De Jongens van Outdoor

What De Jongens van Outdoor does

De Jongens van Outdoor is a privately held Dutch outdoor activities and events company founded in 2005 and headquartered in Appelscha, Friesland. The company operates a portfolio of 25+ outdoor activities — climbing forests (Klimbos Appelscha), abseiling from the Bosbergtoren, E-Chopper tours, kayaking, mountain biking, archery, GPS challenges, and team games such as 'Expeditie Appelscha' and 'Ben jij de Mol?' — combined with hospitality services (Outdoor Café, lunch, BBQ, buffets), meeting facilities for up to 30 persons, school camps, and hosted events (Beachparty, BierWissel Festival, WinterFair, Whisky Tasting, VrijMiBo). Activities are delivered at owned venues in Appelscha and the UNESCO site Veenhuizen, as well as on-location at campsites, group accommodations, and hospitality venues across Friesland, Groningen, Drenthe, and the Wadden islands. The company holds Approved Member safety certification from Outdoor Sport Safety for high-risk outdoor disciplines.

The business runs through multiple sub-brands targeting distinct use cases: Mini-uitjes for small groups and families, Actief Veenhuizen for outdoor programs at the UNESCO site, Mannen van Buiten for team-building and experiential coaching, and the planned Waterskibaan Beilen water sports facility (opening 2027). Revenue is generated primarily through per-person activity fees (€5-€90), flat meeting room rentals (€150/day), catering packages (BBQ from €13.75, buffets from €24, lunches from €17.50), and ticketed events. The customer mix spans corporate groups, schools, families, friend groups, and local event attendees, with group activities requiring a 12-person minimum and smaller bookings processed online via the E-Chopperz platform. The company is officially recognized as a learning and internship company through partnerships with CIOS Heerenveen, Alfa College, and MBO Maasland.

There are no disclosed funding rounds, parent entities, or institutional investors, and revenue figures are not publicly reported. The company has 11-50 employees, 603 Google reviews rated 'Excellent', and a 20-year operational history as of 2025. Distribution is direct-to-consumer via the company website, phone, and inquiry forms, supplemented by a network of regional partners (RCN de Roggeberg, E-Chopperz, Maallust, local campsites) and organic social presence on Facebook, Instagram, and TikTok.

Name

De Jongens van Outdoor

Legal name

De Jongens van Outdoor

Website

https://dejongensvanoutdoor.nl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

De Jongens van Outdoor is a Dutch outdoor activities and events company in Appelscha, Netherlands, offering 25+ adventure activities, hospitality, meeting facilities, and school camps to corporate groups, schools, families, and local event attendees across northern Netherlands.

Ownership category

akta.pro rank

Product category

Outdoor Recreation & Hospitality Services

NAICS

Tour Operators (56152), Scenic and Sightseeing Transportation, Land (48711)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAAAGAF

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/National Parks & Protected Area Visitor Services (Concessions, Guided Access)

SECONDARYTHAKAEAF

Adventure & Outdoor Local Operators (Trekking/Safari/Diving)

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Local Tour Operators & Destination Services (DMCs)

SECONDARYTHAAAGAG

Equipment Rental & Outfitter Services (Camping Gear, Boats, Bikes, Mobility Aids)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/National Parks & Protected Area Visitor Services (Concessions, Guided Access)

Keywords

• Outdoor adventure activities
• Team building events
• Climbing forest experiences
• Corporate hospitality services
• Group recreation programs

Headquarters

HQ city

Appelscha

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Outdoor Activity Fees: Revenue from paid outdoor activities including climbing, kayaking, E-Choppers, archery, mountain biking, and team-building programs. Activities are priced per person with minimum group size requirements (typically 12+ for group activities).
2. Venue & Room Rental: Revenue from renting out meeting and event spaces. Meeting room rental is priced at €150 per day, with arrangement packages (2-hour, 4-hour, 8-hour) including refreshments.
3. Food & Beverage / Hospitality: Revenue from catering, lunches, BBQs, buffets, and bar sales at the Outdoor Café. Meals for groups start at €17.50 per person for lunch and €13.75 per person for BBQ packages. The company also organizes its own hosted events with food and beverage sales.
4. Event Tickets: Revenue from ticketed own events such as Beachparty (€15), BierWissel Festival (€10), VrijMiBo borrels (free entry), WinterFair (free entry), and Whisky Tasting (€37.50).
5. On-Location Activity Services: Revenue from bringing activities to external locations — group accommodations, campgrounds, hospitality venues, day recreation sites, and the Wadden islands. Pricing varies by location and group size.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

