Direzione Lavoro

What Direzione Lavoro does

Direzione Lavoro is an Italian authorized staffing agency (agenzia per il lavoro) headquartered in Rimini and founded in 2016, operating more than 30 branches across Italy. It is part of the NHRG holding group, an Italian HR services platform. The company is licensed by the Ministry of Labor under D.Lgs. 276/03 and operates within the ANPAL protocol framework, which is the legal prerequisite for temporary work placement in Italy. Core services include temporary staffing (somministrazione di lavoro), permanent staffing (staff leasing), recruitment and selection, and vocational training. The client base spans industrial manufacturers, large retail and fashion brands (e.g., Calvin Klein, Tommy Hilfiger, Leroy Merlin, Calzaturificio San Montano), and publicly-funded active labor market programs.

The company's revenue model is the standard Italian staffing spread: a contractual mark-up between the bill rate charged to the client employer and the wage paid to the temporary worker, collected on each hour/week worked. Secondary revenue streams come from permanent placement fees, recruitment and selection projects, and publicly-funded training delivery (Forma.Temp and PNRR-funded GOL programs in Sardinia and Piedmont). The somministrazione line is high-volume and low-margin pass-through, while training and selection services carry higher unit economics.

Strategically, Direzione Lavoro has scaled through a branch-led geographic expansion, opening new locations in Milan/Lombardy, Cagliari (Sardinia), Prato (Tuscany), and across Piedmont, while adding public-sector accreditations that diversify its revenue base beyond purely commercial placements. Multi-year recognition as an Italian Growth Champion (Il Sole 24 Ore, 2023-2026) and certifications under ISO 9001:2015 and UNI/PdR 125:2022 (gender equality) support its positioning with enterprise clients and public tenders. The company has no disclosed AI/ML capabilities and operates a traditional, compliance-driven staffing model.

Name

Direzione Lavoro

Legal name

Direzione Lavoro Group S.p.A.

Website

https://direzionelavoro.it

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Direzione Lavoro is an Italian authorized staffing agency operating 30+ branches nationwide, offering temporary work, permanent placement, recruitment, and training services to employers across industrial, retail, and fashion sectors, and is part of NHRG.

Ownership category

akta.pro rank

Product category

Staffing and HR Services

NAICS

Temporary Help Services (56132), Employment Placement Agencies (561311)

SIC

Services-Employment Agencies (7361), Services-Help Supply Services (7363)

akta.pro primary industry

Office & Administrative Temp Staffing (BPACACAA)

Keywords

• Temporary staffing services
• Recruitment services
• Vocational training
• HR consulting
• Employment agency

Headquarters

HQ city

Borgo Roma

HQ country

Italy

HQ region

Europe

Offices35 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Temporary Staffing (Somministrazione): Direzione Lavoro supplies temporary workers (both fixed-term and indefinite-term contracts) to client companies. The company acts as the employer of record, handling payroll, administration, and compliance, while the worker is deployed at the client company. Revenue is generated through margins on worker wages and employer contributions.
2. Executive Search and Selection (Ricerca e Selezione): Recruitment services for identifying and placing qualified candidates with client companies. The service includes job analysis, candidate sourcing, screening, and presentation. Activity is described as free for companies if followed by a staffing contract.
3. Training Services: Professional and vocational training for both individuals and companies. Some training is publicly funded through Forma.Temp (free for eligible participants) and GOL regional programs, while other corporate training is fee-based. Companies can request customized, business-oriented training solutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Direzione Lavoro is an authorized Italian Employment Agency providing temporary and permanent staffing, recruitment and selection, corporate training, and active labor market services. It supplies workers to client companies under fixed-term and indefinite-term contracts (Somministrazione), recruits qualified candidates via its Ricerca e Selezione service, and delivers funded and fee-based training programs to workers and companies through its branch network of over 30 offices across Italy.

Product overview

Direzione Lavoro is an authorized Employment Agency (Agenzia per il Lavoro) specializing in human resources services. The company operates as a unified HR services platform offering temporary and permanent staffing (Somministrazione), professional recruitment and selection (Ricerca e Selezione), and vocational training services. Services are delivered through over 30 branches across Italy and include specialized programs like Diritto Mirato for former agency workers, active labor policies under the GOL program in Sardinia and Piedmont regions, and relocation allowance services managed through ANPAL.

