Oisix

What Oisix does

Oisix ra daichi Inc. is a Tokyo-headquartered, publicly listed (TSE: 3182.T) food subscription and delivery company operating since 2000. The business spans three primary consumer subscription brands (Oisix for organic and specialty food, Radish Boya for weekly seasonal vegetable boxes, and Daichi wo Mamoru Kai for sustainable food with irregular-produce rescue) and serves both individual subscribers (1.7 million+ members as of 2017) and B2B customers. Beyond D2C subscription, the company runs a mobile supermarket franchise (Tokushimaru, ~1,200 vehicles across 47 prefectures serving ~180,000 customers), a B2B nursery meal service (Sukusuku Oisix operating in Kanto and Kansai), a US plant-based meal kit subsidiary (Purple Carrot, acquired 2019), food service subsidiaries, and a food assistance platform (WeSupport Family reaching 33,012 households with 86 corporate donors).

The underlying technology stack is a microservices architecture deployed on Amazon EKS (Kubernetes) with a proprietary subscription management, ordering, and meal-kit logistics platform, supported by iOS/Android mobile applications and a third-generation OpenAPI-driven backend. Differentiated product capabilities include the Kit Oisix meal-kit system with pre-portioned ingredients, registered-dietitian recipes, and sugarcane-derived biomass packaging, plus proprietary Oisix food safety standards that exceed regulatory minimums. AI applications are limited to developer productivity tooling (dbt model generation, mobile animation automation) rather than customer-facing features.

Revenue is generated primarily through recurring D2C subscriptions across the three brands, supplemented by one-time marketplace purchases, Tokushimaru mobile sales (with a +20 yen per-item handling fee), Sukusuku Oisix B2B contracts, Oisix EC Consulting, Ad Oisix, and Purple Carrot. Pricing follows a tiered delivery-fee structure by region (Mainland, Hokkaido/Shikoku/Kyushu, Okinawa), with subscription tiers providing free delivery above specified yen thresholds. Go-to-market is primarily product-led D2C subscription for consumers, with dedicated enterprise field sales for B2B childcare accounts and a franchise model for Tokushimaru.

Name

Oisix

Legal name

オイシックス・ラ・大地株式会社

Website

https://oisixradaichi.co.jp

Company type

Public

Founded year

2000

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Oisix ra daichi Inc. is a publicly listed Japanese food subscription and delivery company operating three consumer brands (Oisix, Radish Boya, Daichi wo Mamoru Kai), a mobile supermarket franchise (Tokushimaru), B2B nursery meal service (Sukusuku Oisix), US plant-based subsidiary (Purple Carrot), and food assistance platform (WeSupport Family).

Ownership category

akta.pro rank

Product category

Online Food Subscription & Delivery

NAICS

Perishable Prepared Food Manufacturing (311991), Frozen Specialty Food Manufacturing (311412)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Meal kits & subscription meal components manufacturing (AFAKAHAD)

Keywords

• Organic food delivery
• Meal kit subscription
• Mobile supermarket service
• B2B nursery meal service
• Food subscription platform

Headquarters

HQ city

Higashi-osaki

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Subscription food delivery (Oisix, Radish Boya, Daichi Mamoru Kai): Recurring subscription delivery of fresh produce, meal kits, and groceries. Customers choose service brand and delivery frequency. Subscription model enables demand forecasting and reduces food waste through pre-planned production.
2. One-time product purchases (産直おとりよせ市場): One-time purchase of specialty foods through the Direct Shipping Marketplace (産直おとりよせ市場).
3. Sukusuku Oisix - B2B childcare meal service: B2B meal service for childcare facilities (nursery schools, kindergartens, certified childcare centers) supplying Oisix-quality ingredients, proprietary menus, meal kits, system tools, and food education support.
4. Tokushimaru mobile supermarket franchise: Regional supermarket partners operate mobile supermarket trucks using Tokushimaru brand and inventory system. Revenue from product sales and mobile sales handling fees (+20 yen per item).
5. B2B corporate services: Corporate advertising (Ad Oisix), EC consulting, and other B2B services for enterprise clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Oisix ra daichi operates a multi-brand subscription-based food delivery service in Japan, providing organic, pesticide-free produce, meal kits (Kit Oisix), and groceries directly to consumer households via its Oisix, Radish Boya (らでぃっしゅぼーや), and Daichi wo Mamoru Kai (大地を守る会) brands. The company sources ingredients from 4,000+ producers nationwide and supplements its D2C subscription with a B2B nursery meal service (Sukusuku Oisix), a mobile supermarket franchise (Tokushimaru), a US plant-based meal kit subsidiary (Purple Carrot), and a food assistance platform (WeSupport Family).