De Jongens van Outdoor is a Dutch outdoor activities and events operator based in Appelscha, Friesland, offering over 25 guided outdoor activities (climbing, abseiling, archery, canoeing, E-Chopper tours, mountain biking, GPS challenges, team games, and more) for groups of all sizes. The company complements these activities with full hospitality services including an Outdoor Café, lunch, BBQ, and buffet catering, plus meeting facilities, multi-day school camps, and hosted events. Services are delivered at own locations in Appelscha and Veenhuizen, or on-location at customer venues across Friesland, Groningen, Drenthe, and the Wadden islands.

Product overview

De Jongens van Outdoor is a multi-faceted outdoor and events company based in Appelscha, Friesland, operating since 2005. The company offers a portfolio of interconnected brands and activities: Mini-uitjes provides small-group accessible activities; Klimbos Appelscha offers climbing forests and adventure courses; Actief Veenhuizen runs outdoor programs at a UNESCO heritage site; Mannen van Buiten delivers team-building and coaching programs; and a Waterskibaan (water sports) facility is planned for 2027. The core product portfolio includes over 25 distinct outdoor activities (climbing, canoeing, archery, GPS challenges, team games, mountain biking, E-choppers, and more), hospitality services (café, lunch, BBQ, buffets), meeting facilities for corporate groups, school camps, and event organization. Activities are available at company-owned locations in Friesland and Drenthe, or at customer-specified locations throughout the region.

Differentiator

Problem solved

Functional benefit

Products and services

• Klimmen in het Klimbos (Climbing Forest) Climbing forest experience at the border of Friesland and Drenthe with obstacles and zip lines at various heights. Monkey course (min. 1.20m) offers three low-height climbing courses; King Kong course (min. 1.40m) offers four climbing courses over two hours. Priced from €22.50 per person.
• Avonturenparcours Klimpark (Adventure Course)

Quantifiable outcome

• 20 years of operation (since 2005) and celebrating 20th anniversary in 2025

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

18 partnerships are on record, tiered minor and core.

• RCN de RoggebergminorGTM or Marketing PartnerHoliday park partnership. RCN de Roggeberg is a vacation park in Friesland that refers guests to De Jongens van Outdoor for outdoor activities, and vice versa.
• E-ChopperzcoreTechnology or IntegrationE-Chopperz provides the booking platform used for E-Chopper and other activity bookings on the De Jongens van Outdoor website. The company also operates E-Chopper tours as a core activity offering.
• Het FytshûsminorChannel Partner/ Reseller/ DistributorLocal bicycle service and rental partner. Provides mountain bike rental for customers of De Jongens van Outdoor who want to explore ATB routes in Appelscha.
• CIOS Heerenveen (Firda)minorStrategic or Co-development PartnerSports education institution (CIOS/Firda) providing student internships and placements at De Jongens van Outdoor. The company serves as a recognized learning and internship company.
• Alfa CollegeminorStrategic or Co-development PartnerVocational college providing student internships and placements. De Jongens van Outdoor is an official internship and learning company.
• Vogelzang TentverhuurminorGTM or Marketing PartnerTent rental partner that may supply equipment for school camps and outdoor events organized by De Jongens van Outdoor.
• De Bakkers van VerloopminorGTM or Marketing PartnerLocal baker providing catering supplies for events and group meals. Listed as a partner supplier.
• De Friese ArdennenminorGTM or Marketing PartnerRegional tourism/activity partner in the Friesland/Drenthe area, possibly referring customers or co-promoting outdoor experiences.
• Catering Johan HerderminorGTM or Marketing PartnerCatering partner providing food services for group events and buffets organized by De Jongens van Outdoor.
• v.v. StânfriesminorGTM or Marketing PartnerLocal sports club partnership. Nature of collaboration not specified in detail.
• Midgetgolf FrieslandminorGTM or Marketing PartnerMini-golf partner in Friesland, possibly referring customers or offering combined packages.
• Boscamping AppelschaminorGTM or Marketing PartnerForest camping in Appelscha that refers guests to De Jongens van Outdoor for activities and vice versa.
• Kampeerboerderij WoudaminorGTM or Marketing PartnerFarm camping partner that may refer guests or collaborate on combined outdoor stay packages.
• MaallustcoreGTM or Marketing PartnerLocal craft brewery that supplies specialty beers for the BierWissel Festival events and the Outdoor Café's beer menu. Featured at recurring festival events.
• Eetcafe Le CoqminorGTM or Marketing PartnerLocal restaurant/cafe partner, possibly for cross-promotion or combined dining-outdoor experience packages.
• Family AppelschaminorGTM or Marketing PartnerLocal family-oriented organization or venue in Appelscha referring families and groups for outdoor activities.
• Keurslager Jan NicolaiminorGTM or Marketing PartnerLocal butcher supplying meat products for BBQ and buffet catering services.
• MBO MaaslandminorStrategic or Co-development PartnerVocational college providing student internships and placements at De Jongens van Outdoor.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Regional players

