Target Teal

What Target Teal does

Target Teal is a Brazilian organizational design consultancy founded in 2016 by Davi Zimmer in São Paulo and operating as a self-managed collective partnership without a traditional CNPJ. The firm comprises approximately 10 partners (Davi Zimmer, Eduardo Montenegro, Fabiana Prudente, Henry Goldsmid, Marco Barón, Ravi Resck, Rodrigo Bastos, Tami Lima, Tanya Stergiou) plus one integral partner (Diego Bonifacio) handling design, audiovisual, marketing, and social media, with each partner maintaining their own company and contributing 15% of gross revenue to a distributed fund. Its core proprietary asset is O2 (Organização Orgânica), an open-source Brazilian social technology for self-management consisting of 3,218-word meta-agreements and a pattern library, differentiated from Holacracy and Sociocracy 3.0 by Brazilian contextual adaptation and available on GitHub.

The firm's commercial offering is built on three pillars: (1) organizational design and cultural transformation consulting delivered by partners directly to clients, with approximately 70-90% of project value returned to the consulting partner; (2) an open course portfolio including Autogestão com O2 (R$2,080), Culture Hacking (R$2,497), FATO facilitation, PESCA systems thinking, CÓDHEX people management, CURA relational practices, and the immersive PDA development program; and (3) a practitioner community (CAMP) operated via Discord with mentoring, practice sessions, and a rewards program. Distribution is multi-channel through a 200+ article blog, YouTube series, the 'Fim da Firma' podcast on Spotify, a 74+ edition newsletter, and free O2 resources (ebook, video course, GitHub repository, public Google Drive). Disclosed clients include DHL, Unilever, Roche, Sicoob, Sodexo, Nexa, Disney, Instituto Coca-Cola, Empiricus, Quinto Andar, Eduzz, Shizen, Tegus, Liuv, Mobly, TERA, Youse, Affero Lab, and K21.

The company reports having served 200+ organizations and trained 500+ leaders across first, second, and third sectors over nine years of operation. It has no traditional employees and no external funding; partners operate through their own CNPJs and a virtual credit system ('Banco Target Teal') handles internal settlements. Target Teal recommends HolaSpirit as the software platform for managing organizational structures built on O2, and bundles 'TT AI assistants' (3-month access) with its flagship course as an emerging AI feature.

Name

Target Teal

Legal name

Target Teal

Website

https://targetteal.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Target Teal is a São Paulo-based, self-managed collective partnership of ~10 consultants founded in 2016 that helps Brazilian organizations adopt self-management through its proprietary O2 (Organização Orgânica) framework, offering consulting, an open course portfolio, and a Discord-based practitioner community.

Ownership category

akta.pro rank

Product category

Organizational Design Consulting

NAICS

Management Consulting Services (54161), Human Resources Consulting Services (541612), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Technical Cooperation, Capacity Building & Policy Advisory Programs (BPADABAO)

Keywords

• Organizational design consulting
• Self-management training
• Management consulting services
• Organizational transformation
• Agile organizational practices

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting Services: Target Teal partners (consultants) work directly with clients on organizational design, cultural transformation, and self-management implementation projects. Partners receive revenue directly from clients they serve, with approximately 70-90% of project value returned to consultants. The organization operates as a partnership where each partner has their own company (CNPJ) and receives payment for their consulting work.
2. Open Courses: Courses offered to individuals and organizations including Autogestão com O2, Culture Hacking (CH), FATO, PESCA, CÓDHEX, and CURA. After each course edition, profits are distributed among partners directly involved in that cohort. Pricing ranges from R$ 2,080 to R$ 2,497 per course.
3. Development Program (PDA): Programa de Desenvolvimento em Autogestão (PDA) is an immersive 4-month program with 3 in-person immersions, 16 online mentoring sessions, and real organization practice. Involves tuition payments that can be split in 4x via platform or paid via PIX with discount.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Target Teal is an organizational design consultancy that helps organizations transition to self-management through consulting, training, and a proprietary social technology framework called O2 (Organização Orgânica). The firm delivers systems mapping, organizational redesign, cultural transformation, and facilitation services, alongside a portfolio of courses (Culture Hacking, FATO, PESCA, CÓDHEX, CURA) and an immersive development program (PDA) for change agents. The O2 framework is open-source and underpins all offerings, with partners operating in a collective partnership structure.

