Billy Heroman's

What Billy Heroman's does

Billy Heroman's is a multigenerational, family-owned florist founded in 1955 in Baton Rouge, Louisiana, operating four retail storefronts (Harrell's Ferry, Perkins South, Perkins Garden, and the original Perkins Road location) with a 101-250 employee headcount. The company self-describes as the largest florist in Louisiana and one of the biggest in the South, serving individual consumers for personal occasions (birthdays, anniversaries, Valentine's Day, Mother's Day, sympathy), weddings and events through a dedicated Billy Heroman's Weddings sub-brand, local businesses via plantscaping and corporate floral services, and downstream delivery recipients across five named hospitals and 14+ funeral homes in the Baton Rouge MSA.

The core product is handcrafted floral arrangements sold through multi-tier pricing (Standard through Stunning, ranging roughly $10.95 to $200+ for everyday arrangements and up to $475 for casket covers), supplemented by potted plants, gift baskets, sympathy and funeral florals, and seasonal collections including an LSU-themed "Geaux Tigers" sub-line. The technology layer is a FlowerManager e-commerce platform (powered by Gravity Free) that supports ZIP-code availability checking, online ordering, in-store pickup, account management, subscriptions, and reminder services. A nationwide delivery capability is delivered through a partner florist network, while the local Baton Rouge zone is served by an in-house same-day delivery fleet. Recurring revenue comes from "Flowers for a Year" and monthly rose subscription programs, and customer retention is supported by a points-based Lucky Stems® rewards program and a Reminder Rewards feature.

The business model is primarily direct-to-consumer retail with one-time purchase economics, layered with a modest subscription revenue stream, transaction-fee delivery charges, and professional-service billing for weddings and corporate accounts. Distribution is multi-channel — four physical stores, owned e-commerce site, phone orders, in-house local delivery, in-store pickup, and third-party florist partner network — and marketing is concentrated in organic social (Facebook, Instagram, Pinterest, YouTube, Twitter), email newsletters, and an extensive occasion-guide content library. The 2017 acquisition of Coles' Floral Design is the only disclosed inorganic move, and the company remains privately held with no outside capital or institutional ownership.

Name

Billy Heroman's

Legal name

Billy Heroman's Florist

Website

https://billyheromans.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

101–250 employees

Short description

Billy Heroman's is a family-owned florist founded in 1955 in Baton Rouge, Louisiana, operating four retail storefronts and a same-day delivery service. It serves individual consumers, weddings, corporate accounts, and downstream recipients across local hospitals and funeral homes.

Ownership category

akta.pro rank

Product category

Retail Florist

NAICS

Florists (4593), Gift, Novelty, and Souvenir Retailers (45942), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro industry

PRIMARYCRAFABAN

Flowers, Gifts & Specialty Occasion Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Vertical/Specialist Marketplaces

SECONDARYHSACAOAJ

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages)

Home & Personal Services/Event & Personal Concierge Services/Event Decor, Floral & Styling Services

Keywords

• Floral arrangements
• Flower delivery
• Wedding floral design
• Sympathy flowers
• Local florist services

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Floral Arrangements and Cut Flowers: One-time purchase of floral arrangements, bouquets, and individual stems including roses, tulips, lilies, gerbera daisies, and seasonal specialty arrangements.
2. Plants and Green Plants: Sale of potted plants including tropical plants, Chinese evergreen, orchids, and seasonal plants.
3. Gift Baskets: Pre-assembled gift baskets containing cookies, candy, chips, and other treats.
4. Flower and Plant Subscriptions: Recurring delivery programs including 'Flowers for a Year' subscription and rose subscription services offering monthly deliveries.
5. Delivery Services: Same-day and scheduled delivery to residences, hospitals, and funeral homes in the Baton Rouge area and beyond.
6. Weddings and Events: Specialized wedding floral design services through dedicated wedding website, including bridal bouquets, ceremony decor, and reception arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Billy Heroman's is a family-owned florist that designs, sells, and delivers handcrafted floral arrangements, potted plants, and gift baskets through four Baton Rouge retail stores, an e-commerce site, and same-day local delivery. The portfolio spans everyday and seasonal occasions (birthdays, anniversaries, holidays), sympathy and funeral florals, wedding and event design, and recurring flower/plant subscriptions, with nationwide delivery fulfilled through partner florists.

Product overview

Billy Heroman's is a traditional florist offering a comprehensive portfolio of floral products and services centered around handcrafted flower arrangements. The core offering consists of floral arrangements for occasions (birthdays, anniversaries, sympathy, holidays), complemented by the Signature Collection of premium designs, rose specials, plants, and gift baskets. Additional services include flower and plant subscriptions for recurring deliveries, wedding and event floral design, business plantscaping services, and same-day delivery across the Baton Rouge area. The company also operates special programs including reward points, reminder services, and charitable giving initiatives. The product architecture is a unified platform model where the primary floral arrangements serve as the core offering, supplemented by add-on services (subscriptions, weddings, business services) and sub-brands like the LSU-themed Geaux Tigers Collection.