• RCN de Roggeberg: Holiday park in Appelscha that is also an existing referral partner. Comparable in regional positioning and overlapping customer base for outdoor family days, but operates lodging rather than activity programming.
• Boscamping Appelscha: Forest camping in Appelscha that is an existing cross-referral partner. Operates a complementary outdoor accommodation offering to the same regional leisure audience and shares geographic catchment with the company.

Broad incumbents

• Center Parcs: Large Dutch/European holiday park operator with extensive on-site activity programming (climbing, watersports, team games). Overlaps with De Jongens van Outdoor's family and corporate group offerings but at significantly larger scale and with its own captive resort audience.
• Landal GreenParks: Major Dutch holiday park operator offering outdoor activities and family programming at scale. Relevant as a broad incumbent that captures family leisure demand in the same northern European outdoor recreation category.

Direct peers

• Klimbos Nederland: Network of climbing parks across the Netherlands with standardized high-ropes courses and ziplines. Directly competes for the same family, school, and corporate group bookings that drive De Jongens van Outdoor's activity fees.
• Fun Forest: Dutch climbing forest and adventure park operator with multiple locations across the Netherlands. Directly comparable to Klimbos Appelscha and the company's climbing/zipline offerings in terms of activity mix, target audience (families, schools, corporate groups), and outdoor safety certification regime.
• Outdoorpark Valenduur: Outdoor activity park near Arnhem offering climbing, ziplining, and team-building in a comparable natural forest setting. Competes for the same corporate team-building and family day segments in a different Dutch region.

Others

• Nederlandse Klimsport Bond (Dutch Climbing Association): National climbing and mountaineering federation that influences safety standards and certifies outdoor climbing operators. Relevant as the regulatory ecosystem referenced by De Jongens van Outdoor's Outdoor Sport Safety certification.
• Sport Institute Europe: Institute for high-risk sports that issues the Approved Member certification held by De Jongens van Outdoor. An enabling/compliance peer rather than a competitor, but central to the company's safety moat.

Emerging players

• Adventure Events Nederland: Dutch event and team-building agency that organizes outdoor adventure programs for corporate clients. Comparable in team-building and corporate event services but typically acts as a broker rather than operating fixed venues.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/de_jongens
• YouTubeyoutube.com/watch?v=H5GpYah5Dh8
• Facebookfacebook.com/dejongensvanoutdoor
• Instagraminstagram.com/dejongensvanoutdoor
• TikToktiktok.com/@dejongensvanoutdoor
• LinkedInlinkedin.com/company/klimbos-appelscha

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Jongens van Outdoor