Wave Wrangler

Name

Wave Wrangler

Legal name

Wave Wrangler

Website

https://wavewrangler.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Health Charity Fundraising

akta.pro primary industry

Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing) (MPAKABAH)

Keywords

• Ocean rowing fundraising
• Cardiac research charity
• Corporate charity partnerships
• Heart arrhythmia awareness
• Adventure philanthropy campaigns

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Charitable Donations: Wave Wrangler raises funds through the JustGiving platform and direct donations to support the British Heart Foundation and other cardiac-related charities. The campaign aims to fund research and provide defibrillators to underfunded sports centres and communities.
2. Corporate Partnership Packages: Corporate sponsorship packages at various tiers (£40,000 Title Partner, £20,000 Platinum, £10,000 Gold, £5,000 Silver, £3,500 Oar Inspiring, £1,500 Clubhouse Member) that provide branding exposure, executive engagement days, team kit, and exclusive experiences including training sessions with the rowers and post-race events.
3. 250 Club Membership: Individual and corporate membership at £250 offering team kit, name on the boat, dedicated waypoint across the Atlantic, playlist curation access, and exclusive content. Limited to 250 members.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wave Wrangler is a registered UK charity (Charity Number 1196713) founded in 2020 that organizes and participates in extreme ocean rowing expeditions, including the World's Toughest Row across the Atlantic Ocean, to raise funds for heart arrhythmia research through the British Heart Foundation. It sells tiered corporate partnership packages and an individual 250 Club membership to fund rowing campaigns and cardiac research.

Product overview

Wave Wrangler is a charitable platform, not a technology product. The organization operates as a unified campaign focused on raising funds and awareness for heart arrhythmia through participation in the World's Toughest Row event. The core offering is the Atlantic row campaign (with editions in 2023, 2025, and 2026), supported by partnership packages at various sponsorship levels (Title Partner, Platinum, Gold, Silver), specialty packages (Oar Inspiring, Clubhouse Member), and the 250 Club membership for individual supporters. Revenue generation is entirely through donations, sponsorships, and memberships rather than software products or services.

Differentiator

Problem solved

Functional benefit

Products and services

• World's Toughest Row Campaign
• Corporate Partnership Packages
• 250 Club Membership
• Boat Naming Raffle

Quantifiable outcome

• Over 3 billion potential viewers across global media platforms during race coverage
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, minor and flagship.

• British Heart FoundationcoreStrategic or Co-development PartnerThe dedicated charity partner for Wave Wrangler's World's Toughest Row campaigns. The campaign aims to raise £150,000+ for the British Heart Foundation to fund research and innovation in cardiac care. The founder's personal experience with arrhythmia and pacemaker implantation drives the partnership alignment.
• Seaview Sailing TrustminorStrategic or Co-development PartnerOne of three charities benefiting from the 2026 Exploring Duo campaign. The campaign aims to raise £85,000+ for British Heart Foundation, Seaview Sailing Trust, and Calder Valley Search and Rescue Team.
• Calder Valley Search and Rescue TeamminorStrategic or Co-development PartnerA charity partner for the 2026 Exploring Duo campaign where team member Ethan volunteers. The campaign aims to raise £85,000+ for this organization along with British Heart Foundation and Seaview Sailing Trust.
• TJPflagshipGTM or Marketing PartnerTitle Partner for the 2023 Wave Wrangler campaign. Founded in 1995, TJP is a financial advisory company providing independent, bespoke financial advice including personal and corporate protection, corporate finance, pensions, mortgages, and inheritance tax planning.
• UnilycoreGTM or Marketing PartnerGold Partner for 2023. Unily is the leading employee experience platform used by enterprises including Fortune 500 clients such as CVS Health, Johnson & Johnson, Estée Lauder Companies, Shell, and Wipro.
• LawmenscoreGTM or Marketing PartnerGold Partner for 2023. A family-run construction business established in 1988, specializing in demolition, waste management, and site logistics with a focus on sustainable delivery.
• The Vintners' CompanyminorGTM or Marketing PartnerSilver Partner. One of the Twelve Great Livery Companies of the City of London with its first Charter in 1363, presiding over the wine trade historically.
• VeriminorGTM or Marketing PartnerSilver Partner. Company's mission is to spread happiness through better metabolic health using continuous glucose monitors (CGM) combined with an app to help members find the right foods and habits.
• Spire St Anthony's HospitalminorGTM or Marketing PartnerOar Partner. A large private hospital in North Cheam specializing in cardiothoracic surgery since 1975, offering treatments for heart conditions including pacemakers and defibrillators.
• NewWave CrossFitminorGTM or Marketing PartnerOar Inspiring partner. An independently owned and run CrossFit box and personal training studio in Cobham, Surrey founded in 2014, creating a strong and healthy CrossFit community.
• AARX & Co.coreStrategic or Co-development PartnerBrand development, strategy and creative direction partner. A small multidisciplinary luxury lifestyle marketing consultancy led by Sophie Williamson with 14+ years experience in luxury brand building.
• Mark SlatscoreStrategic or Co-development PartnerAdvisor and Wave Wrangler Boat Crafter. Known as the 'Gentle Giant', Mark is an accomplished adventurer with love for water sports including sailing, rowing, and swimming. He completed the fastest solo Atlantic crossing in 30 days, 7 hours and 49 minutes.
• Gus BartoncoreStrategic or Co-development PartnerStrength and Conditioning Coach. A renowned Kensington personal trainer with a Sports Science BSc from Exeter University. Named a master trainer for the Dan Roberts Group and voted Tatler's Personal Trainer of 2016. Has delivered over 5000 hours of personal and performance training.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sport Relief: Comic Relief's biennial mass-participation fundraising campaign built around sport and physical challenges. Comparable as a far larger incumbent using sport/endurance events as the fundraising hook, competing directly for UK corporate sponsorship and individual sponsorship activations.
• Macmillan Cancer Support: Large UK charity with an established extreme-challenge fundraising programme (e.g. World's Biggest Coffee Morning, Brave the Shave, hiking/trek events). Comparable as a much bigger incumbent using adventure and event-driven fundraising models that compete for the same corporate CSR and individual donor pounds.
• Cancer Research UK: The UK's largest cancer charity with mass-participation fundraising events and corporate partnerships. Comparable as a scaled UK charity competing for the same corporate sponsorship budgets and individual donor mindshare as Wave Wrangler.
• RNLI: UK water-safety and lifeboat charity with strong maritime brand equity. Comparable as a much larger incumbent operating in the UK maritime/blue-water space, with established corporate partnerships and individual giving programmes that overlap Wave Wrangler's donor and sponsor audience.

Others

• JustGiving: Donation and crowdfunding platform that powers Wave Wrangler's individual giving via its JustGiving campaign page. Comparable as the core digital fundraising infrastructure on which Wave Wrangler's donation revenue stream depends.
• British Heart Foundation: Wave Wrangler's primary beneficiary charity and the largest UK heart charity. Comparable as a UK cardiac charity ecosystem player that Wave Wrangler's campaigns fundraise into, and which itself runs adventure and community fundraising programmes.
• Atlantic Campaigns: Organiser of the World's Toughest Row (formerly Talisker Whisky Atlantic Challenge), the exact event Wave Wrangler rows. Comparable as the enabling platform that defines the category of ocean rowing charity fundraising campaigns Wave Wrangler operates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/thewavewranglers

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wave Wrangler