Sales and Marketing Executives of Greater Baton Rouge

Professional Association Servicessmegbr.org

Sales and Marketing Executives of Greater Baton Rouge (SME-GBR) is a non-profit professional membership association, founded in 1982, that serves sales and marketing executives in the Baton Rouge, Louisiana region via annual dues, networking luncheons, and an annual Excellence in Sales & Marketing Awards program.

Company typePrivate
Founded1982
HeadquartersBaton Rouge, United States
Headcount1–10
GTM typeB2B
OfferingServices

What Sales and Marketing Executives of Greater Baton Rouge does

Sales and Marketing Executives of Greater Baton Rouge (SME-GBR) is a non-profit professional membership association founded in 1982 in Baton Rouge, Louisiana, serving sales and marketing executives and managers in the Greater Baton Rouge metropolitan area. The organization operates as a curated member community with an application-based onboarding process reviewed by the Board of Directors, and offers its members regular email updates, networking and educational programming, and a portfolio of in-person events.

SME-GBR's core offerings comprise a recurring annual membership product, monthly in-person member luncheons (held at venues such as Jubans Restaurant), the annual Excellence in Sales & Marketing Awards Program (operated continuously since 1984 and including the named Nell Mitchell Doughty Lifetime Achievement Award), and a job board connecting employers with sales and marketing job seekers. The technology footprint is intentionally minimal and non-differentiated: a WordPress-based website (smegbr.org) maintained by Gold Sponsor ToraPath Digital Marketing, Constant Contact for email marketing and event RSVP, and a presence on Facebook, LinkedIn, and YouTube. No AI/ML, no proprietary platforms, and no APIs are present in the offering.

The business model is community-led and subscription-based. Members pay annual dues (pricing not publicly disclosed; payment options include credit card from invoice or mailed check), and the program is augmented by a tiered sponsorship structure: three Premier Sponsors (Gerry Lane Enterprises, Business Report, iHeartMedia Baton Rouge) and five Gold Sponsors (Louisiana Lottery, ToraPath Digital Marketing, Astrem, Campus Federal Credit Union, Billy Heroman's). The organization is governed by a member-elected Board of Directors (Lisa O'Deay, President for 2025-26; Kirsten Hogan, President Elect) with Nancy Carter serving as Executive Director, and operates with 1-10 employees out of a single Baton Rouge-based operation serving the regional market only. No funding rounds, acquisitions, patents, or geographic expansion are indicated.

Sales and Marketing Executives of Greater Baton Rouge firmographics

Firmographics

Name: Sales and Marketing Executives of Greater Baton Rouge
Legal name: Sales & Marketing Executives of Greater Baton Rouge
Website: https://smegbr.org
Company type: Private
Founded year: 1982
Operating status: Operating
Headcount range: 1–10 employees
Short description: Sales and Marketing Executives of Greater Baton Rouge (SME-GBR) is a non-profit professional membership association, founded in 1982, that serves sales and marketing executives in the Baton Rouge, Louisiana region via annual dues, networking luncheons, and an annual Excellence in Sales & Marketing Awards program.
Ownership category
akta.pro rank

Where Sales and Marketing Executives of Greater Baton Rouge is headquartered

Location

Headquarters

HQ city: Baton Rouge
HQ country: United States
HQ region: North America

Offices3 records

Markets served

Sales and Marketing Executives of Greater Baton Rouge business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

Membership Dues: Annual membership dues paid by sales and marketing executives in the Greater Baton Rouge area. Members receive regular email updates, event invitations, and access to networking and educational programs.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Annual Membership

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Sales and Marketing Executives of Greater Baton Rouge product offering

Product offering

Core offering

SME-GBR operates a regional nonprofit professional membership association for sales and marketing executives in the Greater Baton Rouge area. Its core offering is paid annual membership that grants access to in-person networking luncheons, educational speaker programming, peer community events, the Excellence in Sales & Marketing Awards, and an association job board. The organization is governed by a member-elected Board of Directors and partners with local corporate sponsors and media outlets to deliver its programming.

Product overview

Sales and Marketing Executives of Greater Baton Rouge (SME-GBR) is a professional membership organization that has served the Greater Baton Rouge area since 1982. The organization offers a unified portfolio of membership services centered on networking events, educational programming, and recognition awards. The core offerings include the SME-GBR Membership program, regular member luncheons featuring speaker presentations, the Excellence in Sales & Marketing Awards Program, and a job board connecting employers with sales and marketing professionals. All events and programs are managed through their website platform.

Differentiator

Problem solved

Functional benefit

Products and services

SME-GBR Annual Membership Paid annual membership for sales and marketing executives in the Greater Baton Rouge area, providing access to networking events, educational programming, and member communications. Members pay annual dues either by credit card from invoice or by mailed check.
Member Luncheons and Networking Events Regular in-person luncheons featuring guest speakers, panel discussions, and networking opportunities for SME-GBR members, hosted at local Baton Rouge venues.
Excellence in Sales & Marketing Awards Program Annual awards program recognizing outstanding sales and marketing professionals in the Greater Baton Rouge community, including Excellence Awards and the Nell Mitchell Doughty Lifetime Achievement Award.
Job Board Community job board connecting sales and marketing job seekers with employers in the Greater Baton Rouge area; allows employers to post positions and job seekers to submit applications.
Excellence in Sales & Marketing Awards Luncheon Annual flagship event featuring a cocktail reception and awards presentation to honor excellence in sales and marketing professionals, hosted at the Renaissance Hotel in Baton Rouge.

