Wallman's Stockholm

What Wallman's Stockholm does

Wallman's Stockholm AB is a Swedish private limited company (org. no. 556435-7373) operating a premium dinner show venue at Teatergatan 3, Stockholm, since 1991. The company is a wholly-owned subsidiary of Moment Group AB, a publicly listed Scandinavian experience industry operator serving 2+ million guests annually across Sweden, Norway, and Denmark. Wallman's is credited as the creator of the "Dinnershow" concept in Sweden, having coined the term that entered Swedish vocabulary, and claims 5+ million satisfied guests served over 35 years of operation.

The core product is the International Dinner Show, a seasonal performance (August 22 to May 30, Thursday through Saturday evenings) combining a multi-course dinner with live entertainment where artists serve simultaneously as performers and waitstaff. The product portfolio extends to Wallmans Dinner Party (including a Chefs Table experience of up to 8 courses), Wallmans on Tour (a traveling production for events of 200+ guests across the Nordics, distributed via 2Entertain), corporate and private event hire (up to 540 mingling or 380 seated guests), gift cards, and bundled hotel packages through partnerships with Nöjesresor and Strawberry Hotels. The venue offers multiple seating configurations (540 mingling, 380 seated dinner, 200 theatre, 90 classroom).

Revenue is generated primarily through direct-to-consumer ticket sales via the Tickster online ticketing platform, with additional income from food and beverage (beverages sold separately), corporate event bookings, hotel package commissions, and gift card sales. Ticket prices are not publicly disclosed; hotel packages start at 1625 SEK per person. Payments are accepted via credit cards, Swish, Swedbank Pay, Klarna, and gift cards. The company operates with no proprietary technology platform, relying on third-party Tickster for ticketing, Google Analytics 4 for web analytics, and the Selma.se AI tool for website accessibility compliance with WCAG 2.1 AA. Marketing leverages the website, email newsletter, social media (Facebook, Instagram), and PR via Moment Group's press room. Current leadership includes CEO Mikael Gordon-Solfors (co-creator of the dinner show concept) and founder Hasse Wallman.

Name

Wallman's Stockholm

Legal name

Wallmans Stockholm AB

Website

https://wallmans.se

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Wallman's Stockholm operates a premium dinner show venue at Teatergatan 3 since 1991, serving individual consumers, couples, and corporate groups with a combined multi-course dining and live entertainment experience. The company is a subsidiary of publicly listed Moment Group AB and operates as the original creator of the Scandinavian "Dinnershow" concept.

Ownership category

akta.pro rank

Product category

Dinner Show Entertainment

NAICS

Theater Companies and Dinner Theaters (71111), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Supper Clubs & Dinner-Theater Restaurants (THAFACAL)

akta.pro secondary industry

Chef’s Table & Tasting Menu Restaurants (THAFACAG)

Keywords

• Dinner show entertainment
• Live performance dining
• Corporate event venue
• Hotel package dining
• Live entertainment venue

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Dinner Show Tickets: Primary revenue stream from ticket sales for the international dinner show experience. Tickets include multi-course dinner and entertainment. Performance period runs August to May with shows on Thursday, Friday, and Saturday evenings.
2. Food & Beverage: Revenue from food and beverage sales. Multi-course menus are pre-ordered at booking. Wide selection of beverages including wines, special beers, and cocktails available. Beverages are not included in ticket price.
3. Hotel Packages: Bundled packages combining dinner show tickets with hotel accommodation. Offered through partnerships with Nöjesresor (packages from 1625 SEK) and Strawberry Hotels. Includes show entry, dinner menu, overnight stay, and breakfast buffet.
4. Gift Cards: Digital gift cards delivered via email for gift purposes. Sold through Tickster system. No shipping costs or delivery time.
5. Corporate Events & Private Bookings: Revenue from corporate events, private parties, and group bookings (minimum 8 people). Venue can accommodate up to 380 seated dinner guests or 540 for mingling events. Tailored setups available with or without dinner show.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Wallman's Stockholm operates a dinner show concept at Teatergatan 3 in Stockholm, combining a multi-course dining experience with live musical and theatrical performances. Cast members double as serving staff while performing, and the venue offers hotel packages, corporate events, private bookings, gift cards, and a touring version called Wallmans On Tour.

Product overview

Wallman's Stockholm operates as a multi-product entertainment and dining experience company. The core offering is the International Dinner Show, combining multi-course dining with live performances where artists serve as both entertainers and waitstaff. The product portfolio includes the flagship dinner show (seasonal 2025-2026), Wallmans Dinner Party (dining experience with Chefs Table option), Wallmans On Tour (traveling production for 200+ guests), hotel packages (in partnership with Nöjesresor and Strawberry Hotels), corporate event services, venue rental, and gift cards. All offerings center on the integration of food service with entertainment at their Stockholm location.