Product overview

Oisix ra daichi Inc. operates a multi-brand food subscription and delivery platform consisting of three main consumer brands—Oisix (organic/specialty food delivery), Radish Boya (らでぃっしゅぼーや, organic weekly vegetable box), and Daichi wo Mamoru Kai (大地を守る会, sustainable food with irregular produce rescue)—alongside subsidiary services including Tokushimaru (mobile supermarket for elderly/shopping-challenged areas), Sukusuku Oisix (nursery meal service), Kit Oisix (meal kits), and Purple Carrot (US plant-based meal kit). The company also provides B2B services through Oisix EC Consulting, operates WeSupport Family (food assistance for struggling households), and participates in the Niigata Food Tech Town initiative for food innovation. Additional offerings include subscription-based advertising (Ad Oisix), the Farble sustainable lifestyle magazine, and a 25th anniversary art history project.

Differentiator

Problem solved

Functional benefit

Products and services

• Oisix (オイシックス) food subscription and delivery service Main D2C food subscription and delivery service offering organic and pesticide-free ingredients, meal kits (Kit Oisix), and fresh produce delivered directly to consumer households in Japan.
• Kit Oisix (meal kit service) Meal kit service providing pre-portioned ingredients with recipes, enabling users to cook complete meals while reducing household food waste to one-third of conventional cooking and saving 28,000+ yen annually.
• Radish Boya (らでぃっしゅぼーや) organic vegetable subscription Organic and sustainable food subscription service offering weekly rotating seasonal vegetables, traditional varieties, and approximately 760 product lines annually from producer partnerships. Long-running Meguru Vegetable Box averages 1.79 million boxes sold per year.
• Daichi wo Mamoru Kai (大地を守る会) sustainable food delivery Sustainable food delivery service featuring irregular-shaped produce rescue programs, the 'Mottainai' (don't waste) product series, and direct partnerships with organic farmers since 1985; sells approximately 147,000 Mottainai Nai fish products per year.
• Sukusuku Oisix (すくすくOisix) nursery meal service B2B nursery school meal delivery service providing Oisix-quality ingredients, proprietary menu planning by dedicated nutritionists, meal-kit support for labor-saving cooking, and food education content for nursery schools, kindergartens, and certified childcare centers in the Kanto and Kansai areas.
• Tokushimaru (とくし丸) mobile supermarket Mobile supermarket service operated by subsidiary Tokushimaru Co., Ltd., delivering fresh produce and daily necessities via refrigerated trucks to elderly and shopping-challenged communities across Japan; approximately 1,200 vehicles serving about 180,000 customers as of May 2026, with 143 regional supermarket partners and 300+ municipal monitoring agreements.
• Purple Carrot (US plant-based meal kit subscription) US-based plant-based meal kit subscription subsidiary operating in the American market, expanding Oisix ra daichi's global presence in sustainable food delivery.
• Oisix EC Consulting Consulting service for enterprises seeking to build or improve e-commerce operations, leveraging Oisix ra daichi's experience in food subscription and delivery.
• Ad Oisix (subscription advertising) B2B advertising service distributed to regular Oisix subscribers; corporate advertising delivered through the subscriber base.
• Direct Shipping Marketplace (産直おとりよせ市場) One-time purchase marketplace for specialty foods from across Japan, complementing the recurring subscription services.
• Shun Yasai Novelty Taberuty (旬野菜ノベルティ タベルティ) B2B seasonal vegetable novelty gift service for corporate customers, leveraging Oisix's direct producer relationships.

