Zhejiang Qianjiang Motorcycle

What Zhejiang Qianjiang Motorcycle does

Zhejiang Qianjiang Motorcycle Co., Ltd. is a Chinese public motorcycle manufacturer founded in 1985, headquartered in Wenling, Zhejiang, and listed on the Shenzhen Stock Exchange under ticker SZSE:000913. Operating under the QJMOTOR brand, the company designs, manufactures, and distributes motorcycles across multiple displacement categories (0cc, 300cc, 500cc, 700cc, and >700cc), alongside a line of genuine accessories — most notably the proprietary QJMOTOR Shell full synthetic oil with an anti-counterfeiting verification system — and a national after-sales service operation. Core vehicle technology centers on internal combustion engines with ECU electronic control units, fuel injection systems, and ABS braking; the company employs 5,001–10,000 people and is positioning the brand as a 'Chinese Trend Motorcycle Powerhouse' (国潮机车实力派).

The company's revenue model is built on three streams: hardware sales of motorcycles across the displacement portfolio, hardware sales of accessories and genuine parts, and professional services delivered through the '万里比邻无忧行' (Ten Thousand Miles of Carefree Travel) nationwide joint warranty and authorized maintenance network. Go-to-market combines an authorized dealer footprint spanning all Chinese provinces with official e-commerce storefronts on Douyin, Tmall, and JD.com (the only authorized online channels for complete vehicles) and a dedicated QJMOTOR mobile app. The primary customer base consists of individual Chinese riders using motorcycles for touring, commuting, sports riding, and general transportation, with a secondary focus on second-hand motorcycle buyers who are explicitly kept inside the warranty ecosystem. Geographic footprint is domestic China only, and pricing is not publicly disclosed — customers are routed to authorized dealers. The company's stated brand DNA emphasizes 'steadfastness, breakthrough, confidence, and passion,' and it frames its mission around 'intelligent and humanized products' that upgrade the riding experience, though no substantive AI/ML capability is documented in the source material.

Name

Zhejiang Qianjiang Motorcycle

Legal name

Zhejiang Qianjiang Motorcycle Co., Ltd. Sales Branch (浙江钱江摩托股份有限公司销售分公司)

Website

https://qjmotor.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Zhejiang Qianjiang Motorcycle manufactures and sells QJMOTOR-branded motorcycles (0cc to >700cc), genuine accessories, and aftermarket services in China via authorized dealers and Douyin, Tmall, and JD.com storefronts, serving individual riders for touring, commuting, and recreation.

Ownership category

akta.pro rank

Product category

Motorcycle Manufacturing

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Motorcycle Manufacturing (ICE) (IMACAEAA)

akta.pro secondary industries

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK), Scooter & Moped Manufacturing (ICE) (IMACAEAC)

Keywords

• Motorcycle manufacturing
• Motorcycle sales
• Motorcycle parts
• After-sales service
• Two-wheeler vehicles

Headquarters

HQ city

Wenling

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Motorcycle Sales: Sale of motorcycles across displacement categories from 0cc to over 700cc, including 300cc, 500cc, and 700cc product lines
2. Accessories and Parts: Sale of quality accessories and genuine replacement parts through official channels
3. Aftermarket Services: Warranty services, maintenance, and genuine parts replacement through nationwide service network

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Zhejiang Qianjiang Motorcycle (QJMOTOR) manufactures and sells motorcycles across multiple displacement categories ranging from 0cc to over 700cc, including 300cc, 500cc, and 700cc product lines. The company supports its vehicle sales with a comprehensive after-sales ecosystem including the "万里比邻无忧行" (Ten Thousand Miles of Carefree Travel) nationwide joint warranty program, genuine replacement parts, and proprietary QJMOTOR Shell full synthetic engine oil.

Product overview

Zhejiang Qianjiang Motorcycle operates QJMOTOR as a comprehensive motorcycle brand offering a complete product portfolio spanning multiple displacement categories (300cc, 500cc, 700cc, and above 700cc). The core product offering consists of motorcycles with intelligent and humanized design. Supporting the vehicle sales is a full ecosystem of services including the 千里比邻无忧行 national joint warranty program, after-sales service network, maintenance support, and genuine accessory products including QJMOTOR Shell full synthetic oil with anti-counterfeiting verification. The brand is positioned as 国潮机车实力派 (Chinese trendy motorcycle powerhouse) with core DNA values of 坚定 (steadfastness), 突破 (breakthrough), 自信 (confidence), and 激情 (passion).

