Superyacht Tenders and Toys

What Superyacht Tenders and Toys does

Superyacht Tenders and Toys (trading as SYTT) is a privately held UK-based outfitter and project manager for superyacht tenders, toys, and related equipment, founded in 2011 and headquartered in Harkstead, Suffolk with a regional office in Monaco. The company sources, customises, and delivers tenders (custom, semi-custom, ROAM-branded aluminium adventure boats, Nautique wake boats, and SOLAS rescue tenders), yacht toys across 40+ brands (Fliteboard, SEABOB, Sea-Doo, Yamaha, Scubapro, Technogym, etc.), custom TPU-manufactured inflatables, and composite deck equipment. It also provides brokerage, refit, and Mediterranean rental services. Customers comprise private superyacht owners, captains and crew, yacht management firms, shipyards, and charter operators; pricing is quote-based, with brokerage boats priced between approximately €30,000 and €1,500,000 and custom projects scaling well above that range.

The company's revenue model blends professional services (project management and consultancy), one-time hardware sales and brokerage, subscription-style rental income, and own-brand manufacturing through ROAM Boats at its Serbia facility. Distribution is anchored by direct enterprise field sales to owners and management companies, supplemented by active participation in 30+ international boat shows annually and an online brokerage platform. Strategic positioning rests on impartial expert advice (team members with prior superyacht operational roles), Inward Processing authorisation for VAT-efficient cross-border brokerage, Lloyd's Register certified customisation work, and a partner network spanning exclusive build relationships with Williams Jet Tenders and Pascoe International, plus build partnerships with Compass, Falcon, Hodgdon, Ante, and Spirit. The broader SYTT Group also encompasses Shipyard Supply Co. (composite deck equipment) and Luxury Cruise Outfitting, extending the platform into adjacent marine verticals.

Name

Superyacht Tenders and Toys

Legal name

Superyacht Tenders and Toys

Website

https://superyachttendersandtoys.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Superyacht Tenders and Toys is a UK-based outfitter and project manager that sources, customises, and delivers tenders, toys, and inflatables for private superyacht owners, yacht management companies, shipyards, and charter operators worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Harkstead

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Project Management and Consulting: Expert consultancy services for superyacht tender project management, providing impartial advice and handling every detail from concept to final delivery
2. Tender Sales and Brokerage: Sale of new and used yacht tenders through brokerage service; authorised for Inward Processing allowing VAT-efficient handling of brokerage boats
3. Tender Rental: Short and long-term rental of yacht tenders from fleet of 5 boats across central Mediterranean; includes delivery, full tank, and engineering support
4. Toy Sales and Brokerage: Sale of yacht toys including watercraft, water toys, diving equipment, and fitness gear; brokerage service for pre-owned toys
5. Customization Services: Customisation of Nautique boats, toys, and inflatables including paintwork, carbon detailing, upholstery, and bespoke features
6. Own Brand Manufacturing (ROAM Boats): Manufacturing and sale of ROAM aluminum adventure tenders from Serbia facility

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Superyacht Tenders and Toys (SYTT) is a comprehensive superyacht outfitter and consultancy that sources, customizes, supplies, and rents tenders, water-toys, deck equipment, and small craft for superyacht owners and operators. The company manufactures its own ROAM aluminum adventure tenders in Serbia, produces custom inflatables and composite deck hardware in-house, brokers third-party brands such as Fliteboard, SEABOB, Sea-Doo, and submarines, and provides end-to-end project management including garage design, refit, and customization services.

Product overview

Superyacht Tenders and Toys operates as a comprehensive superyacht outfitter offering a portfolio of physical products and services. The core offering spans three divisions: Tenders (custom and semi-custom boats including their in-house ROAM Boats aluminum adventure tenders, Nautique wake boats, SOLAS rescue tenders, plus brokerage, rental, and refit services), Toys (an extensive range of water toys including Fliteboard eFoils, SEABOB underwater scooters, Awake electric surfboards, Sea-Doo and Yamaha personal watercraft, RS Sailing boats, diving equipment, and fitness gear, along with brokerage and rental services), and Inflatables (custom-made-to-measure products including water parks, slides, platforms, and furniture using TPU manufacturing). Supporting services include deck equipment manufacturing (boarding poles, swim ladders, mooring whips), garage design, toy customisation, and submarine supply. The company functions as a project management consultancy and product supplier rather than a software platform.

