Trolese

What Trolese does

Trolese S.r.l. is a value-added distributor (VAD) of security systems headquartered in Padova, Italy, founded in 1976. The company aggregates and distributes a catalog of more than 50,000 products across six verticals: videosorveglianza (CCTV), antintrusione (intrusion/burglar alarms), antincendio (fire detection), rilevazione gas (gas detection), diffusione sonora/EVAC (public address and emergency voice evacuation), and controllo accessi (access control). Trolese carries 60+ brands including Hikvision, Dahua, Bosch, Ajax, Inim, Ksenia, Axis, Hanwha, Paradox, RISCO, Honeywell, Bentel, Vanderbilt and CIAS, alongside Italian specialists such as Combivox, Sensitron, CIAS, Cooper CSA, DEA, Plexa, Betacavi, Digifort and Entrade. As a distributor rather than a manufacturer, Trolese does not develop proprietary hardware or software; its offering rests on aggregating third-party brands, holding stock, and bundling technical and commercial services.

Trolese serves professional security installers and system integrators — SMBs that specify, install and maintain security systems for end clients. It operates exclusively B2B, with no consumer-facing sales, through a combination of (i) a self-serve B2B e-commerce portal (b2b.trolese.it) requiring registration to access pricing and ordering, and (ii) a consultative direct-sales channel staffed by a team of approximately 30 specialists across seven physical branches: Padova (headquarters), Verona, Bologna, Bolzano, Firenze, Vicenza and Ferrara. GTM emphasis is on "Custom Made" project solutions — pre and post-sale consultation, project design assistance, live product demonstrations, and installation support — reinforced by a training-course program and a 1,162+ article technical blog that anchors installer enablement. Pricing is quote-based through the B2B portal and is not publicly disclosed.

The business is privately held by the founding Trolese family (Romeo Trolese is the named founder), with no external investors, no parent company and no public listing. Revenue is not publicly disclosed. The company grew through two inorganic steps: a 2014 acquisition of a Lombardy-based firm specializing in vertical-market design, and a 2018 acquisition in the Veneto and Emilia territory that made Trolese the first and most important security distributor in North-East Italy. The current operating footprint is regional — concentrated in North and Central Italy — with no claimed global presence and no AI, API or SDK product surface of its own.

Name

Trolese

Legal name

Trolese S.r.l.

Website

https://trolese.it

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Trolese is a privately held Italian value-added distributor of professional security systems (CCTV, intrusion, fire, gas, EVAC, access control), serving SMB security installers across North and Central Italy through a B2B portal and a seven-branch network.

Ownership category

akta.pro rank

Headquarters

HQ city

Padova

HQ country

Italy

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. B2B Product Distribution: Trolese generates revenue by distributing security products (CCTV, intrusion detection, fire detection, gas detection, access control, EVAC systems) to professional installers and security specialists. The company maintains over 50,000 articles in stock and operates a B2B ordering portal.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Trolese is a value-added distributor of professional security systems, aggregating and distributing hardware and software products from multiple manufacturers across categories including CCTV/video surveillance, intrusion detection, fire detection, gas detection, access control, and EVAC systems. The company sells these products to professional installers and system integrators through a B2B e-commerce portal and a network of physical branches across Northern and Central Italy.

Product overview

Trolese Srl is a value-added distributor (VAD) of security systems operating in Italy since 1976. The company offers a comprehensive portfolio of over 50,000 security products across six main categories: Videosorveglianza (CCTV/surveillance), Antintrusione (intrusion alarms), Antincendio (fire detection), Rilevazione Gas (gas detection), Diffusione sonora/EVAC (public address and emergency voice evacuation), and Controllo accessi (access control). Trolese distributes products from over 60 international and Italian brands including Hikvision, Dahua, Bosch, Ajax, Inim, Ksenia, Combivox, Paradox, and Cooper Csa. The company operates through a B2B portal and maintains physical locations in Padua (headquarters), Verona, Bologna, Bolzano, Florence, Vicenza, and Ferrara. Services include technical consultation, project design assistance, and training courses for security professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• CCTV and video surveillance equipment distribution Distribution of CCTV cameras, recorders, and related video surveillance equipment from multiple manufacturer brands to professional installers and system integrators in Italy.
• Intrusion detection systems distribution Distribution of intrusion/burglar alarm panels, detectors, and peripherals from multiple manufacturer brands to professional security installers in Italy.
• Fire detection systems distribution Distribution of fire detection panels, sensors, and notification devices from multiple manufacturer brands to professional security installers in Italy.
• Gas detection systems distribution Distribution of gas detection sensors and control equipment from multiple manufacturer brands to professional security installers in Italy.
• Access control systems distribution Distribution of access control readers, controllers, credentials, and management software from multiple manufacturer brands to professional security installers in Italy.
• EVAC (voice evacuation) systems distribution Distribution of voice evacuation (EVAC) systems and emergency communication equipment from multiple manufacturer brands to professional security installers in Italy.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

26 partnerships are on record, tiered core, major and strategic.