Differentiator

Problem solved

Functional benefit

Brands

• Wallmans on Tour: Touring version of the Wallmans dinner show available for public and private events across Sweden and the Nordics, tailored for events of 200+ guests

Products and services

• International Dinner Show 2025-2026 Flagship multi-course dinner show combining food and beverage with live musical and theatrical performances; the resident show performed at the Stockholm venue.
• Wallmans Dinner Party Three-course set dinner event paired with the live dinner show performance; sold to individual guests and small parties.
• Chefs Table Upgrade Premium seating upgrade that places guests at a dedicated chef's table in the kitchen with an enhanced dining experience during the show.
• Wallmans On Tour Touring version of the Wallman's dinner show concept that brings the multi-course dining and live entertainment experience to other Swedish venues and events, managed in partnership with 2Entertain.
• Hotel Packages Bundled overnight stays with dinner show tickets offered in partnership with Strawberry Hotels, Elite Hotels, Best Western, and Nöjesresor for visitors to Stockholm.
• Corporate Events and Private Bookings Tailored corporate hospitality and private group bookings utilizing the venue's dining and entertainment capabilities for company events.
• Gift Cards Gift cards that can be redeemed for Wallman's dinner show tickets and experiences.
• Venue Rental Conference and event space rental at the Wallman's venue with full AV equipment and capacity for up to 530 guests, offered as a standalone service.

Quantifiable outcome

• 5+ million satisfied guests served since 1991
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Moment GroupcoreStrategic or Co-development PartnerWallman's Stockholm is part of Moment Group AB (556301-2730), a publicly listed company and one of the leading players in the Scandinavian experience industry. Moment Group operates venues across Sweden, Norway, and Denmark, serving over 2 million guests annually. The group conducts operations across three business areas with clear growth ambitions and continuous acquisition evaluation.
• NöjesresorminorChannel Partner/ Reseller/ DistributorNöjesresor is a travel company offering hotel packages combining Wallman's dinner show with overnight accommodation at 4-star hotels in central Stockholm. Packages include entry, dinner menu, cloakroom, and breakfast buffet from 1625 SEK per person. Cancellation insurance always included.
• Strawberry HotelsminorChannel Partner/ Reseller/ DistributorStrawberry Hotels offers bundled packages with Wallman's Stockholm dinner show. Packages include double room, dinner show, cloakroom, karaoke, nightclub access, and breakfast buffet at a single price per person. Targeted at both locals and visitors to Stockholm.
• TickstercoreTechnology or IntegrationTickster AB provides the ticketing and booking system used on Wallman's website. Supports multiple payment methods including credit/debit cards, gift cards, Swish, and Swedbank Pay. For hotel package bookings, Tickster AB acts as intermediary for payment collection.
• mySafety Försäkringar ABminorGTM or Marketing PartnermySafety Försäkringar AB (org.nr 556522-0612) provides event insurance offered to customers during ticket purchase for certain selected performances. Insurance covers situations where authorities force venue capacity restrictions leading to event cancellation, with full ticket refund provided.
• 2EntertainminorChannel Partner/ Reseller/ Distributor2Entertain handles the Wallmans On Tour touring production for events across Sweden and the Nordics. The production is tailored for events of 200+ guests and suitable for both Scandinavian and international audiences. Contact: [email protected]

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Stureplansgruppen: Leading Stockholm nightlife and restaurant group operating multiple upscale venues including restaurants, bars, and clubs. Comparable Stockholm-based premium dining and entertainment operator serving overlapping adult nightlife audiences.
• Hamburger Börs: Iconic Stockholm restaurant and nightclub venue with live entertainment programming. Comparable Stockholm-based dining-entertainment venue targeting adult nightlife and group booking segments.
• Berns Salonger: Historic Stockholm restaurant and entertainment venue combining fine dining with live music and events. Comparable Stockholm-based venue offering integrated dining-and-live-performance experiences.

Direct peers

• Benihana: International teppanyaki restaurant chain where chefs perform while cooking at the table. Comparable experiential dining format with the chef/artist-as-performer element central to the guest experience.
• Wallmans Oslo: Sister dinner show venue in Oslo, also part of Moment Group. Identical format, product mix, and target customer base, providing a directly comparable Norwegian counterpart to Wallman's Stockholm.
• Le Lido: Iconic Parisian cabaret on the Champs-Élysées offering dinner-show experiences with revue performances. Closest international parallel to Wallman's in combining fine dining with high-production live performance for tourists and corporate clients.
• Wallmans Copenhagen: Sister dinner show venue in Copenhagen, operated by Moment Group. Same Dinnershow concept, pricing model, and dual-role artist format, serving the Danish market under identical brand DNA.
• Medieval Times: Long-established US dinner theater chain operating multiple castles themed around a medieval feast with live jousting and performance. Direct global comparable in the dinner-entertainment format combining themed food with live theatrical show.
• 2Entertain: Live entertainment company within Moment Group that produces Wallmans on Tour and other event productions across the Nordics. Comparable as a touring entertainment operator leveraging shared group resources and talent.
• Moulin Rouge: World-famous Parisian cabaret offering dinner-theater performances since 1889. Direct global comparable in the premium dinner-show category, targeting similar affluent tourist and corporate clientele.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/wallmans
• Facebookfacebook.com/wallmansstockholm
• Instagraminstagram.com/wallmansstockholm
• LinkedInlinkedin.com/company/wallmans-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wallman's Stockholm