Suter Viandes

What Suter Viandes does

Suter Viandes S.A. is a privately held Swiss family-owned meat and charcuterie producer-retailer founded in 1871 in Montreux by Charles Suter and now headquartered in Villeneuve. The company produces fresh meats (beef, veal, pork, lamb, horse, poultry) and in-house charcuteries, sausages, and hams using ancestral recipes, alongside a portfolio of IGP-certified regional specialties sourced from Vaud, Valais, Geneva, Fribourg, Neuchâtel, and Jura. Production is centralized at the Villeneuve site, with finished goods distributed via four company-operated retail locations (Villeneuve, Puidoux inside Migros Partenaire, Morges inside Manor Food, Carouge), a 24/7 Shop-Box automated vending machine at Villeneuve, and a B2B e-commerce platform (shop.suterviandes.ch) running on PrestaShop.

The business operates three customer segments: private consumers (Privés) served through retail shops and the e-shop at factory prices; professional gastronomy (Horeca) supplied via direct delivery across Switzerland to restaurants, hotels, caterers, and starred establishments; and epicerie/grocery retailers (independent grocers, gas station shops, bakeries, partner butcheries) supplied via wholesale with an optional in-store butcher counter service. Pricing is quote-based for B2B custom orders and unit-priced for retail, with a CHF 300 free-delivery threshold and cash-on-delivery terms for new accounts shifting to 30-day invoicing after three months. The company is owned by the Gerber family (Ueli took over in 1986; second generation Michel, Philippe, and Pascal assumed operational control in 2016) and operates without external institutional investors, holding an extensive stack of Swiss certifications including Suisse Garantie, GRTA, GFSI, IP SUISSE, and the 2021 SFF Gold Medal.

Name

Suter Viandes

Legal name

Suter Viandes S.A.

Website

https://suterviandes.ch

Company type

Private

Founded year

1871

Operating status

Operating

Headcount range

11–50 employees

Short description

Suter Viandes is a family-owned Swiss meat and charcuterie producer founded in 1871, headquartered in Villeneuve, serving private consumers through four retail shops, plus professional gastronomy and epicerie wholesalers via direct delivery and B2B e-commerce across Switzerland.

Ownership category

akta.pro rank

Product category

Meat and Charcuterie Production

NAICS

Meat Processed from Carcasses (311612), Meat Retailers (445240), Animal Slaughtering and Processing (3116)

SIC

Sausages & Other Prepared Meat Products (2013), Meat Packing Plants (2011)

akta.pro primary industry

Fermented & Air-Dried Charcuterie (Salami, Pepperoni, Prosciutto-Style) (AFANAEAE)

akta.pro secondary industries

Cooked & RTE Processed Meats (Roasts, Meatloaf, Sliced RTE) (AFANAEAF), Butcher Shops & Meat Markets (CRAHAHAB), Sous-Vide & Cook-Chill Prepared Meat & Seafood Meals (AFANAFAF)

Keywords

• Meat production
• Charcuterie manufacturing
• Artisanal butchery
• Cured meat products
• Fresh meat cuts

Headquarters

HQ city

Villeneuve

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations

Revenue model

1. Retail Sales to Private Customers: Direct sales of meats, charcuteries, and prepared specialties to private consumers at physical shop locations and via e-shop.
2. Professional Gastronomy Supply: Wholesale supply of premium meats and charcuteries to restaurants, hotels, and catering businesses across Switzerland.
3. Epicerie/Grocery Wholesale: B2B supply of meat products to groceries, gas station shops, bakeries, and independent butcheries.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Suter Viandes produces and sells fresh meat cuts and traditional Swiss charcuterie products, including cured meats and butcher-prepared specialties. The company manufactures its offerings at its facility in Villeneuve, Switzerland, serving the food service and retail distribution channels. The firm has operated as a family-owned butcher since 1871.

