Wineries Aarau

What Wineries Aarau does

Weinkellereien Aarau AG (operating as Wineries Aarau) is a fifth-generation, family-owned Swiss wine importer, bottler, and distributor founded in 1873 and headquartered at Rohrerstrasse 64, 5000 Aarau, Switzerland. The company operates a dual-brand model: Weinkellereien Aarau (WKA) supplies approximately 1,850 active wine articles sourced from 380 winemaker families under fair-price contracts to Swiss retail chains, specialist wine shops, and e-commerce platforms; Edvin (founded 2016 by fifth-generation owner Madelyne Eicher-Meyer) serves the gastronomy and direct-to-consumer segments with curated selections, sales training, and storytelling support. Core operations are vertically integrated at a single Aarau site, comprising a climate-controlled tank hall with 1.8 million liter capacity, a fully automated bottling line at 12,000 bottles/hour commissioned in 2011, and a computer-controlled high-bay warehouse storing 5,664 pallets. The company is FSSC 22000, ISO 14001:2015 (2023), and BIO certified, and reports 99.8% delivery accuracy across Switzerland and Liechtenstein.

The offering is organized into two service modules: WKA CORE (sourcing, cellaring, cold-chain logistics, customs, FSSC 22000/HACCP safety, returns management, customer portal with API/EDI connectivity, and compliance documentation) and WKA STUDIO (private-label development, assortment intelligence, data-driven category management, sales and sensory training, storytelling assets, POS signage, events, sustainability communication, and food-pairing workshops). The wine assortment is segmented into nine categories spanning Prestige, Klassiker, Discoveries, Essentials, Sustainable Futures, NO & LOW, Edition Studio, and On-Demand-Selection.

Revenue is generated through three streams: wholesale distribution to retail and e-commerce under WKA (transaction-based with a CHF 500 minimum order for free delivery, CHF 30 small-quantity surcharge below threshold, VinoLog for orders up to 18 bottles, net 30 payment terms), gastronomy and direct-to-consumer sales via the Edvin brand, and WKA STUDIO value-added services. The company is privately held, has 60+ employees (headcount range 51-100), allocates approximately 8% of annual revenue to R&D and team development, and explicitly excludes deliveries outside Switzerland and Liechtenstein per its AGB. No public revenue, funding, or valuation figures are disclosed in the source material.

Name

Wineries Aarau

Legal name

Weinkellereien Aarau AG

Website

https://wka.ch

Company type

Private

Founded year

1873

Operating status

Operating

Headcount range

51–100 employees

Short description

Founded in 1873, Weinkellereien Aarau AG is a fifth-generation Swiss wine importer, bottler, and distributor that supplies approximately 1,850 wines from 380 winemaker families to Swiss retail and gastronomy customers via two brands: WKA (trade) and Edvin (hospitality and direct-to-consumer).

Ownership category

akta.pro rank

Product category

Wine Wholesale Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080)

akta.pro primary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

akta.pro secondary industries

Alcoholic Beverage Blending, Bottling & Private Label (Non-Distilling) (AFAFAAAH), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Wine wholesale distribution
• Wine bottling services
• Gastronomy wine supply
• Private label wine
• Wine import trade

Headquarters

HQ city

Aarau

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wine wholesale distribution: Wholesale distribution of curated wine portfolio to Swiss retailers, specialist trade, and e-commerce under the Weinkellereien Aarau brand. Full program of 1,850 active wine articles including volume scalable and reliable supply with EDI connectivity.
2. Gastronomy and direct-to-consumer sales: Curated partner line for gastronomy and direct customers via the Edvin brand, including sales training and storytelling assets. Edvin Weinladen serves walk-in customers Tuesday–Friday.
3. WKA STUDIO growth-enabling services: Fee-generating value-added services including Private Label development and bulk blending, category management, training, POS design, events, food-pairing workshops, and impact communication — driving additional revenue per introduced product line.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Wineries Aarau (Weinkellereien Aarau AG) is a five-generation Swiss family-owned wine house that sources, bottles, and distributes a curated portfolio of 1,850 wines from 380 winemaker families. It operates two brands — Weinkellereien Aarau (WKA) for retail and specialist trade, and Edvin for gastronomy and direct customers — supported by an automated bottling line (12,000 bottles/hour), climate-controlled tank hall (1.8M litres), and high-bay warehouse (5,664 pallets). The company also delivers B2B services (WKA CORE: sourcing, cellaring, cold-chain, customs, FSSC 22000/HACCP safety, returns, customer portal with API/EDI, compliance) and growth services (WKA STUDIO: private label development, category management, training, storytelling assets, POS signage, events, food pairing).

