Particular.
Particular. is a Florida-based innovation agency providing strategy, creative, and technology services to enterprise retailers, alongside its sister company agnoStack, which builds Zendesk-native eCommerce support integrations.
- Company typePrivate
- Founded2018
- HeadquartersMiami Beach, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Particular. does
Particular. (legal entity UNIQUELY PARTICULAR LLC, Florida) is a privately held innovation agency that blends consulting, agency creative, and technology-startup delivery to serve enterprise retailers, eCommerce brands, and corporate leadership teams. Its offering spans business strategy and operating-model redesign, digital product development (branding, web, commerce platforms), and executive education through the Particularly U / Particularly UTM programs.
Particular. firmographics
Firmographics- Name
- Particular.
- Legal name
- UNIQUELY PARTICULAR LLC
- Website
- https://uniquelyparticular.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Particular. is a Florida-based innovation agency providing strategy, creative, and technology services to enterprise retailers, alongside its sister company agnoStack, which builds Zendesk-native eCommerce support integrations.
- Ownership category
- akta.pro rank
Particular. industry classification
Industry- Product category
- Digital Transformation Consulting and Innovation Agency Services
- NAICS
- Administrative Management and General Management Consulting Services (541611), Computer Systems Design Services (541512), Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Strategy & IT Advisory (BPAEAAAA)
- akta.pro secondary industries
- ERP, CRM & Enterprise Applications Consulting (BPAHAEAI), ITSM Platform Implementation & Administration (ServiceNow/JSM/BMC/etc.) (BPAEAJAC), Enterprise Applications User/Admin Training (ERP/CRM/ITSM platforms) (BPAEANAK)
Keywords
Where Particular. is headquartered
LocationHeadquarters
- HQ city
- Miami Beach
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Particular. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Consulting and Strategy Services: Particular. provides business strategy, marketing strategy, and operational consulting services. Revenue is generated through project-based consulting engagements with a focus on delivering guaranteed business results. Services include business transformation, process redesign, and organizational consulting combined with creative agency capabilities.
- Digital Product Development: The company creates digital products including branding, web development, commerce platforms, and marketing platforms. Revenue is generated through custom development projects with a focus on outcomes-based delivery.
- Particularly U Executive Training: Executive education and training program for three distinct audiences: executives, client teams, and individuals. Topics include startup mindset, design thinking, and technology evolution.
- Technology Integration Services: Implementation and integration services for Zendesk eCommerce solutions, particularly through the agnoStack product line including Shopify, BigCommerce, and other platform integrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Particular. product offering
Product offeringCore offering
Particular. is an innovation agency that combines the operational expertise of a consultancy, the creative capabilities of an agency, and the urgency of a technology startup to deliver business transformation, creative, digital product, and technology services to enterprise clients. Through its sister product line agnoStack, the firm provides platform-agnostic, omni-channel eCommerce customer-support solutions built natively on Zendesk, with integrations for Shopify, BigCommerce, commercetools, Magento, and Moltin/Elastic Path, plus executive training delivered via the Particularly U program.
Product overview
Particular. is an innovation agency offering strategy, marketing, creative, and technology services. The company's core product portfolio includes its agency services and agnoStack, a platform-agnostic omni-channel eCommerce support solution built natively on Zendesk. agnoStack integrates with major commerce platforms (Shopify, BigCommerce, commercetools, Magento/Adobe Commerce, and Moltin/Elastic Path) to provide unified customer support within Zendesk. The key products include the core Zendesk Commerce plugin by agnoStack, Premium Shopify for Zendesk (enterprise edition), and platform-specific integrations (BigCommerce, commercetools, Magento). Additionally, Particularly U offers executive training programs. The architecture follows a modular approach where the core Zendesk plugin can work with multiple commerce platforms, with Premium Shopify offering enhanced enterprise features.
Differentiator
Problem solved
Functional benefit
Brands
- Particularly U: Executive training and education program teaching topics including startup mindset, design thinking, and technology evolution, designed for executives, client teams, and individuals.
- Particularly UTM
Products and services
- Particular. Innovation Agency Services Strategy, marketing, creative, and technology services combining consultancy, agency, and technology-startup expertise to help enterprise clients adapt to disruption. Engagements span business transformation, operating-model redesign, brand and digital product development, and commerce platform implementation.
- agnoStack Zendesk Commerce Plugin Platform-agnostic, omni-channel eCommerce customer-support solution built natively on Zendesk that surfaces order history, shipping status, payments, refunds, and customer profile data alongside tickets to eliminate swivel-chair between systems.
- Premium Shopify for Zendesk Enterprise-grade Shopify and Zendesk integration providing rich transactional commerce support features including order search, gift card management, multi-tender refunds, customer insights, advanced macros, integrated reminders, and order/customer watchlists.
- BigCommerce by agnoStack Zendesk Marketplace app providing BigCommerce customer-support integration that brings order management and customer service capabilities into the Zendesk agent interface.
- commercetools by agnoStack Zendesk Marketplace app providing commercetools customer-support integration that brings commerce operations management into the Zendesk agent workspace.
- Magento by agnoStack Zendesk integration for Adobe Commerce/Magento merchants providing commerce customer-support capabilities within the Zendesk platform.
- Moltin Zendesk Plugin Native Moltin/Elastic Path plugin for Zendesk Support and Chat that surfaces commerce data such as order history, order details, customer search, rapid re-order, catalog browse/search, and order-on-behalf transactions alongside Zendesk tickets.
- Particularly U Executive Training Executive education and training program serving executives, client teams, and individuals with curriculum on startup mindset, design thinking, technology evolution, and behavioral economics, refreshed annually to anticipate upcoming waves of innovation.