Quantifiable outcome

• Kit Oisix reduces household food waste to 1/3; saves 28,000+ yen annually
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• Niigata Prefecture (新潟県)flagshipStrategic or Co-development Partner · 1 May 2026Niigata Prefecture is developing a regional industry cluster plan focused on food tech, targeting submission to the national government in July 2026. The prefecture and Oisix are co-developing a food tech talent program with Niigata University (planned to open in 2028) and collaborating on the Niigata Food Tech Town initiative.
• NSG Group (NFTT共同委員長)flagshipStrategic or Co-development Partner · 1 April 2026Oisix ra daichi and NSG Group co-chair the Niigata Food Tech Town (NFTT) execution committee, aiming to build a world-class food tech ecosystem in Niigata. The initiative targets 500 startup creations and 500 billion yen cumulative sales, leveraging Niigata's food resources, fermentation technology, and food industry cluster. NFTT coordinates government, industry, academia, and finance to support food tech innovation from funding to global expansion.
• Ministry of Agriculture, Forestry and Fisheries (农林水产省)flagshipStrategic or Co-development PartnerMAFF participates in the NFTT Policy Review Subcommittee, providing expertise on national food tech policy, growth strategy positioning, and the public-private council's activities. Contributes to the roadmap targeting 3 trillion yen in sales (domestic and international) across 4 food tech fields by 2040.
• Food Bank Tokushima (認定特定非活動法人フードバンクとくしま)flagshipStrategic or Co-development PartnerWeSupport Family partners with Food Bank Tokushima to expand food assistance to approximately 1,000 single-parent households across all four Shikoku prefectures. Food Bank Tokushima coordinates the four-prefecture food bank network to deliver donated food products monthly to support households.
• RCF (一般社团法人RCF)coreStrategic or Co-development PartnerRCF serves as social enterprise coordinator for WeSupport Family, leveraging its experience from post-earthquake reconstruction support to manage stakeholder coordination, project planning, and matching between food donation companies and support organizations.
• Coconet (ココネット株式会社)coreChannel Partner/ Reseller/ DistributorCoconet handles logistics and delivery coordination for WeSupport Family, operating the food bank network and managing the warehouse (Moon Island Warehouse, Kawasaki) for food donation collection and redistribution to support organizations.
• Ofunaruto City, Iwate Prefecture (岩手県大船渡市)coreStrategic or Co-development PartnerOfunato City and Tokushimaru signed a three-party Elderly Life Support Partnership Agreement (见守り協定) to provide shopping support and community monitoring for elderly residents. The city's elderly population is 39.5% (vs. national average 29.3%), creating urgent need for shopping support and social welfare infrastructure.
• Maiya supermarket (株式会社マイヤ)coreChannel Partner/ Reseller/ DistributorMaiya operates 19 food supermarkets in Iwate and Miyagi prefectures. Partnering with Tokushimaru to launch a mobile supermarket (Tokushimaru Maiya No. 3 vehicle) operating from the Akasaki store, serving Ofunato City's elderly residents. Each vehicle carries approximately 400 products totaling 1,200 items.
• Shikoku 4-prefecture food bank network (香川・愛媛・高知・德島のフードバンク)coreStrategic or Co-development PartnerWeSupport Family leverages a network of food banks across Shikoku's four prefectures for the June 2026 expansion to 1,000 households: Food Bank Kagawa, Oasis Marugame, Shikoku Children & Youth Support Organization (香川); Food Bank Aiga, Ixos, Ehime Seikatsu (愛媛); Kochi Ai-Ai Net, Kochi Food Support Net (高知).
• Cancer Research Institute Ariake Hospital (游び搭建記念館癌症研究所)minorStrategic or Co-development PartnerFancl Corporation collaborated with Cancer Research Institute Ariake Hospital for the 'Nagomi Time Enichi' wellness event for cancer patients, families, and healthcare professionals. Oisix sponsored and participated with an experience booth at the event.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Blue Apron: US meal-kit subscription service with overlapping target customer (health-conscious, time-constrained consumers); directly comparable to Kit Oisix on subscription model and ingredient-portioned meal kit structure.
• Home Chef (Kroger): US meal-kit subscription service acquired by Kroger; comparable to Kit Oisix on meal-kit format and grocery-adjacent retail strategy.
• HelloFresh: Global meal-kit subscription leader operating in the US and Europe; directly comparable to Oisix's Kit Oisix and Purple Carrot offerings in business model, target customer, and subscription frequency.
• Seikatsu Club (生活クラブ): Japanese consumer cooperative focused on safe, organic food delivery to member households; comparable to Oisix/Daichi wo Mamoru Kai on direct-producer relationships, member-based subscription, and food-safety standards.
• Pal System: Japanese consumer cooperative delivering organic and safe food via subscription to households; most direct Japanese peer of Oisix and Radish Boya given shared organic-sourcing, direct-producer, and subscription delivery model.

Emerging players

• Cookpad: Japan's leading recipe platform increasingly expanding into meal kits and ingredient delivery (Cookpad Mart/Kitchen); an emerging peer that intersects with Oisix on home cooking and meal solution category.

Broad incumbents

• Aeon (topvalu): Japan's largest grocery retailer with private-label organic and value offerings; broader incumbent that competes with Oisix on the premium/organic food segment via store and online channels.
• Seven & i Holdings (Ito-Yokado): Major Japanese retail conglomerate with grocery, food delivery, and meal-kit-adjacent businesses; broader incumbent that competes for household grocery and ready-meal spend.
• Rakuten (Rakuten Mart / Recipe services): Major Japanese e-commerce platform with grocery and food delivery; comparable in online grocery and food subscription category, though Rakuten's offering is broader and less specialized than Oisix's.

Regional players

• Kaldi Coffee Farm: Japanese specialty food importer/retailer offering organic and imported foods via physical retail and online; comparable to Oisix's premium imported/specialty food assortment and direct-producer sourcing ethos.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/oisix_com
• Instagraminstagram.com/Oisix
• Facebookfacebook.com/oisix.jp
• LinkedInlinkedin.com/company/oisixradaichi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oisix