Product overview

Wineries Aarau AG operates as a dual-brand wine trading company serving the Swiss market. The portfolio is organized under two distinct brands: Weinkellereien Aarau (WKA) for retail and specialist trade, and Edvin for gastronomy and direct customer sales. The product architecture includes WKA CORE (core business services: sourcing, storage, cold-chain logistics, customs, FSSC 22000/HACCP safety, returns management, customer portal with API/EDI connectivity, and compliance documentation) and WKA STUDIO (growth-enhancing services: private label development, assortment intelligence, data-driven category management, sales/sensory training, storytelling assets, POS signage, event management, sustainability communication, and food pairing workshops). The assortment spans nine curated categories: PRESTIGE (rare icons and aged vintages), KLASSIKER (trust-anchor European appellations), DISCOVERIES (emerging regions and varieties), ESSENTIALS (daily-use wines), SUSTAINABLE FUTURES (certified organic/biodynamic/regenerative), NO & LOW (alcohol-free alternatives), EDITION STUDIO (exclusive private-label wines), and ON-DEMAND-SELECTION (individual rare-vintage sourcing). With approximately 1,850 active articles sourced from 380 winemaker families under fair-price contracts, the company operates its own bottling facility (12,000 bottles/hour capacity) and automated high-bay warehouse (5,664 pallets) at its Aarau headquarters.

Differentiator

Problem solved

Functional benefit

Brands

• Weinkellereien Aarau: Main brand serving retail trade and specialist dealers with a full program of approximately 1,850 wines, EDI connectivity, and scalable reliable volume.
• Edvin

Products and services

• Weinkellereien Aarau (WKA) Primary B2B wine brand serving Swiss retail chains, specialist wine shops, and e-commerce with a full program of approximately 1,850 active wine articles, EDI connectivity, scalable volume supply, and category management support.
• Edvin Curated partner wine line for gastronomy and direct customers, offering calculation-secure, immediately available wines supported by sales training, storytelling assets, food-pairing workshops, and a physical Edvin Weinladen store in Aarau (Tue–Fri).
• WKA CORE Packaged B2B core services suite covering Sourcing (curated procurement and vintage securing), Cellaring (climate-controlled storage and maturation), Cold-Chain (temperature-controlled logistics), Customs (export processing including Incoterms), Safety (FSSC 22000/HACCP-certified procedures), Returns management, Portal (customer portal with API/EDI connectivity), and Compliance documentation (alcohol tax, origin, allergens).
• WKA STUDIO Growth-enabling value-added services for trade and gastronomy partners, including Private Label development and bulk blending, Insights (assortment intelligence and gap analyses), Category (data-driven category management), Training (sales and sensory training on-site or digital), Storytelling (winemaker portraits, social-media assets, video kits), POS Signage (ready-to-print signage), Events (tasting sets, promotions and evaluation), Impact (sustainability communication), and Pairing (food-pairing workshops and recipe development).
• Edvin x Tanja Grandits Wine-&-Food-Set Curated wine-and-food pairing set developed in collaboration with Michelin-starred chef Tanja Grandits, offered as an immediately servable experience for end customers, gift seekers, and premium catering through the Edvin brand.
• Endlich Wein verstehen & Finde deinen Wein Best-selling Swiss wine knowledge books (Endlich Wein verstehen, Finde deinen Wein) in their 10th edition, conveying wine knowledge to consumers and consolidating WKA's role as a competence partner in Swiss households.

Quantifiable outcome

• 99.8% delivery accuracy across Switzerland
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core.