Differentiator

Problem solved

Functional benefit

Products and services

• Somministrazione a tempo determinato (Fixed-term Temporary Staffing) Fixed-term temporary staffing service providing workers with fixed-term contracts (maximum 24 months) to client companies with temporary staffing needs. Direzione Lavoro acts as the employer of record, handling payroll, administration, and compliance, while the worker is deployed at the client company.
• Somministrazione a tempo indeterminato (Staff Leasing) Permanent staffing solution providing indefinite-term contracted workers to client companies, regulated by articles 30-40 of Legislative Decree 81/2015. Allows companies to have permanent-like workers while maintaining organizational flexibility, with IRAP and contributory benefits. Subject to a 20% contingent limit of the client company's permanent workforce.
• Ricerca e Selezione del Personale (Executive Search and Selection) Professional recruitment and selection service that analyzes the company's context and identifies candidates aligned with business needs through a four-phase process including job analysis, candidate sourcing, screening, and presentation. The service is provided free of charge to client companies when followed by a staffing contract; otherwise, fee-based pricing applies.
• Formazione per le Aziende (Corporate Training) Corporate training service providing funded and customized training solutions to help companies remain competitive and attract specialized resources. Combines strategic aspects with a business-oriented application. Pricing is quote-based depending on scope and duration, with access to subsidized training programs.
• Formazione per le Persone (Individual Training) Personal development and training courses (free and paid) for workers seeking to adapt skills to the changing job market. Includes Forma.Temp-funded courses covering basic, transversal, and specialist skills for eligible workers.
• Diritto Mirato (Targeted Training Program) Targeted training program funded by Fondo FormaTemp for former agency workers with at least 45 days of temporary work in the last 12 months. Provides free training courses to help eligible workers re-enter or progress in the labor market.
• Politiche Attive del Lavoro - Sardegna (Active Labor Policies - Sardinia) Active labor market services under the GOL (Garanzia Occupabilità Lavoratori) program for the Sardinia region, funded by PNRR. Includes reskilling, upskilling, and job placement pathways for disadvantaged workers, delivered under regional accreditation code ACCR86 (D.G.R. n 48/15 of 11/12/2012).
• Politiche Attive del Lavoro - Piemonte (Active Labor Policies - Piedmont) Active labor market services under the GOL (Garanzia Occupabilità Lavoratori) program for the Piedmont region, funded by PNRR Mission 5. Includes reskilling, upskilling, and job placement services for workers in the region.
• Assegno di Ricollocazione (Relocation Allowance Service) Relocation allowance service managed by ANPAL (Agenzia Nazionale Politiche Attive del Lavoro) supporting unemployed workers who have been receiving NASpi benefits for at least 4 months, providing structured pathways back into employment.

Quantifiable outcome

• Over 147,000 agency workers in Lombardy alone represent 30.1% of Italy's temporary staffing workforce, indicating significant market presence in the sector
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• PageGroup: Global recruitment firm operating in Italy through Page Personnel, Michael Page, and Page Executive. Specializes in professional and executive search rather than generalist temp staffing, but competes on permanent placement.
• Kelly Services Italia: Italian arm of global staffing firm Kelly Services, offering temporary and permanent staffing plus career development. Broader, more international portfolio with overlapping capabilities in the Italian market.

Direct peers

• Manpower Italia: Italian subsidiary of ManpowerGroup providing temporary staffing, permanent recruitment, and career development. Directly comparable service portfolio targeting similar employer and job-seeker segments.
• Synergie Italia: Italian subsidiary of Synergie Group offering temporary staffing, permanent recruitment, and training across multiple regions. Direct competitor with similar GOL program participation and SME focus.
• Gi Group: One of Italy's largest staffing agencies offering temporary staffing, permanent placement, and training services. Direct competitor with similar service mix and authorized-agency status under Italian labor law.
• Adecco Italia: Italian arm of global staffing leader Adecco Group. Offers temporary staffing, permanent placement, and workforce solutions across all major sectors; competes directly with Direzione Lavoro on enterprise contracts and Lombardy presence.
• Randstad Italia: Italian arm of global staffing firm Randstad. Provides temporary staffing, permanent placement, and HR solutions; directly comparable authorized-agency model and broad sector coverage.
• Openjobmetis: Italian staffing and HR services company providing temporary staffing, permanent placement, and training. Listed on Euronext Milan, providing a useful public-market comparable for sector economics.
• Orienta: Italian staffing and recruitment agency offering temporary staffing, permanent placement, and training services. Comparable in size and authorized-agency positioning, with similar multi-branch distribution.
• Umana: Italian HR services company offering temporary staffing, permanent placement, training, and active labor policy services. Comparable authorized-agency structure with a multi-branch national network.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/direzionelavorogroup
• LinkedInlinkedin.com/company/direzione-lavoro-spa
• Instagraminstagram.com/direzionelavorospa

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Direzione Lavoro