Seitz Insurance Agency

What Seitz Insurance Agency does

Seitz Insurance Agency was an independent insurance brokerage founded in 1961 in Sidney, Montana, operating for over six decades as a regional provider of commercial and personal line insurance products. The agency specialized in three core commercial verticals — agriculture, crop, and energy insurance — serving farmers, crop producers, and energy businesses across eastern Montana, while also distributing personal lines (home, auto, personal property) to individual consumers in the same geography. Its product portfolio was delivered through direct, relationship-driven sales out of its Sidney office, with the agency acting as an intermediary earning commissions from multiple carriers rather than underwriting risk itself.

The business operated on a quote-based, multi-year contract model with pricing determined by individual risk assessments rather than published tiers, which is standard for independent commercial and personal line brokers. Its go-to-market relied primarily on local presence, referrals, and community reputation built over six decades, with no disclosed digital channels, proprietary technology platform, or AI/ML capabilities. In 2023, Seitz acquired Bishop Insurance Services to broaden its service capabilities, indicating modest inorganic expansion ambition.

In April 2026, Seitz Insurance Agency was acquired by Marsh McLennan Agency (MMA), a subsidiary of Marsh, representing MMA's 60th-plus acquisition since 2009. All employees, including principals David Seitz and Camila Skinner, joined MMA, and operations continue from the existing Sidney, Montana locations under MMA ownership. Post-acquisition, Seitz's book of agriculture, crop, energy, and personal lines business becomes part of a much larger national brokerage platform.

Name

Seitz Insurance Agency

Legal name

Seitz Insurance Agency

Website

https://seitzinsure.com

Company type

Private

Founded year

1961

Operating status

Acquired

Headcount range

11–50 employees

Short description

Seitz Insurance Agency is an independent insurance brokerage founded in 1961 in Sidney, Montana, providing commercial and personal line insurance to agriculture, crop, energy, and individual clients across eastern Montana, acquired by Marsh McLennan Agency in April 2026.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

akta.pro secondary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Commercial insurance brokerage
• Crop insurance products
• Agricultural insurance coverage
• Personal lines insurance
• Energy sector insurance

Headquarters

HQ city

Sidney

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Insurance Commissions: Seitz Insurance Agency generated revenue through commissions from selling commercial and personal line insurance products to customers in agriculture, crop, and energy industries. As an independent agency, they earned commissions from multiple insurance carriers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Seitz Insurance Agency is an independent insurance brokerage founded in 1961 in Sidney, Montana, providing commercial and personal line insurance solutions. The agency specializes in agriculture, crop, and energy sector coverage for commercial clients, and also offers personal lines insurance such as home, auto, and personal liability for individual customers. It earns commissions by representing multiple insurance carriers and tailoring policies to each customer's risk profile.

Product overview

Seitz Insurance Agency is an independent insurance agency offering a unified portfolio of commercial and personal line insurance solutions. The agency specializes in three core sectors: Agriculture Insurance, Crop Insurance, and Energy Insurance for commercial clients, complemented by Personal Lines Insurance for individual customers. Founded in 1961 and operating from Sidney, Montana, the agency previously acquired Bishop Insurance Services in 2023. Following its acquisition by Marsh McLennan Agency in April 2026, all products and services continue to be delivered through the existing agency operations with principals David Seitz and Camila Skinner.

Differentiator

Problem solved

Functional benefit

Products and services

• Agriculture Insurance
• Crop Insurance
• Energy Insurance
• Commercial Lines Insurance
• Personal Lines Insurance

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Bishop Insurance ServicesminorOthers · 7 April 2026Seitz Insurance Agency acquired Bishop Insurance Services in 2023, expanding its capabilities and market presence prior to being acquired by Marsh McLennan Agency in 2026.

Scale indicators3 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• Rain and Hail Insurance (crop insurance specialist): Rain and Hail is a specialized crop insurance provider and broker that competes directly with Seitz's crop insurance offering for Montana farmers. Both focus exclusively on crop and agricultural insurance products and serve similar producer clients.
• Brown & Riding Insurance Services: Brown & Riding is an independent specialty insurance brokerage focused on niche commercial lines, comparable to Seitz's specialization in agriculture, crop, and energy. Both are independent, expertise-driven agencies that earn commissions from multiple carriers for specialized commercial coverage.
• Heffernan Insurance Brokers: Heffernan is an independent insurance brokerage serving commercial and personal lines with vertical specialization, similar to Seitz's structure. Both operate as multi-carrier independent agencies earning commission-based revenue across commercial sectors.

Broad incumbents

• Marsh McLennan Agency: MMA is Seitz's acquirer and direct parent; it operates a network of regional insurance brokerages across the U.S. with similar vertical specializations. Comparable as the platform into which Seitz was integrated, serving commercial clients in agriculture, energy, and personal lines.
• Acrisure: Acrisure is a fast-growing insurance brokerage that acquires independent agencies across the U.S., including in agricultural regions. Its acquisition-led growth model and broad commercial offerings make it a comparable roll-up platform to MMA's strategy that absorbed Seitz.
• Hub International: Hub International is a large North American insurance brokerage that, like MMA, actively acquires regional agencies with vertical specialization. It is comparable to Seitz in serving commercial agriculture and energy clients through a distributed local-office model, but at vastly greater scale.
• Arthur J. Gallagher & Co. Gallagher is a global insurance brokerage and risk management firm that acquires regional specialty agencies across the U.S., including those serving agriculture and energy. It competes with Seitz (and now owns its parent platform) for talent, clients, and acquisition targets in Montana and similar rural markets.
• Ironshore / Liberty Specialty Markets (regional offices): Large specialty insurers and brokers that serve commercial agriculture and energy clients, comparable to Seitz's commercial vertical focus. They compete for the same specialty commercial premiums, particularly in property and casualty lines for agricultural and energy operations.

Regional players

• Mountain West Farm Bureau Insurance: Mountain West Farm Bureau is a regional insurance carrier and agency serving agricultural and rural clients in Montana and surrounding states. It overlaps with Seitz on crop, farm, and personal lines for the same geographic customer base.
• Northwestern Energy Insurance Services: A regional energy-sector insurance provider in Montana that overlaps with Seitz's energy insurance vertical. Both serve Montana-based energy operators with commercial property and liability coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/seitzinsuranceagency
• LinkedInlinkedin.com/company/seitz-insurance-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seitz Insurance Agency