Product overview

Target Teal is an organizational design consultancy offering a portfolio of services, courses, and open-source tools centered around their proprietary O2 (Organização Orgânica) self-management framework. The core offering is O2, a social technology for self-management comprising meta-agreements and a pattern library for distributed authority and adaptive organizations. Complementing O2, Target Teal offers a suite of courses including Autogestão com O2 (21h), Culture Hacking (30h), FATO facilitation (30h), PESCA systems thinking (30h), CÓDHEX people management (22h), CURA relational practices (60h), and the immersive PDA development program (96h). The company also provides consulting services, maintains a practitioner community on Discord, publishes a podcast (Fim da Firma), a 200+ article blog, a free ebook, free video course, and an open-source GitHub repository. The O2 framework integrates with HolaSpirit platform for organizational structure visualization. The company operates as a collectively-owned partnership without traditional employees, practicing what they preach in self-management.

Differentiator

Problem solved

Functional benefit

Brands

• O2 (Organização Orgânica): A Brazilian social technology for self-management developed by Target Teal, designed to help organizations become more adaptive, self-organized, and purpose-focused. It consists of essential rules (Meta-Acordos) and a library of patterns.
• CAMP (Comunidade de Agentes de Mudança)

Products and services

• O2 (Organização Orgânica) Framework A social-technology framework for self-management and organizational design. O2 helps organizations become more adaptive, self-organized, and purpose-focused through essential rules (Meta-Acords) and a library of evolving patterns covering circles, roles, meetings, and governance structures.
• Autogestão com O2 Course An intensive 21-hour course teaching self-management practices through O2. Combines 15 hours of live online sessions with 6 hours of video lessons, games, simulations, and exercises. Includes free AI assistants for 3 months. Priced at R$ 2,080 per cohort with up to 20 participants.
• Culture Hacking Course (CH) A 30-hour course teaching techniques for exploring and promoting changes in organizational culture through pragmatic, experimental, and distributed interventions that address structural and interaction patterns. Priced at R$ 2,497 per cohort.
• FATO - Facilitação de Times Organizacionais A 30-hour course teaching facilitation skills for reading contexts, intervening in conversations and meetings, and making them more effective through structured facilitation practices.
• PESCA - Pensamento Sistêmico e Complexidade Aplicados A 30-hour course on systems thinking and complexity applied to organizations. Covers mapping, modeling systems, and identifying leverage points for organizational interventions.
• CÓDHEX - Gestão de Pessoas e Times com Org Design A 22-hour course on people and team management through organizational design practices. Focuses on transforming team outcomes through experimentation with new management practices.
• CURA - Cuidando das Relações e Afetos A 60-hour course focused on cultivating meaningful relationships at work and promoting psychological safety through relational practices and affect management.
• PDA - Programa de Desenvolvimento em Autogestão A 96-hour immersive program over 16 weeks combining 3 in-person immersions (10 days total), 16 weekly 90-minute online mentoring sessions, and real-world organizational practice. Designed to develop change agents capable of leading self-management transitions. Small cohorts of maximum 15 participants.
• Organizational Design Consulting Custom consulting services including systems mapping, organizational design, training programs, and facilitation. Addresses invisible forces shaping organizations: power relations, informal processes, and cultural dynamics. Engagements include facilitation of executive meetings, team meetings, events, offsites, conflict mediation, and creative innovation processes.
• Mentoria & Consultoria Customized mentorship and consulting services for O2 adoption journeys. Includes mentoring (advisory support), consulting (active facilitation), internal courses, and change agent capacity-building programs.

Quantifiable outcome

• 9 years of market presence with 200+ organizations served and 100k+ people impacted
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered minor.

