What Fun Forest does

Fun Forest is a Netherlands-based for-profit social enterprise operating a chain of outdoor climbing forest parks. Founded in 2007 with the opening of the country's first rope course in Venlo, the company has expanded to four locations: Amsterdam (Amsterdamse Bos), Rotterdam (Kralingse Plas), Almere, and Venlo. Each park offers multiple rope-based obstacle courses at heights from 2.5 to 18 meters, plus ziplines, bungee jumps, and free-fall elements, using the proprietary Zaza continuous belay safety system that keeps climbers attached throughout each course. The product portfolio has been extended beyond core climbing to include children's birthday parties (Kinderfeestje), ground-team challenges (Expeditie Fun Forest), Archery Tag, water sports in Rotterdam (SUP, kayaking, canoeing), catering/hospitality packages, themed evening events (Midzomernachtklimmen, Nachtklimmen), and a social impact donation product (Impact Klimkaartje).

The company generates revenue primarily through direct-to-consumer ticket sales via its own online booking platform (funforest.nl), with unit-priced tickets ranging from €17 (Mini) to €33 (Youth & Adults), plus annual Season Passes (€75-€110) sold across all locations. B2B revenue comes from corporate group bookings handled through a custom quote process, serving team-building outings for clients including Brandweer Nederland, Ajax Amsterdam, Feyenoord Rotterdam, Mundo Kinderopvang, Cirkel Vakanties, Fontys, and Boom Nutritions. Volume-priced school trip packages, birthday party bundles, and catering add-ons (BBQ, lunch, drinks) supplement ticket revenue. The Fun Forest Foundation, established in 2016, operates the social enterprise arm, providing youth employment placements and selling SROI (Social Return on Investment)-eligible bookings to government-contracted corporates. The business reports 150,000+ annual visitors across four parks, employs 51-100 staff, and holds a 4.6/5 Google rating.

Name

Fun Forest

Legal name

Fun Forest

Website

https://funforest.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Fun Forest is a Netherlands-based social enterprise operating four outdoor climbing forest parks (Amsterdam, Rotterdam, Almere, Venlo), serving families, schools, and corporate groups with rope courses, ziplines, and team-building activities, and funding youth employment through the Fun Forest Foundation.

Ownership category

akta.pro rank

Product category

Outdoor Adventure Parks

NAICS

Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ropes Courses & High/Low Challenge Courses (THAAACAB)

akta.pro secondary industries

Zipline & Canopy Tour Parks (THAAACAA), Zipline, Ropes Courses & Aerial Adventure Parks (THAJABAC)

Keywords

• Outdoor climbing parks
• Adventure rope courses
• Team building experiences
• Children's birthday parties
• Corporate group outings

Headquarters

HQ city

Almere

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Individual Climbing Tickets: Core revenue from individual day tickets sold online. Ticket types include Explorer (€19), Mini (€17-€20), Children (€24-€31), Youth & Adults (€29-€33), and Mini Begeleider (€10). Tickets are time-slotted with 2-3 hours of climbing duration. Pre-purchased online; late bookings accepted up to 1 hour before.
2. Season Pass: Annual/seasonal passes (Seizoenskaart) valid for unlimited visits across all Fun Forest locations for the calendar year. Priced at €75 for Mini (under 130 cm) and €110 for Regular (130 cm+). Enables recurring revenue and customer lock-in.
3. Gift Vouchers (Cadeaubonnen): Prepaid gift vouchers sold online per location (Almere, Amsterdam, Rotterdam, Venlo), valid for 2 years. Sold directly through the Fun Forest website.
4. Corporate Group Events: Custom-quoted group packages for companies including team building, climbing, Expeditie Fun Forest, and catering (BBQ, borrelplank). Companies can also fulfill SROI (Social Return on Investment) obligations through these bookings.
5. Horeca / Catering Arrangements: Food and beverage packages offered to groups: Warm Welcome (coffee/tea + appeltaart at €7.50/pp), Lunch packages (€12.50-€17.50/pp), BBQ (€37.50/pp in Amsterdam), Borrelplank (€7.50/pp), and drink packages. Sold as add-ons to group bookings.
6. Impact Klimkaartje (Donated Tickets): Customers can purchase half-price climbing tickets for disadvantaged children during their own booking. Fun Forest matches the donation, effectively a buy-one-give-one model. Also sold directly to companies as part of their SROI commitments.
7. School Trip Packages: School trips priced per pupil: €20/pupil for groups of 1-25, €19/pupil for 26-99 pupils, €18/pupil for 100+ pupils. Includes teacher packages, optional catering, and watersport add-ons in Rotterdam. Additional charges for extra teachers.
8. Birthday Party Packages: Special birthday party packages (Kinderfeestje) for children aged 6+ with age-appropriate courses. Includes treasure chest challenge, free birthday child return ticket (€20 value), and optional catering add-ons (poffertjes, appeltaart, ice cream).
9. Archery Tag: Archery Tag activity available for groups of 15+ in Almere and Rotterdam. Sold as part of group/custom quote packages. Includes various game modes (Target Practice, Free For All) with soft-tip arrows and face protection.
10. SROI / Social Impact Partnerships: Companies that have worked with government can fulfill their Social Return on Investment (SROI) obligations by booking corporate events or donating to Fun Forest. This provides B2B revenue with a social impact angle, enabling companies to meet regulatory requirements.
11. Watersport Rentals: Watersport activities (SUP, kayaking, canoeing) available at the Rotterdam location on Kralingse Plas lake. Rentals include equipment. Currently temporarily closed due to swimming advisory. Swimming diploma required.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Fun Forest operates outdoor climbing forest parks at four locations in the Netherlands (Apeldoorn, Amsterdam, Rotterdam, Almere), offering self-belayed rope courses, zip lines, bungee jumps, and archery tag for families, schools, and corporate groups. The company also runs watersports in Rotterdam, kids' birthday party packages, team-building expeditions, group hospitality (horeca), and a separate Explorer parcours launched in 2025.

