expanding the group's presence in financial services and the mortgage value chain as part of its broader acquisition strategy.
• BarclayscoreStrategic or Co-development Partner · 8 December 2025The Property Franchise Group agreed a bespoke lending facility with Barclays to provide franchisees with easier access to funding for acquisitions and refinancing on favourable terms, offering up to 70% LTV and lending up to £1.25m per franchisee. The facility was successfully piloted with franchisees from April 2025 and aims to address historical funding challenges while giving the franchise network a competitive advantage in the UK property market.
• BelvoircoreStrategic or Co-development Partner · 1 January 2024Belvoir and The Property Franchise Group (TPFG) announced a merger agreement in January 2024 to form a new entity valued at £214 million, completed in Q1 2024. The combined company manages 152,000 properties and operates over 930 franchise locations. The deal was described as 'transformational' for the group's expansion and strategic positioning, significantly expanding the brand portfolio and geographic footprint.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Winkworth: LSE-listed (LON:WNW) franchised estate agency network in the UK with around 60 offices. Closely comparable as a UK-focused franchise model for residential sales and lettings, the most direct publicly traded franchise peer to TPFG.
• Foxtons Group: LSE-listed (LON:FOXT) London-focused residential estate agency. Comparable as a publicly listed UK estate agency group, though more geographically concentrated in London and operating corporate branches rather than franchises.
• RE/MAX: Global franchised real estate network with UK operations. Comparable as a franchise-based residential real estate model with similar fee structures and franchisee economics, providing an international benchmark for TPFG's franchise approach.
• Century 21: Global franchised real estate brand with UK presence. Comparable franchise-based real estate model operating in residential sales and lettings with similar franchise fee and brand-licensing economics to TPFG's brands.
• Spicerhaart Group: One of the UK's largest independent estate agency groups operating multiple brands (haart, Spicer McColl, Butters John Bee, Davis Tate). Directly comparable as a multi-brand residential sales and lettings group competing for the same franchisee and customer base as TPFG.
• LSL Property Services: LSE-listed (LON:LSL) parent of Your Move, Reeds Rains, and Marsh & Parsons. Comparable as a UK-focused, multi-brand residential estate agency and lettings group with both corporate and franchised operations.

Broad incumbents

• Savills: LSE-listed (LON:SVS) global real estate services firm with significant UK residential presence. Comparable as a broader incumbent in UK residential agency and property services, though operating at premium end with primarily corporate-owned offices.
• Connells Group: UK's largest estate agency chain by branch count, including Connells, Sequence, Mann, Allen & Harris, and Countrywide brands. Comparable as a broader incumbent competing for residential sales, lettings, and mortgage services market share, though predominantly corporate-owned rather than franchised.
• Knight Frank: Premium UK and global real estate agency, comparable to TPFG's premium brands (Fine & Country, The Guild). Operates in the same residential sales and lettings space with focus on higher-value properties.

Emerging players

• eXp Realty: Cloud-based, agent-centric real estate brokerage model with global franchise-like operations. Comparable as an emerging alternative to traditional brick-and-mortar agency networks, potentially competing for the same entrepreneurial agent pool that joins TPFG's franchise model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/The_PF_Group
• Facebookfacebook.com/ThePropertyFranchiseGroup
• LinkedInlinkedin.com/company/martin-&-co-property-franchise

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Property Franchise Group