Asuransi Dayin Mitra

What Asuransi Dayin Mitra does

Asuransi Dayin Mitra is an Indonesian general (non-life) insurance company that provides financial protection against damage to and loss of property. The company's product focus, as described in its firmographic profile, centers on property insurance — covering risks tied to physical assets for individuals and commercial clients in Indonesia. Founded in 1982 and headquartered in Jakarta Pusat, the company has operated continuously in the Indonesian insurance market for over four decades, giving it an established position within the country's non-life insurance sector.

The firm is structured as a for-profit public company listed on the Indonesia Stock Exchange under the ticker idx:ASDM, which imposes ongoing regulatory, capital, and disclosure obligations under OJK (Otoritas Jasa Keuangan) supervision. The company operates with a workforce in the 101-250 employee range, consistent with a mid-sized domestic general insurer rather than a market-leading player. No detailed product catalogue, distribution breakdown, broker network, reinsurance arrangements, or customer segmentation is disclosed in the available input data, and no management team, leadership, M&A history, funding rounds, or strategic transactions are reported.

The input also contains a separate, large block of technology, product, and pricing detail that pertains to HeyLink.me — a link-in-bio SaaS platform — and is unrelated to Asuransi Dayin Mitra's insurance business; that material has been excluded from the analysis of this company. Financial series provided in the input are labeled in USD millions but contain values on a scale consistent with Indonesian Rupiah; given this currency inconsistency, the absence of corroborated revenue, premium, or claims data, and the disconnect between the financial magnitudes and the 101-250 employee headcount, the financial profile of Asuransi Dayin Mitra cannot be reliably extracted from the input and is flagged as a data integrity issue.

Name

Asuransi Dayin Mitra

Legal name

HeyLink.me

Website

https://heylink.me

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

Asuransi Dayin Mitra is an Indonesian general insurance company founded in 1982, publicly listed on the Indonesia Stock Exchange (idx:ASDM), providing property damage and loss insurance products, headquartered in Jakarta Pusat with 101-250 employees.

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta Pusat

HQ country

Indonesia

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. PRO Subscription: Monthly subscription model at $5.90/month (or $7.00/month when billed monthly with $9.00 listed). Provides 100 links, custom branding, custom domain, advanced analytics, themes, and reduced transaction fees
2. Advertising Revenue Share: Users can earn money by activating ads (AdSense integration) on their HeyLink.me pages, with HeyLink.me taking a revenue share from ad earnings
3. Transaction Fees: Commerce transactions processed through HeyLink.me incur fees: 9.9% + 30c for Starter tier and 3.9% + 30c for PRO tier
4. Marketplace Apps: Apps and integrations available through the marketplace, though specific monetization model for HeyLink.me not detailed

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Asuransi Dayin Mitra is a general insurance company that provides financial protection covering damage to and loss of property. The company underwrites property insurance products and is publicly listed on the Indonesia Stock Exchange (IDX:ASDM), operating from its headquarters in Jakarta Pusat, Indonesia.

Product overview

HeyLink.me is a single unified link-in-bio platform that allows users to create and manage all their online content through one customizable link. The core HeyLink.me platform serves as the main product, offering link management, templates, analytics, and social media integration. Additional products include KODE.link (QR code and digital card solutions), Baby Passport & Visa Photo Maker, and RapidWombat (SEO tool). The platform offers tiered offerings: Starter (free with 50 links), PRO (paid with 100 links and advanced features), for Business, Agency (multi-account management), and Enterprise (white-label solutions with API integration). Key features include customizable templates, social media integration, e-commerce capabilities, lead generation, payment processing, and monetization through AdSense. The ecosystem also includes regional variants like HeyLink.au and nonprofit-focused NonProfit-Link.org.

Differentiator

Problem solved

Functional benefit

Brands

• KODE.link: Advanced QR code solutions platform — QR code builder, Apple Wallet and Google Wallet digital card generators, digital business card creator.
• HeyLink.au
• NonProfit-Link.org
• RapidWombat
• Baby Passport & Visa Photo Maker

Products and services

• Property Damage Insurance
• Property Loss Insurance

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Feature6 records

Scale indicators4 records

Direct peers

• Asuransi Etiqa Indonesia: Indonesian general insurer offering property, motor, and commercial lines. Comparable as a domestic P&C underwriter in the same market.
• Asuransi Samsung Tugu: Indonesian general insurer providing property, marine cargo, and engineering coverage. A same-market P&C peer with comparable underwriting scope.
• Asuransi Wahana Tata: Mid-sized Indonesian general insurer with property, motor, and engineering lines. Comparable on product mix and customer segments to Asuransi Dayin Mitra.
• Asuransi Tokio Marine Indonesia: Indonesian subsidiary of Tokio Marine, offering property, marine, motor, and engineering insurance. Comparable as a P&C underwriter in the same regulatory and competitive environment.
• Asuransi MSIG Indonesia: Indonesian subsidiary of MS&AD Insurance Group, providing property, casualty, and engineering coverage. A direct Indonesian P&C competitor with similar product scope.
• Asuransi Tugu Pratama Indonesia: Indonesian general insurer offering property, energy, marine, and aviation coverage. Comparable as a domestic P&C peer with similar regulatory profile.
• Asuransi Astra: One of Indonesia's largest general insurers, offering motor, property, health, and commercial lines. Directly comparable to Asuransi Dayin Mitra as a domestic P&C carrier serving Indonesian businesses and consumers.
• Asuransi Rama Satria Wibawa: Indonesian mid-sized P&C insurer offering property, motor, and miscellaneous casualty lines. A smaller-scale domestic peer similar in size to Asuransi Dayin Mitra.
• Asuransi Sinar Mas: Major Indonesian general insurance group providing property, motor, and commercial coverage. A same-market P&C peer with overlapping customer segments and product mix.
• Asuransi Reliance Indonesia: Indonesian general insurer offering property, motor, and commercial coverage. A domestic P&C peer with overlapping broker and direct-distribution channels.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights4 records

Customer concentration

• Xx.com/as_dayinmitra

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asuransi Dayin Mitra