NoriPro

What NoriPro does

NoriPro (のりプロ) is a privately held boutique VTuber talent agency headquartered in Toshima Ward, Tokyo, operated through the corporate entity 株式会社ClaN Entertainment. Founded in 2019 by manga artist Tsukudani Norio (佃煮のりお), the agency manages 14+ active VTuber talents plus one AI character (玉姫), with its flagship talent Inuyama Tamaki (犬山たまき, debuted September 2018) surpassing 1 million YouTube subscribers in October 2024. Each talent is built around a unique Live2D character illustration produced by dedicated illustrators from a curated bench of external "Special Supporters," and the agency runs a calendar-driven merchandise cadence — birthday, debut anniversary, and seasonal releases — sold exclusively through the official BOOTH storefront (norio-t.booth.pm) and LINE Store. Distribution is almost entirely domestic Japan, with the limited exception of the 玉姫 AI singing voice library distributed globally via Techno-Speech's VoiSona platform.

NoriPro's revenue model is transaction-based and B2C, anchored on pre-order limited-time bundles (voice sets, B2 tapestries, B5 acrylic panels, F6 canvas art, acrylic stands, card sleeves) sold during 4-8 week windows, supplemented by LINE stamp sales, original music production and streaming, AI voice library licensing (玉姫 on VoiSona), and brand collaborations (e.g., Kyoto Rikyuen tea products from June 2025; DISH UP and CONCEPT CAFE KOBE collaboration cafes May-June 2024; PeroPeroGames Muse Dash integration February 2021). Go-to-market is community-led and product-led: talents build individual fanbases on YouTube, Twitter/X, Twitch, and TikTok, and fan-created content is officially sanctioned under published fanart, fandom, cheer-advertising, and fan-letter guidelines. The customer base consists entirely of individual Japanese VTuber/otaku consumers with no enterprise contracts in evidence.

The agency maintains a formal partnership with JR East Kikaku (JK) as its recommended cheer-advertising agency for fan-organized billboard and station poster campaigns, and operates an in-house defamation countermeasures team established September 2023, which pursued and settled a civil case against a defamer of Inuyama Tamaki in June 2024. No external funding rounds, parent company, or M&A activity are disclosed; the company is founder-led, profitable-leaning bootstrapped, and operates with 11-50 employees from a single Tokyo office.

Name

NoriPro

Legal name

株式会社ClaN Entertainment

Website

https://noripro.jp

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

NoriPro is a privately held, founder-led boutique VTuber talent agency in Tokyo operating under ClaN Entertainment, managing 14+ active talents plus one AI character, with merchandise and voice content sold primarily via BOOTH and LINE Store to Japanese otaku consumers.

Ownership category

akta.pro rank

Product category

VTuber Talent Agency / Virtual Entertainment Services

NAICS

Independent Artists, Writers, and Performers (7115), Motion Picture and Sound Recording Industries (512), Broadcasting and Content Providers (516)

akta.pro primary industry

Virtual Influencers, VTubers & Avatar/Face-Tracking (Gaming Creators) (MPAFAEAK)

Keywords

• VTuber talent agency
• Live streaming services
• Digital content production
• AI voice synthesis
• Character merchandise sales

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Seasonal & Milestone Voice Sets & Merchandise Bundles: The primary revenue driver. Limited-time voice/merchandise bundles released for each talent's birthday, debut anniversary, seasonal campaigns, and milestone events. Sold exclusively via the NoriPro official BOOTH storefront. Bundles include voice sets (audio content), B2 tapestries, B5 acrylic panels, F6 canvas art, card sleeves, acrylic stands, and other physical goods. Each release window is time-limited (typically 4–8 weeks).
2. LINE Stamps: Official LINE stamp sets for individual talents and group units (e.g., れぐたまいろ), sold via LINE Store. Ongoing revenue from repeat purchases of animated stamps.
3. Music Production & Sales: NoriPro produces original music, including unit songs (e.g., 夢色パレット group song), talent original songs, and music video releases. Revenue from music streaming and digital sales.
4. Brand Collaborations & Licensed Merchandise: Collaboration products with external brands generate revenue through co-branded goods. Examples: collaboration tea products with Kyoto利休園 (2025), collaboration cafes with DISH UP/CONCEPT CAFE KOBE, and collaboration with MOLLY ONLINE crane game (2021). Typically structured as limited-edition co-branded goods sold through partner or BOOTH storefront.
5. AI Voice Library Licensing (VoiSona): The AI singing voice library 玉姫 (VoiSona/Techono-Speech) generates licensing revenue from sales of the AI voice product through the VoiSona BOOTH shop.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