• Organizations using O2 methodologyminorImplementation/ SI/ Consulting PartnerVarious organizations have adopted O2 methodology including Kanpai, TERA, Mobly, Affero Lab, Youse, More Than Real, IHM Stefanini, PS Júnior, K21, Take, Simbiose, Aldeia, Blow, Copaiba, Eppo, GTPS, Minha Campinas, Move, Phomenta, GEPEA, Nossa Cidade, Vote LGBT, and Fundação Grupo Boticario. These organizations have implemented the O2 self-management framework in their operations.
• Mentora.AíminorGTM or Marketing PartnerMarco Barón appeared as a guest on the Mentora.Aí podcast discussing 'Conversations as strategy in work and life'.
• Tellus PodcastminorGTM or Marketing PartnerMarco Barón appeared as a guest on Tellus Podcast discussing 'Group facilitation with Marco Baron'.
• Love the Problem K21minorGTM or Marketing PartnerTarget Teal team participated in a panel on 'Self-management' at Ágil Summit, featured on Love the Problem K21 podcast.
• Pontes e ElefantesminorGTM or Marketing PartnerTarget Teal team members appeared on Pontes e Elefantes podcast discussing topics including 'Teal: An unfounded hype' with Ravi Resck and 'A book, transformations, experiences and Target Teal' with Davi Gabriel and Edu Araújo.
• AfferolabminorGTM or Marketing PartnerFeatured article 'Self-management: what we learn when we decide?' published on Afferolab platform.
• Prototipando PodcastminorGTM or Marketing PartnerRavi Resck appeared on Prototipando podcast discussing 'Systems Thinking and Organizational Design'.
• TallerCastminorGTM or Marketing PartnerRavi Resck appeared on TallerCast discussing 'The traps of linear thinking'.
• ADVBOXminorGTM or Marketing PartnerTarget Teal video content 'Management by context of organizational design' available on ADVBOX platform.
• Você RHminorGTM or Marketing PartnerArticles published including 'Is your company prepared for Self-management?' and 'Holacracy, Ways to use' (a guide published on Você RH).

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Conscious Leadership Group: Larger, established executive development and culture transformation consultancy. Operates in the same conscious-organization and culture-change category as Target Teal but with a broader portfolio and corporate-executive orientation.

Direct peers

• HolacracyOne: The originator of Holacracy governance framework, which directly inspired Target Teal's O2. Both deliver self-management consulting and certification to organizations seeking distributed authority models, with comparable methodology-driven positioning.
• Sociocracy 3.0: Open-source framework for self-organization and governance that, alongside Holacracy, influenced Target Teal's O2 design. Shares the same pattern-library, open-source distribution approach and target audience of change agents and consultants.
• The Ready: A global organizational transformation consultancy practicing teal/holacratic principles and helping companies transition to self-management. Directly comparable in offering, philosophy, and buyer profile to Target Teal's consulting practice.
• Management 3.0: Jurgen Appelo's agile management and organizational design movement offering courses, certifications, and transformation services. Comparable as a methodology-led, education-and-consulting hybrid targeting the same change-agent buyer.

Others

• Resultados Digitais (RD Station): Major Brazilian software company cited among Target Teal's addressable enterprise ecosystem. Relevant as a large Brazilian enterprise that has explored self-management principles, though not a direct consulting competitor.

Emerging players

• Tetradian: Systems-thinking consultancy by Michael Hughes focused on organizational design and complexity. Comparable in combining systems thinking, complexity theory, and organizational design — a methodological cousin to Target Teal's PESCA course themes.
• Rebels at Work: Community and content platform for change agents challenging broken workplace practices. Comparable as a community-led movement for organizational rebels, intersecting with Target Teal's Discord community and content ecosystem.
• Laloux作法 (Frederic Laloux): Originator of the 'Reinventing Organizations' / teal paradigm that underpins Target Teal's positioning. Both work in the teal/evolutionary-teal consulting space and share the same conceptual lineage in self-management.

Regional players

• Pareto Lab: Brazilian agile and organizational transformation consultancy. A regional direct peer competing for the same Brazilian enterprise buyers seeking agility and modern management practices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/targetteal/organic-organization
• YouTubeyoutube.com/channel/UCUwUnN9qgDdJzjRPVk3fcfw
• Xx.com/targetteal
• Facebookfacebook.com/targetteal
• LinkedInlinkedin.com/company/target-teal

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Target Teal