The Float Zone
The Float Zone is a Richmond, Virginia-based sensory-deprivation float spa operating four Epsom-salt float tanks and offering massage and sauna/cold-plunge services to local consumers seeking relaxation, athletic recovery, chronic-pain relief, and sleep improvement.
- Company typePrivate
- Founded2015
- HeadquartersRichmond, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Float Zone does
The Float Zone, LLC is a privately held sensory-deprivation float spa operating from a single location at 2034 Dabney Road, Suite A in Richmond, Virginia, within the Transitions wellness center. Founded in 2015 and co-owned by Dr. David Berv (Chief Experience Officer), the company operates four identical fiberglass float pods — the largest such facility in central Virginia — each filled with 175 gallons of skin-temperature water (94°F) saturated with approximately 1,000 pounds of pharmaceutical-grade Epsom salt (magnesium sulfate) to enable effortless face-up flotation. Sessions are individually controlled for light, sound, and lid position and run approximately one hour; the facility also offers a dedicated refresh room and post-float lounge. The company complements float therapy with massage services and a Fire & Ice (sauna and cold plunge) offering.
The business runs a direct-to-consumer retail model, taking bookings through its website (Floathelm widget) and by phone, with a $49 new-floater introductory rate and standard pricing not publicly disclosed. Gift cards and service credits are sold with a 180-day expiration. The company has no app, no API, and no disclosed digital platform beyond its Squarespace-hosted marketing site. Customer segments served include wellness-focused individuals, professional and amateur athletes, chronic pain sufferers, TBI/concussion patients, sleep-disorder patients, and caregivers — supported by physician testimonials and published case studies on float therapy for anxiety, pain, sleep, TBI, and athletic recovery.
Marketing is primarily regional and content-driven, including an SEO-oriented blog, email newsletter, social media presence, reputation management across Yelp, Google, TripAdvisor, SuperPages, and Manta, and earned media in outlets such as Richmond Magazine, SI.com, Forbes, and Yoga Journal. A 2017 partnership with the Richmond Rough Riders (Arena Pro Football League) positioned the company as the first official float center for a professional football team. The company has received multiple Best of RVA awards from Style Weekly (two-time winner), Virginia Living, and Richmond Magazine, including best float spa, best spa, and best alternative medicine in central Virginia.
The Float Zone firmographics
Firmographics- Name
- The Float Zone
- Legal name
- The Float Zone, LLC
- Website
- https://myfloatzone.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Float Zone is a Richmond, Virginia-based sensory-deprivation float spa operating four Epsom-salt float tanks and offering massage and sauna/cold-plunge services to local consumers seeking relaxation, athletic recovery, chronic-pain relief, and sleep improvement.
- Ownership category
- akta.pro rank
The Float Zone industry classification
Industry- Product category
- Sensory Deprivation Spa Services
- NAICS
- Fitness and Recreational Sports Centers (71394)
- akta.pro primary industry
- Float Therapy (Sensory Deprivation Tanks) (HSADAKAF)
- akta.pro secondary industries
- Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy) (HSADAKAD), Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF)
Keywords
Where The Float Zone is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Float Zone business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Float Therapy Sessions: One-hour float therapy sessions in sensory deprivation tanks. New floater rate of $49 for first-time customers. Standard pricing not publicly disclosed.
- Gift Cards / Service Credits: Gift cards and service credits sold. Credits valid for 180 days from purchase, non-transferable.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New Floater Rate |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
The Float Zone product offering
Product offeringCore offering
The Float Zone operates Richmond, Virginia's first true float spa, offering 60-minute sensory deprivation float therapy sessions in four private, identical fiberglass float tanks filled with 175 gallons of skin-temperature water (94°F) saturated with roughly 1,000 lbs of pharmaceutical-grade Epsom salt per tank. Complementing float therapy, the facility also offers therapeutic massage services and a Fire & Ice experience that pairs a dry-heat sauna with a cold plunge tub, along with a post-float lounge outfitted with zero gravity chairs and gift cards for retail purchase.
Product overview
The Float Zone is a wellness spa offering float therapy as its core service, operating four identical fiberglass float tanks (the largest in central Virginia) for sensory deprivation sessions. The company also provides massage services and Fire & Ice (sauna and cold plunge) experiences as complementary add-on services. All services are delivered at a single Richmond, Virginia location.
Differentiator
Problem solved
Functional benefit
Products and services
- Float Therapy 60-minute sensory deprivation sessions offered in four private, identical fiberglass float tanks (approximately 8ft x 5ft) filled with 175 gallons of skin-temperature water (94°F) saturated with roughly 1,000 lbs of pharmaceutical-grade Epsom salt per tank; water is sanitized and ultra-filtered between sessions and each tank provides customizable lighting, music, and lid controls. Designed for individual consumers seeking stress relief, athletic recovery, chronic pain relief, post-concussion/TBI support, and sleep improvement.