Quantifiable outcome
- Over 100 brands signed up for agnoStack beta within first few months of piloting
- +2 more outcomes
Companies that use Particular.
Customer profileSegments3 records
Ideal customer profiles3 records
Particular. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature4 records
Particular. partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and strategic.
- Zendesk SunshineflagshipParticular. was a launch partner for Zendesk Sunshine, the open and flexible CRM platform built on AWS. This partnership enables companies to build and deploy apps faster with Sunshine and create best-of-breed solutions with open APIs.
- Elastic Path (formerly Moltin)coreParticular. is a strategic commerce innovation agency partner for Elastic Path (Moltin). They developed the native Moltin plugin for Zendesk that enables organizations using Moltin for commerce innovation to support customers natively within Zendesk. Particular. has built innovative solutions including mobile self-checkout, voice-enabled commerce, and native Zendesk plugins leveraging Moltin's headless commerce platform.
- ZendeskcoreParticular. is a leading provider of custom Zendesk support solutions, having developed multiple Zendesk Chat & Support plugins as well as custom client extensions across the full Zendesk application suite. They participate in Zendesk's Early Access Programs including Sunshine platform. The company was a launch partner for Zendesk Sunshine CRM platform in May 2019.
- HubSpotstrategicParticular. is a HubSpot certified agency partner across CRM, Marketing and Sales. They offer free HubSpot assessments and provide inbound marketing services, marketing platform implementation, and sales initiative support for clients.
- BigCommercecoreParticular. is a strategic partner for BigCommerce, offering flexible, scalable eCommerce platform implementation services. Through the agnoStack product line, they provide native BigCommerce integration for Zendesk customer support.
- ShopifycoreParticular. through agnoStack provides the Premium Shopify for Zendesk integration - the only true enterprise Shopify for Zendesk integration. The integration brings rich, transactional commerce support to improve agent efficiency with customer and order data available directly inside Zendesk.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Particular. competitors and assessment
Company assessmentBroad incumbents
- Shopify: The commerce platform whose merchant ecosystem Particular. and agnoStack monetize through; functions as both partner distribution channel and potential incumbent (Shopify Inbox, Shopify Flow) that could internalize commerce-support capabilities.
- DEPT Agency: Large global digital agency combining creative, technology, and data services for enterprise brands, operating the same 'agency-as-tech-partner' hybrid model Particular. markets, but at substantially greater scale and geographic reach.
- Publicis Sapient: Global digital transformation consultancy where co-founder Adam Grohs previously led Business Development and Alliances; competes for the same enterprise headless-commerce and platform-modernization engagements Particular. pursues.
- Accenture Interactive / Song: Global consulting and digital agency arm competing for large digital-transformation mandates from enterprise retailers - the same buyer that engages Particular. for strategy and bespoke platform work.
- Zendesk: The customer experience platform on which agnoStack is built natively; functions both as core distribution channel via Marketplace and as broader incumbent whose first-party roadmap can encroach on partner apps like agnoStack's commerce suite.
Direct peers
- Tidio: Conversational CX platform with strong Shopify and WooCommerce integration targeting SMB and mid-market eCommerce merchants, competing with agnoStack for the same post-purchase automation budget.
- Kustomer: AI-first customer service platform with deep eCommerce integrations across Shopify and similar platforms, targeting the same Shopify-plus-Zendesk-like segment that agnoStack serves with commerce-data-in-agent-console capabilities.
- Gorgias: Venture-backed eCommerce helpdesk built natively for Shopify, BigCommerce, and Magento that directly competes with agnoStack for merchants wanting unified commerce-and-support workflows. Particular. itself maintains a 'zendesk vs. Gorgias' comparison page, making this the most direct head-to-head peer.
- Help Scout: Customer support helpdesk with eCommerce-friendly integrations; competes with both Particular.'s strategy/agency services and the Zendesk-first positioning that agnoStack extends, especially among growth-stage merchants evaluating platform consolidation.
- Bold Commerce: Digital agency and product company specializing in eCommerce checkout, subscriptions, and headless commerce implementations for enterprise retailers, directly analogous to Particular.'s consulting + productized-integration positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Particular. social profiles
Digital presenceParticular. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Particular. leadership team
Management profileNumber of profiles
Profiles1 record
Particular. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Particular. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Particular.
What does Particular. do?
Particular. is an innovation agency that combines the operational expertise of a consultancy, the creative capabilities of an agency, and the urgency of a technology startup to deliver business transformation, creative, digital product, and technology services to enterprise clients. Through its sister product line agnoStack, the firm provides platform-agnostic, omni-channel eCommerce customer-support solutions built natively on Zendesk, with integrations for Shopify, BigCommerce, commercetools, Magento, and Moltin/Elastic Path, plus executive training delivered via the Particularly U program.
Is Particular. a public or private company?
Particular. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Particular. founded?
Particular. was founded in 2018. It employs 1 to 10 people.
Where is Particular. based?
Particular. is headquartered in Miami Beach, United States, in the North America region.
How does Particular. make money?
Four revenue lines are on record. Consulting and Strategy Services are the primary driver. The others are digital Product Development, particularly U Executive Training and technology Integration Services.
Who are Particular.'s main competitors?
Broad incumbents on record are Shopify, DEPT Agency, Publicis Sapient, Accenture Interactive / Song and Zendesk. Direct peers are Tidio, Kustomer, Gorgias, Help Scout and Bold Commerce.
Does Particular. have an API?
No public API is recorded for Particular..
What industry is Particular. in?
Particular.'s product category is Digital Transformation Consulting and Innovation Agency Services. Its primary akta.pro industry code is BPAEAAAA, Strategy & IT Advisory, with a secondary code of BPAHAEAI, ERP, CRM & Enterprise Applications Consulting. Its NAICS code is 541611 and its SIC code is 8742.