Differentiator

Problem solved

Functional benefit

Products and services

• QJMOTOR Motorcycle Portfolio Complete lineup of motorcycles across multiple displacement categories (300cc, 500cc, 700cc, and above 700cc) with internal combustion engines featuring ECU electronic control units, injection systems, and ABS braking systems, sold to individual consumers for touring, commuting, and sports riding.
• QJMOTOR Accessories Series Genuine accessories and replacement parts for QJMOTOR motorcycles, including the proprietary QJMOTOR Shell full synthetic engine oil with an authenticity verification system, sold through official e-commerce channels and the QJMOTOR APP.
• QJMOTOR After-Sales Service Comprehensive after-sales support service including warranty repairs, maintenance knowledge, technical guidance, and service network lookup across authorized service stations nationwide, with a 24-hour emergency hotline and factory-trained technicians following standardized SOPs.
• 万里比邻无忧行 National Joint Warranty Program National joint warranty program that enables QJMOTOR customers—including cross-region motorcycle travelers, users who relocate for work, and second-hand vehicle buyers—to access warranty repairs and maintenance at any authorized service outlet across China.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Douyin QJMOTOR Official Flagship StorecoreChannel Partner/ Reseller/ DistributorOfficial authorized channel partner for online motorcycle sales on Douyin (TikTok China) platform. This is one of the only authorized online platforms for complete vehicle sales alongside Tmall and JD.com.
• Tmall QJMOTORcoreChannel Partner/ Reseller/ DistributorOfficial authorized channel partner for online motorcycle sales on Alibaba Tmall platform. One of the three authorized online channels for complete vehicle sales.
• JD.com QJMOTOR Flagship StorecoreChannel Partner/ Reseller/ DistributorOfficial authorized flagship store for online motorcycle sales on JD.com. One of the three authorized online platforms for complete vehicle sales as stated in the company's official notice.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Yamaha Motor: Yamaha is a global motorcycle OEM with multi-displacement lineups and premium brand positioning, directly comparable to QJMOTOR's mid- and high-displacement 300cc-700cc+ portfolio.
• Hero MotoCorp: Hero MotoCorp is one of the world's largest motorcycle manufacturers with a vast dealer-service network, comparable to QJMOTOR's nationwide warranty and parts infrastructure model.
• TVS Motor Company: TVS Motor is an Indian two-wheeler OEM with a broad ICE portfolio and growing premium/sports segments, comparable in scale and product breadth to QJMOTOR's multi-displacement strategy.
• Harley-Davidson: Harley-Davidson is a global premium motorcycle brand with a strong touring/lifestyle positioning and authorized dealer-service network, comparable to QJMOTOR's higher-displacement 700cc+ and touring-oriented offerings.
• Honda Motorcycle & Scooter India (HMSI): Honda's motorcycle subsidiary operates a global ICE two-wheeler business with broad displacement coverage and a strong dealer-and-service model similar to QJMOTOR's, representing a benchmark for scale and aftermarket monetization.
• Bajaj Auto: Bajaj Auto is a major emerging-market motorcycle manufacturer with diversified ICE and export-led business, providing a relevant scale and distribution benchmark for a domestic Chinese player like QJMOTOR.

Emerging players

• Niu Technologies: Niu is a Chinese electric two-wheeler maker with a strong DTC and smart-vehicle narrative; it represents the EV-native threat to QJMOTOR's ICE-centric portfolio and a comparable Chinese two-wheeler brand.

Direct peers

• CFMOTO (Zhejiang CFMOTO Power): CFMOTO is a Zhejiang-based motorcycle and powersports manufacturer with comparable displacement lineup and a strong domestic dealer footprint, directly competing with QJMOTOR in 300cc-700cc and above segments.
• Lifan Technology: Lifan is a historic Chinese motorcycle and engine manufacturer with overlapping ICE product ranges and dealer channels, serving as a long-standing domestic peer in the same volume segments as QJMOTOR.
• Loncin Motor: Loncin Motor is a major Chinese motorcycle and engine manufacturer producing ICE two-wheelers across multiple displacement categories, making it a direct domestic competitor to QJMOTOR in both commuter and mid-displacement segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zhejiang Qianjiang Motorcycle