Companies that use Sales and Marketing Executives of Greater Baton Rouge

Customer profile

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Sales and Marketing Executives of Greater Baton Rouge technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Sales and Marketing Executives of Greater Baton Rouge partnerships and signals

Strategic signal

Partnerships

Nine partnerships are on record, tiered premier sponsor, gold sponsor and venue sponsor.

Gerry Lane Enterprisespremier sponsorGTM or Marketing PartnerPremier sponsor of SME-GBR events and programs. Gerry Lane Enterprises is a local automotive dealership group whose leadership participates in association events.
Business Reportpremier sponsorGTM or Marketing PartnerPremier sponsor providing local business media coverage and visibility for the association's events and awards programs.
iHeartMedia Baton Rougepremier sponsorGTM or Marketing PartnerPremier sponsor providing radio and media marketing support for association events and programs.
Louisiana Lotterygold sponsorGTM or Marketing PartnerGold sponsor supporting association events and programs.
ToraPath Digital Marketinggold sponsorTechnology or IntegrationGold sponsor providing digital marketing services. Powers the association's website as noted in footer.
Astremgold sponsorGTM or Marketing PartnerGold sponsor supporting association events and programs.
Campus Federal Credit Uniongold sponsorGTM or Marketing PartnerGold sponsor supporting association events and programs.
Billy Heroman'sgold sponsorGTM or Marketing PartnerGold sponsor supporting association events and programs.
Renaissance Hotelvenue sponsorOthersVenue sponsor for the Excellence in Sales & Marketing Awards Luncheon, hosting the annual awards event at their conference center.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Sales and Marketing Executives of Greater Baton Rouge competitors and assessment

Company assessment

Regional players

East Baton Rouge Chamber of Commerce: Local business membership organization serving the Baton Rouge metropolitan area with networking events, awards, and advocacy. Comparable regional business-community association with overlapping audience of Baton Rouge executives and similar luncheon/awards programming.
AMA New Orleans Chapter: Local chapter of the American Marketing Association serving marketing professionals in the New Orleans metro. Comparable as a Louisiana-based professional marketing association with similar luncheon and membership programming, but in a different regional market.

Direct peers

Public Relations Society of America (PRSA): Professional society for communications, public relations, and marketing communications professionals with local chapters, events, and awards programs. Closely parallels SME-GBR's structure of local chapters hosting luncheons, awards, and member benefits.
Sales Management Association: Professional association dedicated to sales leadership and management excellence, offering membership, research, and educational programming. Directly comparable to SME-GBR's focus on sales and marketing executives with similar membership and content offerings.

Broad incumbents

American Marketing Association (AMA): National professional association serving marketing professionals across the U.S. with local chapters, events, and educational programs. Comparable to SME-GBR in mission and member services model, though operates at much larger national scale rather than regional.
American Association of Advertising Agencies (4A's): National trade association representing the advertising agency industry, with member services, events, and awards. Comparable professional-association model with similar governance and sponsorship dynamics, but agency-focused at national scale.
Association of National Advertisers (ANA): Industry association for brand marketers and advertisers offering membership, events, and professional development. Comparable to SME-GBR as a membership-based professional association serving marketing executives, though at a national advertiser-focused scope.

Emerging players

Business Network International (BNI): Global networking organization operating through local chapters with structured referral-based networking meetings. Comparable in offering organized in-person networking for business professionals, though operates as a for-profit membership model rather than nonprofit association.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Sales and Marketing Executives of Greater Baton Rouge financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Sales and Marketing Executives of Greater Baton Rouge leadership team

Management profile

Number of profiles

Profiles5 records

Sales and Marketing Executives of Greater Baton Rouge funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Sales and Marketing Executives of Greater Baton Rouge M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sales and Marketing Executives of Greater Baton Rouge

What does Sales and Marketing Executives of Greater Baton Rouge do?

Is Sales and Marketing Executives of Greater Baton Rouge a public or private company?

Sales and Marketing Executives of Greater Baton Rouge is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Sales and Marketing Executives of Greater Baton Rouge founded?

Sales and Marketing Executives of Greater Baton Rouge was founded in 1982. It employs 1 to 10 people.

Where is Sales and Marketing Executives of Greater Baton Rouge based?

Sales and Marketing Executives of Greater Baton Rouge is headquartered in Baton Rouge, United States, in the North America region.

How does Sales and Marketing Executives of Greater Baton Rouge make money?

One revenue line is on record: membership Dues.

Who are Sales and Marketing Executives of Greater Baton Rouge's main competitors?

Regional players on record are East Baton Rouge Chamber of Commerce and AMA New Orleans Chapter. Direct peers are Public Relations Society of America (PRSA) and Sales Management Association. Broad incumbents are American Marketing Association (AMA), American Association of Advertising Agencies (4A's) and Association of National Advertisers (ANA). Business Network International (BNI) is listed as an emerging player.

Does Sales and Marketing Executives of Greater Baton Rouge have an API?

No public API is recorded for Sales and Marketing Executives of Greater Baton Rouge.