Differentiator

Problem solved

Functional benefit

Brands

• ROAM Boats: Proprietary brand of rugged, aluminium adventure tenders designed for superyacht support, manufactured in Serbia. The brand focuses on go-anywhere vessels built without toxic resins or non-recyclable composites, targeting island-hopping, gear transport, and remote adventures.
• SYTT Customs Hub

Products and services

• ROAM Aluminum Adventure Tenders Custom and semi-custom aluminum-hulled adventure tenders manufactured in-house in Serbia by SYTT's ROAM Boats brand, sold to superyacht owners and shipyards for use as primary or guest tenders.
• Custom and Semi-Custom Composite Tenders Bespoke and semi-custom composite tenders including Nautique wake boats and SOLAS-compliant rescue tenders, designed and built to fit specific superyacht garage dimensions and class requirements.
• Custom Inflatables (TPU/Hypalon) In-house manufactured custom TPU and Hypalon inflatable products such as tenders, platforms, and toy inflatables, designed and built to owner specifications.
• Composite Deck Equipment In-house fabricated composite deck hardware and equipment for superyachts, produced to custom specifications.
• Brokered Watertoys (Fliteboard, SEABOB, Sea-Doo, Submarines) Supply of third-party branded personal watercraft, electric surfboards (Fliteboard), underwater scooters (SEABOB), jet skis (Sea-Doo), and personal submarines, sourced via brokerage on behalf of yacht clients.
• Mediterranean Tender and Toy Rental Seasonal short-term rental of tenders, watertoys, and inflatables from a Mediterranean-based fleet to charter yachts and seasonal users.
• Project Management and Outfitting Consultancy End-to-end consultancy and project management for new-build, refit, and seasonal outfitting of superyachts, including vendor selection, coordination, and delivery oversight.
• Refit and Customisation Services Refit and customization of existing tenders, watertoys, and deck equipment, including modification to garage dimensions and upgrade of older assets.
• Tender Bay and Garage Design Design and layout of superyacht tender garages and storage bays to accommodate selected tenders and toys, integrated with new-build and refit outfitting.

Quantifiable outcome

• Successfully delivered over 300 boats over the last decade
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered notable, core and minor.

