Louisiana Lottery Corporation

What Louisiana Lottery Corporation does

The Louisiana Lottery Corporation is a state-owned public corporation established by constitutional amendment in 1990 and operational since 1991, headquartered in Baton Rouge, Louisiana, with a workforce of 76 employees and six regional offices across the state. It operates under a state-granted monopoly to deliver lottery products within Louisiana and is constitutionally mandated to transfer at least 25% of revenue to the state treasury for K-12 public education through the Minimum Foundation Program. Its product portfolio spans multistate draw games (Powerball since 1995, Mega Millions since 2011), in-state draw games (Lotto, Easy 5, Pick 3, Pick 4, Pick 5), instant scratch-off tickets ($1–$30 price points), and Fast Play instant-win terminal games ($1–$10). Underlying technology consists of automated drawing machines with dual-key/password security, terminal-based ticket generation and validation, WinStation self-serve machines at select retailers, and a mobile app that supports ticket scanning, digital playslip creation, and GPS-enabled retailer lookup; no internet ticket sales are permitted by state law.

The corporation sells exclusively through a network of over 2,900 licensed retailers — convenience stores, grocery stores, drug stores, liquor stores, bars, and restaurants — earning commission-based compensation on ticket sales and prize cashing, with cumulative retailer compensation exceeding $777 million since inception. Revenue mechanics are fixed by statute: ticket prices are uniform across the state, prize expenses absorb the majority of sales, retailers receive a fixed share, and the residual flows to the state treasury. FY2023 sales reached a record $653 million with over $212 million contributed to public education; FY2025 allocations indicate continued mid-hundreds-of-millions revenue scale. Beyond ticket sales, the company runs Club Lotteaux (a free players club), second-chance promotions, and community sponsorships, and has received 25 consecutive years of the GFOA Certificate of Achievement for Excellence in Financial Reporting. Customers are individual adult Louisiana residents (entertainment purchasers) and licensed retail partners (distribution channel), with no individual or institutional concentration risk.

Name

Louisiana Lottery Corporation

Legal name

Louisiana Lottery Corporation

Website

https://louisianalottery.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

The Louisiana Lottery Corporation is a state-owned monopoly that operates Louisiana's lottery, selling draw games (Powerball, Mega Millions, Lotto, Easy 5, Pick 3/4/5), scratch-offs, and Fast Play games through 2,900+ licensed retailers, transferring a mandated minimum of 25% of revenue to the state treasury for K-12 education.

Ownership category

akta.pro rank

Product category

State Lottery

NAICS

Gambling Industries (7132)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Lottery Operators (Government & Private Licensed) (MPAEAFAA)

akta.pro secondary industries

Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE), Lottery Ticket & Instant Games (Scratch-Off) Publishing/Printing (MPAEAFAC), Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)

Keywords

• State lottery operations
• Draw games
• Instant scratch tickets
• Multistate jackpot games
• Lottery retail network

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure, Others

Revenue model

1. Scratch-Off Ticket Sales: Instant-win scratch-off lottery tickets sold at licensed retailers. Price points range from $1 to $10. More than half of total lottery sales are reserved for prize expenses.
2. Draw Game Sales: Draw-style games including Powerball, Mega Millions, Lotto, Easy 5, Pick 3, Pick 4, and Pick 5. Players purchase tickets for scheduled drawings with jackpot prizes. Louisiana transfers 25% of all draw game revenue to the state treasury.
3. Fast Play Instant Games: Instant-win games that print directly from retailer terminals, playable immediately without waiting for a drawing. Price points range from $1 to $10.
4. Retailer Commissions and Incentives: Over 2,900 licensed retailers earn compensation through commissions on ticket sales, incentives for cashing winning tickets, and bonuses for selling jackpot or million-dollar winning tickets. Total retailer compensation amounts to over $777 million since inception.

Pricing tiers

Distribution channels5 records

Marketing channels12 records

Core offering

The Louisiana Lottery Corporation operates state-sanctioned lottery games in Louisiana, selling multistate jackpot draw games (Powerball, Mega Millions), state-specific draw games (Lotto, Easy 5, Pick 3, Pick 4, Pick 5), instant-win Scratch-Off tickets ($1 to $10), and terminal-printed Fast Play games through a network of over 2,900 licensed retailers. Players purchase tickets at retailers or WinStations, with mobile app support for playslip creation and ticket scanning. The Lottery transfers at least 25% of revenue to the state treasury for K-12 public education, with prize payouts accounting for the majority of ticket sales.

Product overview

The Louisiana Lottery Corporation offers a portfolio of lottery products consisting of draw games (Powerball, Mega Millions, Lotto, Easy 5, Pick 3, Pick 4, Pick 5), instant-win games (Scratch-Offs and Fast Play), and player engagement tools (Club Lotteaux players club, Official Mobile App, WinStations self-serve machines, Playslip Creator). Draw games are state-specific or multistate jackpot games with scheduled drawings, while instant-win games provide immediate prize results printed from retailer terminals. The ecosystem is anchored by the draw game portfolio, supported by Scratch-Offs as the instant game offering, with digital tools (mobile app, Club Lotteaux, WinStations) enhancing player accessibility and engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Club Lotteaux: The Louisiana Lottery's free online players club offering the latest updates on new games and promotions, plus winning numbers delivered to email inbox after each nightly drawing. Members are eligible to participate in opinion surveys about games for the chance to win merchandise.