• Bollinger (Champagne Bollinger)coreOthersChampagne Bollinger is one of the prestigious producers featured in WKA's Prestige category, supplying rare icons and aged vintages for top-tier Swiss gastronomy and collector retail.
• Lafou (Celler el Masroig)coreOthersLafou is one of the featured producers in WKA's curated portfolio, representing the Discoveries category of emerging wine regions and promising varieties.
• Bodegas BeroniacoreOthersBodegas Beronia is a key Spanish producer in the WKA portfolio, supplying Rioja wines including Rioja Reserva DOCa and Rioja Crianza DOCa.
• Pizzolato (Cantina Pizzolato)coreOthersItalian organic and low/no alcohol wine producer supplying WKA's NO & LOW and Sustainable Futures categories including M-use Spumante Rosé and M-use Moscato Spumante.
• DevinièrecoreOthersSwiss Valais and Vaud wine producer supplying Chasselas and Dôle wines including Mont-sur-Rolle La Côte AOC, MW Epesses Lavaux AOC, and La Brante Dôle Valais AOC.
• Délival (Caves Délival)coreOthersValais wine producer supplying Chasselas, Fendant, Dôle, Pinot Noir, and Oeil-de-Perdrix wines under the Valais AOC designation.
• 380 winemaker families (fair-price contracts)coreOthersWKA maintains fair-price contracts with 380 winemaker families globally, supporting sustainable sourcing and ensuring reliable supply of curated wines. This network forms the foundation of WKA's supply chain.
• Tanja Grandits (star chef)coreStrategic or Co-development PartnerCollaboration with Michelin-starred chef Tanja Grandits to develop the Edvin × Tanja Grandits Wine-&-Food-Set — a curated pairing experience combining culinary art and wine expertise, sold as an immediately servicable experience for end customers, gift seekers, and premium catering.
• Sven Wassmer (three-star chef, Memories restaurant)coreStrategic or Co-development PartnerDrei-Sterne-Lancierung: WKA collaborated with three-star chef Sven Wassmer at Memories restaurant to present Champagne La Grande Année 2015 through a master-class, forest-pairing menu, and vertical tasting — a haute cuisine meets terroir event.
• Edvin (sister brand for gastronomy)coreOthersEdvin is WKA's dedicated brand for the gastronomy and direct-to-consumer segment, founded in 2016 by Madelyne Eicher-Meyer (fifth generation). Edvin operates independently (edvinweine.ch, Edvin Instagram) and shares the WKA sourcing network.

Scale indicators9 records

Recent moves15 records

Expansion highlights6 records

Direct peers

• Hawesko Holding: Hamburg-headquartered multi-channel wine specialist (wholesale, e-commerce, retail) serving DACH and beyond. Comparable business model: curated multi-producer portfolio with integrated B2B and DTC distribution.
• Reidemeister & Ulrichs: Bremen-based wine and champagne importer distributing to German retail and gastronomy with own bottling operations. Strong model overlap with WKA's bottling-plus-distribution setup.
• Mack & Schühle: German wine and spirits distributor with private-label development, bottling, and broad B2B trade and gastronomy coverage. Comparable size, scope, and value-added services.
• Eggers & Franke: German wine and spirits importer/wholesaler serving retail and gastronomy across DACH. Mirrors WKA's trade-plus-gastro dual channel and broad country-of-origin portfolio.
• DiVino Weine (Schweiz): Swiss wine wholesale and distribution business serving retail and gastronomy in Switzerland. Competes head-to-head with WKA in the same geographic market and channel mix.
• Peter Riegel Weinimport: German wine importer servicing retail trade with a curated international portfolio and on-site bottling. Operates a similar model to WKA with added value services for trade.
• Mövenpick Weinkellerei (Coop): Swiss wine retailer and importer owned by Coop, offering a broad curated portfolio to Swiss consumers and gastronomy. Directly overlaps WKA's retail and HoReCa channels in Switzerland.

Regional players

• Provins (Valais): Major Swiss wine producer and négociant. While primarily a producer rather than pure distributor, it overlaps with WKA in retail shelves and Swiss gastronomy supply.
• Schlumberger (Austria): Austrian premium beverage group with imports, distribution, and gastronomy focus in DACH. Comparable portfolio breadth and HoReCa orientation, though geographically focused on Austria.
• Wild & Watson Premium Wine Partners: UK-based premium wine importer focused on Swiss and European small-producer wines into on-trade and independent retail. Comparable curation philosophy and artisanal-producer sourcing model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• LinkedInlinkedin.com/company/weinkellereien-aarau-ag
• Instagraminstagram.com/weinkellereien_aarau

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wineries Aarau