• U-Boat WorxnotableStrategic or Co-development PartnerU-Boat Worx is a submarine manufacturer with whom SYTT collaborated on the supply of the first Cruise Sub ever built for a client - a 1,140 meter-rated 7-seater submarine delivered two years after contract signing. Roy Heijdra, Marketing Manager at U-Boat Worx, provided a testimonial praising SYTT's seamless process.
• Shipyard Supply Co.coreStrategic or Co-development PartnerSister company under SYTT Group. SYTT collaborates with Shipyard Supply Co. for premium deck equipment components like carbon fibre swim ladders, dock steps, and boarding poles. Both companies share resources and expertise under the SYTT Group umbrella.
• ROAM BoatscoreStrategic or Co-development PartnerSYTT's own brand of adventure-ready aluminum boats manufactured at their Serbia facility. ROAM boats represent the company's proprietary manufacturing capability, offering rugged yet luxurious tenders for superyacht support.
• Luxury Cruise OutfittingminorStrategic or Co-development PartnerSister company under SYTT Group focused on luxury cruise outfitting services, expanding the group's reach beyond superyachts into the broader luxury marine market.
• FliteboardnotableChannel Partner/ Reseller/ DistributorAccredited partner for Fliteboard e-foil products. SYTT provides expert guidance and tailored support for Fliteboard products as part of their toy offerings.
• SEABOBnotableChannel Partner/ Reseller/ DistributorAccredited partner for SEABOB water jet products. SYTT offers comprehensive SEABOB range including F5, F5 S, F5 SR, F7, F9, and F9 S models.
• Sea-DoonotableChannel Partner/ Reseller/ DistributorAccredited partner for Sea-Doo personal watercraft. SYTT offers full range including Spark Trixx, GTI SE, RXT-X, RXP-X, GTX Limited, and Wake Pro models.
• Williams Jet TendersnotableChannel Partner/ Reseller/ DistributorExclusive partner for Williams Jet Tenders. Perfect fit for yachts with minimum garage space like Sanlorenzo and Benetti. SYTT can reserve build slots.
• Pascoe InternationalnotableChannel Partner/ Reseller/ DistributorExclusive partner for Pascoe limousine tenders, the only SOLAS lifeboat limousine tender manufacturer. Ranges from 6.2m SOLAS-compliant boats to 15m bespoke limousine tenders.
• Compass TendersnotableChannel Partner/ Reseller/ DistributorBuild partner for custom tenders. Distinguished for crafting tenders that echo the design style of the mothership. Visionary design team and workforce of over 100 people.
• Spirit YachtsnotableChannel Partner/ Reseller/ DistributorBuild partner for traditional wooden boats. Purveyors of spellbindingly beautiful hand-built vessels creating sense of theatre through time-honoured artistry of wooden boat building.
• Falcon TendersnotableChannel Partner/ Reseller/ DistributorBuild partner for custom tenders. Representing essence of non-conformity, Falcon delivers tenders that are as unique as their clientele including Miss Wonderly and Miss Leblanc.
• Hodgdon YachtsnotableChannel Partner/ Reseller/ DistributorBuild partner for custom tenders. Cornerstone of boat building in U.S. with over two centuries of producing fully custom tenders. Commitment to personalisation has cemented their reputation.
• Ante TendersnotableChannel Partner/ Reseller/ DistributorBuild partner for custom tenders. Redefines limousine tender with elegance, spaciousness, and innovation. Offers custom tenders with full-standing headroom in carbon, fibreglass, and wood.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Williams Jet Tenders: Leading jet tender manufacturer for superyachts, with SYTT acting as exclusive partner. Comparable as a producer of compact luxury tenders commonly stowed on superyachts; competes with SYTT-curated alternatives.
• Spirit Yachts: Traditional wooden yacht and tender builder, hand-built modern classic vessels. SYTT build partner; comparable as a high-end, design-led superyacht craft builder serving the same UHNW market.
• Falcon Tenders: Custom superyacht tender maker with a non-conformist design ethos, building craft for high-profile yachts (e.g., Miss Wonderly, Miss Leblanc). SYTT build partner and a directly comparable bespoke tender manufacturer.
• Compass Tenders: Custom superyacht tender builder with 100+ staff and design-led approach. SYTT build partner; directly comparable as a high-end custom tender manufacturer serving the same superyacht customer base.
• Pascoe International: Manufacturer of SOLAS-certified limousine tenders and SYTT's build partner. Directly comparable as a bespoke superyacht tender builder with a focus on high-end custom craft, offering an alternative supply path to yacht owners.
• Hodgdon Yachts: US-based custom tender builder with over two centuries of history. SYTT build partner; directly comparable as a fully custom superyacht tender manufacturer targeting the same UHNW yacht owner segment.
• Ante Tenders: Manufacturer of limousine tenders in carbon, fibreglass and wood, focused on full-standing headroom and bespoke design. SYTT build partner; comparable as a luxury custom tender producer targeting superyacht tenders.

Broad incumbents

• Fraser Yachts: Large yacht brokerage, management and charter group with deep superyacht industry penetration. Comparable as a full-service incumbent competing for the same owner/captain relationship that drives tender and toy procurement.
• Burgess: Global superyacht brokerage, management, charter and new construction firm with a broader services portfolio. Comparable as a full-service superyacht intermediary that also touches tender and toy outfitting for owner clients.

Emerging players

• U-Boat Worx: Submersible manufacturer with which SYTT collaborated to deliver the first client Cruise Sub. Comparable as a high-end marine product partner feeding into the superyacht toy/equipment category, with overlapping customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tendersandtoys
• LinkedInlinkedin.com/company/superyacht-tenders-and-toys
• Instagraminstagram.com/superyachttendersandtoys
• Xx.com/tendersandtoys

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superyacht Tenders and Toys