Products and services

• Powerball

Quantifiable outcome

• $653 million in revenue and over $212 million contributed to K-12 public education in fiscal year 2023
• +4 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Mega Millions ConsortiumcoreStrategic or Co-development Partner · 6 November 201147 state lotteries participate in Mega Millions including Louisiana (joined November 6, 2011). Louisiana responsible for approximately 3% of total Mega Millions sales and prize pool funding. $1 per play with starting jackpots of $12 million.
• New Orleans SaintsminorGTM or Marketing Partner · 1 January 2009Annual partnership creating team-themed scratch-off games, providing promotional value and fan engagement.
• Multi-State Lottery Association (MUSL)coreStrategic or Co-development Partner · 2 March 1995MUSL oversees Powerball multi-state lottery game. Louisiana joined as the 19th state lottery member in March 1995. Louisiana contributes approximately 3% of total Powerball sales and prize pool funding. All Louisiana Powerball sales generate 25% transfer to state treasury regardless of where jackpots are won.
• Louisiana Public Broadcasting (WLPB)coreTechnology or IntegrationSatellite relay of official winning numbers to all Official Lottery Draw Show TV stations across Louisiana following nightly drawings. Drawings transmitted at approximately 9:59 PM CST.
• Louisiana Association on Compulsive GamblingminorStrategic or Co-development PartnerProblem gambling hotline (1-877-770-7867) included on all tickets, advertising, and sales materials. $500,000 of annual lottery proceeds earmarked for problem gambling programs as outlined in Lottery statute.
• Louisiana Oil Marketers and Convenience Store AssociationminorStrategic or Co-development PartnerSubmits list of five candidates from which one at-large board member is appointed to the Louisiana Lottery's nine-member governing board.

Scale indicators18 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pennsylvania Lottery: Pennsylvania operates a state lottery with a similar product portfolio plus an iLottery digital channel. Direct peer because both are state-run lotteries of comparable scale with overlapping draw-game portfolios; Pennsylvania provides a benchmark for what iLottery legalization could mean for Louisiana.
• Georgia Lottery Corporation: Georgia Lottery Corporation operates as a state-owned corporation (similar structure to Louisiana) running Powerball, Mega Millions, state draw games, scratch-offs, and digital tools with proceeds funding the HOPE Scholarship. Direct peer because of parallel corporate structure, beneficiary mandate tied to education, and overlapping product portfolio.
• Florida Lottery: Florida Lottery is a direct state-lottery peer running the same multistate game portfolio (Powerball, Mega Millions) plus state draw games, scratch-offs, and self-service retail. Direct comparable because both are large southern US state lotteries operating under similar constitutional structures that dedicate proceeds to public education.
• Texas Lottery Commission: Texas operates a similarly structured state lottery in the southern US with a comparable portfolio of draw games (Powerball, Mega Millions, state Lotto, Pick games) and scratch-offs. Direct peer because both are state-run lotteries of similar mid-to-large size serving contiguous Sun Belt populations with overlapping product offerings and beneficiary mandates.
• California State Lottery: California State Lottery operates multistate games (Powerball, Mega Millions), proprietary draw games, and a deep scratch-off portfolio with K-12 education beneficiary contributions. Direct peer because of identical beneficiary mandate and large-scratch-off-and-draw-game portfolio overlap with Louisiana.
• Michigan Lottery: Michigan Lottery is a state lottery with a leading iLottery platform, multistate game participation, and K-12 beneficiary contributions. Direct peer because both are state-run lotteries dedicating proceeds to education with overlapping draw-game and scratch-off portfolios; Michigan's iLottery experience provides a benchmark for Louisiana's digital growth potential.
• Ohio Lottery Commission: Ohio Lottery operates draw games, scratch-offs, and an established iLottery digital channel, with K-12 education beneficiary contributions. Direct peer because of similar mid-tier size, education-funding mandate, and overlapping product portfolio that includes both multistate and proprietary games.
• New York State Lottery: New York State Lottery is the largest US state lottery running Powerball, Mega Millions, proprietary draw games, scratch-offs, and digital tools with K-12 education beneficiary mandate. Direct peer because of identical beneficiary structure and overlapping multistate game participation, though at materially larger scale.

Broad incumbents

• International Game Technology (IGT): IGT is a broad incumbent in the lottery ecosystem providing lottery technology, systems, instant game manufacturing, and private management services to US state lotteries including Illinois and Indiana. Comparable as a downstream technology and operating partner for state lottery infrastructure rather than a direct retail competitor.
• Scientific Games: Scientific Games is a broad incumbent providing instant game printing, lottery systems, and digital engagement technology to most US state lotteries. Comparable as an upstream supplier and systems provider supporting lottery infrastructure including Louisiana's scratch-off and digital products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LALottery
• YouTubeyoutube.com/PlayLouisianaLottery
• Facebookfacebook.com/louisianalottery
• Instagraminstagram.com/lalottery
• LinkedInlinkedin.com/company/louisiana-lottery-corporation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Louisiana Lottery Corporation