NoriPro is a VTuber talent agency that manages a curated roster of 14+ active virtual YouTubers who produce live streaming content, original music, and branded merchandise. The agency sells limited-edition voice sets and physical merchandise bundles (tapestries, acrylic stands, canvas art) tied to talent birthdays, debut anniversaries, and seasonal campaigns, alongside LINE stamps, original songs, and an AI singing voice library licensed through the Techno-Speech VoiSona platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Seasonal Voice Sets & Merchandise Bundles Limited-edition pre-order bundles pairing digital voice sets with physical merchandise (tapestries, acrylic panels, canvas art, card sleeves, acrylic stands) released for each talent's birthday, debut anniversary, seasonal campaigns, and milestone events. Sold exclusively via the NoriPro official BOOTH storefront during 4-8 week windows. Target customers are individual VTuber fans and otaku collectors seeking exclusive content and physical memorabilia.
• LINE Stamps Animated LINE stamp sets featuring individual NoriPro talents and group units such as れぐたまいろ, sold directly through the LINE Store platform. Target customers are LINE messaging users seeking character-branded digital stickers.
• Original Music & Music Videos Original music including unit songs, individual talent original songs, and music video productions released for streaming and digital sales. Includes cross-media placements such as the Inuyama Tamaki track featured in the Muse Dash rhythm game.
• AI Singing Voice Library 玉姫 (Tamaki) for VoiSona An AI singing voice library product for the VoiSona text-to-speech platform, voiced by NoriPro talent Inuyama Tamaki. Sold as a license card with exclusive sticker through the Techno-Speech BOOTH shop. Targets music creators, vocaloid producers, and AIVtuber creators seeking distinctive AI voice character IP backed by an established VTuber personality. Includes free character assets for fan use.
• NoriPro x Kyoto Rikyuen Collaboration Tea Products Co-branded tea products developed with Kyoto-based tea company Kyoto Rikyuen (京都利休園), featuring NoriPro talents in original packaging with limited-edition goods. Sold through Kyoto Rikyuen's own e-commerce platform. Targets VTuber fans seeking co-branded collectible consumables.
• NoriPro Collaboration Cafe Limited-time collaboration cafe events held at partner venues (DISH UP in Tokyo, CONCEPT CAFE KOBE in Hyogo) featuring co-branded food menu items and exclusive NoriPro merchandise. Target customers are fans seeking an in-person branded entertainment and dining experience, with goods available both in-store and online via partner mail-order.

Quantifiable outcome

• Inuyama Tamaki reached 1 million YouTube subscribers in October 2024 (6 years after debut)