Product overview

Suter Viandes is a family-owned Swiss meat and charcuterie company founded in 1871, operating as both a manufacturer and retailer. The company produces its own charcuteries, sausages, and hams in-house using ancestral recipes, while also distributing fresh meats (beef, veal, pork, lamb, horse, poultry) and regional specialties. The product portfolio is organized across three customer segments: private retail customers (Privé) served through physical shops and the Suter Shop Villeneuve flagship store; professional gastronomy clients (Gastronomie) including restaurants and hotels; and grocery retailers (Épicerie) with in-store butcher counter services. Key products include the Shop-Box 24/7 automated kiosk, hot dish specialties for celebrations (fondue variants, grill platters, cold platters), regional IGP-certified products from Vaud, Valais, Geneva, Fribourg, Neuchâtel, and Jura, and house-made charcuterie. The company operates an e-commerce platform (shop.suterviandes.ch) for customer orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh meat cuts Fresh butcher-prepared meat cuts produced at the Villeneuve facility for distribution to Swiss food service and retail customers.
• Charcuterie and cured meats Traditional Swiss charcuterie and cured meat specialties produced for wholesale and food service distribution.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• Boucherie VidonneminorOthersPartner butcher shop listed as part of Suter Viandes' network of partner establishments. Located at Vidonne.
• Boucherie RawylminorOthersPartner butcher shop in the Rawyl region, part of Suter Viandes' partner network.
• Boucherie Grand PlaceminorOthersPartner butcher shop at Grand Place, included in Suter Viandes' partner network.
• Boucherie Le MontagnardminorOthersPartner butcher shop Le Montagnard, part of the regional partner network.
• CDS EngineeringminorOthersWebsite hosting provider for suterviandes.ch and shop.suterviandes.ch. Located at Route Pré-au-Comte 6, 1844 Villeneuve.

Scale indicators4 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Rapelli SA: Rapelli SA is a Ticino-based Swiss charcuterie company specializing in cured meats and traditional regional products. It is comparable to Suter Viandes as a Swiss craft charcuterie maker with regional IGP-style heritage, serving retail and food service customers.
• Fredag AG: Fredag AG is a Swiss meat and charcuterie producer serving retail and food service with fresh and processed meat products. It is comparable to Suter Viandes as a Swiss meat processor focused on quality prepared meats and charcuterie for B2B and B2C customers.
• Ernst Sutter AG: Ernst Sutter AG is a Swiss meat processor and charcuterie specialist serving retail and food service across Switzerland. It is comparable to Suter Viandes as a like-sized Swiss charcuterie producer with similar customer mix (retail + Horeca) and craftsmanship emphasis.
• Hardegger AG: Hardegger AG is a long-established Swiss charcuterie company (St. Gallen) producing traditional cured meats, sausages, and specialties. It is comparable to Suter Viandes as a heritage-driven Swiss charcuterie producer with similar craft-based product philosophy and retail/wholesale distribution.

Broad incumbents

• Bell Food Group: Bell Food Group is the largest Swiss meat and charcuterie processor, with broad fresh meat, convenience, and charcuterie operations across Switzerland and Europe. It is comparable to Suter Viandes as a Swiss-headquartered meat/charcuterie producer but operates at much larger industrial scale.
• Micarna: Micarna is a leading Swiss meat, poultry, and charcuterie processor owned by M-Industrie (Migros group). It is comparable to Suter Viandes as a Swiss vertically integrated meat/charcuterie manufacturer serving retail and gastronomy, though Micarna operates at far greater scale and serves Migros directly.
• Orior AG: Orior AG is a publicly listed Swiss food group with meat-based convenience and charcuterie businesses (e.g., Rapelli, Möfag). It is comparable to Suter Viandes as a Swiss-headquartered meat/charcuterie player, but operates at significantly larger scale with multiple brands and B2B/B2C channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/suterviande
• Instagraminstagram.com/sutershop
• LinkedInlinkedin.com/company/suter-viandes-s-a-

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suter Viandes