- Therapeutic Massage Therapeutic massage modalities offered as an add-on service to float therapy for guests seeking deeper recovery, relaxation, and muscle tension relief.
- Fire & Ice (Sauna + Cold Plunge) Thermal contrast therapy session combining a dry-heat sauna with a cold plunge tub, offered as a complementary wellness experience to float therapy for guests seeking recovery, circulation benefits, and stress relief.
Companies that use The Float Zone
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles3 records
The Float Zone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Float Zone partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Richmond Rough RiderscoreThe Float Zone became the first official float center for a professional football team. The Richmond Rough Riders (Arena Pro Football League) embraced floating as part of their on and off-field winning strategy. Players used floating regularly to calm and sharpen their mind, prepare for games, and rejuvenate after games. The partnership included sponsorship agreements where players floated on a regular basis.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
The Float Zone competitors and assessment
Company assessmentDirect peers
- True REST Float Spa: True REST is the largest float spa franchise in the United States, offering sensory deprivation float therapy in identical pod-based tanks across dozens of locations. It is the closest direct peer to The Float Zone, operating the same core service model with multi-location scale.
- Urban Float: Urban Float operates a chain of float spa locations with premium float tank facilities and complementary wellness services. Its direct retail float spa model and customer base overlap closely with The Float Zone's positioning.
- Just Float: Just Float is a California-based float spa chain offering sensory deprivation therapy with multiple tank formats, positioned similarly to The Float Zone as a premium wellness destination for stress, recovery, and mental health benefits.
- Pause Float: Pause Float is a multi-location float therapy spa operator offering sensory deprivation sessions in modern pod tanks with a focus on mental wellness and stress relief, comparable in core service and customer value proposition to The Float Zone.
Broad incumbents
- Restore Hyper Wellness: Restore Hyper Wellness is a national franchise offering cryotherapy, IV therapy, float tanks, infrared sauna, and other recovery services. It competes with The Float Zone in the broader recovery and wellness category, though float therapy is only one of many services offered.
- Hand & Stone Massage and Facial Spa: Hand & Stone is a large national massage and facial spa franchise with hundreds of locations. While not offering float therapy directly, it competes for the same wellness-seeking consumer wallet and represents a scaled incumbent in the personal care services space.
- Massage Heights: Massage Heights is a multi-location massage therapy franchise with a membership-based wellness model. It competes with The Float Zone's massage add-on service and overlaps in the recurring wellness customer segment.
Emerging players
- The Salt Suite: The Salt Suite operates a franchise of halotherapy (salt therapy) rooms targeting respiratory wellness, relaxation, and recovery. It targets an adjacent wellness niche with similar retail spa delivery and customer demographic to The Float Zone.
- IceBarrel: IceBarrel sells at-home cold plunge equipment for cold water therapy, representing the broader cold plunge / contrast therapy trend that The Float Zone's Fire & Ice service competes within, both for at-home and in-studio consumers.
Regional players
- Planet Fitness: Planet Fitness is a low-cost national gym chain with locations in the Richmond market, serving as a broad fitness and wellness consumer channel. While not a direct float therapy competitor, it represents the local fitness/wellness landscape where The Float Zone competes for consumer mindshare.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
The Float Zone social profiles
Digital presenceThe Float Zone financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Float Zone leadership team
Management profileNumber of profiles
Profiles1 record
The Float Zone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Float Zone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Float Zone
What does The Float Zone do?
The Float Zone operates Richmond, Virginia's first true float spa, offering 60-minute sensory deprivation float therapy sessions in four private, identical fiberglass float tanks filled with 175 gallons of skin-temperature water (94°F) saturated with roughly 1,000 lbs of pharmaceutical-grade Epsom salt per tank. Complementing float therapy, the facility also offers therapeutic massage services and a Fire & Ice experience that pairs a dry-heat sauna with a cold plunge tub, along with a post-float lounge outfitted with zero gravity chairs and gift cards for retail purchase.
Is The Float Zone a public or private company?
The Float Zone is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Float Zone founded?
The Float Zone was founded in 2015. It employs 1 to 10 people.
Where is The Float Zone based?
The Float Zone is headquartered in Richmond, United States, in the North America region.
How does The Float Zone make money?
Two revenue lines are on record. Float Therapy Sessions are the primary driver. The others are gift Cards / Service Credits.
Who are The Float Zone's main competitors?
Direct peers on record are True REST Float Spa, Urban Float, Just Float and Pause Float. Broad incumbents are Restore Hyper Wellness, Hand & Stone Massage and Facial Spa and Massage Heights. Emerging players are The Salt Suite and IceBarrel. Planet Fitness is listed as a regional player.
Does The Float Zone have an API?
No public API is recorded for The Float Zone.
What industry is The Float Zone in?
The Float Zone's product category is Sensory Deprivation Spa Services. Its primary akta.pro industry code is HSADAKAF, Float Therapy (Sensory Deprivation Tanks), with a secondary code of HSADAKAD, Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy). Its NAICS code is 71394.