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• 株式会社京都利休園coreStrategic or Co-development Partner · 23 June 2025Collaboration with Kyoto-based tea company Kyoto利休園 to create co-branded tea products featuring NoriPro talents (Inuyama Tamaki, Inari Iroha, Regult Lionheart, and れぐたまいろ bundle). Products include flavored teas in original packaging with limited-edition goods. Reservations opened June 2025, delivery from late October 2025.
• 株式会社テクノスピーチ (Techno-Speech)coreTechnology or Integration · 1 June 2024Techno-Speech developed and distributes the AI singing voice library 玉姫 (voiced by Inuyama Tamaki) on the VoiSona platform. NoriPro serves as the operator/rights holder for this voice library product. Reservation of license cards with exclusive stickers began April 2024 via Techno-Speech BOOTH.
• DISH UP / CONCEPT CAFE KOBE BY SWEETS PARADISEminorChannel Partner/ Reseller/ Distributor · 29 March 2024NoriPro collaborated with DISH UP (Tokyo) and CONCEPT CAFE KOBE (Hyogo) to hold a NoriPro Collaboration Cafe from May 2 to June 2, 2024. The cafes sold co-branded food and merchandise items. DISH UP is operated by Sweets Paradise.
• PeroPeroGames (Muse Dash)minorStrategic or Co-development Partner · 5 February 2021Muse Dash, an action rhythm game by PeroPeroGames, featured an original Inuyama Tamaki song 恋のMoonlight in its February 5, 2021 major update. This cross-media collaboration expanded NoriPro's IP reach into the gaming audience.
• 株式会社ジェイアール東日本企画 (JR East Kikaku)coreGTM or Marketing PartnerNoriPro has a formal partnership with JR East Kikaku (JK) for cheer advertising (応援広告). JK handles advertisement placement for fan-organized billboard and station poster campaigns supporting NoriPro talents. This is the agency's recommended advertising agency for fan-driven cheer ad campaigns.
• Special Supporters (External Creators)coreStrategic or Co-development PartnerNoriPro maintains a roster of 'Special Supporters' — vetted external creators with whom the agency has multiple transaction history. Categories include illustrators (ももしき, おおたけおかゆ, ザザ, カンザリン, Guchico, あらと安里, ぽんがり, 双葉陽), Live2D modelers (rariemonn, vivi, ウナギどん, 夜舟, ののん。), video creators (鬼灯わらべ, 手鞠カルタ), graphic designers (GURIWORKS, ファッションセンター(ゑ), 花杜ゆのき), 3D modelers (ミューズ), and scenario writers (みきしろ辰巳).

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ANYCOLOR Inc. (Nijisanji): Operator of Nijisanji, the other major Japanese VTuber agency with both Japan and English-language rosters. Competes head-to-head with NoriPro for VTuber talent, fan mindshare, and merchandise demand; publicly listed with global expansion.
• Brave Group: Japanese company operating multiple VTuber projects (including Riot Music and Game Club Project). Comparable as a multi-project VTuber agency operator with music, gaming, and merchandise revenue streams similar to NoriPro.
• COVER Corp (Hololive Production): Operator of Hololive Production, the largest Japanese VTuber agency with global reach. Direct competitor in talent management, merchandise, music production, and streaming; comparable business model but at vastly larger scale and with public-market capital.
• Re:AcT: Japanese VTuber agency with a comparable small/mid-sized roster and similar focus on talent management, music releases, and limited-edition merchandise. Closest boutique-scale peer to NoriPro.
• idol Corp: Japanese VTuber agency (HOLOSTARS' parent for male VTubers). Operates a smaller, more curated talent roster similar to NoriPro's boutique approach.
• VSPO (Brave Group esports division): VTuber-focused esports agency under Brave Group. Overlap with NoriPro in talent management, livestreaming, and fan merchandise, though specializing in gaming/esports content creators.
• Appland (.LIVE): Operator of the .LIVE VTuber agency project in Japan. Similar boutique-to-mid-scale VTuber agency with comparable talent management, streaming, and merchandise business model.
• 774 Inc. (Hasunosora Jogakuin): Japanese VTuber agency known for Hasunosora Jogakuin school-idol project. Comparable as a managed-VTuber roster with music, merchandise, and event-driven revenue.

Emerging players

• Phase Connect: Independent English-language VTuber agency. Smaller and earlier-stage than NoriPro, but operates a comparable independent-talent, livestreaming-plus-merchandise business model targeting an international audience.

Regional players

• PRISM Project: English-language VTuber agency formerly affiliated with Brave Group. Comparable as a VTuber talent agency and merchandise operation, but serves a Western/English-speaking audience rather than competing directly in Japan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/noriopro
• YouTubeyoutube.com/channel/UC8NZiqKx6fsDT3AVcMiVFyA
• TikToktiktok.com/@noripro_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NoriPro