Pura Vida Adventures

What Pura Vida Adventures does

Pura Vida Adventures is a privately held, founder-owned operator of all-inclusive surf and yoga retreats, established in 2003 by Tierza Eichner in Santa Teresa, Costa Rica. The company's core product is a 7-day/6-night women's surf and yoga retreat held at the Tropico Latino beachfront resort, with daily surf lessons (capped at a 3:1 student-to-instructor ratio), beachfront yoga, gourmet meals, a one-hour therapeutic massage, and curated adventure activities. The product portfolio has expanded to include co-ed, Women's 50+, Mother-Daughter, Surfsgiving, and New Year's retreats, plus a Bali, Indonesia retreat launched in 2025 at the Como Hotel in Canggu and Indiana Kenanga on Nusa Lembongan.

The company operates a direct-to-consumer go-to-market model with no channel partners or resellers; guests book through the company website, phone (541-647-3339), email, or WhatsApp, paying deposits of 30% (Costa Rica) or 50% (Bali) with balances due 60 days prior to arrival. Pricing ranges from $3,995 to $5,695 per person, with $200 early-bird and alumni discounts available. There is no proprietary technology platform beyond a standard booking website with PayPal payment integration and basic social media presence (Instagram, Facebook, YouTube).

The business is founder-led with no disclosed institutional investment, parent company, or subsidiaries. Its customer base is individual leisure travelers, primarily women aged 30-55 (with guests ranging from 20s to 60s), drawn in significant part through word-of-mouth and repeat bookings (a 30% return rate) reinforced by two decades of earned media coverage in outlets including Vogue, the New York Times, LA Times, Wall Street Journal, Shape, Glamour, and Marie Claire. Revenue is not publicly disclosed and the company remains small and operator-controlled.

Name

Pura Vida Adventures

Legal name

Pura Vida Adventures

Website

https://puravidaadventures.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Pura Vida Adventures is a privately held, founder-owned operator of all-inclusive 7-day surf and yoga retreats in Costa Rica and Bali, serving primarily women aged 30-55 through direct-to-consumer bookings, with extended offerings for co-ed, Women 50+, and Mother-Daughter segments.

Ownership category

akta.pro rank

Product category

Surf and Yoga Retreats

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), Tour Operators (56152), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Wellness & Spa All-Inclusive Resorts (THAGAKAE)

akta.pro secondary industries

Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB), Fitness & Performance Retreats (Bootcamps, Sports Conditioning) (THAGAMAH)

Keywords

• Surf and yoga retreats
• Adventure travel packages
• Wellness vacation services
• Women's surf camps
• All-inclusive retreats

Headquarters

HQ city

Bend

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. All-Inclusive Retreat Packages: One-time package sales for 7-day/6-night all-inclusive surf and yoga retreats in Costa Rica and Bali. Includes lodging, surf lessons, yoga, meals, massage, and activities. Deposit required to reserve space (50% for Bali, 30% for Costa Rica), with balance due 60 days prior to arrival.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Pura Vida Adventures sells all-inclusive, multi-day surf and yoga retreat packages in Costa Rica (Santa Teresa) and Bali, Indonesia, with bundled lodging, meals, surf and yoga instruction, excursions, and ground transportation. The company also offers a dedicated Women's Surf Coaching Certification and serves primarily women travelers with women-led coaching at a 3:1 student-to-instructor ratio. Retreats are sold as standalone vacation packages to individual consumers booking per-person accommodations in shared or private villa rooms.

Product overview

Pura Vida Adventures operates a portfolio of all-inclusive surf and yoga retreats centered around its core Women's Surf & Yoga Retreat product—a 7-day/6-night experience in Costa Rica combining surf instruction, yoga classes, beachfront accommodations, gourmet cuisine, and spa services. The company extends this core offering through specialty retreats including Coed camps, Women's 50+ retreats, Mother-Daughter retreats, Surfsgiving (Thanksgiving), and New Year's retreats. A separate Bali Surf Adventure product offers an 8-day luxury experience across two Indonesian island locations. Individual service sub-brands include surf instruction (with video analysis), yoga classes, and spa/massage services. All retreats feature expert instructors, comprehensive surf programs, and luxury amenities at beachfront properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Surf & Yoga Retreat

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

One partnership is on record.

• Tropico Latino HotelcoreStrategic or Co-development PartnerTropico Latino is the primary beachfront resort host for Pura Vida Adventures retreats in Santa Teresa, Costa Rica. The partnership provides all-inclusive luxury accommodations, spa services (Spa Natural), restaurant facilities, and access to beachfront property. The hotel coordinates environmental sustainability initiatives including the Blue Flag ecological program for local beaches. Pura Vida Adventures directs all guests to this property as their primary retreat venue.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Coco Coast Surf Camp: Boutique surf and yoga retreat brand in Santa Teresa and Malpais, Costa Rica, with luxury accommodations and instruction. Closely comparable geography and positioning.
• Blue Season Bali: Surf school and retreat operator in Bali offering instructor-led surf packages, accommodation, and activities. Overlaps directly with Pura Vida's new Bali Surf Adventure.
• Surf With Amigas: Women's surf and yoga retreat company running all-inclusive trips primarily in Nicaragua and Costa Rica. Highly comparable business model, audience, and product positioning to Pura Vida Adventures.
• Soul Surf Travel (formerly Soul & Surf): Women-centric surf and yoga retreat operator with global destinations and instructor-led coaching. Operates in the same niche luxury women's surf retreat category as Pura Vida.
• Sonima Surf Camp Costa Rica: Surf and yoga retreat operator on Costa Rica's Pacific coast offering all-inclusive packages with coaching, yoga, and accommodation. Overlaps with Pura Vida in destination and product.
• Malia Surf Camp: All-inclusive women's surf camp focused in Costa Rica with beginner-friendly instruction and small group coaching. Directly competes with Pura Vida in the Santa Teresa surf retreat market.

Emerging players

• COMO Hotels and Resorts: Luxury wellness-focused hotel group that operates Como Shambhala, with destinations including Bali (Como Uma Canggu), one of the partner hotels for Pura Vida's Bali retreats. Comparable in luxury wellness positioning.
• Soul Spark Surf Bali: Women-led surf coaching and retreat brand in Bali focused on small-group instruction and yoga. Comparable in women-only surf retreat positioning to Pura Vida's Bali product.

Broad incumbents

• Canyon Ranch: Established destination wellness resort brand offering spa, fitness, and wellness programs for affluent guests. Broad incumbent in the luxury wellness and retreat space where Pura Vida competes.
• The Ranch (Malibu / Costa Rica): Premium wellness retreat brand offering structured fitness, nutrition, and wellness programs at luxury ranches. Comparable in premium-priced wellness retreat category and guest demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/PuraVidaAdventuresSurfCampYogaRetreat
• Facebookfacebook.com/PuraVidaAdventures
• Instagraminstagram.com/puravidasurf
• Xx.com/PuraVidaSurf
• LinkedInlinkedin.com/company/pura-vida-adventures

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pura Vida Adventures