Offshoot Design
Offshoot Design operates as a Chicago-based sole-proprietor consultancy led by Adrian Gershom, advising impact-led and sustainability-focused brands on brand strategy, B Corp certification, and sustainability-oriented speaking engagements.
- Company typePrivate
- Founded2004
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Offshoot Design does
Offshoot Design is, per its current source data, a sole-proprietor professional services consultancy operated by principal Adrian Gershom from Chicago, despite firmographic records from its 2004 founding still describing a broader web, graphic, and product design agency. The practice delivers three interconnected advisory service lines: Brand Building & Marketing (strategy and positioning for brands embedding social and environmental commitment), B Corp Certification Consulting (guiding impact-led brands through the B Corp certification process, which is positioned as the 'gold standard' voluntary social and environmental performance standard), and Lecturing & Teaching (speaking engagements at conferences and universities on sustainable branding). The legal entity is 'Adrian Gershom' (firm type: sole proprietorship), and the operating digital presence has shifted to adriangershom.com, indicating the firm has been restructured around the principal consultant's personal brand rather than the original Offshoot Design agency identity.
The business model is sales-led professional services: engagements are initiated through direct inquiry via a website contact form, qualified and scoped by the principal, and delivered personally. There is no reseller, marketplace, or channel partner distribution; pricing is not publicly disclosed and contracts are bespoke. Go-to-market is supported by top-of-funnel activity through public speaking and university lecturing, which functions both as credibility-building and as an indirect referral channel for consulting engagements. Customer segments are narrowly defined as impact-led and sustainability-focused brands — typically those pursuing or holding B Corp certification — rather than the broad SMB or enterprise design client base implied by the original firmographic description.
There is no proprietary technology, no software product, no AI or ML components, no patents, and no external funding. The asset base is the principal's domain expertise, personal brand, and relationship network within the sustainability and B Corp community. Headcount is not precisely disclosed beyond the implication of a single-practitioner operation, and no revenue, customer logos, or operating geography list is provided despite services being offered on a global basis.
Offshoot Design firmographics
Firmographics- Name
- Offshoot Design
- Legal name
- Adrian Gershom
- Website
- https://offshootdesign.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Offshoot Design operates as a Chicago-based sole-proprietor consultancy led by Adrian Gershom, advising impact-led and sustainability-focused brands on brand strategy, B Corp certification, and sustainability-oriented speaking engagements.
- Ownership category
- akta.pro rank
Offshoot Design industry classification
Industry- Product category
- Sustainability and Brand Strategy Consulting
- NAICS
- Graphic Design Services (541430)
- akta.pro primary industry
- Exhibition, Retail & Experiential Design (BPAHAKAL)
- akta.pro secondary industry
- Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)
Keywords
Where Offshoot Design is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Markets served
Offshoot Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Consulting Services: Advisory and consulting engagements helping brands build sustainable positioning and obtain B Corp certification. Revenue is generated through professional service engagements with impact-led brands.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Offshoot Design product offering
Product offeringCore offering
Offshoot Design is an individual consulting practice led by Adrian Gershom that offers brand building and marketing advisory to help impact-led brands develop or elevate their social and environmental positioning, B Corp certification consulting to guide brands through the gold-standard voluntary social and environmental performance assessment, and lecturing and teaching services on the power of sustainability-committed brands for conferences, universities, and other venues.
Product overview
Offshoot Design operates as a consulting practice offering three interconnected advisory services: Brand Building & Marketing (helping sustainable brands develop and elevate their social/environmental positioning), B Corp Certification Consulting (guiding brands through the B Corp certification process), and Lecturing & Teaching (providing speaking engagements on sustainable branding). The services are delivered by principal consultant Adrian Gershom and focus on helping brands serve stakeholders including customers, employees, communities, and the planet.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Building & Marketing Consulting service helping brands build or elevate their sustainable brand positioning and social/environmental performance to unlock stakeholder loyalty and trust. Targeted at brands beginning to build a sustainable brand or those seeking to elevate an existing brand's social and environmental commitment.
- B Corp Certification Consulting Advisory service helping impact-led brands understand and obtain B Corp certification—the current gold standard for voluntary social and environmental performance reporting. Targeted at impact-led brands seeking rigorous, objective third-party certification to validate their positive social and environmental actions.
- Lecturing & Teaching Speaking and lecture services by Adrian Gershom available for conferences, universities, and other venues focused on the power of brands that are deeply committed to sustainability. Targeted at event organizers and academic institutions seeking expert speakers on sustainable branding.
Companies that use Offshoot Design
Customer profileSegments1 record
Ideal customer profiles1 record
Offshoot Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Offshoot Design partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Offshoot Design competitors and assessment
Company assessmentDirect peers
- Futerra: Futerra is a sustainability-focused communications and creative agency helping brands communicate social and environmental commitment — a near-direct match for Offshoot's brand-building-for-sustainability positioning.
- Purpose: Purpose is a global creative and strategy agency that builds brands, campaigns, and ventures for social impact — directly comparable as a commercial advisory serving mission-driven brands, though operating at a much larger scale.
- Particular: Particular is a design and brand strategy agency focused on sustainability and impact-led organizations, offering design solutions specifically to brands seeking credible environmental positioning — a closely overlapping niche.
- Conscious Creative: Conscious Creative is a creative and brand consultancy for impact-led and purpose-driven organizations, offering brand strategy, identity, and campaign work — a directly comparable small specialist serving similar impact-focused clients.
- Twenty First Century Brand: Twenty First Century Brand is a brand strategy consultancy that explicitly helps purpose-driven and sustainability-committed brands build stakeholder trust — a comparable specialist advisory serving the same buyer persona.
- Pollinate: Pollinate is a brand, marketing, and innovation consultancy working with sustainability-focused brands and packaged-goods clients — overlapping target customer and brand-strategy service mix.
Broad incumbents
- BSR: BSR is a global sustainability consultancy advising large enterprises on ESG strategy, supply-chain sustainability, and stakeholder reporting — a much larger incumbent in the same professional-services category with broader scope but overlapping buyer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Offshoot Design social profiles
Digital presenceOffshoot Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Offshoot Design leadership team
Management profileNumber of profiles
Profiles1 record
Offshoot Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Offshoot Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Offshoot Design
What does Offshoot Design do?
Offshoot Design is an individual consulting practice led by Adrian Gershom that offers brand building and marketing advisory to help impact-led brands develop or elevate their social and environmental positioning, B Corp certification consulting to guide brands through the gold-standard voluntary social and environmental performance assessment, and lecturing and teaching services on the power of sustainability-committed brands for conferences, universities, and other venues.
Is Offshoot Design a public or private company?
Offshoot Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Offshoot Design founded?
Offshoot Design was founded in 2004. It employs 11 to 50 people.
Where is Offshoot Design based?
Offshoot Design is headquartered in Chicago, United States, in the North America region.
How does Offshoot Design make money?
One revenue line is on record: consulting Services.
Who are Offshoot Design's main competitors?
Direct peers on record are Futerra, Purpose, Particular, Conscious Creative, Twenty First Century Brand and Pollinate. BSR is listed as a broad incumbent.
Does Offshoot Design have an API?
No public API is recorded for Offshoot Design.
What industry is Offshoot Design in?
Offshoot Design's product category is Sustainability and Brand Strategy Consulting. Its primary akta.pro industry code is BPAHAKAL, Exhibition, Retail & Experiential Design, with a secondary code of MPAAAEAG, Environmental & Experiential Brand Design (Retail/Exhibit/Signage). Its NAICS code is 541430.