Differentiator

Problem solved

Functional benefit

Products and services

• Floral Arrangements Handcrafted floral arrangements designed by local florists for occasions including birthdays, anniversaries, sympathy, graduations, and holidays, available for in-store purchase, local delivery, or nationwide shipping through partner florists.
• Signature Collection Premium, designer-curated floral arrangements featuring upscale blooms and elegant presentations for customers seeking higher-end gift options.
• Rose Specials Specialized rose arrangements sold in multiple quantities and styles, including single-stem boutonnieres and multi-dozen rose bouquets for romantic gifting and Valentine's Day.
• Plants Potted plants including tropical plants, Chinese evergreen, orchids, houseplants, and blooming planters sold for gifting, home décor, and corporate plantscaping.
• Gift Baskets Pre-assembled curated gift baskets featuring cookies, candy, chips, snacks, and other gourmet treats for personal and corporate gifting.
• Sympathy & Funeral Flowers Funeral standing sprays, casket covers, wreaths, urn arrangements, and sympathy bouquets delivered to funeral homes and memorial services across the Baton Rouge area.
• Flower & Plant Subscriptions Recurring delivery programs, including 'Flowers for a Year' and designer's-choice plant subscriptions, that ship fresh flowers or plants on a scheduled monthly cadence.
• Weddings & Events Specialized wedding and event floral design services, including bridal bouquets, ceremony decor, boutonnieres, corsages, and reception arrangements, sold through a dedicated wedding microsite.
• Business Services / Plantscaping Recurring corporate floral and interior plantscape services for offices, hotels, and commercial spaces, including design, installation, and ongoing maintenance.
• Same-Day Local Delivery Same-day and scheduled flower delivery within the Baton Rouge area, including delivery to hospitals, funeral homes, and residences across surrounding Louisiana communities.
• Geaux Tigers Collection LSU-themed floral arrangements in purple and gold designed for game-day gifting and university celebrations.

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FlowerManager (Gravity Free)coreTechnology or IntegrationE-commerce platform provider powering the online ordering system, inventory management, and website functionality for Billy Heroman's.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• BloomsyBox: Subscription-focused online florist delivering farm-fresh bouquets on weekly, monthly, or custom cadences. Directly comparable to Billy Heroman's 'Flowers for a Year' and rose subscription products and represents the recurring-revenue subscription model in the floral category.
• UrbanStems: Digital-first DTC florist with a curated design aesthetic and strong e-commerce UX. Competes with Billy Heroman's for online occasion purchases (birthdays, anniversaries, sympathy) and represents the modern benchmark for floral e-commerce experience.
• The Bouqs Co. Farm-to-doorstep online florist that cuts out middlemen by sourcing directly from growers. Competes with Billy Heroman's on price and freshness narrative for direct online orders, especially for younger digital-native consumers in metro areas.
• Farmgirl Flowers: Direct-to-consumer florist known for its burlap-wrapped signature style and strong brand identity. Competes for the same online gifting dollar as Billy Heroman's, particularly for higher-end, design-forward arrangements.

Broad incumbents

• ProFlowers: Long-running online flower delivery brand (owned by FTD's parent), part of a broader multi-brand floral portfolio. Competes with Billy Heroman's in online gifting and serves a similar occasion-driven use case with national reach.

Regional players

• Ambius: Interior plantscape and plant-rental service for commercial spaces (offices, hotels, retail). Directly comparable to Billy Heroman's Business Services / Plantscaping vertical, which supplies and maintains live plants for local commercial customers.

Direct peers

• Teleflora: Florist network that connects customers with local independent florists for hand-delivered arrangements across the U.S. Operates the same local-florist-fulfillment paradigm that Billy Heroman's uses for its own nationwide partner-florist deliveries, and competes for the same occasion-driven gifting occasions.
• 1-800-Flowers.com: National direct-to-consumer florist and gift retailer offering same-day local delivery through a partner florist network and owned brands (Harry & David, Fruit Bouquets). Directly comparable to Billy Heroman's in product mix (cut flowers, plants, gift baskets) and same-day local delivery model, but at vastly larger national scale.
• From You Flowers: Online flower and gift retailer that fulfills through a partner florist network at aggressive price points. Comparable to Billy Heroman's local florist model and competes directly for budget-conscious occasion and sympathy buyers.
• FTD (Flora2000 / Perimeter galleria brand): One of the longest-standing U.S. floral delivery brands (founded 1910), now restructured under new ownership. Competes with Billy Heroman's across sympathy, occasion, and same-day local delivery, with a similar model of routing orders through a network of partner florists.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/billyheromans
• YouTubeyoutube.com/channel/UCml7QjvMmuSxY8fVD6RdZlw
• Facebookfacebook.com/billy-heromans-flowers-gifts-and-interior-plantscape-services-88882152746
• Instagraminstagram.com/billyheromans

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Billy Heroman's