Product overview

Fun Forest operates as an outdoor adventure company offering climbing forest experiences across four locations in the Netherlands (Almere, Amsterdam, Rotterdam, and Venlo). The core product is the Klimbos (climbing forest) with rope courses at varying heights up to 18 meters, featuring zip lines, bungee jumps, and free-fall elements. The offering is organized as a platform with add-on modules including children's birthday parties (Kinderfeestje), water sports in Rotterdam (Watersport), team building activities (Expeditie Fun Forest), Archery Tag, and hospitality arrangements (Groepsarrangementen). Supplementary products include gift vouchers (Cadeaubon), season passes (Seizoenskaart), and the social impact program (Impact Klimkaartje). Special themed events like Midzomernachtklimmen and Nachtklimmen provide seasonal extensions to the core climbing experience. The Explorer Parcours represents a specialized beginner track for toddlers from age 3, available at Amsterdam and Rotterdam locations.

Differentiator

Problem solved

Functional benefit

Brands

• Fun Forest Foundation: Social enterprise foundation established to develop the social mission of providing learning and work opportunities for young people with a distance to the labor market.

Products and services

• Klimbos (Climbing Forest) Outdoor self-belayed rope course with obstacles and zip lines at heights up to 18m, offered in Explorer, Junior, Family, and Extreme parcours for ages 4 and up. Available to families, schools, and corporate groups across Apeldoorn, Amsterdam, Rotterdam, and Almere.
• Kinderfeestje (Birthday Party) All-in children's birthday party package combining a climbing session with reserved seating, party host, food, and drinks for a group of children. Sold to parents organizing kids' parties.
• Watersport Rotterdam Water-based adventure activities offered at the Rotterdam location as a complement to the climbing forest, for families, schools, and group bookings.
• Expeditie Fun Forest Group expedition-style team-building experience built around the climbing parcours, designed for corporate outings and larger groups.
• Archery Tag Tag-based archery game activity for groups, typically sold as part of corporate and group arrangements at the parks.
• Groepsarrangementen / Horeca (Group hospitality) On-site catering and hospitality arrangements for groups and corporate events, combinable with climbing and other activities.
• Cadeaubon (Gift Voucher) Prepaid gift voucher that can be redeemed for climbing tickets and packages across all four Fun Forest locations, available via the company website and partner retailers.
• Seizoenskaart (Season Pass) Annual season pass subscription that grants multiple visits to Fun Forest climbing parks within the season.
• Impact Klimkaartje (Impact Climber Ticket)

Quantifiable outcome

• More than 150,000 visitors welcomed annually across all parks
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature4 records

Partnerships

One partnership is on record.

• Fun Forest FoundationcoreOthers · 1 January 2016The Fun Forest Foundation was established in 2016 to develop and manage the company's social mission. It provides learning and work placements for young people with a distance to the labor market, offers free climbing tickets to disadvantaged children, and manages the Impact Klimkaartje donation program. This is the core social enterprise structure of the business.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Zip World: Zip World operates a portfolio of zipline and adventure parks across the UK and is known for the world's fastest zipline. Its combination of ziplines, rope courses, and adventure experiences directly parallels Fun Forest's aerial adventure offering.
• TreeTop Trekking: TreeTop Trekking operates aerial adventure parks (rope courses, ziplines, treewalk) at multiple sites, primarily in Canada. It mirrors Fun Forest's family-focused aerial adventure positioning and is comparable in product, scale, and target customer.
• Forest Adventure: Forest Adventure runs forest-based aerial adventure courses in the UK. It shares Fun Forest's rope course and zipline product mix and operates a similar single-country, multi-site leisure operator model.
• Go Ape: Go Ape is the UK's leading forest adventure operator running more than 30 aerial rope course, zipline, and Segway sites nationwide. It is the closest direct comparison to Fun Forest in terms of product (aerial adventure courses with ziplines) and multi-location leisure operator model.

Regional players

• Waldkletterpark (various operators in Germany): Multiple Waldkletterpark / Kletterwald operators run rope course parks across Germany. They offer a directly comparable aerial adventure product to Fun Forest but operate in a different national market, making them regional peers.
• Eifelpark: Eifelpark is a German adventure and wildlife park offering rope courses, ziplines, and family attractions. Its aerial adventure components and family market overlap with Fun Forest's, although it is based in a different country.

Broad incumbents

• Walibi Holland: Walibi Holland is a major Dutch amusement/theme park. While it competes with Fun Forest for Dutch family leisure spend, its product (rides, themed attractions) is broader and less specialized than Fun Forest's aerial adventure niche.
• Duinrell: Duinrell is a Dutch amusement park and resort (including the Tikibad water park). It competes for family day-trip spend alongside Fun Forest but offers a broader leisure/resort proposition rather than specialized aerial adventure.
• Center Parcs Netherlands: Center Parcs operates family-focused holiday parks in the Netherlands with extensive on-site activities. It overlaps with Fun Forest on family and group leisure occasions but is a lodging-led operator rather than a single-activity specialist.

Others

• Social Deal: Social Deal is a Dutch group-buying and voucher platform that distributes discounted Fun Forest tickets. It is an ecosystem partner (distribution channel) rather than a competitor, illustrating the voucher-based demand channel Fun Forest leverages.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/funforestnl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fun Forest