• HikvisioncoreChannel Partner/ Reseller/ DistributorMajor brand partnership for video surveillance products including IP cameras, storage systems, and network equipment. Trolese distributes Hikvision products as part of their extensive security portfolio.
• DahuacoreChannel Partner/ Reseller/ DistributorDistribution partner for video surveillance equipment including DVRs, NVRs, cameras, and network switches. One of the major brands in the Dahua product catalog with 2,210+ products.
• BoschcoreChannel Partner/ Reseller/ DistributorBrand partner for video surveillance and evacuation/sound diffusion systems. Products include FLEXIDOME cameras, Praesideo PA systems, and fire safety equipment.
• AjaxcoreChannel Partner/ Reseller/ DistributorDistribution partner for wireless security systems including intrusion detection, control panels, and accessories. A key brand in the antintrusion category.
• CombivoxcoreChannel Partner/ Reseller/ DistributorItalian brand partner for security systems including Amica control panels, proximity readers, and accessories. Offers 285+ products.
• Inim ElectronicscoreChannel Partner/ Reseller/ DistributorDistribution partner for intrusion detection systems including fire detection and cloud-connected solutions. Key brand in antincendio and antintrusion categories.
• KseniacoreChannel Partner/ Reseller/ DistributorBrand partner for security control panels and systems including lares 4.0 IoT platform. Products featured in blog and product catalog.
• Axis CommunicationscoreChannel Partner/ Reseller/ DistributorPremium IP camera and video encoder manufacturer distributed through Trolese's security product portfolio.
• Hanwha TechwincoreChannel Partner/ Reseller/ DistributorDistribution partner for professional video surveillance cameras and solutions.
• ParadoxcoreChannel Partner/ Reseller/ DistributorBrand partner for intrusion detection systems including control panels and detectors.
• SensitroncoreChannel Partner/ Reseller/ DistributorItalian manufacturer partner for gas detection systems including Multiscan central units. Featured in rilevazione gas category.
• OptexcoreChannel Partner/ Reseller/ DistributorBrand partner for perimeter protection including TXi series and outdoor sensors. Featured in blog articles and product catalog.
• RISCO GroupcoreChannel Partner/ Reseller/ DistributorSecurity systems brand partner for intrusion detection, VUpoint cameras with AI, and wireless bidirectional sensors.
• Secutron/HoneywellmajorChannel Partner/ Reseller/ DistributorDistribution of Honeywell-connected fire and security products under the Securiton brand for professional installations.
• DEA SecuritycoreChannel Partner/ Reseller/ DistributorItalian brand partner for SISMA seismic perimeter sensors and systems. Offers 112+ products.
• CIAScoreChannel Partner/ Reseller/ DistributorItalian manufacturer of perimeter protection including Newton Plus and Murena laser sensors. Offers 228+ products.
• Cooper CSAcoreChannel Partner/ Reseller/ DistributorFire safety brand for sirens, speakers, and alert systems with EN54 certification. Offers 255+ products.
• BetacavicoreChannel Partner/ Reseller/ DistributorItalian cable manufacturer for security systems including intrusion, fire, and data cables with CPR certification. Offers 1,056+ products.
• PlexacoreChannel Partner/ Reseller/ DistributorBrand partner for access control including automatic locks, proximity readers, and cards. Featured in access control category.
• Bentel SecuritymajorChannel Partner/ Reseller/ DistributorItalian intrusion detection brand for control panels and accessories.
• VanderbiltmajorChannel Partner/ Reseller/ DistributorInternational brand for access control and intrusion detection systems distributed through Trolese.
• CiemmecoreChannel Partner/ Reseller/ DistributorItalian manufacturer of fire detection systems with Hochiki and related fire safety equipment.
• Fire Fighting Equipment (FFE)coreChannel Partner/ Reseller/ DistributorUK manufacturer of fire detection products including Fireray beam detectors and flame detectors with ATEX certification.
• DigifortmajorChannel Partner/ Reseller/ DistributorVideo management software (VMS) partner with licenses for intrusion/fire gateway, failover, and camera management. Offers 231+ products.
• EntrademajorChannel Partner/ Reseller/ DistributorUPS and power protection systems for security installations with online UPS solutions. Offers 37+ products.
• Net-primestrategicTechnology or IntegrationWebsite development and hosting partner credited for powering the Trolese website and B2B platform.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Arrow Electronics: Global technology distributor with a security and intelligent edge solutions practice serving integrators. Operates at vastly larger scale than Trolese but competes for the same category-level wallet share.
• Sicuritalia Group: Italy's largest private security services and integrated solutions provider, also supplying security equipment. Comparable in Italian market presence but operates as a security services/ installer rather than a pure distributor.
• Ingram Micro: Global technology distributor with a physical-security and IoT solutions practice. While broader in scope, it overlaps with Trolese in distributing CCTV, networking, and access control hardware to installers across Europe.
• Anixter / Wesco International: Global distributor of communications, security, and electrical infrastructure products, with a substantial low-voltage security portfolio following the Anixter acquisition. Same B2B value-added distributor model, but at vastly larger scale and broader geographic reach than Trolese.

Regional players

• Esprinet: Italian B2B distributor of IT, consumer electronics, and security products headquartered in Vimercate. Overlaps with Trolese in security product distribution but operates at significantly larger scale and broader category scope.
• ELKO EP: European distributor and manufacturer of electronic security, IoT, and smart-home solutions. Comparable value-added distribution model but operates primarily in Central/Eastern Europe rather than Italy.

Direct peers

• ALLNET Italia: Italian value-added distributor of networking, security, and IoT products serving installers and system integrators across Italy. Direct domestic competitor with overlapping Hikvision/Dahua/Bosch portfolio and similar B2B portal-led GTM.
• ADI Global Distribution: World's largest value-added distributor of low-voltage security, AV, and networking products, owned by Resideo/Honeywell. Closest functional analog to Trolese in serving professional installers across intrusion, video, fire, and access control categories globally.
• Scansource: US-listed value-added distributor specializing in security, AV, and POS solutions serving integrators and resellers. Operates a directly comparable security distribution model with technical support and multi-vendor aggregation.
• Videotrend: Italian distributor focused on video surveillance, intrusion detection, and access control products serving professional installers. Closest Italian sub-regional peer to Trolese in terms of product mix and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/trolese.sicurezza

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trolese